NRCS_OOH_Statement_of_Work.pdf

NRCS Out of Home Public Service Announcements Statement of Work

The USDA’s Natural Resources Conservation Service is seeking a contractor to promote, distribute and evaluate its “Secrets of the Soil” public education campaign via out of home posters. The successful bidder shall:

• Have verifiable experience in placing all types of OOH posters in various venues, including airports, shopping centers, transit stops, transit vehicles (interior and exterior), highway billboards, and in the Washington Area Metro Transit Authority (WMATA) system.

• Create a list of outdoor companies, complete with full contact information, which will be used to solicit placement opportunities for the ‘Secrets of the Soil” campaign.

• Use a variety of tactics to solicit outdoor poster space, which includes personal outreach, blast emails and posting creative poster digital files on the OOHforGood website.

• Prepare an Excel spreadsheet showing the following information, which shall be submitted to

USDA/NRCS project manager for approval prior to shipping:

o Name of company ordering poster o Designated Market Area (DMA) for the company o Number, type and size of posters to be placed o The creative title of the poster to be placed if there is more than one o Roll up numbers on the above criteria

• Subsequent to approval by the USDA/NRCS project manager, produce and ship the OOH posters that have been ordered to companies

• Thirty days after posters have been shipped, contractor is to produce an evaluation report which shows:

• Name of company ordering poster o Designated Market Area (DMA) where exposure will occur o Number, type and size of posters to be placed o The creative title of the poster placed if there is more than one o The length of time exposure occurred o The estimated value and Gross Impressions for the exposure o Roll up numbers on the above criteria

• The above report shall be posted to a password protected, online reporting portal maintained by the contractor with access by USDA/NRCS personnel

• Using the high resolution graphic files provided by NRCS, produce and ship the following Decaux mall posters and airport Duratrans as requested by venues.

o 220 69"h x 47"w (viewing area 66"h x 45"w) JC Decaux mall posters with shipping crate o 100 57"h x 83.5"w (viewing area 55"h x 82"w) Airport Duratrans posters

Past Experience/Credentials The prospective contractor should include a narrative of previous experience which details:

Attachment #1 AG-1A23-S-16-0015

• The team of personnel who will be working on the USDA OOH PSA campaign

• Brief corporate capabilities (number of years in business, number of present and previous clients, and a notation if they have worked with USDA in the past)

• Three client references

Period of Performance

The period of performance will be for 1 year from the date of award.

Attachment #1 AG-1A23-S-16-0015