Attachment___1_-___Revised_Solicitation_-_COM_Amendment_1.pdf

Date Issued: November 19, 2018 Questions Due Date: December 6, 2018, 5:30 PM Pakistan Standard Time Closing Date: January 31st, 2019 Closing Time: 5:30 PM Pakistan Standard Time

SUBJECT: Request for Proposals (RFP) No.: 72039119R00004 REFERENCE: USAID’s Communications and Outreach Mechanism

The U.S. Agency for International Development (USAID) is seeking proposals from qualified organizations interested in providing services as described in the attached solicitation.

This procurement will be conducted through full and open competition, for which the procedures for “contracting by negotiation, trade-off process” as set forth in the Federal Acquisition Regulation (“FAR”) Part 15 will govern. All types of organizations (large or small commercial for profit firms, educational institutions, and non-profit organizations) meeting USAID source and nationality geographic code 937 are eligible to compete. The North American Industry Classification System (NAICS) Code for this action is 541990 — All Other Professional, Scientific, and Technical Services.

USAID/Pakistan intends to award a cost-plus-fixed-fee (CPFF) completion type contract for a threefive (53) year base period from the date of award, with two one year option periods with an estimated cost in the range of $1610 million to $20 12 million. Although an estimated range is provided, Offerors should propose costs that they believe are realistic and reasonable for the work described in their proposal. The most effective approach for achieving the expected results is encouraged and the award will be made to the Offeror whose proposal offers the best value to the Government considering technical and cost factors (see Section M) of the solicitation.

Offerors are encouraged to read the entire solicitation, paying special attention to Section L – Instructions to Offerors and Section M – Evaluation Criteria. Any blanks in Sections B through J will be completed by the Contracting Officer before award. Offerors must comply with FAR Clause 52.204-7, System for Award Management and adhere to the requirements set forth in Section K – Representations, Certifications, and Other Statements of Offerors.

Amendments to this solicitation will be made available through the Federal Business Opportunities website at http://www.fbo.gov. It is the Offeror’s responsibility to check this site periodically for official updates and amendments to the solicitation. This solicitation in no way obligates USAID to award a contract, nor does it commit USAID to pay any costs incurred in the preparation and submission of a proposal in response hereto. Furthermore, the Government reserves the right to reject any and all offers, if such action is considered to be in the best interest of the Government.

By email only, please submit all questions and requests for clarifications about this RFP no later than the deadline above to Mr. Adnan Khurshid at akhurshid@usaid.gov with a courtesy copy to http://www.fbo.gov/ mailto:akhurshid@usaid.gov

Request for Proposal 72039119R00004 Communications and Outreach Mechanism (COM) ecolarik@usaid.gov; include the RFP number in the email subject line. Oral instructions, answers, or guidance from any USAID source prior to the award of the contract shall not be binding.

The Agency point of contact for this solicitation is Adnan Khurshid, Acquisition & Assistance Specialist, at akhurshid@usaid.gov.

Sincerely, Elizabeth Colarik Contracting Officer mailto:@usaid.gov mailto:@usaid.gov

72039119R00004

SOLICITATION, OFFER AND AWARD

4. TYPE OF SOLICITATION2. CONTRACT NUMBER 3. SOLICITATION NUMBER

7. ISSUED BY CODE 8. ADDRESS OFFER TO (If other than Item 7)

ORDER UNDER DPAS (15 CFR 700)

6. REQUISITION/PURCHASE NUMBER

NOTE: In sealed bid solicitations "offer" and "offeror" mean "bid" and "bidder".

NEGOTIATED (RFP)

SEALED BID (IFB)

5. DATE ISSUED

1. THIS CONTRACT IS A RATED RATING PAGE OF PAGES

C. E-MAIL ADDRESS

EXT.NUMBERAREA CODE

B. TELEPHONE (NO COLLECT CALLS)A. NAME

10. FOR

INFORMATION

CALL:

CAUTION: LATE Submissions, Modifications, and Withdrawals: See Section L, Provision No. 52.214-7 or 52.215-1. All offers are subject to all terms and conditions contained in this solicitation.

(Date)(Hour) depository located in copies for furnishing the supplies or services in the Schedule will be received at the place specified in Item 8, or if hand carried, in the

SOLICITATION

9. Sealed offers in original and

PART IV - REPRESENTATIONS AND INSTRUCTIONS

OTHER STATEMENTS OF OFFERORS

EVALUATION FACTORS FOR AWARD

INSTRS., CONDS., AND NOTICES TO OFFERORS

REPRESENTATIONS, CERTIFICATIONS AND

LIST OF ATTACHMENTS

CONTRACT CLAUSES

PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACH.

