Statement_of_Objectives_Attachment.pdf

Request for Quotation No. 95332A18T0052

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Statement of Objectives

Background Information The Corporation for National and Community Service (CNCS) is a federal agency whose mission is to improve lives, strengthen communities, and foster civic engagement through service and volunteering. AmeriCorps National Civilian Community Corps (NCCC) is a ten month, full-time, team-based residential national service program for young men and women ages 18-24. The specific mission of AmeriCorps NCCC is to strengthen communities and develop leaders through direct team-based national and community service.

AmeriCorps NCCC has four regional campuses located in Sacramento, California;

Vicksburg, Mississippi; Aurora, Colorado and Vinton, Iowa, and members complete service projects in all 50 states and the U.S. territories in partnership with nonprofit organizations, state and local agencies, and community and faith-based groups.

AmeriCorps NCCC maintains two programs, Traditional NCCC and Federal Emergency Management Agency (FEMA) Corps. Traditional NCCC is a program where members perform a variety of service projects, such as leading youth development activities, constructing and rehabilitating low-income housing, performing environmental clean-up, helping communities develop emergency plans, and addressing other pressing local needs. FEMA Corps members deploy to different project sites and serve to support FEMA in various capacities in areas such as disaster preparedness, mitigation, response and recovery. Project settings may include active disaster areas, recovery sites, and FEMA regional offices.

AmeriCorps NCCC is seeking to increase the number of applicants for the Traditional NCCC and FEMA Corps programs by acquiring a list of recruitment leads that are eligible to apply to either program and become members.

Scope AmeriCorps NCCC’s overall objective is to obtain 75,000 recruitment leads per year that will result in approximately 1,500 new AmeriCorps members. A recruitment lead is considered a 17-24 year old that has received an approved AmeriCorps NCCC recruitment presentation in a large or small group or one-on-one conversation that provides an overview of the programs, length of service, benefits and eligibility and application information.

AmeriCorps NCCC requires status reviews and analyses to measure the success of the recruitment activities. Also, AmeriCorps NCCC requires a Contractor to engage with individuals, also known as gatekeepers, who work with populations of 17-24 year olds such as guidance counselors, principals, Job Corps Center staff, current and former AmeriCorps members, and community leaders.

Period and Place of Performance Period of performance is 12 months date of award, with four (4), 12-month options. The place of performance shall be off-site at the Contractor facility.

Requirements Interested offerors shall develop a Performance Work Statement (PWS) that details effective and efficient methods of realizing the above referenced statement of objectives.

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Based on the Government’s market research, it is estimated that 75,000 recruitment leads will result in 1,500 active members. However, offerors are advised to provide revised estimates and supporting documentation for alternate figures based on current industry capabilities. Offers are advised to detail methodologies and capabilities that could provide increased results based on recruitment methods chosen. Contractor shall compile the following details for each recruitment lead:

First name Last name Phone Number Email address Zip Code (optional) Education (optional) Gender (optional) Ethnicity (optional)

Contractor shall demonstrate ability to calculate the ratio for recruitment leads that result in estimated new AmeriCorps volunteer members.

Contractor shall demonstrate a recruitment strategy that is geared to reach the specific subset of people who are seeking volunteer opportunities that mirror AmeriCorps NCCC service provision and racially diverse communities.

Contractor shall demonstrate overall recruitment strategy such as giving presentations on the AmeriCorps NCCC program at schools, colleges, universities, career fairs, conferences, community organizations, or other similar types of groups.

Contractor shall demonstrate ability to track the status of volunteer engagement, employed recruitment strategies, and frequency of communication on recruitment leads progress to AmeriCorps NCCC.

Contractor shall demonstrate the ability to engage and inform gatekeepers about AmeriCorps NCCC new recruitment and program activities and membership program application deadlines.

Contractor shall demonstrate ability of analyzing and measuring successful recruitment activities that generate recruitment leads.

Contractor shall draft a Performance Work Statement (PWS) and Quality Control Plan (QCP) which describes in sufficient detail the capability to successfully provide all management, labor, travel, materials, and applicable equipment to perform all of the necessary services under the resultant contract award in an orderly, timely and efficient manner.

Contractor is free to propose alternative strategies not mentioned by the Government that may aid in achieving or excelling the stated requirements and performance objectives.

The Contractor is expected to utilize specialized expertise available in the industry and commercial business practices and is encouraged to clearly convey these facets in their response to the solicitation.

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Contractor shall possess and convey the expertise and experience in developing a PWS, corresponding technical and price proposal, and QCP that fully supports the performance objectives.

