April 2025_ Futuriti Monthly Report.pdf

Futuriti - Monthly Report From Apr 01, 2025 to Apr 30, 2025

Campaign Summary:

Detailed below is the monthly Search, Display, and YouTube campaign report for Futuriti. These campaigns aim to increase tourism interest and website visitors to https://futuriti.org/. The Search campaign started on February 14th.

The Display campaign started on February 6th. The YouTube campaign started on February 7th. All campaigns ended on April 30, 2025.

Performance Highlights:

The Google Search, Display, and YouTube campaigns resulted in 148,276 impressions and 2,329 clicks this month.

Throughout the entire campaign run, all three tactics generated 357,920 impressions, 25,956 video views, and 7,223 clicks.

Google Search:

The search campaign resulted in 632 clicks and 6,628 impressions.

The average click-through rate (CTR) was 9.54%, which was 40.53% above the industry average for career and employment of 6.79%.

Tuesdays had the highest number of clicks and the highest click-through rate (CTR).

The majority of your clicks came from mobile devices (98.10%).

Users in Douglass Hills, KY had the highest CTR, while users in Louisville, KY generated the most ad clicks.

The demographics that provided the most clicks were females and the 25-34 age group.

Google Display:

The display campaign generated 1,689 clicks and 129,722 impressions.

The average click-through rate (CTR) of 1.30% was 195% above the industry standard average of 0.44% for Jobs & Education.

Mobile devices accounted for the majority of the ad clicks (90.59%).

The Responsive ad received the highest number of clicks (1,442) and impressions (123,134).

Louisville, Kentucky, had the most clicks, while Richmond, Kentucky, recorded the highest click-through rate.

The demographics that drove the most website traffic were males and the 35-44 age group.

YouTube:

The YouTube campaign resulted in 8,106 video views and 11,926 impressions.

Tuesdays were the most popular days for views.

Connected TV had the most device impressions at 83.41%.

The top-performing demographics were males and the 25-34 age group.

The top-performing geolocation was Louisville, KY, which had 1,729 views.

Actions & Insights:

These campaigns have concluded with strong results, including click-through rates above industry benchmarks, high mobile engagement, and strong performance from key demographics and locations such as Louisville.

Thank you for the opportunity to support your marketing efforts—we look forward to working with you again.