I

J

K

L

M SPECIAL CONTRACT REQUIREMENTS

CONTRACT ADMINISTRATION DATA

DELIVERIES OR PERFORMANCE

INSPECTION AND ACCEPTANCE

PACKAGING AND MARKING

DESCRIPTION/SPECS./WORK STATEMENT

SUPPLIES OR SERVICES AND PRICES/COSTS

SOLICITATION/CONTRACT FORM

PART II - CONTRACT CLAUSESPART I - THE SCHEDULE

H

G

F

E

D

C

B

A

SEC. DESCRIPTION PAGE(S) (X) DESCRIPTION SEC. (X)

11. TABLE OF CONTENTS

18. OFFER DATE17. SIGNATURE

SUCH ADDRESS IN SCHEDULE.

IS DIFFERENT FROM ABOVE - ENTER

15C. CHECK IF REMITTANCE ADDRESS

EXT.NUMBERAREA CODE

15B. TELEPHONE NUMBER

(Type or print)AND

ADDRESS

OF

OFFEROR

CODE FACILITY

16. NAME AND TITLE OF PERSON AUTHORIZED TO SIGN OFFER15A. NAME

DATEAMENDMENT NO.DATEAMENDMENT NO.

and related documents numbered and dated):

amendments to the SOLICITATION for offerors

(The offeror acknowledges receipt of

14. ACKNOWLEDGEMENT OF AMENDMENTS

CALENDAR DAYS (%)30 CALENDAR DAYS (%)20 CALENDAR DAYS (%)10 CALENDAR DAYS (%)

(See Section I, Clause No. 52.232.8)

13. DISCOUNT FOR PROMPT PAYMENT

designated point(s), within the time specified in the schedule.

by the offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the price set opposite each item, delivered at the

NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

OFFER (Must be fully completed by offeror)

IMPORTANT - Award will be made on this Form, or on Standard Form 26, or by other authorized official written notice.

28. AWARD DATE

(Signature of Contracting Officer)

27. UNITED STATES OF AMERICA

25. PAYMENT WILL BE MADE BY

26. NAME OF CONTRACTING OFFICER (Type or print)

CODE 24. ADMINISTERED BY (If other than Item 7)

ITEM

(4 copies unless otherwise specified)

23. SUBMIT INVOICES TO ADDRESS SHOWN IN

41 U.S.C. 253 (c) ( 10 U.S.C. 2304 (c) (

22. AUTHORITY FOR USING OTHER THAN FULL AND OPEN COMPETITION:

21. ACCOUNTING AND APPROPRIATION20. AMOUNT19. ACCEPTED AS TO ITEMS NUMBERED

AWARD (To be completed by government)

CODE

REQ-391-19-00000811/19/2018

X

720391

USAID/Pakistan 00000

USAID/Pakistan Office of Acquistion and Assistance U.S. Embassy, Diplomatic Enclave, Ramna 5 Islamabad, Pakistan 44000 until 1730 E local time 01/31/2019

Adnan Khurshid akhurshid@usaid.gov

X

X

X

X

X

X

X

X

X

X

X

X

X

PAGE(S)

Elizabeth Colarik

AUTHORIZED FOR LOCAL REPRODUCTION

Previous edition is unusable

STANDARD FORM 33 (Rev. 9-97)

Prescribed by GSA - FAR (48 CFR) 53.214(c)

12. In compliance with the above, the undersigned agrees, if this offer is accepted within _____268_________ calendar days (60 calendar days unless a different period is inserted

Contents

PART I – THE SCHEDULE

SECTION B – SUPPLIES OR SERVICES/PRICES

B.1 PURPOSE

B.2 CONTRACT TYPE AND SERVICES

B.3 ESTIMATED COST AND FIXED FEE AND OBLIGATED AMOUNT

B.4 PAYMENT OF FIXED FEE

B.5 CONTRACT BUDGET

B.6 INDIRECT COSTS

B.7 REIMBURSABLE COSTS

SECTION C – STATEMENT OF WORK

C.1 PURPOSE

C.2 BACKGROUND

C.3 ACTIVITY GOAL AND OBJECTIVES

C.4 STATEMENT OF WORK

C.5 GENDER AND SOCIAL INCLUSION CONSIDERATIONS

C.6 PERFORMANCE INDICATORS

C.7 GUIDING PRINCIPLES AND OPERATING CONSTRAINTS

C.8 OTHER REQUIREMENTS

SECTION D – PACKAGING AND MARKING

D.1 752.7009 MARKING (JAN 1993)

D.2 BRANDING AND Marking POLICY

D.3 BRANDING STRATEGY

D.4 MARKING

SECTION E – INSPECTION AND ACCEPTANCE

E.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE21

E.2 INSPECTION AND ACCEPTANCE

E.3 MONITORING, EVALUATION, AND LEARNING PLAN

SECTION F – DELIVERIES OR PERFORMANCE

F.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE22

F.2 PERIOD OF PERFORMANCE

F.3 PLACE OF PERFORMANCE

F.4 PERFORMANCE EVALUATION

F.5 KEY PERSONNEL

F.6 REPORTS AND DELIVERABLES

SECTION G – CONTRACT ADMINISTRATION DATA

G.1 TECHNICAL DIRECTION AND DESIGNATION OF RESPONSIBLE USAID

OFFICIALS

G.2 CONTRACTING OFFICER'S AUTHORITY

G.3 ADMINISTRATIVE CONTRACTING OFFICE

G.4 CONTRACTING OFFICER’S REPRESENTATIVE (COR)

