JFOC_Socialbakers_REDACTED.pdf

BROADCASTING BOARD OF GOVERNORS

SOLE SOURCE (INCLUDING BRAND NAME) JUSTIFICATION AND APPROVAL FOR

FAR SUBPART 13.5- SIMPLIFIED PROCEDURES FOR CERTAIN COMMERCIAL ITEMS

1. Agency and Contracting Activity: Broadcasting Board of Governors (BBG), Office of Policy & Research Document Identification No: ________ Solicitation Number: N/A. ______ _

2. The action being approved is the acquisition of supplies/services for a contract on a sole source basis.

0 New Action D Amendment: ------------------

3. The supplies/services required to meet the using activity's needs are described as follows:

Brief Description Socialbakers is a leading social media analytics tool that can provide BBG to manage multiple social networks, connect with audience and grow BBG brand. Socialbakers shall provide a Social Media Analytics tool that shall establish a single, robust, enterprise to measure the performance of social media profile pages across BBG's platforms and networks, provide accurate reports on usage of social media, roll-up and breakout reporting information to serve the needs of the stakeholders, and integrate with other delivery channel metrics via API and includes support and training.

Quantity Estimated Value

Part Number Usage Units Base Yr up to XXX Opt Yr I up to XXX Opt Yr 2 up to XXX Opt Yr 3 up to XXX Opt Yr4 up to XXX 1

Base Yr: XXX Opt Yr I: XXX Opt Yr 2: XXX Opt Yr 3: XXX OQt Yr 4: XXX

Total Contract Value: XXX

"'If too numerous, attach list.

This acquisition:

� will not include an option.

W will include an option for increased quantity. Total estimated dollar value of option quantity is XXX

0 will include an option to extend the term of the contract for a base year and 4 optional years, exercisable in increments of 12 months. Total estimated dollar value of all option periods is XXX . The maximum dollar value of all options period is XXX The total estimated dollar value of this acquisition is: (inclusive of any options) ___,XXX___ _ The maximum dollar value of this acquisition is: (inclusive of any options) ___,XXX

(applicable to IDIQ contracts with option(s)

D was not conducted due to: ___________________________ _

8. Additional facts supporting this sole source acquisition are:

D Based upon the technical certification on file, technical data is not available and cannot be developed to �it full and open competition. The data presently available reflects the minimum needs of the Government.

L.....Jother: (Explain) ____________________________ _

9. A list of sources, if any, indicating an interest in writing in the acquisition are: (if none, state none)I None DUNS Number

I None Company Name

10. The actions, being taken to overcome barriers to competition before any subsequent acquisition are made:

(Explain) In accordance with FAR 6.302-1 -- Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements precludes the use offull and open competition. Any responses to the Sole Source Justification will be noted and considered for use in future procurements similar to this one. In addition, BBG will continue to conduct market research to detennine and identify additional finns that can provide the required, specialized services and thus establish competition for the acquisition.