A01 Combined Synopsis Solicitation 20-R-SBSC.pdf

Combined Synopsis/Solicitation

W911SR-20-R-SBSC

Media Monitoring and Social Media Listening Tool 21 August 2020

THIS COMBINED SYNOPSIS/SOLICITATION

IS NOT AN AUTHORIZATION TO START WORK

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.

This solicitation is issued as a request for quotation (RFQ). Submit written quotes on RFQ Reference Number W911SR-20-R-SBSC. This solicitation will utilize the policies contained in the Federal Acquisition Regulation (FAR) Part 12 in conjunction with the policies and procedures for solicitation evaluation and award prescribed in FAR Part 13, Simplified Acquisition Procedures, as appropriate for this acquisition.

The Government plans to award a FIRM FIXED PRICE contract resulting from this solicitation to the responsible contractor whose quote, conforming to the solicitation, will be most advantageous to the Government, price and other factors considered.

This combined synopsis/solicitation is for the purchase of a commercially-available media monitoring and social media listening tool. A detailed description is outlined below:

Item Description: The awarded contractor shall provide:

Real-Time media monitoring based on keywords, allowing the ability to target or specific industries, media outlets, or reporters, that will automatically generate links to or provide full article text and associated multimedia products. This must cover print and broadcast news, blogs, social media and podcasts and support the Command’s global mission and overseas locations. Monitoring should include analysis of positive, negative, or neutral coverage.

A capability within the media tool that allows the customer to build and maintain profiles of reporters and social media influencers, track our engagements with these individuals, and build reports based on tracked information. Tool should include open-rate and response-rate analytics for these correspondence.

Social media listening tools that allows the Government to receive custom-formatted reports with filtered responses based on defined searches the Government establishes. This tool should include analysis of social media mentions and engagement metrics.

Newsletters that automatically self-populate with results from the real-time media and monitoring and social media services based on Government configuration of searches and newsletter parameters. Configuration and customization should be sufficient to result in a product that can be given to senior leaders with little to no Public Affairs Office intervention.

A report generating tool able to automatically create and distribute reports based on user-defined parameters. Reports should automatically collect user content impact and dollar-value estimates based on industry standard metrics such as impressions, reach, market and audience, etc.

Media, social media, newsletter, and reporting tools must be able to send results to a customized list of recipients generated from within the selected application/site with no user intervention beyond configuration.

Tools should be web-based, reachable via the standard variety of platforms (Windows, Macintosh, etc.) and shall not require special security configuration or software that violate standard Army configurations.

The performance period of this contract shall be from 01 Oct 2020 – 30 Sep 2023 with one base year and two option years.

FAR 52.212-1, Instructions to Offerors - Commercial Items (JAN 2017)

The Government intends to award a firm-fixed price contract. The evaluation method will be Lowest Price Technically Acceptable (LPTA). The Government reserves the right to incorporate any portion(s) of the winning proposal into the resultant contract.

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:

1) technical capability of the item offered to meet the Government requirement

2) price

(b) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer’s specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

(End of Provision)

The offeror shall submit a completed copy of the provision at FAR 52.212-3, Offeror Representations and Certifications - Commercial Items (MAY 2014), with quote. An offeror shall complete only paragraph (b) of this provision if the offeror has completed the annual representations and certifications electronically at www.sam.gov/portal/public/SAM. If an offeror has not completed the annual representations and certifications electrically at the SAM website, the offeror shall complete only paragraphs (c) through (m) of this provision.

The clause at FAR 52.212-4, Contract Terms and Conditions - Commercial Items (JAN 2017), applies to this acquisition.

The clause at FAR 52.212-5, Contract Terms and Conditions Required to Implement Statutes or Executive Orders - Commercial Items (JAN 2017) applies to this acquisition.

All quotes shall be received by the Government to Dana Nunley via email at dana.y.nunley.civ@mail.mil and Sara Nowell via email at sara.j.nowell.civ@mail.mil no later than 3:00 pm EST, 26 August 2020.

Additional Information:

Contracting Office Address:

US Army Contracting Command - Edgewood Division 8156 Brigade Street, Bldg E4215

APG, MD 21010 US