G.5 TECHNICAL DIRECTIONS/RELATIONSHIP WITH USAID

G.6 PAYMENT AND INVOICES

G.8 ACCOUNTING AND APPROPRIATION DATA

G.9 CONTRACTOR’S PRIMARY POINT OF CONTACT

SECTION H – SPECIAL CONTRACT REQUIREMENTS

H.1 LANGUAGE REQUIREMENTS

H.2 CONTRACTOR’S STAFF SUPPORT AND ADMINISTRATIVE AND LOGISTICS

ARRANGEMENTS

H.3 AUTHORIZED GEOGRAPHIC CODE

H.4 SUBMISSION OF DATASETS TO THE DEVELOPMENT DATA LIBRARY (DDL)

ADS 302.3.5.21 (OCTOBER 2014)

H.5 ELECTRONIC PAYMENTS SYSTEM (JULY 2014)

H.6 ANTI-FRAUD HOTLINE

H.7 SECURITY CONDITIONS AND REPORTING

H.8 PROHIBITION OF ASSISTANCE TO DRUG TRAFFICKERS (22 CFR Part 140) 43

H.9 AMERICAN CITIZENS SERVICES REGISTRATION

H.10 PROHIBITION ON CONTRACTING WITH ENTITIES THAT REQUIRE CERTAIN

INTERNAL CONFIDENTIALITY AGREEMENTS FAR 52.203-18 (JULY 2016) 44

H.11 NONEXPENDABLE PROPERTY PURCHASES

H.12 AUTHORIZED WORK WEEK

H.13 EXECUTIVE ORDER ON TERRORISM FINANCING

H.14 FOREIGN GOVERNMENT DELEGATIONS TO INTERNATIONAL

CONFERENCES (JAN 2002)

H.15 CONSENT TO SUBCONTRACT

H.16 SUBCONTRACTING PLAN REPORT FOR INDIVIDUAL CONTRACTS AND

SUMMARY CONTRACTING REPORT

H.17 DEFENSE BASE ACT INSURANCE AND SERVICES

H.18 ENVIRONMENTAL COMPLIANCE (22 CFR 216)

H.19 PERSONNEL COMPENSATION

H.20 DISCLOSURE OF INFORMATION

H.21 LIMITATION ON ACQUISITION OF INFORMATION TECHNOLOGY

(DEVIATION NOs. M/OAA-DEV-FAR-18-2c and M/OAA-DEV-AIDAR-18-2c)

(APRIL 2018)

PART II – CONTRACT CLAUSES

SECTION I – CONTRACT CLAUSES

I.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE53

I.2 FAR 52.203-13 CONTRACTOR CODE OF BUSINESS ETHICS AND CONDUCT

(OCT 2015)

I.3 FAR 52.204-21 BASIC SAFEGUARDING OF COVERED CONTRACTOR

INFORMATION SYSTEMS (JUN 2016)

I.4 52.217-9 OPTION TO EXTEND THE TERM OF THE CONTRACT (MAR 2000) 62

I.5 FAR 52.222-2 -- PAYMENT FOR OVERTIME PREMIUMS (JUL 1990)

I.6 FAR 52.222-35 EQUAL OPPORTUNITY FOR VETERANS (OCT 2015)

I.7 FAR 52.222-36 EQUAL OPPORTUNITY FOR WORKERS WITH DISABILITIES

(JUL 2014)

I.8 FAR 52.222-50 COMBATING TRAFFICKING IN PERSONS (MAR 2015) Alternate I

(Mar 2015)

I.9 FAR 52.247-67 SUBMISSION OF TRANSPORTATION DOCUMENTS FOR AUDIT

(FEB 2006)

I.10 FAR 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

I.11 AIDAR 752.704-70 PARTNER VETTING PRE-AWARD REQUIREMENTS (FEB

2012)

I.12 AIDAR 752.204-71 PARTNER VETTING (FEB 2012)

I.14 AIDAR 752.229-71 REPORTING OF FOREIGN TAXES (JULY 2007)

I.15 AIDAR 752.245-70 GOVERNMENT PROPERTY—USAID REPORTING

REQUIREMENTS (OCT 2017)

I.16 AIDAR 752.252-2 AIDAR CLAUSES INCORPORATED BY REFERENCE (MAR

2015)

I.17 AIDAR 752.7003 DOCUMENTATION FOR PAYMENT (NOV 1998)

I.18 AIDAR 752.7101 VOLUNTARY POPULATION PLANNING ACTIVITIES (JUNE

2008)

