Attachment 1 CERC IDIQ PWS 12.18.20 - Draft Sol.docx
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- Solicitation number
- 70FA6021R00000001
- Issued by
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Federal Emergency Management Agency
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| 70FA6021R00000001 Attachment 2 - CERC IDIQ Price Worksheet.xlsx | XLSX spreadsheet | |
| Pre Sol 70FA6021R00000001 23 Dec pdf version.pdf | ||
| CERC Corp Experience Questions - Draft Sol.docx | DOCX document |
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Federal Emergency Management Agency Federal Insurance and Mitigation Administration Risk Management Directorate
Performance Work Statement – Community Engagement and Risk Communication Services
ATTACHMENT 1
This is a DRAFT attachment to the solicitation provided to the Selling community for illustrative purposes only and its goal is to orient Sellers to the Government’s anticipatory needs. The Government anticipates posting its solicitation during the week of January 18, 2021. The draft solicitation does not bind or obligate the Government in any manner and the anticipatory solicitation may be different than the draft solicitation. Do not prepare or send a proposal to the Government. Sellers are invited to submit questions or comments until January 8, 2021 to the Government; however, the Government will not be providing any responses. The Government will not answer telephone calls relative to the draft solicitation.
Table of Contents
| I. | BACKGROUND | 3 |
| II. | SCOPE | 5 |
| III. | METHOD OF SURVELIENCE | 5 |
| IV. | PERSONNEL PRODUCTIVITY | 5 |
| V. | VISION FOR SUCCESSFUL CERC SUPPORT | 5 |
| VI. | APPLICABLE DOCUMENTS/Operating Constraints | 6 |
| VII. | PERFORMANCE REQUIREMENTS | 6 |
| VIII. | PERFORMANCE STANDARDS & METRICS | 31 |
| IX. | DELIVERABLES | 31 |
| X. | PERIOD & PLACE OF PERFORMANCE | 32 |
| XI. | KEY PERSONNEL | 33 |
| XII. | ORGANIZATIONAL CONFLICT OF INTEREST | 35 |
| XIII. | EMPLOYEE IDENTIFICATION: | 35 |
| XIV. | EMPLOYEE CONDUCT: | 36 |
| XV. | REMOVING EMPLOYEES FOR MISCONDUCT OR SECURITY REASONS: | 36 |
| XVI. | OTHER DIRECT COSTS | 36 |
| XVII. | GOVERNMENT FURNISHED | 36 |
| XVIII. | SECTION 504 REQUIREMENTS | 37 |
| XIX. | SECTION 508 REQUIREMENTS | 37 |
| XX. | DHS ENTERPRISE ARCHITECTURE COMPLIANCE | 38 |
| XXI. | RECORDS MANAGEMENT OBLIGATIONS | 38 |
| XXII. | SECURITY REQUIREMENTS | 40 |
XXIII. RMD PRIVACY LANGUAGE ………………………………………………………………..45
I. BACKGROUND
The Department of Homeland Security (DHS), Federal Emergency Management Agency (FEMA), Resilience, Federal Insurance and Mitigation Administration (FIMA), Risk Management Directorate (RMD) is a catalyst for a safer nation. RMD implements several programs including the Risk Mapping Assessment and Planning (Risk MAP) Program, the National Dam Safety Program, the Levee Safety Program, the Natural Hazards Risk Assessment Program (NHRAP), the National Mitigation Planning Program, the Building Sciences Program, National Earthquake Hazards Reduction Program (NEHRP), and the Actuarial Sciences Program. RMD engages and provides actionable information to empower and motivate communities to understand and own their risk. RMD seeks to empower stakeholders with a comprehensive understanding of risk in a way that compels and drives risk reduction.
RMD has operated the Risk MAP Program since 2009. Risk MAP combines flood hazard mapping, risk assessment tools, and hazard mitigation planning into one program which is comprised of separate contracts that provide five groupings of services: 1) Program Management (PM), 2) Customer & Data Services (CDS), 3) Production and Technical Services (PTS), 4) Letter of Map Amendment (MT-1), and 5) Community Engagement and Risk Communication (CERC).
This integrated program encourages partnerships, and innovative uses of flood hazard and risk assessment data to build more resilient communities. Through collaboration with federal, state, local, tribal, and private entities, Risk MAP delivers quality data to increase public awareness, and promotes actions that reduce risk to life and property. While flooding is the primary focus of Risk MAP, FEMA actively encourages an all-hazards approach, and is focused on enhancing the usability and value of natural hazard risk information. This approach leads to an increase in the public’s understanding of risk, reducing the risk of life and property to communities.
Achieving Risk MAP’s goal of reducing the Nation’s vulnerability to risk requires that individuals, the private sector, non-profit organizations, academia, and all levels of government understand how mitigation investments reduces their risk and that they are incentivized to take action. Partnerships must be built upon clear, consistent communication at all levels. The partnership must work to raise understanding of their community’s flood risk, build their capability to communicate flood risk to the people they serve, and deliver mitigation options tailored to their community’s needs, capabilities, and values.
Under this procurement, CERC services will support all RMD programs to synchronize communications and engagement across the Directorate.
