Addendum 1.pdf

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Attached to
Janesville Transit RFP for Bus Advertising Services
Solicitation number
JT-RFP-2026-2
Issued by
Racine County, Wisconsin

About this file

This Addendum 1 document presents the City of Janesville Transit's responses to clarifying questions regarding its RFP for bus advertising sales services. The RFP seeks a qualified contractor to manage advertising sales on a fleet of 17 buses (expanding to 18 in October 2026), with the contract term beginning June 1, 2026, for three years with two optional renewal years available. The City clarified that its two spare buses are included in the overall fleet and that advertising is sold on all buses, including spares designated for daily use. The question deadline was April 10, 2026, with proposal submissions due April 21, 2026, at 12:00 p.m., interviews and negotiations scheduled for April 27-30, 2026, and a contract award notice anticipated on May 5, 2026. No attendees were present at the optional site visit held on April 7, 2026.

The City also clarified proposal format requirements by granting bidders flexibility to include detailed personnel resumes in appendices beyond the stated 2-page limit and expanding the management methodology section from 5 to 10 pages, with page maximums intended as guidelines to encourage conciseness rather than strict constraints. The addendum includes a detailed list of existing advertising contracts extending beyond the current contractor's agreement, totaling $41,490 across various ad formats including king and queen headliners, half wraps, Ultra Super K formats, Super Queen formats, and interior placements. Regarding content policy, the City indicated openness to exploring advertising policy modifications for online sports betting if enabling legislation is signed, contingent upon review and approval from City Administration. One damage incident occurred during the previous contract period with a repair cost of $250, which was covered through the City's insurance provider.

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City of Janesville, Janesville Transit

Bus Advertising Sales

JTS-RFP-2026-2

Addendum 1: Response to Questions

April 13, 2026

Response to Questions Please find below responses to the questions received.

Can JT confirm the 2 spare buses listed on pg. 6 of the RFP are part of the overall 17 (soon to be 18) bus fleet? If so - does the current contractor sell advertising space on these buses?

Yes, the spares are part of our overall fleet of 17, soon to be 18 buses. Yes, advertising is sold on all buses, as any bus can be designated as the day’s spare.

We see on pg. 9 that the Contractor is responsible for repairs to advertising even for issues outside of their control. Can you share the amount of times this has occurred over the previous 12 months? Has JT been able to assist in this through insurance?

I am aware of one instance during the contract period where a wrap was damaged due to an incident. The repair cost was $250. The contractor invoiced JT and we were reimbursed by our insurance provider.

To ensure we have an accurate representation of the sellable fleet at the beginning of the contract, can JT please outline the current contracts that extend beyond the current seller’s contract.

Format Quantity Start Date End Date # of

Periods

Per Period

Cost

Total Cost king+headliner 2 9/20/2025 9/19/2026 12 $ 500 $ 6,000 Queen+headliner 2 9/20/2025 9/19/2026 12 $ 450 $ 5,400 king+headliner 1 1/1/2026 12/31/2026 12 $ 200 $ 2,400 Half wrap 1 1/1/2026 12/31/2026 12 $ 525 $ 6,300 king+headliner 1 8/1/2025 7/31/2026 12 $ 200 $ 2,400 Half wrap 1 3/19/2026 9/16/2026 6 $ 525 $ 3,150 Ultra Super K 1 2/9/2026 2/8/2027 12 $ 400 $ 4,800 Ultra Super K 1 7/1/2025 6/30/2026 12 $ 300 $ 3,600 Super Queen 1 9/1/2025 8/31/2026 6 $ 300 $ 1,800 interior 17 9/1/2025 8/31/2026 12 $ 170 $ 2,040 interior 15 2/5/2026 2/4/2027 12 $ 150 $ 1,800

City of Janesville, Janesville Transit

Bus Advertising Sales

JTS-RFP-2026-2

Addendum 1: Response to Questions

April 13, 2026

For proposal content - the personnel section requests detailed resumes for key staff but has a maximum of 2 pages. Can resumes be included in an Appendix so that the 2 pages can be focused on the other information requested?

Yes.

For proposal content - the management methodology/procedures section requests quite a bit of information to be limited to 5 pages. Would JT be open to expanding that to 10 pages?

Yes.

Can you please provide a list of attendees of the site visit?

There were no attendees at the site visit.

Would JT be willing to expand the page requirement for the bid information? We understand the desire to be concise, however we are concerned that the current maximum page allowance for each of the sections will make it difficult to fully explain capabilities.

Yes. Please consider the maximum page numbers listed for all sections of the RFP a guide and an encouragement to be concise.

A recent online sports betting bill has been passed in the WI Senate and is being sent to the Governor to be signed and made legal. If this passes, will online gambling advertising be allowed on the bus fleet?

Modifying our advertising policy is a topic JT is willing to explore, following the passage of the referenced legislation. JT would entertain the request from the advertising sales vendor, including a discussion of what kind of advertising we could reasonably expect to see proposed (samples or examples). JT would then review, and if we wish to move forward with a policy change, request approval from City Administration.

Response to Questions

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