PART III - LIST OF DOCUMENTS, EXHIBITS, AND OTHER ATTACHMENTS ... 81

SECTION J – LIST OF ATTACHMENTS

PART IV - REPRESENTATIONS AND INSTRUCTIONS

SECTION K – REPRESENTATIONS, CERTIFICATIONS AND OTHER STATEMENTS

OF OFFERORS

K.1 NOTICE LISTING SOLICITATION CLAUSES INCORPORATED BY REFERENCE

K.2 FAR 52.204-8 ANNUAL REPRESENTATIONS AND CERTIFICATIONS (OCT 2018)

K.3 FAR 52.209-5 CERTIFICATION REGARDING RESPONSIBILITY MATTERS (OCT

2015)

K.4 FAR 52.209-7 INFORMATION REGARDING RESPONSIBILITY MATTERS (OCT

2018)

K.5 FAR 52.222-56 CERTIFICATION REGARDING TRAFFICKING IN PERSONS

COMPLIANCE PLAN (MAR 2015)

K.6 FAR 52.230-1 COST ACCOUNTING STANDARDS NOTICES AND

CERTIFICATION (OCT 2015)

K.7 FAR 52.230-7 PROPOSAL DISCLOSURE—COST ACCOUNTING PRACTICE

CHANGES (APR 2005)

K.8 AGREEMENT ON, OR EXCEPTIONS TO, TERMS AND CONDITIONS

K.9 AUTHORIZED NEGOTIATORS

K.10 SIGNATURE

SECTION L –INSTRUCTIONS, CONDITIONS, AND NOTICES TO OFFEROR

L.1 NOTICE LISTING SOLICITATION PROVISIONS INCORPORATED BY

REFERENCE

L.2 FAR 52.216-1 TYPE OF CONTRACT (APR 1984)

L.3 FAR 52.233-2 SERVICE OF PROTEST (SEP 2006)

L.4 GENERAL INSTRUCTIONS

L.5 DELIVERY INSTRUCTIONS

L.6 INSTRUCTIONS FOR THE PREPARATION OF THE TECHNICAL PROPOSAL98

L.7 INSTRUCTIONS FOR THE PREPARATION OF THE COST PROPOSAL

SECTION M - EVALUATION FACTORS FOR AWARD

M.1 OVERVIEW

M.2 TECHNICAL EVALUATION CRITERIA

M.3 COST EVALUATION

M.4 DETERMINATION OF THE COMPETITIVE RANGE AND CONTRACT AWARD

M.5 CONTRACTING WITH SMALL BUSINESS CONCERNS AND DISADVANTAGED

ENTERPRISES

PART I – THE SCHEDULE

SECTION B – SUPPLIES OR SERVICES/PRICES

B.1 PURPOSE

The purpose of this contract is to increase Pakistanis’ awareness, perception, and understanding of the United States of America (USA), its civilian assistance programs, and the benefits of these programs to communities and individuals across Pakistan.

B.2 CONTRACT TYPE AND SERVICES

This is a Cost-Plus-Fixed-Fee (CPFF) Completion Contract. For the consideration set forth below, the Contractor must perform the services and provide the deliverables or outputs described in Sections C, D, and F and comply with all contract requirements.

B.3 ESTIMATED COST AND FIXED FEE AND OBLIGATED AMOUNT

(a) The total estimated cost for the performance of the work required for the base period five (5) and option year periods combined hereunder, exclusive of fixed fee, if any, is: $TBD. The total fixed fee is $TBD. The total estimated cost plus fixed fee, if any, is $TBD.

(b) The estimated cost for the performance of the work required for the three (3) year base period hereunder, exclusive of fixed fee, if any, is: $TBD. The estimated fee for the base period is $TBD. The estimated cost plus fixed fee for the base period, if any, is $TBD.

(c) The estimated cost for the performance of the work required for the first option period (Year

4) year option period hereunder, exclusive of fixed fee, if any, is: $TBD. The estimated fee for the option period is $TBD. The estimated cost plus fixed fee for this option period, if any, is

$TBD.

(d) The estimated cost for the performance of the work required for the second option period (Year 5) hereunder, exclusive of fixed fee, if any, is: $TBD. The estimated fee for the option period is $TBD. The estimated cost plus fixed fee for this option period, if any, is $TBD.

(eb) Within the total estimated cost plus fixed fee (if any) specified in paragraph (a) above, the amount currently obligated and available for reimbursement of allowable costs incurred by the Contractor (and payment of fee, if any) for performance hereunder is $TBD. The contractor shall not exceed the aforementioned obligated amount.

(fc) Funds obligated hereunder are anticipated to be sufficient through TBD.

(gd) The Contractor must not exceed the aforesaid obligated amount unless authorized by the Contracting Officer pursuant to the clause of this contract entitled "Limitation of Funds" (FAR 52.232-22). In accordance with Section-F, the Contractor must not exceed the Pre-Mobilization Budget to be proposed by the Contractor after award until otherwise notified in writing by the Contracting Officer.

