Attachment 1 SOW.pdf

Statement of Work

NIDDK Healthy Moments Support

1. Background and Introduction

NIH is made up of 27 Institutes and Centers (IC’s). Most of these ICs receive appropriations directly from Congress, and each has its own specific research agenda, often focusing on particular diseases or body systems.

The National Institute of Health’s (NIH) mission is to seek fundamental knowledge about the nature and behavior of living systems and the application of that knowledge to enhance health, lengthen life, and reduce illness and disability.

The mission of the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) is to conduct and support basic and clinical biomedical research and research training. The NIDDK is Congressionally mandated “to facilitate and enhance knowledge and understanding of [diabetes, digestive diseases, kidney and urologic diseases, and nutritional disorders, including obesity] on the part of health professionals, patients, and the public through the effective dissemination of information.”

The Office of Communications and Public Liaison (OCPL) within NIDDK is responsible for meeting this mandate. OCPL coordinates the NIDDK’s public inquiry response and explains and translates Institute research activities and scientific advances to the public and media. OCPL provides evidence-based health information resources in the diseases and conditions under NIDDK’s purview.

OCPL explains, translates, and promotes NIDDK-related research by responding to the public, the media, and correspondence, through broad and targeted outreach using appropriate channels of communications, and by collaborating with partners to amplify NIDDK news, information, initiatives, and priorities.

Healthy Moments is one such targeted outreach effort. Healthy Moments is a year-long series of weekly radio reports, featuring NIDDK Director Dr. Griffin Rodgers, with tips on how to prevent and control diseases that are of interest to the National Institute of Diabetes and Digestive and Kidney Diseases.

The previous contract award history is listed below:

HHSN276200900369P Radio One (Urban One Inc.) 5/11/2009 – 4/25/2010 HHSN276201000431P Radio One (Urban One Inc.) 5/12/2010 – 5/11/2011 HHSN276201100559P Radio One (Urban One Inc.) 8/29/2011 – 8/28/2016 HHSN275201600004C Radio One (Urban One Inc.) 8/29/2016 – 8/28/2021

2. Scope

To procure 50 weeks (one year – off air 2 weeks) of radio time, and promotional and reporting activities on a non-exclusive basis for Healthy Moments reports delivered by the NIDDK Director and his guests.

Healthy Moments will feature healthy lifestyle tips and other science-based health information. Through Healthy Moments reports, NIDDK and its Director will convey consistent, reliable, and authoritative health information to African Americans and other English-speaking minority listeners, who are disproportionately affected by diabetes; kidney, hematologic, and digestive diseases; and other health problems.

The Contractor shall deliver Healthy Moments reports on-air via a minimum of six radio stations that target adult African American and other English-speaking minority listeners in Washington, D.C., Atlanta, GA, Houston, TX, Cleveland, OH, Dallas, TX plus one of the following: Baltimore, MD, New York, NY, Los Angeles, CA, or Miami-Ft. Lauderdale. The Contractor shall also deliver Healthy Moments reports on-air for a nationally syndicated morning program targeting the same audiences that are available in no fewer than 35 markets with a desired cumulative DMA reach of 75,000 listeners, hereafter referred to as the nationally syndicated morning program.

NIDDK will provide Healthy Moments audio files, transcripts, and other supplementary web content to the contractor to provide to the stations for the duration of the contract.

3. Technical Requirements

Independently, and not as an agent of the Government, the Contractor shall furnish all the necessary services, qualified personnel, material, equipment, and facilities, not otherwise provided by the Government as needed to perform the Statement of Work below. Specifically, the Contractor shall:

Provide on-air broadcasting of a designated number of Healthy Moments audio reports; provide announcements throughout the week to promote the on-air reports; and display web promotions for Healthy Moments. Additionally, the Contractor shall also provide consistent feedback to the NIDDK on audience impressions and quality control by providing the COR with monthly online engagement and Arbitron rating data. To ensure quality control is on target, the Contractor shall supply accurate air-checks for each broadcast and offer make-good time, during the celebrity morning shows, for any spots that are bumped, omitted, or delivered outside agreed-upon parameters using that week’s scheduled Healthy Moments report.