The Risk Management Directorate awarded the initial CERC services contract with the primary intent of improving community engagement during the map production process, leveraging behavioral science to improve risk communications, and increasing understand of flood risk based on the flood hazard mapping program. While these requirements are still valid, RMD has since clarified its ultimate goal through a number of guiding documents. CERC services are being expanded beyond Risk MAP support to allow for support to all RMD programs in an effort to better synchronize communications and engagement across the Directorate. RMD’s shift in priorities increased focus on driving risk reduction activities rather than prioritizing increasing risk understanding. The focus is on empowering partners and stakeholders to own more risk communications and risk reduction activities. RMD is prioritizing synchronization across Regional offices to ensure that best practices and work is being leveraged across the Agency. This synchronization will create a more efficient organization and reduce redundancy. At the national level, FEMA aims to lead a conversation that increases the public’s appetite for mitigation, through: the adoption of a common vocabulary for risk and mitigation, the development and use of behavioral science- backed communications approaches, strategic partnerships, and effectively identifying and replicating best practices across the ten FEMA regions.
In 2017, FIMA set the ambitious goals of doubling flood insurance coverage and quadrupling mitigation investment by 2022 through FIMA Moonshots. RMD is leading the effort to organize investments that reduce risk, including pre-disaster mitigation, and reduce disaster costs at all levels and support the Federal Insurance Directorate effort to close the insurance gap. (Strategic Objective 1.2).
FEMA is developing a baseline and approach for tracking progress against the mitigation moonshot. However, many of the most effective strategies for capturing mitigation action are difficult to quantify. A successful CERC provider must understand the suite of mitigation actions available to individuals and communities, understand how best to drive them to action, and support RMD in delivering these strategies at the local and national level regardless of how easily they are quantified.
Provider Roles in Flood Hazard Mapping Projects
There is a requirement of provider collaboration and integration as flood hazard mapping projects are initiated and move to completion. This requires clearly defined roles and scope to ensure successful collaboration. This breakdown is solely applicable to flood hazard mapping projects and does not change CERC’s role as the lead communications provider for FEMA for these types of services.
At a high level, PTS is the communications lead during Risk MAP projects until the project reaches the issuance of the Letter of Final Determination. CERC provides advice and counsel throughout the process and assumes the communications lead once the Letter of Final Determination is issued.
To expand, the CERC provider is the lead provider on ensuring RMD messaging and alignment, to include setting messaging strategies for effectively telling the full story of the role the mapping process plays in helping communities and residents achieve greater resilience.
The PTS provider serves as primary provider for flood hazard mapping communication throughout the portions of the process that primarily involve data collection, analysis and initial/preliminary reviews, with five key requirements:
· At the onset of a mapping project, the PTS and CERC providers collaboratively develop an engagement strategy and plan for the full process, to include a thorough community analysis based on the combined data provided by both providers, audience mapping, messaging, timelines and tactics, metrics, and clearly defined roles.
· The PTS provider relies on the strategies, processes and products established by CERC to set engagement standards.
· The CERC provider advises on the messaging and stakeholder identification for each community, helping to ensure that the people and organizations involved reflect what’s important to the community and will set up the community for success in driving action once it is equipped with the data.
· The CERC provider maintains scope for developing and delivering training that will help communities build their capacity for engagement, planning, and mitigation decision-making.
· In contentious or challenging communities (including those with large numbers of appeals), the CERC provider gives additional counsel and support to the PTS provider throughout the process.
· In situations where CERC input is valuable to drive conversations or outcomes, the PTS provider may utilize CERC as a support function during meetings. Where meetings deviate from process and engineering, and fit into CERC related work, CERC may be brought in for support
As the flood hazard mapping process moves toward effective maps and beyond, the CERC provider assumes responsibility for broadening engagement with the community, building and deepening relationships, setting up structures and processes, and providing information and training from across RMD and FIMA that will empower the community to co-create the resilience solutions and actions that make sense for them.
II. SCOPE
The Contractor shall provide strategic and risk communication, mitigation planning, behavioral science, and partnership services to support delivering Community Engagement and Risk Communications (CERC) requirements.
III. METHOD OF SURVELIENCE
The Contractor shall perform to the standards outlined in this basic contract PWS. The Contractor shall provide guidance and assistance to ensure all services are provided efficiently and economically, while providing quality products and services meeting customer requirements. The performance metrics utilized ensure all standards are met is summarized in the Performance Requirements Summary (PRS) in section XXX of this PWS. The government has aligned its contract level Quality Assurance Surveillance Plan (QASP) to monitor key indicators in the contractor’s business processes that effect these standards.