Contractor shall include in the PWS and QCP their approach to comply with CNCS cybersecurity and privacy policies.

Performance Objectives The performance objectives for this Statement of Objectives follow:

Compile an annual list of 75,000 recruitment leads that results in an estimated 1,500 new members for AmeriCorps programs.

Provide quantitative and qualitative analyses of recruitment leads to include but not limited to: percentage of leads that have applied, similarities in leads that have applied, suggestions for improving application rate.

Provide an overall recruitment strategy that is geared toward a specific subset of people who are seeking volunteer opportunities that mirror AmeriCorps NCCC service provision and racially diverse communities.

Provide a recruitment and communication plan that focus on tracking volunteer engagement, employed recruitment strategies, and communications with AmeriCorps

NCCC.

Provide quantitative and qualitative analyses of engaging and informing gatekeepers about AmeriCorps NCCC new recruitment and program activities and membership program application deadlines.

Provide qualitative and quantitative methods and analyses for successful recruitment activities that generate recruitment leads to allow AmeriCorps NCCC to measure recruitment activity success rates, make course corrections, obtain Contractor feedback and questions through the contract period.

Constraints and Risks Contract Type A firm fixed price performance incentives contract is anticipated. Contractor will be provided an annual performance incentive based on exceeding or not exceeding annual recruitment lead numbers and conversion rate of leads to applicants. For each lead received over 75,000 and up to 80,000 leads, the vendor shall receive an incentive of an additional $1.00 per lead above the contracted rate per lead. For each lead received between 80,000 and 85,000 the vendor shall receive an incentive of an additional $2.00 per lead above the contracted rate per lead. There will be no payment for any leads above 85,000.

Contractor will also be provided an annual performance incentive based on the conversion rate of leads provided that become applicants. This incentive will start at a minimum of 12% conversion rate and will increase at15%, 18% and 20%. A $5,000 performance incentive will be provided for each conversion rate level and not exceed $20,000.00 total.

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The contractor must submit a minimum of 50,000 leads in order to be eligible for the performance incentive.

Annual performance incentive will be agreed upon during the pre-award phase of the procurement.

Travel

A Not to Exceed (NTE) amount of $120,000.00 per year shall be provided for travel.

All non-local travel must be preapproved by the Contracting Officer Representative and include destination, length of travel, and estimated costs. Approved travel will be reimbursed at the Federal Government prevailing rate.

Government Furnished Property (GFP) Government will provide the Contractor with a list of new AmeriCorps members and applicants (name and email addresses) each quarter, so that the Contractor may complete qualitative and quantitative analyses.

Government will provide the Contractor with recruitment materials such as limited promotional items, brochures, one-page handouts, pamphlets, table clothes, and pull-up displays.

Government will provide the Contractor up to a total of six (6) laptops computers and/or iPads.

Contractor shall be responsible for safeguarding all Government property provided to the contractor. At the close of each work period, government facilities, equipment, and materials shall be secured. The contractor may be held liable (financially or otherwise) for lost, damaged or compromised equipment, materials or documentation that has been lost, damaged or compromised while in the care of the contractor. Liability will be based on the value of the equipment at the time of loss, impairment, or destruction. Liability for other assets to include materials and documentation shall be assessed by Government legal counsel and Subject Matter Experts (SMEs).

Contractor will be required to maintain security provisions for all personnel and data entry required by the contract. These provisions include security for computer data, systems, databases and data files, electronic data transfers and sensitive paper documents.

Contractor must comply with the requirements of attachment 1 titled ‘CNCS Office of Information Technology (OIT) Contract Language Version 1.0 (April 2017)’ throughout the life of the contract. Specifically, the following sections regarding the privacy of information: 2 (Required FAR Clauses), 3 (Laws, Standards, Policy and Guidance), and 8 (Privacy Breach Notification).

Contractor employees and subcontractor employees will be required to comply with all security standards set forth in the applicable CNCS department directives, CNCS cybersecurity and privacy policies, public laws, OMB circulars and bulletins, Federal Information Processing Standard publications, Office of

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Personnel Management Federal Personnel regulations and any other applicable Federal regulations.

All contact information, leads, organizations, presentation POCs, etc. collected by the Contractor and generated in support of this contract shall be Government property, and shall be returned/given to the Government by the end of the performance period.

Contractor will be required to maintain security provisions for all personnel and data entry required by the contract. These provisions include security for computer data, systems, databases and data files, electronic data transfers and sensitive paper documents.

