Sol_75N92018Q0247.pdf

SEE ADDENDUMIS CHECKED

CODE 18a. PAYMENT WILL BE MADE BY

CODE

FACILITYCODE

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT SUCH ADDRESS IN OFFER

OFFEROR

ADM-NHGRI

Bethesda MD 20892-7511

N/A N/A National Human Genome Institute National Institutes of Health

CODE 16. ADMINISTERED BYCODE

X

X

515112

SIZE STANDARD:

% FOR:SET ASIDE:UNRESTRICTED ORIO-NHLBI

RFPIFB

10. THIS ACQUISITION ISCODE

RFQ

14. METHOD OF SOLICITATION

13b. RATING

NAICS:

SMALL BUSINESS

08/01/2018 0730 ES

07/25/2018

301-827-7729Dorothy Maxwell (No collect calls)

INFORMATION CALL:

FOR SOLICITATION 8. OFFER DUE DATE/LOCAL TIMEb. TELEPHONE NUMBER a. NAME

4. ORDER NUMBER3. AWARD/ 6. SOLICITATION

75N92018Q0247

5. SOLICITATION NUMBER

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS 1. REQUISITION NUMBER PAGE OF

1 2 5053338OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, & 30

N/A

TELEPHONE NO.

17a. CONTRACTOR/

Bethesda MD 20892 (301)451-3096 10 Center Dr., Bldg. 10, Rm. 7N321 Nicole Plass, NIH/NHGRI

15. DELIVER TO

Bethesda MD 20892-7511 (301)827-7729 6701 Rockledge Drive, Room 6149 Dorothy Maxwell,Contracting Officer

9. ISSUED BY

7.

2. CONTRACT NO.

EFFECTIVE DATE

$38.50

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a UNLESS BLOCK BELOW

ISSUE DATE

DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

11.

SEE SCHEDULEX

12. DISCOUNT TERMS

THIS CONTRACT IS A

RATED ORDER UNDER

DPAS (15 CFR 700)

13a.

SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

HUBZONE SMALL

BUSINESS

8(A)

NIH/NHLBI

WOMEN-OWNED SMALL BUSINESS

(WOSB) ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

24.

AMOUNT

23.

UNIT PRICE

22.

UNIT

21.

QUANTITY

20.

SCHEDULE OF SUPPLIES/SERVICES

19.

ITEM NO.

In addition to the contract and/or order number listed on the standard form, the Unique Procurement Instrument Identifier (UPIID) is ____________. The UPIID number is reported to the Federal Procurement Data System (FPD Delivery: 07/23/2018

1 Provide 65 Radio Commercial Spots

Continued ...

(Use Reverse and/or Attach Additional Sheets as Necessary)

HEREIN, IS ACCEPTED AS TO ITEMS:

DATED

Dorothy L. Maxwell

. YOUR OFFER ON SOLICITATION (BLOCK 5),

INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE SET FORTH

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND DELIVER

ARE

ARE

31c. DATE SIGNED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA

31a. UNITED STATES OF AMERICA (SIGNATURE OF CONTRACTING OFFICER)

30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER (Type or print)

ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY ADDITIONAL

SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1, 52.212-4. FAR 52.212-3 AND 52.212-5 ARE ATTACHED. ADDENDA

26. TOTAL AWARD AMOUNT (For Govt. Use Only)

OFFER

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA - FAR (48 CFR) 53.212

ARE NOT ATTACHED.

ARE NOT ATTACHED.

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

30b. NAME AND TITLE OF SIGNER (Type or print)

30a. SIGNATURE OF OFFEROR/CONTRACTOR

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

25. ACCOUNTING AND APPROPRIATION DATA

29. AWARD OF CONTRACT:

REF.

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32c. DATE 32b. SIGNATURE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED:

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

40. PAID BY39. S/R VOUCHER NUMBER38. S/R ACCOUNT NUMBER

37. CHECK NUMBER

FINALPARTIAL

36. PAYMENT

FINALPARTIAL

35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER33. SHIP NUMBER

COMPLETE

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

42d. TOTAL CONTAINERS42c. DATE REC'D (YY/MM/DD)

42b. RECEIVED AT (Location)

42a. RECEIVED BY (Print)

41c. DATE41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

STANDARD FORM 1449 (REV. 2/2012) BACK

24.

AMOUNT

23.

UNIT PRICE

22.

UNIT

21.

QUANTITY

20.

SCHEDULE OF SUPPLIES/SERVICES

19.

ITEM NO.

2 Provide 51 Radio Commercial Spots

3 Provide 72 Radio Commercial Spots

4 Option 1: Provide 218 Radio Commercial Spots

(Option Line Item)

10/25/2018

32f. TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

2 2 of

COMBINED SYNOPSIS/SOLICITATION

(1) Action Code. Combined Synopsis Solicitation

(2) Date. July 25, 2018

(3) Year. 2018

(4) Contracting Office Zip Code. 20892-7902

(5) Classification Code.