IV. PERSONNEL PRODUCTIVITY
Contractor shall perform all tasks/work required to manage, maintain, measure, track and report on the quality and quantity of the work performed. Based on operational requirements established by the COR the contractor shall determine the operational work flow structure and duties to be performed as requirements dictate and shall direct personnel in the performance of their duties, ensuring efficiency and quality of output. Personnel will be assigned functions by the contractor based on personnel capabilities, maturity and aptitude, the direction most conducive to successful operations, and in order to maximize efficiency
V. VISION FOR SUCCESSFUL CERC SUPPORT
Successful CERC support will advance the Agency’s objectives of catalyzing investments that reduce risk and closing the insurance gap. This PWS aims to improve RMD’s programs stakeholder experience by:
· Delivering targeted messages in plain language that raise risk awareness and drive mitigation investment to increase resilience and reduce financial loss (Tasks 1-6, & 9);
· Leveraging behavioral science concepts and resources to effectively communicate and engage with stakeholders on risk education and risk reduction (Tasks 1, 2, 4-6, & 9);
· Unifying Risk MAP, RMD, and other FIMA messaging to encourage pre-disaster mitigation actions and post-disaster decision making, including mitigation planning, the adoption of higher building codes, and other risk reduction activities (Tasks 1-7);
· Delivering on strategies to increase comprehensive risk awareness and cultivate high value partnerships to advance FIMA objectives and empower our partners (Tasks 1, 2, 4-7, & 9);
· Collaborating with FID and Mitigation Directorate to ensure our customers hear a unified voice, and identify opportunities to leverage RMD communications supporting the closing of the insurance gap (Tasks 1, 2, & 6);
· Creating public demand for risk education and risk reduction while empowering stakeholders and partners to meet that demand and drive action (Tasks 1-7); and
· Effectively identifying and replicating best practices, shared resources, and products across the ten FEMA Regions (Tasks 2, 4-7, & 9).
VI. APPLICABLE DOCUMENTS/Operating Constraints
All necessary documents shall be placed in the virtual library which can be accessed at the following link:
Documents that will be included in the virtual library will include but are not limited to:
- Strategic Plan
- Latest documents on National Mitigation Strategy
- Organizational Structure/chart
- CERC Playbook
- CERC Video Series/Community Toolkit
- Sample of Congressional Notifications
- National Outreach Strategy
- Media Analysis Report
- Monthly Report
- IMMERSED Information
- FEMA Strategic Plan
- Presidential Policy Directive (PPD-8)
- National Mitigation Framework (NMF)
- National Disaster Relief Framework (NDRF)
- Guides and Standards
- Risk Rating Redesign
VII. PERFORMANCE REQUIREMENTS
The scope of work required by this PWS is detailed within this section. The performance requirements are separated into 10 Task Areas that align to the RMD Work Breakdown Structure (WBS). Within each Work Area, there are various Tasks identified. The number of Tasks identified in a Work Area are based on the specific support need(s) of that Work Area.
Design and Implement Effective CERC Strategies
(The approximate level of effort estimated for this Objective is 35% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
The purpose of this Task is to promote the design and implementation of CERC strategies and best practices aligning with RMD’s mission. In support of this Task, the Contractor shall:
1.1 CERC Strategies – Program Outreach
1.1.1 RAD.RM.CERC.PO/RMD.CERC.PO - Assist FEMA, and coordinate with the PM Contractor, to update and maintain a National Outreach Strategy, incorporating Government furnished data and information. This will include specific focus on projects in coastal and levee impacted areas, implementation of programmatic, statutory, legislative changes, and other key program issues; such as, future conditions, Mitigation Planning, building codes, National Hazards Risk Assessment Program (NHRAP), the National Earthquake Hazards Reduction Program (NEHRP), National Dam Safety Program, and Levee Safety Program elements. Information on the current National Outreach Strategy is available in the Virtual Library in the Program Area D folder.
1.1.2 RAD.RM.CERC.PO/RMD.CERC.PO - At the National and Regional level, design and implement community engagement strategies, products, tools, and templates for communities for the entire Risk MAP lifecycle.
1.1.3 RAD.RM.CERC.PO/RMD.CERC.PO - At the National and Regional level, collaborate across FIMA directorates and Mitigation branches to execute efficient risk communication tools and community engagement strategies.
1.1.4 RAD.RM.CERC.PO/RMD.CERC.PO - Assist FEMA with the assessment, refining, and development of non-regulatory risk products to improve their effectiveness.
1.1.5 RAD.RM.CERC.PO/RMD.CERC.PO - Maintain a video series (with the possibility of continuing development of the current series, estimating 6-8 per year and community official toolkit geared to explaining flood hazard mapping, mitigation planning, building codes, risk and hazard information, and other RMD programs in plain language to improve understanding.
1.1.6 RAD.RM.CERC.PO/RMD.CERC.PO – Explore, develop, and maintain risk visualization tools, using technology and behavioral science, to increase risk and hazard understanding and drive risk reduction action. This includes maintenance and delivery of IMMERSED product which can be found in the virtual library.
1.1.7 RAD.RM.CERC.PO/RMD.CERC.PO - Prepare the monthly Congressional Notification regarding mapping project updates, as required under the Biggert-Waters Flood Insurance Reform Act of 2012, and any other congressional notification required under future legislation.
1.1.8 RAD.RM.CERC.PO/RMD.CERC.PO - Develop and execute a National Outreach Strategy that advances program goals and identifies cross directorate synergies, partnerships, and opportunities. The strategy shall include a multi-hazard focus that is customer centric and plain language.
1.2 CERC Strategies – Mission Support
1.2.1 RAD.RM.CERC.MS/RMD.CERC.MS - Research, share, and utilize industry best practices demonstrating where successful community engagement has driven actions, especially risk reduction actions. Identify and adapt/tailor these best practices to support FEMA Regions or stakeholders.
1.2.2 RAD.RM.CERC.MS/RMD.CERC.MS - Provide subject matter expertise (SME) to assist with the design, implementation, communication, and/or management of new and revised requirements, processes, and procedures including but limited to: the FEMA Strategic Plan, Presidential Policy Directive-8 (PPD-8), the National Mitigation Framework (NMF), the National Disaster Relief Framework (NDRF), the NMIS, Guides and Standards, the Technical Mapping Advisory Council (TMAC), Risk Rating redesign, and other statutory, legislative, and regulatory changes impacting RMD programs.
