A-3. DBWGI SOLE SOURCE KO Signed.pdf

MEMORANDUM TO THE FILE

Subj: JUSTIFICATION FOR USE OF OTHER THAN FULL AND OPEN COMPETITION

FOR A FAR PART 13 ACQUISITION UNDER THE SIMPLIFIED ACQUISITION

THRESHOLD

I. BACKGROUND:

1. FAR 13.106-1(b)(1)(i) states for purchases not exceeding the simplified acquisition threshold, Contracting Officers may solicit from one source if the Contracting Officer determines that the circumstances of the contract action deem only one source reasonably available (e.g., urgency, exclusive licensing agreements, brand-name or industrial mobilization).

2. As required by FAR 13.106-3(b)(i), this memorandum explains the absence of competition for this acquisition, as only one source will be solicited for this requirement (or for a portion of the requirement) and the requirement (or portion of the requirement to be sole-sourced) is not expected to exceed the simplified acquisition threshold.

II. DESCRIPTION OF ITEM OR SERVICE:

The Winter Guard International (WGI) Presenting Sponsorship Package will create and increase public awareness and understanding of the United States Marine Drum & Bugle

Corps (D&B) as well as the United States Marine Corps (USMC) and its missions among the Winter Guard International (WGI) and indoor competitive drum line community. The

Presenting Sponsorship package will create active community awareness, public affairs, and community relations between the civilian public and the USMC.

The total estimated value of this requirement is $60,000.00.

Base Year - $15,000.00

Option Year One - $15,000.00

Option Year Two - $15,000.00

Option Year Three -$15,000.00

At the Presenting Sponsor level, The Marine Drum and Bugle Corps will receive the following marketing benefits:

Sponsor video commercials will be placed throughout the content on WGI events hosted on Flo Marching. Commercials may be no longer than one (1) minute in length.

WGI will post Sponsor video commercials on WGI’s YouTube page.

Sponsor will have access to the WGI unit database containing contact information for groups performing with WGI, which Sponsor may access and use for the limited purpose of informing such groups about Sponsor’s products and services, and for no other purpose. Sponsor agrees that its use of the information contained in the database shall be in strict accordance with WGI’s then-current Privacy

Policy and all applicable laws (including without limitation all applicable security breach notification statutes). Sponsor agrees that it shall not share such information with other parties, shall notify WGI immediately if any such contact information is compromised, and shall provide any group representatives with an opportunity to “unsubscribe” to communications by Sponsor if he/she no longer wishes to be contacted by the Sponsor.

Sponsor will have a logo hotlink from “e-FOCUS” and e-newsletters.

Sponsor will have its logo placed on the Homepage of the WGI.org, as well as partners page with a direct link to the appropriate website.

Logo placed on 2021 WGI Virtual Season merchandise.

Sponsor will receive acknowledgement during each virtual awards ceremonies.

Year-round banner ad on inside pages of wgi.org.

Year-round banner ad in homepage ad rotation cycle.

2021 Sponsor-Only Virtual Expo Booth space.

Sponsor will have access to place educational links on dedicated wgi.org page.

Sponsor will receive logo placement on all 2021 Virtual Season webpages.

Sponsor will receive a rotating ad spot in “e-FOCUS” newsletters.

Sponsor invited to participate in a video interview for WGI website, Facebook and YouTube pages.

Sponsor will have access to a “social media takeover” of Instagram or Snapchat.

Sponsor will have access to sponsor clinic/concerts on WGI social as mutually agreed upon.

Feature story on wgi.org (can feature video interview).

WGI will link to Sponsor as a favorite on our Facebook page, and re-tweet and repost Facebook messages as appropriate.

Sponsor will receive the rights to use the Winter Guard International logo in any of their promotional materials and advertising.

Priority Access to new benefits & add-ons.

Manufacturer Name and Description Quantity

Winter Guard International Presenting Sponsorship for the Marine Drum &

Bugle Corps for One (1) Year plus Three (3)

Option Years

Manufacturer/Dealer: Winter Guard International

Manufacturer/Dealer POC and Phone Number: Bart Woodley (937) 247-5919 x302

Manufacturer/Dealer Address: 2405 Crosspointe Drive, Dayton, OH 45342

III. THE DETERMINATION FOR USE OF OTHER THAN FULL AND OPEN COMPETITION IS

BASED ON THE FOLLOWING (select all that apply):

A. _X_ ONLY ONE RESPONSIBLE SOURCE (select all that apply):

1. ___ RESTRICTIVE RIGHTS. The source has established proprietary rights, limited rights in data, patent rights, copyrights or secret processes in the item or service required.

2. ___ EXCLUSIVE LICENSING AGREEMENTS. The item or service is only available from the Original Equipment Manufacturer (OEM), or there is only one authorized distributor or technical representative for the OEM.

3. _X_ OTHER REASONS.

A market survey has been conducted at WGI World Championships and Regional

Events in 2018 and 2019 by D&B personnel. No other organization can be as responsive in coordination Drum Corps and Indoor Percussion events streaming online or direct access to potential recruitment candidates via the WGI personnel database; maximizing the outreach and recruiting efforts for the D&B. Many events are broadcasted over the internet on webcasts and video clips, including the World Championships which D&B performs in exhibition yearly.

As of 2020, there were approximately 1,522 units participating in WGI events, amassing over 33,000 performers of ages 14 to 22. The WGI website had nearly 4 million views during 2020. WGI also has large social media followings ranging in the tens of thousands to an excess of one hundred thousand depending on the platform.

Winter Guard International has access to the largest community of Marching Arts enthusiasts and students in the world and as such is the only qualified vendor for these advertising and outreach services.

B. ___ BRAND NAME

Item required must be a brand name, product, or feature of a product, particular to one manufacturer.

C. ___URGENT AND COMPELLING. The supplies or services are of such unusual and compelling urgency that the Government would be seriously injured unless the agency is permitted to limit the number of sources from which it solicits bids or proposals. Urgent requirements are supplies or services that will result in a work stoppage, or are mission critical and the routine processing time would result in injury to the Government. The determination that the procurement for the above item/service is an urgent and compelling requirement is based on the following:

1. Date on which the requirement was first identified:

2. Required delivery date/period of performance:

3. Explanation of why delivery/commencement of services by the date mentioned above is required:

V. CERTIFICATIONS:

A. Technical / Requirements Certification: I certify that the facts and representation under my cognizance which are included in this justification are complete and accurate to the best of my knowledge and belief.

___________________ Sgt Garrett Churchey/ (202) 433-6528 20210409

Signature Name (Printed) / Phone # Date

B. Contracting Officer Certification: I certify that this justification is accurate and complete to the best of my knowledge and belief.

Elizabeth M. Rolle/703-784-1930 4/9/2021

Signature Name (Printed) / Phone # Date