(6) Contracting Office Address. 6701 Rockledge Drive, Room 6149, Bethesda, MD

(7) Subject: GENE-FORECAST Comprehensive advertisement campaign

(8) Proposed Solicitation Number. 75N92018Q0247

(9) Closing Response Date: August 1, 2018 @ 7:30 a.m. Eastern Time

(10) Contact Point or Contracting Officer. Dorothy Maxwell, Contract Specialist/Contracting Officer

(11) Contract Award and Solicitation Number. TBD

(12) Contract Award Dollar Amount. Est. TBD

(13) Contract Line Item Number. TBD

(14) Contract Award Date. TBD

(15) Contractor. TBD

(16) Description. To procure radio and media advertising commercial spots.

(17) Place of Contract Performance.

(18) Set-aside Status. None

Background:

The National Institute of Health (NIH) is the nation’s leading medical research agency and the primary Federal agency mission to seek fundamental knowledge about the nature and behavior of living systems and the application of that knowledge to enhance health, lengthen life, and reduce illness and disability. conducting, supporting and making medical discoveries that improve people’s health and save lives.

The National Human Genome Research Institute (NHGRI), mission has expanded to encompass a broad range of studies aimed at understanding the structure and function of the human genome and its role in health and disease. The National Human Genome Research Institute (NHGRI), Cardiovascular Disease Section Genomics of Metabolic, Cardiovascular and Inflammatory Diseases Branch; GENE-FORECAST®: GENomics, Environmental FactORs and the Social DEterminants of Cardiovascular Disease in African Americans Clinical Research Study; is designed to examine a targeted population for case-control analyses based on a community-based sampling frame with a target size of approximately 1800 self-identified, US - born, African-American/Black (AA) men and women (ages 21-65), to be recruited over the next 5-6 years from the metropolitan Washington DC, Montgomery County (MC) and Prince George’s County (PG) areas.

i. “This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.”

ii. The solicitation number is 75N92018Q0247 and the solicitation is being posted as a request for proposal (RFP). Offerors shall submit their proposals no later than 7:30 a.m., Eastern Standard Time (EST) on August 1, 2018.

iii. The incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-99-1, July 16, 2018.

iv. The associated North American Industry Classification System (NAICS) code for this is: 3515112, Radio Stations and small business size standard is $38.5M. This acquisition is being conducted in accordance with the procedures of FAR Part 12 and FAR Part 13.5.

v. This solicitation is determined to be a:

Purpose and Objectives:

The NHGRI requires radio and media advertising services. The purpose of the radio and media services is to ultimately: (1) Provide informational outreach to targeted audiences about the GENE-FORECAST® Study Program and (2) Recruit eligible individuals to participate in the GENE-FORECAST® Study.

The GENE-FORECAST® Clinical Research Study Program seeks to advance the understanding of Cardio Vascular Disease (CVD) in African American (AA) communities in the metropolitan Washington DC, Montgomery County (MC), Maryland and Prince George’s County (PG), Maryland areas. Radio One, Inc. will utilize all of its communication outlets to produce a comprehensive advertisement campaign for the GENE-FORECAST℠ study and facilitate recruitment of 1800 African-Americans in the designated areas. The Contractor shall provide integrated marketing solutions to the greatest proportion of African American audiences ranging in age between 21 to 65 file://fspih_nt/regs$/Working/far_doc/FAR12.DOC%23s126 years. The services include: On-Air, On-Line, On-Site and On-Mobile.

Procurement:

Tasks:

Applicants should address each of the following tasks in their proposals:

1. The Contractor will provide radio announcements of the GENE-FORECAST® Study program to the targeted population using the script provided.

To provide 188 (sixty (60) second duration radio Commercial Spots based on the following times:

Schedule Broadcast for Educational Outreach Commercial (sixty second duration) during the high traffic frequency periods (for example) :

o Midday: Monday through Friday 10a-3p o Evening Drive: Monday –Friday 3p-7p o Early Morning: Monday –Friday 6a-10a o Evening/Late Night: Monday – Friday 7p-12midnight o Prime Rotator: Saturday-Sunday 10a-10p

2. The Contractor will disseminate GENE-FORECAST® through the following digital assets:

a. Webpage Banners (i.e. Impressions of a 720x90 or 300x250 Display ad); that will link individuals directly to the GENE-FORECAST® website. Contractor will propose banner location and size that will attract targeted audience.

b. Social Media (Facebook, Twitter and Instagram) where the GENE-FORECAST® message can be displayed that will link individuals directly to the GENE- FORECAST® website.

3. The Contractor will disseminate GENE-FORECAST® through On-Site events:

a. At a minimum Contractor will provide booth space with table and chairs for GENE-FORECAST® to pass out literature and collect names from attendees.