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EVALUATION CRITERIA

Technical Factors The Government will award a firm fixed price incentive contract, resulting from Request for Quotation (RFQ) 95332A18T0052, to the responsible offeror whose offer conforms to RFQ 95332A18T0052 and will be most advantageous to the Government, price and other factors considered. The factors detailed below are listed in order of importance and shall be used to evaluate technical responses.

Factor 1: Technical Merit/Approach The Contractor’s proposal shall address each area of the Statement of Objectives (SOO) requirements in sufficient detail to demonstrate a clear understanding of the requirement needs and the understanding of the expertise required for successfully meeting the requirements needs. At a minimum, the proposal shall address technical approach to obtaining and calculating recruitment leads; recruitment strategy; tracking employed recruitment strategies; communication plan with Government; analyzing and measuring successful recruitment activities; and engagement to gatekeepers. Contractor shall address strategies and compliance with stated privacy and security requirements.

Additional merit will be assigned to offers which exceed the stated requirements by raising the assigned adjectival rating in concert with the additional benefit afforded the government.

The Contactor shall include a Quality Control Plan (QCP) as part of the proposal that will be evaluated on a pass/fail basis. In the absence of a QCP, the offeror shall be rated fail for Factor 1. The successful offeror’s QCP shall be incorporated into the contract. The government will draft a Quality Assurance Surveillance Plan (QASP) in concert with the successful awardee’s technically acceptable QCP submission.

Factor 2: Performance Work Statement (PWS) The Contractor’s proposal shall include a Performance Work Statement. At a minimum, the PWS shall address: the strategy of how the vendor will obtain the leads; the strategy of how the vendor will provide the required information to leads; the format and timing of information (data and analysis) to the Government; the approach to data analysis in relevance to the goals of the contract; the strategy for engaging gatekeepers. This document shall be evaluated for the basis of effectiveness of the strategies proposed designed to meet the stated objectives; reasonableness of accomplishment of proposed strategies; proposed recruitment areas; use of data and analysis to refine strategies and approaches. The Contractor’s PWS shall be incorporated into the Contract.

Factor 3: Past Performance The Contractor shall provide a list of two (2) contract awards, awarded within the past five

(5) years and similar in size and scope to the recruitment member services for national and community programs outlined in SOO. Experience must be specific to the elements of RFQ 95332A18T0052 and shall include the following information for each contract or purchase order listed:

a. Name of Contracting Organization

b. Total Contract Value

c. Description of Requirement and Specific Responsibilities of the Offeror as they relate to the requirement

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d. Contract Period of Performance

e. Contact Information for the Organization Contracting Officer and/or Technical

Point of Contact.

Past Performance shall be evaluated for relevance to the current requirement and be rated on a pass or fail basis. In the absence of past performance being provided, the offeror shall be rated neutral on this factor.

Technical Factors - Adjectival Scale The Government will evaluate the technical proposal in accordance with the following adjectival scale:

Adjectival Rating

Description

Exceptional Greatly exceeds all minimum requirements of the criteria; has a high probability of success; contains no weaknesses or deficiencies.

Good Exceeds all the minimum requirements of the criteria; has an above average probability of success; contains no significant weaknesses and only minor, correctable weaknesses exist.

Acceptable Meets all the minimum requirements of the criteria; has an average probability of success; no significant weaknesses and any deficiencies can be readily corrected.

Marginal Fails to meet one or more of the minimum requirements of the criteria; low probability of success; major weaknesses and/or significant number of deficiencies exist.

Unacceptable Fails to meet any of the minimum requirements of the criteria;

proposal needs major revisions; very low probability of success.

Cost/Price Evaluation Offeror(s) cost/price proposal will be evaluated for reasonableness. For a price to be reasonable, it must represent a price to the government that a prudent person would pay when consideration is given to prices in the market. Normally, price reasonableness is established through adequate price competition, but may also be determined through cost and price analysis techniques as described in FAR 15.404. The Offeror shall submit a firm fixed price incentive cost proposal for all items and/or services required in RFQ 95332A18T0052.

Evaluation of Options It is anticipated that any firm fixed price incentive contract awarded from RFQ 95332A18T0052 will contain option provision(s) and periods(s). In accordance with FAR clause 52.217-5 Evaluation of Options, (July 1990) the Government will evaluate offers for award purposes by adding the total price for all options quantities to the total price of the base period requirement, except when it is determined in accordance with FAR 17.206(b) not to be in the Government’s best interests. Evaluation of options will not obligate the Government to exercise an available option(s).