3.1. Task 1 – On-Air Radio Broadcast

The Contractor shall provide 50 weeks of on-air broadcasting of Healthy Moments on a minimum of 6 radio stations in 6 different markets targeting African American and other English-speaking, minority adult listeners 25 to 55. The stations’ listenership shall generate a minimum of 5 million impressions monthly. The Contractor shall also provide 50 weeks of on-air broadcasting on all current and future affiliates on a nationally syndicated morning program. The 6 markets will include Washington, D.C., Atlanta, GA, Houston, TX, Cleveland, OH, Dallas, TX plus one of the following:

Baltimore, MD, New York, NY, Los Angeles, CA, or Miami-Ft. Lauderdale, as follows:

a. Station one, in Washington, DC: to include 20 Healthy Moments unwired spots per week.

Three (3) of these spots must be designated to air after 7 a.m. and before 9 a.m. on three different weekdays during a nationally recognizable radio show that features a well-known African American radio personality (from here on, referred to as a “Celebrity, Morning Radio Show”).

b. Station two, in Atlanta, GA: to include 10 Healthy Moments unwired spots per week. Three

(3) of these spots must be designated to air after 7 a.m. and before 9 a.m. on three different weekdays during a Celebrity, Morning Radio Show.

c. Station three in Houston, TX: to include 10 Healthy Moments unwired spots per week. Three

(3) of these spots must be designated to air after 7 a.m. and before 9 a.m. on three different weekdays during a Celebrity Morning Radio Show.

d. Station four in Cleveland, OH: to include 2 Healthy Moments unwired spots per week. Two

(2) of these spots must be designated to air after 7 a.m. and before 9 a.m. on three different

e. Station five in Dallas, TX: to include 2 Healthy Moments unwired spots per week. Two (2) of these spots must be designated to air after 7 a.m. and before 9 a.m. on three different

f. Station six in one of the following cities: Baltimore, MD, New York, NY, Los Angeles, CA, or

Miami-Ft. Lauderdale: to include 10 Healthy Moments unwired spots per week for each of the two stations. Three (3) of these spots must be designated to air before 9 a.m. on three different weekdays during a Celebrity, Morning Radio Show.

g. Current and future wired network affiliates of the nationally syndicated morning program:

to include 4 Healthy Moments wired spots per week. These spots must be designated to air after 7 a.m. and before 9 a.m. on 5 weekdays.

Each of the six radio stations that broadcast Healthy Moments shall provide: ten, ten-second (:10) on-air announcements per week, Monday- Sunday, 6 a.m. to 12 p.m. for 50 weeks (which is an annual total of 500 announcements per station). The COR will supply the copy to be used by the Contractor for the on-air announcements at least two weeks in advance to allow for production.

3.2. Task 2 – Seasonal National Broadcast Spots

In the base year and each option year thereafter, the Contractor shall provide the NIDDK with ten

(10) 60 second, unwired network spots on a Celebrity, Morning Radio Show, called national spots.

The spots and air dates will be provided by the COR and CO and will run across a minimum of 10 markets in addition to the 5 markets defined by the Contractor in accordance with the Task 1 requirements and generate a minimum of 600,000 impressions per spot.

3.3. Task 3 – Online Promotion and Reporting

Social Media Promotion

The Contractor shall leverage its existing social media promotional channels, including but not limited to Twitter, Instagram, and Facebook, to promote Healthy Moments. The Contractor shall coordinate the posting of messages related to Healthy Moments with the COR on a monthly basis. The NIDDK shall manage the NIDDK Twitter identity @NIDDKgov. The Contractor shall re-tweet or re-post messages from the @NIDDKgov as appropriate to support the promotion of Healthy Moments.

The Contractors should plan for 10 additional social media posts through the social media account of the celebrity morning radio show. Content for the celebrity morning show posts will be in collaboration with the government.

In the base year and each option year thereafter, the Contractor shall provide the COR with a minimum of audio streaming for each of the 6 markets including Washington, D.C., Atlanta, GA, Houston, TX, Cleveland, OH, Dallas, TX plus one of the following: Baltimore, MD, New York, NY, Los Angeles, CA, or Miami-Ft. Lauderdale. The audio streaming spots will generate a minimum of 400,000 impressions per year.