1.2.3 RAD.RM.CERC.MS/RMD.CERC.MS - Provide mission support (e.g. meeting preparation, status reports, serve as a liaison between Regional staff and CERC project staff, etc.) to each Region, ensuring consistent and comprehensive planning, coordination, and management of National Flood Mapping Program projects. Support the Regions in understanding and implementing regionally-tailored approaches to national CERC strategies.
1.2.4 RAD.RM.CERC.MS/RMD.CERC.MS – Maintain and improve the CERC Playbook, a guide for FEMA Regional staff to communicating flood hazard mapping projects using best practices and behavioral science knowledge.
1.2.5 RAD.RM.CERC.MS/RMD.CERC.MS – Identify, capture, and adapt best practices and lessons learned from other RMD projects to find program efficiencies and build upon existing work. Ensure there is no duplication of work and that opportunities to identify and create templates or standard processes are executed to provide standardized materials and approaches across programs and geographies.
1.3 CERC Strategies – Customer Support
1.3.1 RAD.RM.CERC.CS/RMD.CERC.CS - Assist FEMA’s goal of empowering communities and the public to reduce their risk, including the development of means to measure successful use of products to reduce risk.
1.3.2 RAD.RM.CERC.CS/RMD.CERC.CS - Prepare new, refine existing, and deliver web-based and local training to internal and external stakeholders (on provider or Government facilities) on RMD topics.
| Performance Objective |
| Task Number(s) |
| Standard |
| Performance Threshold |
| Method of Surveillance |
| Communicate in plain language |
| 1.1 – 1.3 |
| Written communications materials are in plain language so that they may be understood by the majority of audiences. Materials are designed to be as close to eighth grade reading level on the Flesch-Kincaid scale as reasonably achievable. |
| No materials exceed twelfth grade on the Flesch-Kincaid scale and 80% of materials are at or below tenth grade reading level. |
| Provider shall deliver data on all finalized products on a monthly basis. |
| Communicate using a customer-centric approach |
| 1.1 – 1.3 |
| Communications and engagements are designed using customer-centric approaches, relating materials to the customer’s prioritization rather than the government’s perspective. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Design and execute an effective National Outreach Strategy (NOS) |
| 1.1.1, 1.1.8 |
1.1.1, 1.1.8 The NOS works across RMD programs, integrates Regional strategies, and is coordinated with other FIMA programs.
The NOS focuses on empowering stakeholders, partners, and customers, leveraging existing activities and relationships to drive risk reduction.
Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey.
Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey.
Quarterly Satisfaction Survey
Quarterly Satisfaction Survey
| Empower partners and stakeholders to reduce risk |
| 1.1 – 1.3 |
1.2.5 Partners are empowered with subject matter expertise and materials to assist them to own more communications and drive risk reduction in their communities and with their partners.
Best practices by communities and partner organizations are identified, captured, and shared for replication and inspiration.
Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey.
15 best practices are gathered and shared every contract year.
Quarterly Satisfaction Survey
Monitored annually by the Program Manager
| Prepare monthly Congressional Notification |
| 1.1.7 |
| Monthly Congressional Notifications are developed using the prescribed template and delivered on time. |
| Zero deviation |
| Monitored monthly by the Program Manager |
| Integrate with other Risk Management Directorate Providers |
| 1.1 – 1.3 |
| As directed and as appropriate, work with, and support, other Risk Management Directorate providers to deliver unified support to the Government. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
Increase Resilience; Deliver Effective CERC support at the Regional and Project Level to Increase Awareness and Achieve Mitigation Actions
(The approximate level of effort estimated for this Objective is 20% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
The purpose of this Task is to promote the use of RMD products and services at the national, regional, and local level to increase risk awareness and understanding, promote risk ownership, and empower communications and actions to understand and reduce risk. In support of this Task, the Contractor shall:
2.1 Regional CERC Support – Program Outreach
2.1.1 RAD.RM.CERC.PO/RMD.CERC.PO - At the Regional level, provide support to FEMA in preparing for and conducting discovery, resilience, flood risk review, and Community Consultation Officer / flood risk open house meetings. The support provided must be tailored to the requirements of each region and project (e.g. location, capabilities, approach, skill sets needed, participation of CTPs, etc.)
2.1.2 RAD.RM.CERC.PO/RMD.CERC.PO - At the regional level, support the transition from preliminary to effective map including collaborating across the Mitigation branches.
2.1.3 RAD.RM.CERC.PO/RMD.CERC.PO - Use risk communication leading practices and behavioral science to effectively educate stakeholders on hazard and risk information, and risk reduction actions.
2.1.4 RAD.RM.CERC.PO/RMD.CERC.PO - Provide support for rapid disaster response and recovery communications and engagement, as requested by the Government to facility impact comprehension and promote resilient recovery. Where possible and appropriate, incorporate data into Risk Analysis programs and improve program delivery in post-disaster environments.
2.1.5 RAD.RM.CERC.PM/RMD.CERC.PO - Educate regional staff and assist in implementing the CERC playbook strategies.
2.1.6 RAD.RM.CERC.PO/RMD.CERC.PO - Develop and execute Regional Outreach Strategies in alignment with the National Outreach Strategy.