Campaign Overview

Mar 30 2025 Apr 06 2025 Apr 13 2025 Apr 20 2025 Apr 27 2025

Cl ic ks

10k

20k

30k

40k

Im pr es si on s

1k

1.5k

2k

2.5k

Vi de o Vi ew s

Clicks Impressions Video Views

Campaign Overview

7,223

Clicks

357,920

Impressions

2.02%

CTR

25,956

Video Views

Campaign Overview

Total

Feb 2025 2,252 80,486 2.80% 9,090

Mar 2025 2,642 129,158 2.05% 8,760

Apr 2025 2,329 148,276 1.57% 8,106

7,223 357,920 2.02% 25,956

Date Clicks Impressions CTR Video Views

Google Search - Campaign Summary

Clicks

6,628

Impressions

9.54%

CTR

84.85%

Impr. (Top) %

32.34%

Impr. (Absolute Top) %

Google Search - Traffic Trends by Week

Mar 30 2025 Apr 06 2025 Apr 13 2025 Apr 20 2025 Apr 27 2025

Cl ic ks

1k

1.5k

2k

Im pr es si on s

Google Search - Performance by Month

Total

Feb 2025 553 5,750 9.62% 85.05% 30.16%

Mar 2025 596 7,337 8.12% 89.08% 28.96%

Apr 2025 632 6,628 9.54% 84.85% 32.34%

1,781 19,715 9.03% 86.48% 30.45%

Date Clicks Impressions CTR Impr. (Top) % Impr. (Absolute Top) %

Google Search - Clicks by Device

MOBILE: 98.10%

Other: 1.90%

Google Search - Clicks by Day of Week

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

0 20 40 60 80 100 120 140

Clicks

Google Search - CTR by Day of Week

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

0 2 4 6 8 10 12

CTR

Google Search - Ad Group Performance

Futuriti 632 6,628 9.54% 84.85% 32.34%

Ad Group Clicks Impressions CTR Impr. (Top) % Impr. (Absolute Top) %

Google Search - Top Ads

Futuriti Find Your Next Career Move | Choose Your Career Path in KY | Continue Your Education in KY | Start Your Career in Kentucky | Career Preparation in KY | Kentucky Employment Resources | Find Jobs in Kentucky | Kentucky Career Guidance | Explore Kentucky Job Openings | High-Demand Jobs in Kentucky | Scholarships & Grants in KY | Get Career Coaching in KY | Find Your Dream Job Today | Education for Your Career | Start Your Career Path Now https://futuriti.org/public/page/home-3 Futuriti offers tools to plan, start, and advance your career in Kentucky., Kentucky's solution for finding your future., Find job openings, training programs, and career advice with Futuriti., Kentucky's new website for education and career guidance.

632 6,628 9.54% 731927186399

Ad Group Ad Preview Clicks Impressions CTR Ad ID https://futuriti.org/public/page/home-3

Google Search - Top Keywords jobs Futuriti 348 3,956 8.80% 85.98% 34.64%

Kentucky jobs Futuriti 110 1,077 10.21% 87.13% 33.67% job search Futuriti 63 533 11.82% 78.99% 29.81% high-demand careers Futuriti 23 138 16.67% 86.96% 53.20% tuition assistance Futuriti 17 135 12.59% 77.69% 8.15% career planning Futuriti 12 188 6.38% 77.98% 17.33% job training Futuriti 11 108 10.19% 83.33% 24.07% job application Futuriti 9 125 7.20% 79.40% 33.80% career assessment test Futuriti 9 105 8.57% 73.71% 18.22% apprenticeship Futuriti 7 76 9.21% 84.21% 13.16% financial aid Futuriti 6 43 13.95% 93.02% 22.64% careers Futuriti 5 50 10.00% 75.33% 22.00% jobs in Kentucky Futuriti 5 35 14.29% 91.43% 20.00% job assessment test Futuriti 4 20 20.00% 75.00% 25.00% training programs in Kentucky Futuriti 1 26 3.85% 76.92% 3.85% job certifications Futuriti 1 2 50.00% 50.00% 50.00% jobs for veterans Futuriti 1 1 100.00% 100.00% 0.00% trade school Futuriti 0 6 0.00% 83.33% 0.00%

Kentucky job openings Futuriti 0 2 0.00% 50.00% 0.00% apply for jobs Futuriti 0 1 0.00% 100.00% 0.00%

Keyword Ad Group Clicks 1 Impressions 2 CTR Impr. (Top) % Impr. (Absolute Top) %

Google Search - Geo Chart

Google Search - Clicks by Gender

FEMALE: 43.04%

MALE: 37.03%

UNDETERMINED: 19.94%

Google Search - Top Cities

Louisville Kentucky 119 1,309 9.09%

Lexington Kentucky 69 723 9.54%

Bowling Green Kentucky 18 250 7.20%

Florence Kentucky 15 122 12.30%

Frankfort Kentucky 14 114 12.28%

Richmond Kentucky 12 117 10.26%

Elizabethtown Kentucky 11 93 11.83%

Owensboro Kentucky 10 94 10.64%

Douglass Hills Kentucky 8 27 29.63%

Independence Kentucky 8 62 12.90%

City (User location) Region (User location) Clicks Impressions CTR

Google Search - Clicks by Age

18-24: 26.27%

25-34: 34.65%

35-44: 17.56% undetermined: 21.52%

Google Display - Campaign Summary

1,689

Clicks

129,722

Impressions

1.30%

CTR

Google Display - Traffic Trends by Week

Mar 30 2025 Apr 06 2025 Apr 13 2025 Apr 20 2025 Apr 27 2025

Cl ic ks

5k

10k

15k

20k

25k

30k

35k

Im pr es si on s

Clicks Impressions

Google Display - Monthly Performance

Total

Feb 2025 1,699 61,041 2.78%

Mar 2025 2,038 109,208 1.87%

Apr 2025 1,689 129,722 1.30%

5,426 299,971 1.81%

Date Clicks Impressions CTR

Google Display - Clicks by Device

MOBILE: 90.59%

TABLET: 8.76%

Other: 0.65%

Google Display - Clicks by Day of Week

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

0 50 100 150 200 250 300 350

Google Display - CTR by Day of Week

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

0 0.5 1.0 1.5 2.0

Google Display - Ad Performance

Futuriti: Feb

- April 2025

Futuriti, Continue Your Education in KY; Choose Your Career Path in KY; Start Your Career in Kentucky; Kentucky Employment Resources;