3.4. Task 4: Additional Activities (Optional)

In addition to the scope of work to procure 50 weeks (one year – off air 2 weeks) of radio time, and promotional and reporting activities on a non-exclusive basis for Healthy Moments reports delivered by NIDDK Director Dr. Griffin P. Rodgers and his guests, the Contractor shall:

a. Deliver Healthy Moments reports on-air via one additional radio station that target adult

African American and other English-speaking minority listeners outside of the Washington, D.C., Atlanta, GA, Chicago, IL, Houston, TX, Baltimore, MD, Dallas/Fort Worth, TX, New York, NY, Los Angeles, CA, or Miami-Ft. Lauderdale markets. The COR will provide Healthy Moments audio files, transcripts, and other supplementary web content.

b. The Contractor shall provide placement of two or more rich media graphics of approximately 300 px by 320 px on the top third of the station’s home page or another online property with an equivalent reach that links to a NIDDK Healthy Moments web page that shall display for one full business day each week. The content of the graphic will be provided to the contractor by the COR.

c. The COR will provide the graphic on a monthly or as-needed basis and at least two weeks in advance to allow for online preview prior to publishing. The Contractor must be willing to adjust the placement of the graphics, described above, to fit the needs of NIDDK and Healthy Moments and to avoid the appearance of endorsement of any commercial entity by NIDDK. Graphics must be approved by the COR in advance of publishing and modified per CO’s request.

d. The Contractor shall leverage its existing social media promotional channels from the additional markets outlined in the first bullet, including but not limited to Twitter and Facebook, to promote Healthy Moments. The Contractor shall coordinate the posting of messages related to Healthy Moments with the COR on a monthly basis. The Contractor shall re-tweet or re-post messages from the @NIDDKgov as appropriate to support the promotion of Healthy Moments.

e. The Contractor shall plan for 5 additional (15 spots total) social media posts through the social media account of the celebrity morning radio show. The Contractor shall specify outlets for each additional social media post for seasonal national spots. Content of seasonal national posts will be in collaboration with the government.

4. Deliverables

The contractor shall complete and submit deliverables in accordance with the “Deliverables Table” below. All reports required herein shall be submitted in electronic format, via the NICHD Contracts Portal. All electronic contract deliverables shall be submitted via the NICHD Contracts Portal available at the following website: https://contracts.nichd.nih.gov. All electronic reports submitted shall be compliant with Section 508 of the Rehabilitation Act of 1973. Additional information about testing documents for Section 508 compliance, including guidance and specific checklists, by application, can be found at http://www.hhs.gov/web/508/index.html under "Making Files Accessible." The Contractor must provide to the Contracting Officer/Contract Specialist the name of the person(s) submitting electronic reports via the NICHD Contracts Portal in order to initiate access to the Portal.

SOW

Ref. Number Title/Description Due

4.1. Deliverable 1 Monthly Reports NLT the 15th day of the following month

4.2. Deliverable 2 Contract Annual

Report

15 calendar days prior to the completion of the base period and each exercised option period

4.3. Deliverable 3 Contract Final Report

30 days prior to the end date of the last contract performance period

6.1. Deliverable 4 Phase-In Plan 7 DACA, updated as needed

6.2. Deliverable 5 Phase-Out Plan

Due at the end of month six of the last Contract Period, updated as needed

4.1 Monthly Reports

Provide separate Monthly Status and Invoice Reports that highlight major events in the reporting period and show tracking of the progress, cost, schedule, and risk management as applicable to the individual task assignments under this SOW. The report shall include details outlining the expenditures and billings to date, projected expenditures and billings, progress, status, and any problems/issues encountered, including solutions.

The format for the reports shall be agreed upon by the COR and CO and the Contractor. The report will be due on or before the 15th day of the month following the month service was provided. The Contractor shall coordinate with the COR and CO to determine the acceptable format and style for the Monthly Status and Activity Report.

As part of the monthly report, the Contractor shall include a section that identifies and communicates lessons learned along with changes planned in response to lessons learned during the life of this task order. The purpose of this section is to imbed changes recommended by the Contractor and the COR and approved by the CO to continue quality enhancement and adherence to cost and schedule for the balance of the order.

4.2 Contract Annual Report

This report will include a high-level summation of the project’s accomplishments and provide a candid assessment of the project’s progress, noting issues that arose and how they were addressed. The Contractor shall coordinate with the COR to determine the acceptable format and style for the Annual Report. The report shall be submitted 15 calendar days prior to the completion of the base period and each exercised option period.

An annual report will not be required for the period when the final report is due.

4.3 Contract Final Report

This report will consist of the work performed and results obtained for the entire contract period of performance. This report will be in sufficient detail to describe trends and the results achieved. The Contractor shall coordinate with the COR to determine the acceptable format and style for the Contract Final Report. The Final Report will be submitted 30 days prior to the last day of the contract performance period. The Contractor shall be required to prepare and submit, with the final report, a summary (not to exceed 200 words) of salient results achieved during the performance of the contract.

