A-1. SOW WGI 2025 WGI adjusted.pdf

MCINCR RCO – RA PWS/SOW Template – Strategic Branch

Fiscal Year 2025_Ver.1

Performance Work Statement (PWS) / Statement of Work (SOW)

Winter Guard International Sponsorship and Advertising (WGI)

“The Commandant’s Own,” United States Marine Drum & Bugle Corps (D&B)

1. Background “The Commandant’s Own,” The United States Marine Drum & Bugle Corps (D&B), travels in excess of fifty thousand (50,000) miles annually. The D&B performs ceremonial events for audiences of prominence, civilian communities, Cabinet-level and Congressional guests, senior military officials, VIP’s, and Heads of State. These performances captivate and thrill audiences worldwide. They are viewed at ticketed high school and college band events and are also seen on national television broadcasts, websites, and print media. The D&B has been read and written about in newspapers, newsletters, magazines, letters, emails, and flyers. The D&B’s unique “G” bugles are always a topic of discussion amongst crowds mingling with unit members after performances. A relationship with these local audiences is paramount to cultivating an appreciation of Marine Corps heritage, traditions, standards, and the preservation of freedom.

Ultimately, the high-profile appearance and impeccable visual presence of the D&B affects the morale of this country’s appreciated veterans and has a positive influence on potential young candidates to enlist in the United States Marine Corps (USMC).

1.1 Winter Guard International (WGI) is a non-profit youth organization serving civilian indoor color guard and percussion groups across the United States and overseas. The primary purpose of

WGI is their competitive winter tour circuits, consisting of forty-two (42) WGI-sanctioned competitions throughout the United States and culminating in April with the week-long WGI

World Championships in Dayton, Ohio where more than two hundred (200) percussion ensembles and three hundred (300) color guards from over forty (40) states and four (4) countries attend. Many of these regional and world competitions are broadcasted over the internet for fans and viewers to stream video of performances.

1.2 Over the past fourty-eight (48) years, WGI has developed into a powerful youth activity with artistic and organizational influence on the world’s drum and bugle corps, marching bands, percussion ensembles, and similarly related activities. It is the sole governing body for all civilian youth indoor color guard and percussion competitive activities in North America.

Members performing in these organizations are primarily made up of young musicians, with ages ranging from fourteen (14) to twenty-one (21) years old.

2. Scope As an MOS of less than 100 total Marines with a highly unique skill set mastered prior to qualification and entrance into the Marine Corps, the D&B is responsible for locating, socializing, and recruiting its own to maintain the viability and livelihood of the organization. This contract is established to bring targeted recruitment opportunities for the D&B music and percussion program. It is nearly impossible to get this type of coverage to the direct market of young musicians in the marching activities by any other vendor. The WGI community attracts more than one hundred fifty thousand (150,000) spectators to the activity yearly. A majority of percussionists and musicians enlisted for duty with the D&B have participated with WGI activities prior to enlistment.

3. Performance Requirements.

3.1. Tasks: The Contractor shall…

Fiscal Year 2025_Ver.1

3.1.1. Vendor will offer the D&B brand expo space totaling 10ft x 20ft for both Color Guard and Percussion World Championships Weekends. D&B must confirm attendance by February 1 to reserve booth space at these events.

3.1.2. The D&B brand will be able to participate in all regional and World Championship award ceremonies.

3.1.3. Vendor will acknowledge the D&B brand during all awards ceremonies.

3.1.4. Vendor will place a D&B brand logo on the Back Banners at UD Arena for World Championships.

3.1.5. Vendor will place a D&B brand logo on the banners at All Outlying Sites for World

Championships

3.1.6. Vendor will place a D&B brand logo on banners at all in-person regional events.

3.1.7. Vendor will grant the D&B brand naming rights for any standard or power regional event, and all associated benefits along with it.

3.1.8. Vendor will place a D&B brand video commercial, to be provided to WGI by D&B, for use on the jumbotron at UD arena during World Championships. Commercials may be no longer than thirty (30) seconds in length and may not promote any other brand or entity other than D&B’s brand name “The

Commandant’s Own,” United States Marine Drum & Bugle Corps, must identify or refer to the promoted brand or entity as “USMC Drum Corps” and not by any other name, and may not reference or promote any product or service other than products or services made available for sale through D&B’s brand name

USMC Drum Corps.

3.1.9. Vendor will air a D&B brand video commercial on FloMarching webcasts, subject to the same criteria as above in 3.1.8.

3.1.10. Vendor will post a D&B brand video commercial on WGI’s Youtube page, subject to the same criteria as above in 3.1.8.

3.1.11. Vendor can reserve the D&B brand expo space totaling 10ft x 10ft for up to five (5) Regional events. Reservations must be made five (5) weeks in advance through the WGI office.

3.1.12. Vendor will place a D&B brand logo hotlink on the Homepage of WGI.org, as well as WGI’s partners page.

3.1.13. Vendor will place a rotating D&B brand banner ad on WGI.org

3.1.14. Vendor will place a D&B brand logo on the season credentials.

3.1.15. D&B may periodically request that the Vendor send email marketing to all contacts in WGI

Director Database on behalf of sponsor company (content to be provided by D&B).