2.2 CERC Regional Support – Mission Support
2.2.1 RAD.RM.CERC.MS/RMD.CERC.MS - Deliver data (e.g. project plan, captured unmet needs, etc.), as needed, to PTS, PM, and CDS Contractor(s) for input into various management systems (e.g. Coordinated Needs Management System, Mapping Information Platform, Map Service Center, National Flood Hazard Layer Viewer, etc.)
2.2.2 RAD.RM.CERC.MS/RMD.CERC.MS - Identify, capture, and adapt best practices and lessons learned from other RMD projects regardless of Region or FEMA component to find program efficiencies and build upon existing work. Ensure there is no duplication of work and that opportunities to identify and create templates or standard processes are executed to provide standardized materials and approaches across programs and geographies.
2.3 CERC Regional Support – Customer Support
2.3.1 RAD.RM.CERC.CS/RMD.CERC.CS - Support local community, and other partners, education on risk data value, and explain integration opportunities, and use with other programs and activities via webinars, workshops, demonstrations, etc.
2.3.2 RAD.RM.CERC.CS/RMD.CERC.CS - Incorporate and communicate Government-Furnished Data and Information from CTPs, PTS Contractors, and other sources. Data delivery and timeframes will be coordinated on a project by project basis in coordination with the Government.
2.4 CERC Regional Support - Partnerships
2.4.1 RAD.RM.CERC.PT/RMD.CERC.PT - Identify, leverage, and empower partners to communicate hazard and risk information and risk reduction actions.
2.4.2 RAD.RM.CERC.PT/RMD.CERC.PT - Coordinate with Regions, CTPs, and PTS Contractors to ensure appropriate regulatory and non-regulatory data and products are provided to communities utilizing customized community strategies. Data and products should be tailored to ensure clear and effective community understanding.
| Performance Objective |
| Task Number(s) |
| Standard |
| Performance Threshold |
| Method of Surveillance |
| 1. Communicate in plain language |
| 2.1 – 2.4 |
| Written communications materials are in plain language so that they may be understood by the majority of audiences. Materials are designed to be as close to eighth grade reading level on the Flesch-Kincaid scale as reasonably achievable. |
| No materials exceed twelfth grade on the Flesch-Kincaid scale and 80% of materials are at or below tenth grade reading level. |
| Provider shall deliver data on all finalized products on a monthly basis. |
| 2. Communicate using a customer-centric approach |
| 2.1 – 2.4 |
| Communications and engagements are designed using customer-centric approaches, relating materials to the customer’s prioritization rather than the government’s perspective. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| 3. Empower partners and stakeholders to reduce risk |
| 2.1 – 2.4 |
| Partners are empowered with subject matter expertise and materials to assist them to own more communications and drive risk reduction in their communities and with their partners. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
Quarterly Satisfaction Survey
| 4. Design and execute Regional Outreach Strategies |
| 2.1.6 |
2.1.6 The Regional Outreach Strategies work across Risk Analysis Branch programs, support the NOS, and are coordinated with other Mitigation Division programs.
The Regional Outreach Strategies focus on empowering stakeholders, partners, and customers, leveraging existing activities and relationships to drive risk reduction.
Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey.
Quarterly Satisfaction Survey
| 5. Integrate with other Risk Analysis Branch Providers |
| 2.1 – 2.4 |
| As directed and as appropriate, work with, and support, other Risk Analysis Branch providers to deliver unified support to the Government. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
Support the National Mitigation Planning Program
(The approximate level of effort estimated for this Objective is 10% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
The purpose of this Task is to build resilience in states, local and tribal communities and territories by supporting mitigation planning. This work includes helping FEMA provide plan review and approvals, training and technical assistance, develop new policies and products, and provide communications and outreach on the benefits of mitigation planning. The goal is to promote mitigation planning and build mitigation planning capability that integrates RMD and products and services, at the national, regional, and local level to increase risk awareness and understanding, promote risk ownership, and empower communications and actions. In support of this Task, the Contractor shall:
3.1 National Mitigation Planning Program – Mitigation Planning
3.1.1 RAD.RM.MP - Provide mitigation planning technical assistance (subject matter expertise), plan reviews, develop and deliver training to stakeholders preparing Mitigation Plans, and provide technical support to FEMA planning staff. Technical assistance subjects include land use planning, hazard mitigation planning with state, local, tribal, and territorial (SLTT) governments, comprehensive plan integration, and grant application development.
3.1.2 RAD.RM.MP - Improve the integration of mitigation planning with key RMD/Risk Analysis Branch touchpoints at headquarters and in each regional office, FIMA, Resilience and other FEMA departments and offices to allow leveraging of existing products and expertise and more integrated and effective program delivery.
3.2 National Mitigation Planning Program – Program Outreach
3.2.1 RAD.RM.CERC.PO - Communicate the importance of mitigation planning in building resilient communities and empowering communities to incorporate mitigation planning into planning efforts.
3.3 National Mitigation Planning Program – Mission Support
3.3.1 RAD.RM.CERC.MS/RMD.CERC.MS - Identify, capture, and adapt best practices and lessons learned to find program efficiencies and build upon existing work. Ensure there is no duplication of work and that opportunities to identify and create templates or standard processes are executed to provide standardized materials and approaches across programs and geographies.