Inspection and Acceptance The Project Officer will perform inspection and acceptance of all tasks to be provided. Inspection and acceptance will be done after all tasks have been provided and approved from the Project Officer. The Contractor Program Manager shall meet with the COR at minimum, twice per calendar year, to discuss on-going developments and updates. Meetings will also be scheduled on an as-needed basis throughout the life of the contract.

5. Administration

5.1. The COR is responsible for: (1) monitoring the Contractor technical progress, including the surveillance and assessment of performance and recommending to the Contracting Officer changes in requirements; (2) interpreting the Statement of Work and any other technical performance requirements; (3) performing technical evaluations as required; (4) performing technical inspections and acceptance required by this Task Order; and (5) assisting in the resolution of technical problems encountered during performance.

The Contracting Officer is the only person with authority to act as an agent of the Government under this Task Order. Only the Contracting Officer has authority to: (1) direct or negotiate any changes in the Statement of Work; (2) modify or extend the period of performance; (3) change the delivery schedule; (4) authorize reimbursement to the Contractor of any costs incurred during the performance of this Task Order; or (5) otherwise change any terms and conditions of this Task.

5.2. Period of Performance:

Base Period: August 29, 2021 – August 28, 2022 Option Period 1: August 29, 2022 – August 28, 2023 Option Period 2: August 29, 2023 – August 28, 2024 Option Period 3: August 29, 2024 – August 28, 2025 Option Period 4: August 29, 2025 – August 28, 2026

6. Transitioning

6.1 Phase-In Plan

The Contractor shall provide a Phase-In Plan within one week of the contract period of performance commencement. This plan will address how services will be fully operational within 30 days of contract start date and will include reviewing documentation of all currently active NIDDK projects, tasks, systems, databases, and materials. The contractor shall be available during normal business hours to receive inventory, materials, and equipment from the former contractor. The plan will address, in specific terms, the orderly transfer of the following:

• All electronic and physical files (if applicable) – including reference files, working files/drafts, inquiry responses and response database/data, writers’ files, graphic/desktop publishing files publications, electronic data sets, and other materials and source files

• Usable listings and documentation are required for all files delivered to the COR and CO

• Other items as identified by the COR or CO.

6.2. Phase-Out Plan

In month six of the last Option Period, the Contractor shall provide a Phase-Out Plan. The outgoing contractor must support an orderly transition by promptly turning over operations of this contract to the incoming contractor. The Phase-Out plan will describe, in specific terms, the orderly transfer of the following:

• All electronic and physical files (if applicable)—including reference files, working files/drafts, inquiry responses and response database/data, writers’ files, graphic/desktop publishing files publications, electronic data sets, and other materials and source files

• Usable listings and documentation are required for all files delivered to the COR or CO

• All software programs developed, purchased, or altered (if applicable) in the performance of the contract and for which contract funds were expended as well as full documentation pertaining to the programs

• Other items as identified by the COR or CO

7. Contract Type

The Government anticipates awarding a Firm Fixed Price type contract.

8. Section 508

This requirement is considered an EIT product or service. The contractor will be required to develop, procure, maintain and/or use electronic and information technology (EIT), and to ensure their EIT allows Federal employees and members of the public with disabilities to have access to, and use of, information and data comparable to the access and use by people without disabilities.

See also FAR Part 39.2.

The following 508 standards shall be employed and will be evaluated as stated under FAR Part 16.

Subpart D — Information, Documentation, and Support

1194.41 Information, documentation, and support

9. Contracting Officers’ Representative

The following COR will represent the Government for the purpose of this contract:

COR: TBA

The COR is responsible for: (1) monitoring the Contractor's technical progress, including the surveillance and assessment of performance and recommending to the Contracting Officer changes in requirements;

(2) interpreting the statement of work and any other technical performance requirements; (3) performing technical evaluation as required; (4) performing technical inspections and acceptances required by this Purchase Order; and (5) assisting in the resolution of technical problems encountered during performance. The Contracting Officer is the only person with authority to act as agent of the Government under this Purchase Order. Only the Contracting Officer has authority to: (1) direct or negotiate any changes in the statement of work; (2) modify or extend the period of performance; (3) change the delivery schedule; (4) authorize reimbursement to the Contractor any costs incurred during the performance of this award; or (5) otherwise change any terms and conditions of this award.