B.4 PAYMENT OF FIXED FEE

Pursuant to FAR 52.216-8 and upon receipt of a proper invoice, USAID will pay a portion of the fixed fee in accordance with the following delivery schedule:

Deliverable Estimated

Delivery Date Payment

Base Period (Years 1 – 3) Y1Q1 - Quarterly Progress Report TBD TBD Y1Q2 - Quarterly Progress Report TBD TBD Y1Q3 - Quarterly Progress Report TBD TBD Y1Q4 – Annual Summary Progress Report TBD TBD

Subtotal: TBD Y2Q1 - Quarterly Progress Report TBD TBD Y2Q2 - Quarterly Progress Report TBD TBD Y2Q3 - Quarterly Progress Report TBD TBD Y2Q4 - Annual Summary Progress Report TBD TBD

Subtotal: TBD Y3Q1 - Quarterly Progress Report TBD TBD Y3Q2 - Quarterly Progress Report TBD TBD Y3Q3 - Quarterly Progress Report TBD TBD Y3Q4 - Annual Summary Progress Report TBD TBD

Subtotal: TBD Option Period 1 (Year 4)

Y4Q1 - Quarterly Progress Report TBD TBD Y4Q2 - Quarterly Progress Report TBD TBD Y4Q3 - Quarterly Progress Report TBD TBD Y4Q4 - Annual Summary Progress Report TBD TBD

Subtotal TBD Option Period 2 (Year 5)

Y5Q1 - Quarterly Progress Report TBD TBD Y5Q2 - Quarterly Progress Report TBD TBD Y5Q3 - Quarterly Progress Report TBD TBD Y5Q4 - Annual Summary Progress Report TBD TBD

Subtotal: TBD Total Fixed Fee: TBD

Pursuant to FAR 52.216-8 payment of the fixed fee shall be made as specified in the Schedule above; provided that the Contracting Officer withholds a reserve not to exceed 15 percent of the total fixed fee or $100,000, whichever is less, to protect the Government's interest. The Contracting Officer shall release 75 percent of all fee withholds under this contract after receipt of an adequate certified final indirect cost rate proposal covering the year of physical completion https://www.law.cornell.edu/definitions/index.php?width=840&height=800&iframe=true&def_id=f90711f21c4e91b9452956c6ec1909ce&term_occur=1&term_src=Title:48:Chapter:1:Subchapter:H:Part:52:Subpart:52.2:52.216-8 https://www.law.cornell.edu/definitions/index.php?width=840&height=800&iframe=true&def_id=9a2fda2c3c1f1184825c68987b872e00&term_occur=1&term_src=Title:48:Chapter:1:Subchapter:H:Part:52:Subpart:52.2:52.216-8 https://www.law.cornell.edu/definitions/index.php?width=840&height=800&iframe=true&def_id=80fb588108eda34822560ae27fdc9a0d&term_occur=1&term_src=Title:48:Chapter:1:Subchapter:H:Part:52:Subpart:52.2:52.216-8 https://www.law.cornell.edu/definitions/index.php?width=840&height=800&iframe=true&def_id=a78bd960c6114cc1bd364926762fde33&term_occur=1&term_src=Title:48:Chapter:1:Subchapter:H:Part:52:Subpart:52.2:52.216-8 of this contract, provided the Contractor has satisfied all other contract terms and conditions, including the submission of the final patent and royalty reports, and is not delinquent in submitting final vouchers on prior years' settlements. The Contracting Officer may release up to 90 percent of the fee withholds under this contract based on the Contractor's past performance related to the submission and settlement of final indirect cost rate proposals.

Nothing in the preceding paragraph precludes the possibility of both parties agreeing to quick-closeout procedure in accordance with FAR 42.708.

B.5 CONTRACT BUDGET

The total cost (including fixed fee) stated below may not be adjusted without a written modification signed by the Contracting Officer. No amounts in excess of the amounts specified for each line item below shall be billed against the Contract.

Base Period (Years 1-3)

Option Period 1 (Year 4)

Option Period 2 (Year 5)

Direct Costs $TBD $TBD $TBD Indirect Costs $TBD $TBD $TBD Subcontracts $TBD $TBD $TBD Fee $TBD $TBD $TBD Total Estimated Cost $TBD $TBD $TBD

Direct Costs $TBD Indirect Costs $TBD Subcontracts $TBD Fee $TBD Total Estimated Cost $TBD

a) The inclusion of any costs in the above budget does not obviate the requirement for prior approval by the Contracting Officer of cost items designated as requiring prior approval by any of the terms and conditions of this contract, including the applicable cost principles (see FAR 52.216-7, “Allowable Cost and Payment”); nor, does it constitute a determination of allowability by the Contracting Officer of any item of cost, unless specifically stated elsewhere in this contract. Also, the Contractor must not adjust these amounts without a written modification signed by the Contracting Officer. The Contractor must not bill any amounts against this contract in excess of the amounts specified for each line item.

b) The Contractor agrees to furnish data that the Contracting Officer may request on costs expended or accrued under this contract.

https://www.law.cornell.edu/definitions/index.php?width=840&height=800&iframe=true&def_id=80fb588108eda34822560ae27fdc9a0d&term_occur=2&term_src=Title:48:Chapter:1:Subchapter:H:Part:52:Subpart:52.2:52.216-8

c) Without the prior written approval of the Contracting Officer, the Contractor must not exceed the total estimated cost set forth in the budget or the total obligated amount, whichever is less.