3.1.16. Vendor will repost and share D&B brand social media posts periodically.

3.1.17. Vendor will place a D&B brand ad in a rotating ad spot in “eFOCUS” newsletters.

3.1.18. Vendor will place a D&B brand logo hotlink in eFOCUS newsletters. This hotlink, and all other

D&B logo hotlinks, will redirect the user to the appropriate home page for the D&B website.

3.1.19. Vendor will include a feature story about the D&B (to be provided by D&B) on the homepage of

WGI.org

3.1.20. Vendor will place one (1) full-page, black and white D&B brand ad in regional program books if the event partner produces a program at that event.

3.1.21. Vendor will grant D&B access to the action shot photography database for up to two regionals based on availability.

3.1.22. The D&B brand will have access to expo booth space or presence at any off-season educational events.

3.1.23. Vendor will place a D&B brand video commercial in a rotating spot on WGI’s homepage.

3.1.24. The D&B may participate in a WGI Instagram takeover lasting one day.

3.1.25. A representative of the D&B may be invited to participate in an interview for use on wgi.org and our social media channels as appropriate.

3.1.26. Vendor will acknowledge the D&B brand throughout the Color Guard and Percussion World

Championships Weekends.

3.1.27. Vendor will grant the D&B the right to use the Winter Guard International logo in any of its promotional materials and advertising.

3.1.28. Vendor will grant Gold Sponsors priority access to new benefits and add-ons.

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3.1.29. Vendor will grant D&B the following tickets and access to WGI events: Ten (10) Sponsor passes that grant access to every WGI event, including all Regionals and both weekends of World

Championships. This does not guarantee a “seat” at any reserved seating event. More may be requested if this does not cover all your tour directors for World Championships.

4. Applicable Information and/or Documents

4.1. Government Technical Point of Contact (TPOC): TPOC contact information to be provided to the

Contractor at time of award.

TPOC: SSgt Megan Kotasenski

USMC Drum and Bugle Corps

Marine Barracks Washington

8th & I Streets S.E.

Washington, DC 20390

Megan.almojuela@usmc.mil

Office Phone # (202) 433-6528

Cell Phone # (760) 960-7265

4.2. Period of Performance: The Period of Performance is a Twelve (12) Month Base Year and Four (4) One

(1) Year Option Periods.

Option Period Period of Performance

Base Year September 02, 2025 – September 01, 2026 Option Period 1 September 02, 2026 – September 01, 2027 Option Period 2 September 02, 2027 – September 01, 2028 Option Period 3 September 02, 2028 – September 01, 2029 Option Period 4 September 02, 2029 – September 01, 2030

4.3. Place of Performance: All work shall be performed through internet means or at various WGI venues listed publicly on their schedule.

4.4. List of Deliverables:

Deliverable Name Description Frequency or

Required Date

Method of

Delivery

Sponsor Pass

Badges

Badges which allow D&B personnel access to all WGI hosted events.

Annually Mail to TPOC.

Digital Advertising

Specifications

Specific guidelines and dates for all digital promotional materials.

Annually Email to TPOC

☐ Not applicable

4.5. Delivery Address:

SSgt Megan Kotasenski

USMC Drum and Bugle Corps

Marine Barracks Washington

8th & I Streets S.E.

Washington, DC 20390

Megan.almojuela@usmc.mil

Office Phone # (202) 433-6528 megan.almojuela Cross-Out

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Cell Phone # (760) 960-7265

☐ Not applicable

4.6. Hours of Operation: Services must be performed during normal working hours in coordination with the TPOC, 8:00AM – 4:00PM, Monday – Friday, except U.S. Federal Holidays. Visit Federal Holidays

(opm.gov) to view the applicable listing of U.S. Federal Holidays. On site hours for events will be dictated as needed on a one by one basis.

4.7. Contractor Personnel / Qualifications:

☒ Not applicable

4.8. Travel: The requesting unit (D&B) will provide government-funded vehicles for transportation of any unit personnel to and from all WGI events being attended.

4.9. Security Requirements: The selected vendor shall provide a point of contact (POC) to escort the

D&B members while at any event. The POC shall work with the D&B Operations Chief or appointed representative to ensure the Marines have proper storage and security for their performance gear.

4.10. Government Facility Access:

4.11. Specifications: The vendor is responsible for obtaining any and/or all required venues licenses and permits at no additional cost to the Requesting Unit/Government. The vendor shall comply with all applicable state and federal laws, codes, and regulations. At any time during the performance of the contract, the vendor shall be given seven (7) business days’ notice to produce required documentation.

The requesting unit and the contracting office shall work with the selected vendor to determine all of the licenses and permits and determine a time frame to have all necessary documentation submitted and complete to allow for satisfactory contract execution.

4.12. List of Attachments:

(End) https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/#url=Overview https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/#url=Overview