Period of Performance:

Base Year: August 2018 to September 2018 (188 Commercial Spots) Option 1: October 2018 to March 2018 (218 Commercial Spots)

vi. The FAR Provision52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition and is hereby incorporated by reference. All Federal Acquisition Regulations (FAR) clauses may be viewed at http://acquisition.gov/comp/far/index.html.

http://farsite.hill.af.mil/reghtml/regs/far2afmcfars/fardfars/far/52_000.htm#P1415_195097 http://acquisition.gov/comp/far/index.html

The proposal must reference the RFP Number: 75N92018Q0247. All responsible offerors may submit a proposal, which if timely received, shall be considered by the agency.

All proposals shall contain the following:

1. Name of Contracting Organization;

2. Solicitation number;

3. Contract Type;

4. Total Contract Value and Discounts;

5. Description of Requirement;

6. North American Industry Classification System (NAICS) Code; and

7. DUNS Number.

vii. FAR clause 52.212-2, Evaluation – Commercial Items EVALUATION OF PROPOSALS is applicable to this solicitation.

The Government will evaluate proposals that are determined technically acceptable in accordance with the Technical Evaluation factors.

The Government intends to award a single contract from this solicitation. The Government reserves the right not to award a contract.

Evaluation of Proposals: The Government reserves the right to make an award without discussions based solely upon initial proposals.

A. Price (This will be Firm-Fixed Price):An evaluation of the offeror’s price proposal will be made to determine if proposed prices are realistic for the work to be performed, reflect a clear understanding of the requirements, and are consistent with the technical proposal. Reasonableness determinations will be made by determining if competition exists, by comparing proposed prices with established commercial or GSA price schedules (if applicable), and/or by comparing proposed prices with the Independent Government Cost Estimate (IGCE).

Evaluation Criteria:

The NHGRI/GENE-FORECAST® is looking for creativity and added value for radio and media services to the largest proportion of African American audiences ranging in age between 21 to 65.

At a minimum, responsible offeror shall provide the following:

1. Provide with prime time slots on radio and media services to the largest proportion of

African American audiences ranging in age between 21 to 65.

2. Provide estimated accrual of participants between 150-300 in proposed time frame.

3. Proposal must provide evidence of specific methods and techniques for completing each discrete task.

viii. In accordance with FAR Clause 52.212-3, Offeror Representations and Certifications – Commercial Items, offerors must complete annual representations and certifications on-line at https://www.sam.gov/portal/public/SAM/.

ix. FAR clause 52.212-4, Contract Terms and Conditions – Commercial Items applies to this Acquisition.

All deliverables required under this contract shall be packaged, marked and shipped in accordance with Government specifications. At a minimum, all deliverables shall be marked with the contract number and vendor name. The Vendor shall guarantee that all required materials shall be delivered and installed in immediate usable and acceptable condition.

x. FAR clause 52.212-5, Contract Terms and Conditions Required to Implement Statutes or Executive Orders – Commercial Items applies to this Acquisition. FAR clause 52.204-10, Reporting Executive Compensation and First-Tier Subcontract Awards (JUL2013) (Pub.L. 109-282) (31 U.S.C. 6101 note).FAR clause 52.223-18, Encouraging Contractor Policies to Ban Text Messaging while Driving (AUG2011).FAR clause 52.225-13, Restrictions on Certain Foreign Purchases (JUN 2008) (E.O.’s, proclamations, and statutes administered by the Office of Foreign Assets Control of the Department of the Treasury).FAR clause 52.232-33, Payment by Electronic Funds Transfer—System for Award Management (JUL2013) (31 U.S.C. 3332).

xi. Additional contract requirement(s) or terms and conditions such as warranty and delivery requirements is determined by the contracting officer to be necessary for this acquisition and consistent with customary commercial practices.

xii. The Defense Priorities and Allocations System (DPAS) and assigned rating does not apply to this acquisition.

xiii. All responses must be received by August 1, 2018, 7:30 a.m. Eastern time. Responses must be submitted via the FedConnect webportal (www.fedconnect.net). Potential Offerors do not need to register to view a notice; however, in order to submit questions and/or response to this Notice, an account will need to be established. Should you require a waiver not to use FedConnect, please contact the Contracting Office: National, Heart, Lung and Blood Institute, Section 3, Branch B, Office of Acquisitions, Office of Management, 6701 Rockledge Drive, Suite 6149, Bethesda, Maryland 20892-7902, Attention: Dorothy Maxwell, Contracting Officer (maxwelld@nih.gov). Faxes will not be accepted. Responses will only be accepted if dated and signed by an authorized company representative.

xvi. All responsible offerors may submit a proposal, which if timely received, shall be considered by the agency. Offers are due by 7:30 A.M. Eastern Time (EST) on August 1, https://www.sam.gov/portal/public/SAM/

2018. Dorothy Maxwell, Contracting Officer can be reached at (301) 827-7729 regarding any questions regarding Solicitation Number: 75N92018Q0247.