B.6 INDIRECT COSTS

a) Pending the establishment of a revised provisional or final indirect cost rates, allowable indirect costs shall be reimbursed on the basis of the following negotiated provisional or predetermined rates and appropriate bases:

Description/Type Rate Base Period

- Description or type of rate indicated as a percentage, e.g. G&A

- Base, e.g. Direct Labor for Labor Overhead

- Period, e.g. CY 2018

b) The Contractor will make no change in its established method of classifying or allocating indirect costs without the prior written approval of the Contracting Officer.

B.7 REIMBURSABLE COSTS

USAID will only reimburse the Contractor for allowable costs in accordance with FAR 52.216- 7, “Allowable Cost and Payment,” FAR 52.216-8, “Fixed Fee,” FAR 52.232-20, “Limitation of Cost,” and FAR 52-232-22, “Limitation of Funds,” if applicable, FAR 31 Contract Cost Principles and AIDAR 752.7003, “Documentation for Payment.”

[END OF SECTION B]

SECTION C – STATEMENT OF WORK

C.1 PURPOSE

The purpose of this contract is to implement the Communications and Outreach Mechanism (COM) for the Pakistani public, informing them about the benefits of United States Government (USG) civilian assistance programs.

C.2 BACKGROUND

USAID/Pakistan considers strategic communication essential to achieve the development goals USAID shares with other USG agencies, the Government of Pakistan (GoP), and the Pakistani people.

Despite USAID/Pakistan’s substantial investment in and long-lasting partnership with Pakistan, public sentiment across Pakistan toward the American people is skewed by an uneven political relationship between both countries. Increasing Pakistanis’ awareness of USAID/Pakistan contributes to potentially improving the relationship between the people of Pakistan and the American people, thereby enlarging the space USAID/Pakistan has to successfully implement development projects. Sustainable development requires the interest, support, and active participation of all existing and potential partners, this includes but is not limited to USAID/Pakistan’s implementing partners, the Embassy Public Affairs Section (PAS), GoP, civil society, educational institutions and media, as well as beneficiaries. Strong working relationships are earned through consistent, accurate, and effective communication over an extended period of time utilizing multiple media and direct outreach mediums.

In 2011, USAID/Pakistan began working with a local advertising agency through a three-year contract to launch a multilingual, multimedia campaign that improved awareness of USAID/Pakistan’s assistance to the Pakistani population. In September 2015, USAID/Pakistan engaged an international advertising agency, again through a three year contract, to continue this communications work through the Pakistan Outreach and Communications Activity (POCA).

POCA concludes in December 2018; COM builds upon the work of POCA.

C.3 ACTIVITY GOAL AND OBJECTIVES

COM will support USAID/Pakistan’s Development Objectives (DO) as outlined in the Country Development Cooperation Strategy (CDCS), align with the U.S. Administration’s South Asia Strategy, and catalyze strategic communication objectives by engaging with USAID/Pakistan staff, implementing partners, and any other applicable counterparts from the government, private sector, and civil society, to improve perceptions about USAID/Pakistan and the USG on behalf of Pakistani people. Objectives contributing to the goal of improved perceptions are:

i. Increase the awareness of USAID/Pakistan civilian assistance programs implemented in Pakistan.

ii. Increase awareness of the benefits of USAID/Pakistan civilian assistance programs to communities and individuals across Pakistan.

iii. Increase Pakistanis’ knowledge of the fact that USAID/Pakistan is a USG entity.

The COM will inform target audiences (as defined in C.7.g) through traditional and digital mass media (hereafter referred to as Communications), and engage individuals, communities, and stakeholders through a series of exchanges (hereafter referred to as Outreach).

C.4 STATEMENT OF WORK

Component 1 – Comprehensive Nationwide and Regional Media Campaigns Component 2 – Communications and Outreach Support Services Component 3 – Publicity and Press Management Component 4 – Media Research, Monitoring, and Analysis

The Contractor will work closely with the Contracting Officer’s Representative (COR) and USAID/Pakistan’s Development Outreach and Communications (DOC) Team in the implementation of the components.

C.4.a Component 1- Nationwide and Regional Media Campaigns

The “Comprehensive nationwide and regional media campaign” is a coordinated series of advertisements that will be disseminated using mass media and digital platforms. Under this component, the Contractor must conceptualize, design, procure, and implement (at least five nationwide and minimum three regional) highly creative and effective communications campaigns on behalf of USAID/Pakistan. The main focus of the campaigns will be broadcast media activities designed to reach a broad and diverse target audience throughout Pakistan. The magnitude and theme of the campaigns, as well as the precise media channels to be used, will be based on an analysis of the communication objectives, key messages, target audiences, media trends, research and focus group outcomes, and the budget, as set forth in the Outreach and Communication Strategy.

