A14_Market_Research_Sources_Sought_Announcement_140L0124Q0004_1.docx

SOURCES SOUGHT (MARKET SURVEY)

Public Affairs Marketing Campaign (Reference 140L0124Q0004)

The Bureau of Land Management (BLM) is conducting a market survey to determine the interest and capability of vendors for a possible upcoming project. All costs associated with providing information in response to this market survey shall be the responsibility of the firm. Any information submitted is voluntary. The Contracting Officer will make an acquisition strategy decision based on the results of this market survey and a future solicitation may be issued as unrestricted without further consideration.

This is not an invitation for bid (IFB), request for proposal (RFP), or request for quotes (RFQ) and does not constitute any commitment by the Government to issue any solicitation. All interested firms must respond to future solicitation announcements separately from responses to this market survey.

Project Description:

The BLM will use a marketing contractor to build on the existing brand and implement elements of its marketing strategy under a Blanket Purchase Agreement (BPA) contract with firm-fixed price quarterly Task Order requirements. The selected contractor will create integrated marketing plans with strategies for traditional, digital and social media platforms and emerging technologies, and innovative approaches for implementation and measurement to provide brand recognition and awareness of wild horses and burros that encourages the adoption and/or purchase of wild horses and burros, as well as provide education on the wild horses and burros and their habitat on public lands.

The requirements include the following elements:

· Kick-off Planning Meeting

· Final Marketing Plan

· Creative Development and Internal Style Guide

· Program Marketing Materials (design)

· Brochures

· Activity Booklet

· Fact Sheets

· Posters

· Informational Videos

· Event Marketing Materials

· Editable Flyers

· Banners

· Directional Signage

· Digital/Social Media Advertising Campaigns and Placements

· Print Advertisement and Resizing

· Radio/TV spots (excludes ad placement)

· Photography and Videography Formatting and Archival System

· Emerging Technologies

· Progress Reports

Contract Type: BLM anticipates a solicitation that results in a firm-fixed priced single-award award Blanket Purchase Agreements (BPA) in accordance with FAR Subpart 8.405-3, Blanket purchase agreements (BPAs).

Performance Period: A base year and 4 option years are anticipated.

The primary NAICS code is 541430, Graphic Design Services. The small business size standard is $9.0 million.

Interested firms must submit the following information:

Name of Firm

Address

Phone Number

Email Address

DUNS Number

Size status/SBA certifications. Mark all that apply. See FAR Part 19, Small Business Programs.

☐ Small Business (meets size standard for NAICS) ☐ Indian Small Business Economic Enterprise (ISBEE) ☐ HUBZone ☐ Service-Disabled Veteran Owned Small Business (SDVOSB) ☐ 8(a) ☐ Other Than Small

Capabilities: Provide a narrative and other evidence that demonstrates your capabilities and expertise, including examples that demonstrate creative expertise.

All responses must be submitted via email not later than 5:00 PM MDT, November 23, 2023. Email address: bpeck@blm.gov. Include the reference number (140L0124Q0004) in the subject line.