3.4 National Mitigation Planning Program – Tech Support
3.4.1 RAD.RM.MP.TS - Support the National Mitigation Planning staff with developing and disseminating guidance documents, products, training, toolkits, handbooks, bulletins, webinars, etc. Report and track progress on training, capability building, outreach and technical assistance.
| Performance Objective |
| Task Number(s) |
| Standard |
| Performance Threshold |
| Method of Surveillance |
| Communicate in plain language |
| 3.1 – 3.4 |
| Written communications materials are in plain language so that they may be understood by the majority of audiences. Materials are designed to be as close to eighth grade reading level on the Flesch-Kincaid scale as reasonably achievable. |
| No materials exceed twelfth grade on the Flesch-Kincaid scale and 80% of materials are at or below tenth grade reading level. |
| Provider shall deliver data on all finalized products on a monthly basis. |
| Communicate using a customer-centric approach |
| 3.1 – 3.4 |
| Communications and engagements are designed using customer-centric approaches, relating materials to the customer’s prioritization rather than the government’s perspective. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Empower partners and stakeholders to reduce risk |
| 3.1 – 3.4 |
| Partners are empowered with subject matter expertise and materials to assist them to own more communications and drive risk reduction in their communities and with their partners. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
Quarterly Satisfaction Survey
| Integrate with other Risk Management Directorate Providers |
| 3.1 – 3.4 |
| As directed and as appropriate, work with, and support, other Risk Management Directorate providers to deliver unified support to the Government. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Provide Mitigation Planning technical assistance |
| 3.1.1 |
3.1.1
Mitigation Plan Reviews are completed in accordance with required timelines and prescribed guidance.
Stakeholders receive effective training and on Mitigation Planning including the development of mitigation plans, and other topics such as integrating mitigation into other local plans and other relevant topics.
Technical assistance is provided to SLTT stakeholders to build capabilities in mitigation plan development, planning process, risk assessment, strategy development, plan integration, implementation and other mitigation planning topics that reduce risk and build community resilience.
Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey.
Quarterly Satisfaction Survey
| Identify, capture, and disseminate Best Practices |
| 3.3.1 |
| Best practices by communities and partner organizations are identified, captured, and shared for replication and inspiration. |
| 10 best practices are gathered and shared every contract year. |
| Monitored annually by the Program Manager |
Support the Hazard Mitigation Assistance (HMA) Program
(The approximate level of effort estimated for this Objective is 7.5% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
The purpose of this task is to provide strategic communications and outreach support for Hazard Mitigation Assistance programs primarily at Headquarters with the potential for Regional support. This work shall supplement federal, state, tribal and local government, and private sector implementation of federal statutes and regulations designed to provide hazard mitigation grant funding. HMA needs varied communications and outreach support to improve understanding of mitigation, the benefits of mitigation measures, and to stimulate interest in and leading to effective applications for hazard mitigation grants and mitigation investment decisions.
In support of this Task, the Contractor shall:
4.1 Hazard Mitigation Assistance – Program Outreach
4.1.1 Support the Hazard Mitigation Assistance staff with communications and engagement by developing and disseminating materials including but not limited to: webinars, feature stories, fact sheets, infographics, graphic and video production, toolkits, bulletins, and digital platform content. This will include implementation of programmatic, statutory, legislative changes, and other key program issues.
4.1.2 Apply behavioral sciences, data sciences, marketing, design, strategic planning principles in material development and engagement.
4.1.3 Develop and execute a strategic stakeholder engagement and outreach plan in support of programmatic goals.
4.1.4 Collaborate and coordinate within FIMA and across FEMA components in order to effectively engage and communicate with stakeholders on HMA programs.
4.1.5 Provide strategic communications advice and counsel during programmatic planning efforts.
4.1.6 Support executive communications for Mitigation Directorate leadership including talking points, speechwriting, and presentation development.
4.1.7 Provide media outreach and pitch support including during disasters, program events and campaigns.
4.1.8 Support and attend approximately five conferences. Support includes: talking points, presentation materials, etc. to ensure a consistent public image for HMA.
4.2 Hazard Mitigation Assistance – Program Management
4.2.1 Implement sound program management practices for the contract to enable reliable and efficient operations, support of FIMA Governance structures, and forward-thinking innovation throughout HMA programs.
4.2.2 Identify, capture, and adapt best practices and lessons learned to find program efficiencies and build upon existing work. Ensure there is no duplication of work and that opportunities to identify and create templates or standard processes are executed to provide standardized materials and approaches across programs and geographies.