Each campaign will be divided into distinct phases, programs, regional components, and targeted sub-sectors. The mass media campaign must include a balanced mix of traditional (TV, radio, public service announcements, newspaper articles, op-ed, print advertisements/supplements, outdoor advertising) and digital (mobile phone messages, internet, social media etc.) media.

Other media and communications activities for fostering greater awareness and a more positive perception of USG civilian assistance may include talk show appearances, exclusive interviews, panel discussions, media tours, workshops, youth engagement events/contests, social events, stakeholders meetings, and beneficiaries relating their stories through a variety of forums.

The Contractor will assume responsibility for all aspects of the campaigns, including indoor and outdoor photography, video recording, scripting, storyboarding, direction, filming, and/or animation related to the production of video materials, etc. The Contractor will consult with the COR regarding all aspects of the campaigns. Further, the COR will review and approve all communications materials before production and prior to dissemination.

The Contractor must propose a communication strategy for the threefive year period that covers all four components as defined in Section F.6.c.

C.4.b Component 2- Communications and Outreach Support

Through communications and outreach support, the Contractor must utilize innovative and creative approaches to provide event management, outreach support, communications collateral design, and content development services.

Event Management: The considerable level of USG bilateral assistance to Pakistan means USAID/Pakistan experiences a large number of VIP visits, including the Secretary of State, congressional delegations, and other high‐level government officials. It is important USAID/Pakistan highlights the impact of its work to the U.S.’s lawmakers and leaders whose policy decisions govern its work. Many of these trips involve site visits to USAID/Pakistan‐ funded projects. Public events can range in scale from a simple ribbon‐cutting inaugurating the completion of an infrastructure project, to a complex event involving both USG and Pakistani high level officials.

Outreach: Outreach efforts highlight USAID/Pakistan activities and will be executed in collaboration with USAID/Pakistan technical offices and implementing partners. The Contractor must work with USAID/Pakistan and implementing partners to stage outreach events and produce strong messaging that supports USAID/Pakistan’s goals. The Contractor must also propose a comprehensive outreach activity that engages local community influences to foster local support for USAID/Pakistan and its work.

Event management and outreach support services will include, but are not limited to:

● Event/Outreach logistics: Provide event planning, logistical and management support of publicity and media events, including procurement and set-up of appropriate venues, coordination of programs and schedules, and invitations (potentially four to five events per year).

● Materials production: Develop high‐quality printed materials (handouts, posters, rollups, backdrops, banners, streamers etc.).

● Press Releases: The Contractor will also be expected to develop and draft press releases and produce informational materials that are needed for special visits or occasions.

● Photography/Videography: Maintain a library of high‐quality photos with pertinent details such as event title, date, location, names of the people in the photo, and the photographer’s name, for USAID/Pakistan’s use.

Content Development: The Contractor must work with USAID/Pakistan staff to develop creative communications content, ensuring the content is sensitive to local political, social, and cultural considerations and appropriate for the targeted audiences. Creative content development often occurs in tandem with USAID/Pakistan events and may be as simple as designing an infographic for an event or conference, but may also extend to video production or more long‐ term and robust mass media campaigns with sustained branding and marking. Human interest stories are one of the key components of telling the story and enhancing public awareness. The Contractor, in collaboration with the COR, must identify appropriate media outlets to disseminate newly developed content.

Content development will include, but is not limited to:

● Copywriting and content development: Develop communications appropriate for the varied socio-political contexts found in Pakistan, in English, Urdu, and regional languages, for use on social media (such as Facebook, Twitter, and Instagram), including infographics, short videos, photos and captions, and short “success story” narratives.

● Beneficiary stories. Directly collect beneficiary stories in the form of interviews with pictures and/or video; identification of stories will be done in coordination with the DOC Team.

● Graphic design and video production: Exercise creativity and innovation to develop graphics and video content in a manner that best highlights the intended message.

● Social media services: Provide content development, boosting, and related services for Facebook, Twitter, YouTube, Instagram, etc.

● Representational materials: The Contractor must identify appropriate materials for promotional distribution and will be responsible for the design, production, and dissemination of branded items at events. This can include but is not limited to photo exhibitions, notebooks, folders, and caps to serve as representational materials.

● Narrative data management: Catalog key data related to the USAID/Pakistan’s development portfolio, for use in briefers, outreach materials, and communications.

● Capacity Building: The Contractor must also build the capacity of implementing partners and others, as appropriate, to develop timely, accurate, effective, and well-designed media materials and communications collateral. The Contractor will arrange for and/or provide quarterly media and communications training for local communication professionals from USAID/Pakistan’s implementing partners and others as relevant.