Explore Kentucky Job Openings;

1,442 123,134 1.17% 731811219720

Futuriti: Feb

- April 2025

300x250_2.png 169 4,159 4.06% 731811219597

Futuriti: Feb

- April 2025

728x90.png 58 1,768 3.28% 731811219786

Futuriti: Feb

- April 2025

300x600 (2).jpg 20 661 3.03% 731811219789

Ad Group Ad (Headline) Image Ad Preview Clicks Impressions CTR Ad ID

Google Display - Ad Group Performance

Total

Futuriti: Feb - April 2025 1,689 129,722 1.30%

1,689 129,722 1.30%

Ad Group Clicks Impressions CTR

Google Display - Geo Chart

Display - Clicks by Age Group

18-24: 13.20%

25-34: 41.44%

35-44: 45.35%

Display - Clicks by Gender

FEMALE: 42.98%

MALE: 56.66%

UNDETERMINED: 0.36%

Google Display - Top Cities

Louisville Kentucky 395 28,984 1.36%

Lexington Kentucky 182 15,521 1.17%

Crescent Springs Kentucky 55 4,819 1.14%

Bowling Green Kentucky 42 3,052 1.38%

Owensboro Kentucky 30 2,403 1.25%

Fort Wright Kentucky 25 1,177 2.12%

Richmond Kentucky 25 1,076 2.32%

Florence Kentucky 22 1,490 1.48%

Hopkinsville Kentucky 21 1,571 1.34%

Winchester Kentucky 19 1,028 1.85%

City (User location) Region (User location) Clicks Impressions CTR

YouTube - Campaign Summary

8,106

Video Views

11,926

Impressions

67.97%

Video View Rate

68.17%

Average Video 100% Completes

YouTube - Traffic Trends by Week

Mar 30 2025 Apr 06 2025 Apr 13 2025 Apr 20 2025 Apr 27 2025

1k

1.5k

2k

2.5k

3k

3.5k

Im pr es si on s

1k

1.5k

2k

2.5k

Vi de o Vi ew s

Impressions Video Views

YouTube - Performance by Month

Total

Feb 2025 9,090 13,695 66.37% 66.82%

Mar 2025 8,760 12,613 69.45% 69.92%

Apr 2025 8,106 11,926 67.97% 68.17%

25,956 38,234 67.89% 68.26%

Date Video Views Impressions Video View Rate Average Video 100% Completes

YouTube - Top Ad Group Performance

Total

Futuriti - Job Opportunities 8,106 11,926 67.97%

8,106 11,926 67.97%

Ad Group Video Views Impressions Video View Rate

YouTube - Ad Performance

731793717240 Futuriti (YT): Feb-April 2025 Futuriti - Job Opportunities 8,106 67.97% 11,926

Ad ID Campaign Name Ad Group Video Views Video View Rate Impressions

YouTube - Ad Preview

YouTube - Impressions by Device

CONNECTED_TV: 83.41%

DESKTOP: 2.55%

MOBILE: 10.83%

TABLET: 3.21%

YouTube - Views by Day of Week

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

0 500 1k 1.5k

Video Views

YouTube - Views by Age

18-24: 33.46%

25-34: 34.53%

35-44: 29.53% undetermined: 2.48%

YouTube - Views by Gender

FEMALE: 41.83%

MALE: 56.21%

UNDETERMINED: 1.96%

YouTube - Geographic Summary YouTube - Top Geos

Louisville Kentucky 1,729

Lexington Kentucky 801

Bowling Green Kentucky 265

Owensboro Kentucky 138

Shively Kentucky 133

Hopkinsville Kentucky 127

Ashland Kentucky 97

Paducah Kentucky 94

Florence Kentucky 93

Frankfort Kentucky 86

City (User location) Region (User location) Video Views

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