A13 - Sole Source redacted.pdf

JUSTIFICATION FOR SOLE SOURCE PROCUREMENT (OPEN MARKET OR GSA)

UNDER $250,000

Sole source acquisitions may be used on a limited basis and only when the Representative (COR)/Program Official has provided sufficient justification and the Contracting Officer has determined that the circumstances warrant such action. The content for a justification must contain detailed facts and rationale to justify the sole source acquisition. Soliciting from a single source must be done in accordance with FAR 13.106-1(b) or 8.405-6. At a minimum, the following information must be included:

Identification of Program Office, Contracting Activity, and Proposed Requirement, Justification and Program Office Certification:

A. Program Office:

NCEH

Chamblee Building 106, Room 7119, Mailstop S106-7

Centers for Disease Control and Prevention Atlanta, GA 30341

B. Contracting Activity:

Centers for Disease Control and Prevention Office of Financial Resources Acquisition Branch II

C. Identification of Requirement:

1. Nature of Action to be Approved by Contracting Officer:

a. Sole source acquisition of: Monster Jam Events (1/1/2022-5/31/2022) hearing loss ad campaign

b. Procurement Request (PR) Number (if available): 00000000

2. Proposed Vendor and Estimated Procurement Amount (if available):

a. Proposed Vendor: Beasley Media Group 9721 Executive Center Drive, Suite 200 St.

Petersburg, FL, 33702 810.348.4513

b. Estimated Procurement Amount: $120,000.00

3. Is the requirement on GSA Schedule? Yes No

If yes, provide schedule number: Click here to enter text.

Rev. 5/14/19

Justification:

1. The justification for this non-competitive action is:

In accordance with FAR 13.106-

Contracting officers may solicit from one source if the contracting officer determines that the circumstances of the contract action deem only one source reasonably available (e.g., urgency, exclusive licensing agreements, brand-name or industrial mobilization). (ii) Where a single source is identified to provide a portion of a purchase because that portion of the purchase specifies a particular brand-name item, the documentation in paragraph (b)(1)(i) of this section only applies to the portion of the purchase requiring brand-name item. The documentation should state it is covering only the portion of the acquisition which is brand-

Urgency

Exclusive licensing agreements/Proprietary data

Brand name required

Industrial mobilization

Other (e.g., compatibility, space issues, continuity, compatibility, etc.)

In accordance with FAR 8.405-circumstances that may justify the action are (A) An urgent and compelling need exists, and following the procedures would result in unacceptable delays; (B) Only one source is capable of providing the supplies or services required at the level of quality required because the supplies or services are unique or highly specialized; or (C) In the interest of economy and efficiency, the new work is a logical follow-up to an original Federal Supply Schedule order provided that the original order was placed in accordance with the applicable Federal Supply Schedule ordering procedures. The original BPA must not have been previously issued under sole-source or limited-sources proce

Urgency

Only One Source

Logical Follow Up

Brand name required

2. Other facts supporting sole source procurement:

a. What can this product/service do that other products/services cannot do?

The CDC, NCEH Noise-Induced Hearing Loss Workgroup is procuring for a Public Service Advertisement campaign focused on attendees of year 2022 Monster Jam Events nationwide.

Beasley Media Group is only vendor who is licensed to offer digital radio ads that can create an estimated 10,000,000 impressions with the target population of pre-hearing loss, high-risk event attendees. They are the only vendor authorized Monster Jam Events and website PSA ads on stations airing Monster Jam Events nationwide in 2022 (1/1/2022-5/31/2022).

Using GPS Technology, once attendees of the event enter our virtual boundary around the event, location services on their smartphone will allow us to deliver them CDC Display and Video Ads to people who are actively searching & consuming content related to the Monster Jam Events as well as noise induced hearing loss. Threads will be delivered to these users on their internet browsing and application devices.

The ads will be displayed to the attendees as they visit websites and apps across the internet as well as when using applications outside of social media. Beasley offers an ad network of over 2.5 million safeguarded websites and apps.

b. What other products/services were considered and why did they not meet the need?

Beasley Media Group is the only known vendor with a network of 64 radio stations and their ad network of over 2.5 million websites and apps that can provide 508 compliant multi-digital messaging formats public service announcement, both digital and static, and provide daily and monthly campaign impressions data analytics and analysis reports. Beasley Media Group is the only known vendor who can deliver electronic messages and data capture utilizes Geofencing (GPS) technology; permitting attendees of the events entering a virtual boundary around the events location to receive PSAs on their cell phone or internet browsing device for 30 days. The campaign includes targeting a national audience through CDC cleared content posted on a network of over 2 million media websites and apps nationwide. Additionally, electronic formatting provides a format for previously developed hearing loss prevention content, such as our animated graphics, posters, and 30 second videos. Package also includes the streaming of CDCs PSAs through Smart TV and other digital devices. CDC PSA content, animated GIFs, and videos will live on the listed Beasley Owned & Operated station sites beginning 2 weeks prior to each Monster Jam event in cities across America. These station sites are companies own unique audiences that fall in line with the CDC target audience as well as those attending the Monster Jam events. These capabilities are essential as they align with

Initiative and the objectives of this public awareness campaign at these extremely loud events.

3. Program Office efforts to seek potential offerors:

The CDC, NCEH Noise-Induced Hearing Loss Workgroup Communications to confirm there is no other known vendor authorized to air all these events in the geographic region where the events will take place. Beasley Media Group is the only gateway to radio stations and websites and apps airing these events, and to radio advertising in the cities where the events will take place; no other offerors were sought.

D. Program Office Certification:

I have reviewed this sole source justification and certify the justification is true and accurate to the best of my knowledge and adequate to support other than full and open competition.

Center/Institute/Office COR/Program Official Name/Title: John Eichwald, MA, Senior Health Scientist, NCEH/ATSDR Office of Science.

Center/Institute/Office COR/Program Official Signature:

Certification Date: October 26, 2021

E. Contracting Office Certification:

I have fully relied on the information provided herein and hereby certify that this justification is accurate and complete to the best of my knowledge and belief:

Contracting Officer Name: H. Dale Bish

Contracting Officer Signature:

Certification Date: Click here to enter a date.