4.3 Hazard Mitigation Assistance – Partnerships
4.3.1 Assist HMA in developing, maintaining and strengthening beneficial partnerships with a wide range of entities including other FEMA components; federal, state, local, tribal, and territorial agencies; other Contractors; non-governmental organizations, private sector organizations, and other stakeholders.
| Performance Objective |
| Task Number(s) |
| Standard |
| Performance Threshold |
| Method of Surveillance |
| Communicate in plain language |
| 4.1 – 4.3 |
| Written communications materials are in plain language so that they may be understood by the majority of audiences. Materials are designed to be as close to eighth grade reading level on the Flesch-Kincaid scale as reasonably achievable. |
| No materials exceed twelfth grade on the Flesch-Kincaid scale and 80% of materials are at or below tenth grade reading level. |
| Provider shall deliver data on all finalized products on a monthly basis. |
| Communicate using a customer-centric approach |
| 4.1 – 4.3 |
| Communications and engagements are designed using customer-centric approaches, relating materials to the customer’s prioritization rather than the government’s perspective. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Integrate with other Mitigation Directorate Providers |
| 4.1 – 4.3 |
| As directed and as appropriate, work with, and support, other Mitigation Directorate providers to deliver unified support to the Government. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Identify, capture, and disseminate Best Practices |
| 4.2.2 |
| Best practices by communities and partner organizations are identified, captured, and shared for replication and inspiration. |
| A minimum of 6 best practices are gathered and shared every contract year. |
| Monitored annually by the Program Manager |
| Design and execute an effective engagement and outreach plan |
| 4.1.3 |
| The engagement and outreach plan works across MD programs is coordinated with other FIMA programs. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
Quarterly Satisfaction Survey
| Deliver Executive Communications support |
| 4.1.6 |
| Mitigation Directorate leadership receive impactful communications support by the prescribed deadline for each project. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Conference Support |
| 4.1.8 |
| Conferences are attended and supported, as directed, to amplify HMA messaging and accomplish HMA programmatic goals. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Partnerships Support |
| 4.3 |
| Beneficial partnerships are identified, developed, and maintained to amplify HMA messaging and accomplish HMA programmatic goals. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
Support the Floodplain Management Division
(The approximate level of effort estimated for this Objective is 5% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
The purpose of this task is to provide strategic communications and outreach support for Floodplain Management programs at Headquarters and at the Regional level. Floodplain Management requires varied communications and outreach support to reduce flood risk and help communities become more resilient.
In support of this Task, the Contractor shall:
5.1 Floodplain Management – Program Outreach
5.1.1 Support the Floodplain Management staff with communications and engagement by developing and disseminating materials including but not limited to: webinars, feature stories, fact sheets, infographics, graphic and video production, toolkits, bulletins, and digital platform content. This shall include implementation of programmatic, statutory, and legislative changes along with other key program issues.
5.1.2 Apply behavioral sciences, data sciences, marketing, design, and strategic planning principles in material development and engagement.
5.1.3 Develop and execute a strategic stakeholder engagement and outreach plan in support of programmatic goals.
5.1.4 Collaborate and coordinate within FIMA and across FEMA components in order to effectively engage and communicate with stakeholders on Floodplain Management programs.
5.1.5 Support executive communications for Mitigation Directorate leadership including talking points, speechwriting, and presentation development.
5.2 Floodplain Management – Program Management
5.2.1 Provide strategic communications advice and counsel during programmatic planning efforts.
5.2.2 Implement sound program management practices for the contract to enable reliable and efficient operations, support of FIMA Governance structures, and forward-thinking innovation throughout Floodplain Management programs.
5.2.3 Identify, capture, and adapt best practices and lessons learned to find program efficiencies and build upon existing work. Ensure there is no duplication of work and that opportunities to identify and create templates or standard processes are executed to provide standardized materials and approaches across programs and geographies.
| Performance Objective |
| Task Number(s) |
| Standard |
| Performance Threshold |
| Method of Surveillance |
| Communicate in plain language |
| 5.1 – 5.2 |
| Written communications materials are in plain language so that they may be understood by the majority of audiences. Materials are designed to be as close to eighth grade reading level on the Flesch-Kincaid scale as reasonably achievable. |
| No materials exceed twelfth grade on the Flesch-Kincaid scale and 80% of materials are at or below tenth grade reading level. |
| Provider shall deliver data on all finalized products on a monthly basis. |
| Communicate using a customer-centric approach |
| 5.1 – 5.2 |
| Communications and engagements are designed using customer-centric approaches, relating materials to the customer’s prioritization rather than the government’s perspective. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Integrate with other Mitigation Directorate Providers |
| 5.1 – 5.2 |
| As directed and as appropriate, work with, and support, other Mitigation Directorate providers to deliver unified support to the Government. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Identify, capture, and disseminate Best Practices |
| 5.2.3 |
| Best practices by communities and partner organizations are identified, captured, and shared for replication and inspiration. |
| 10 best practices are gathered and shared every contract year. |
| Monitored annually by the Program Manager |
| Design and execute an effective engagement and outreach plan |
| 5.1.3 |
| The engagement and outreach plan works across MD programs is coordinated with other FIMA programs. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
Quarterly Satisfaction Survey
| Deliver Executive Communications support |
| 5.1.6 |
| Mitigation Directorate leadership receive impactful communications support by the prescribed deadline for each project. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
Assist FEMA to Develop, Maintain, and Strengthen Mutually Beneficial Partnerships:
(The approximate level of effort estimated for this Objective is 7.5% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
The purpose of this task is to assist RMD in developing, maintaining and strengthening beneficial partnerships with a wide range of entities including other FEMA components; federal, state, local, tribal, and territorial agencies; other Contractors; non-governmental organizations, private sector organizations, and other stakeholders to increase risk and hazard information understanding and to drive risk reduction activities. In support of this Task, the Contractor shall:
6.1 Partnerships
6.1.1 RAD.RM.CERC.PT/RMD.CERC.PT – Provide SME support to continue developing the CTP Program. Additionally, the SME support shall enhance and augment the skills and capabilities of CTPs and other internal and external partners. Information on the current CTP program is available in the Program History section, as well at fema.gov/cooperating-technical-partners-program/cooperating-technical-partners-program.
