A2 redacted Statement of Work for NNSY July 2026 Career Fair.pdf

STATEMENT OF WORK FOR

RADIO AND TELEVISION ADVERTISING IN HAMPTON ROADS, CENTRAL

VIRGINIA AND THE OUTER BANKS (NORTH CAROLINA) AREA ISO NORFOLK

NAVAL SHIPYARD HIRING

Scope:

To have applicants attend a NNSY Career Fair. NNSY Career Fair is being held on the following date and location in July 2026.

Periods of Performance:

Saturday, 18 July 2026; Saturday, 19 September 2026; Saturday, 7 November 2026

Requested Venue:

**Dates and locations subject to change based on availability**

Type of Commercial:

:30 generic hiring commercial ad to be aired July 2026, September 2026, October 2026.

Contractor Responsibility:

NNSY is requesting the successful Contractor strive to hit their “above the average” goal associated with their current trend.

To produce a summary of activity after the career fair, within 10 business days.

Produced commercial will air up to two weeks prior to the NNSY Career Fair, a minimum of three times throughout the day (morning, afternoon, evening) consistently for a lasting impact with the viewership.

Script:

"Norfolk Naval Shipyard, an equal opportunity employer in Portsmouth, VA, has full-time job opportunities for engineers and engineering technicians from several disciplines, including electrical, mechanical, structural, nuclear, welding, and more. Also seeking Skilled trades with at least 3 years of experience, and support roles as well. All applicants must be a US Citizen and be able to pass the government pre-employment screening process."

Contractor creates ads by using Cameo.com to hire a celebrity to provide a personalized message for both personal and professional use. To include creating commercial ads for both TV and Audio based on approved NNSY content such as photographs.

TV:

1. Multiple Cable TV and News ads to target a larger audience. Develop programing for:

a. Skilled Maritime trades in electrical, mechanical, welding, etc.

b. A “Call to Action” on screen the entire time typically produces the best results by utilizing the lower 1/3 of the TV ad with a message such as: “NNSY Now Hiring! Join us at the Location from 0900 – 1500.” Bring copies of your resume, DD-214, VA letters, and certification(s) to start your career with NNSY!

Radio:

• Multiple stations to reach the highest demographic.

Social Media (Facebook and Instagram):

• Deliver targeted ads in designated geographic areas every month.

• Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as LinkedIn.

• Two full weeks of coverage

Streaming:

1. Ads are available 24/7 via contractor website and mobile app.

2. Streaming has a “mass reach” and is set up through “audience” instead of which platform

a. Spotify, iHeart Radio, and the like,

i. E.g. Targeting 25 – 40 in the career fair area (currently closest 20 counties)

Digital Elements:

Contractor will use Facebook to strategically place NNSY advertising, a minimum of three (3) Social media ads per week, with Geo-Fencing to target and deliver recruitment messages (static display or video) to a specific profile (potential employees) based on their geography, demographics, behaviors and search and online habits. Once they click on the advertisement, they will be taken to the Norfolk Naval Shipyard’s website or landing page to learn more about the shipyard and job opportunities.