6.1.2 RAD.RM.CERC.PT/RMD.CERC.PT - Provide support to FEMA (e.g. conference attendance and preparation, meeting facilitation, etc.) in coordinating with nongovernmental organizations to include, but not limited to the Association of State Floodplain Managers (ASFPM), the National Association of Flood and Stormwater Management Agencies (NAFSMA), the American Planning Association (APA), the National Association of Counties (NACO), etc.
6.1.3 RAD.RM.CERC.PT/RMD.CERC.PT - Support, maintain, and continue development of the Resilient Nation Partnership Network (RNPN). The RNPN currently consists of 160 organizations spanning the private sector, SLTTs, Non-Governmental Organizations (NGOs), Other Federal Agencies (OFAs), and various associations. Required support includes the Annual Forum, quarterly calls, and Lunch & Learn sessions. The goal of the RNPN is to foster collaboration and coordination across partners to increase risk understanding and drive risk reduction by leveraging the wide range of resources, expertise, and other capabilities of partners.
| Performance Objective |
| Task Number(s) |
| Standard |
| Performance Threshold |
| Method of Surveillance |
| Communicate in plain language |
| 6.1 |
| Written communications materials are in plain language so that they may be understood by the majority of audiences. Materials are designed to be as close to eighth grade reading level on the Flesch-Kincaid scale as reasonably achievable. |
| No materials exceed twelfth grade on the Flesch-Kincaid scale and 80% of materials are at or below tenth grade reading level. |
| Provider shall deliver data on all finalized products on a monthly basis. |
| Communicate using a customer-centric approach |
| 6.1 |
| Communications and engagements are designed using customer-centric approaches, relating materials to the customer’s prioritization rather than the government’s perspective. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Quarterly Satisfaction Survey |
| Partnerships Support |
| 6.1 |
| Beneficial partnerships are identified, developed, and maintained to amplify RMD messaging and accomplish RMD programmatic goals. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Monitored monthly by the Program Manager |
| Conference Support |
| 6.1.2 |
| Conferences are attended and supported, as directed, to amplify RMD messaging and accomplish RMD programmatic goals. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Monitored monthly by the Program Manager |
| RNPN Management |
| 6.1.3 |
| The RNPN grows and evolves to drive mitigation action and empower stakeholders. |
| Minimum score of 3 out of 5 on the Quarterly Satisfaction Survey. |
| Monitored monthly by the Program Manager |
Provide Program Management and Subject Matter Expertise in Support of RMD:
(The approximate level of effort estimated for this Objective is 5% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
7.1 RAD.RM.CERC.PM/RMD.CERC.PM - The contractor shall implement sound program management practices for the contract to enable reliable and efficient operations, support of FIMA Governance structures, and forward-thinking innovation throughout RMD programs. In addition, provide CERC subject matter expertise to program-wide initiatives such as information technology business and technical requirements development, business and operations architecture, policy analysis, Guides and Standards, information technology and data management, geographic information systems (GIS), programmatic technical working groups, Letters of Map Change, and the universal objectives listed above. The SME support in this Objective will support efforts primarily lead by other providers and should be considered separate from the required efforts and coordination with other parties that is required in Objectives 1 through 4 above to accomplish CERC led processes and projects.
7.2 RAD.RM.CERC.PM/RMD.CERC.PM – The contractor shall develop an Annual Budget Plan in accordance with directed funding levels that captures, by CLIN and sub-CLIN, budget amounts for specified and approved projects. The budget plan shall be developed in collaboration with, and approved by, the Government Program Manager and COR. The Government reserves the right to request updates to the Annual Budget Plan throughout the year as priorities, funding, and projects adjust. The Annual Budget Plan shall be leveraged for, at minimum, monthly budget conversations to identify project status, cost tracking, and any cost overrun or underrun situations. The format of the Annual Budget Plan is to be developed by the contractor after award date, in accordance with the deliverable schedule, and shall be approved by the Government, no alterations to the format shall be permitted without prior Government approval.
| Performance Objective |
| Task Number(s) |
| Standard |
| Performance Threshold |
| Method of Surveillance |
| Budget controls |
| 7.1 |
| Budget controls are put in place to ensure that projects are completed on budget in accordance with the project plan. |
| 95% of projects are completed within the budget per the project plan. |
| Monitored by the Program Manager |
| Project management |
| 7.1 |
| Projects are delivered on time and at the agreed upon quality per the project plan. |
| 95% of projects are completed on time and of the agreed upon quality per the project plan. |
| Monitored by the Program Manager |
Controlled Correspondence:
(The approximate level of effort estimated for this Objective is 2.5% based on total estimated value of the requirement. This estimate is for solicitation purposes only.)
8.1 RMD.CERC.MS – The contractor shall prepare special and controlled correspondence (e.g. Congressional Responses), as well as project specific outreach materials and, as needed, provide information to the FEMA Map Information Exchange (FMIX) for approximately one hundred (100) phone calls or emails per year. There shall be at least one staff member on-site at FEMA HQ every business day, in accordance with the Office of Personnel Management’s Operating Status.
| Performance Objective |
| Task Number(s) |
| Standard |
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