C.4.c Component 3 - Publicity and Press Management

Gaining public visibility or awareness through earned media and publicity is critical to the success of COM. The Contractor should have relationships with leading media outlets to generate media attention for events and ensure USAID/Pakistan’s messaging is disseminated appropriately and broadly. Through strong relationships with leading local media outlets the Contractor will help USAID/Pakistan deliver messages clearly and effectively in English, Urdu, and other local languages - see C.7.e for additional details on translation.

Working closely with the DOC Team and the U.S. Embassy’s PAS, the Contractor is expected to generate quality media coverage of USAID/Pakistan events, paying particular attention to themes designated by USAID/Pakistan and its regional focus areas. The Contractor shall interact with local media contacts regularly, encouraging accurate reporting, process materials, and address any necessary changes to ensure items go to press on time.

Press management services will include, but are not limited to:

● Press events and releases: Identify, invite, and facilitate access for press to publicity and media events, preparing press kits and draft press releases for distribution, and monitoring press inputs and attendance.

● Media tours: Plan and execute media tours and visits to USG civilian assistance projects.

● Media Logistics: Arrange for radio, TV, and print press to cover USG assistance programs (This is separate from media campaigns covered in Component 1).

● Success Stories: Coordinate with USAID/Pakistan implementing partners and CORs to identify and develop success stories to be shared either through print or electronic media.

● Media Appearances. Arrange radio and TV appearances, and print publications at both the national and regional levels.

● Media Database: Develop and continuously update a comprehensive database of media contacts by interest, language of publication, and geographic location.

C.4.d Component 4 -Media Research, Monitoring, and Analysis

The DOC Team uses media monitoring and analysis to determine what is being reported – positive or negative – about USAID, its brand, or an issue that can affect it. Media monitoring helps USAID/Pakistan track the success of its publicity campaigns, discover the nature and extent of various social trends, and obtain insight on how the media is reporting and how other opinion leaders are commenting on USAID/Pakistan’s work.

To render USAID/Pakistan messaging more responsive, the Contractor must conduct periodic research to investigate media habits, trends, and popular ways of communications among the targeted audience.

Media research activities will include, but are not limited to:

● Media Research: Identify media habits and trends.

● Concept, Pre and Post Campaign Testing: Carry out stimulus testing (e.g., testing of messaging) and conduct pre/post campaign analysis to gauge the results and the change in specific communities.

● Market Analysis: Evaluation and analysis of changes in Pakistani perceptions of the USG based on current events - findings will be incorporated into work accordingly.

● Media Monitoring Services: Provide media monitoring services to collect USAID/Pakistan related news clippings, electronic news coverage, issue event-based, and periodic reports.

● Advertising value equivalency (AVE): Track the AVE of the published/aired content as earned media. (AVE is the amount in dollars a story would cost if it appeared as paid advertising. AVE is determined by multiplying the size/length of the story by the advertising rate for the relevant publication or station.)

C.5 GENDER AND SOCIAL INCLUSION CONSIDERATIONS

While access to print and television-based media is growing in rural Pakistan, newspapers and TV still do not reach the majority of Pakistan, and this is especially true for women and other vulnerable populations. Furthermore, when women do have access, it is severely limited, however radio and alternative media forums contribute to ensuring females, youth, and other marginalized groups who reside in rural areas are reached. Alternative forums for fostering greater awareness of USG civilian assistance could include, but are not limited to interviews, panel discussions, media or press tours, community events, and male and female beneficiaries’ stories. The Contractor should be mindful of these social nuances and must generate a Gender Action Plan (GAP) to ensure effective targeting and audience engagement; the GAP should put forth strategies describing how gender will be integrated into all phases of the work. The GAP should identify opportunities to increase either the reach to or participation of women and vulnerable populations, and to the extent possible, the Contractor should strive for gender balance.

The Contractor will ensure materials produced are culturally appropriate and sufficiently sensitive to the religious sentiments of all segments of the population. It is critical that the materials produce do not promote any gender biases or inequalities, and that men, women, and vulnerable populations have equal access to all publicity and outreach materials.

C.6 PERFORMANCE INDICATORS

Throughout the life of the activity there will be ongoing independent research to measure the effectiveness and relevance of the communications and outreach campaigns and other activities under the contract, conducted by an external firm selected by USAID/Pakistan. The Contractor must provide information and data requests made by the firm conducting the independent research.

Within the first three months of the Notice to Proceed issues by the Contracting Officer, tThe Contractor must develop an Annual Work Plan and the Monitoring and Evaluation and Learning (MEL) plan in accordance with the timelines given in Section F.6, inclusive of benchmarks, milestones, and measurable indicators to reflect the performance of the contract as a whole.

Below are the proposed minimum performance indicators:

● Monitoring of key indicators, including, but not limited to:

○ Awareness of USAID/Pakistan civilian assistance programs

○ Awareness of the benefits of USAID/Pakistan civilian assistance programs to communities and individuals across Pakistan

○ Knowledge of the fact that USAID/Pakistan is a USG entity

○ Participants with improved communication skills

○ Training participants apply new knowledge/skills (gained from contractor-supported media/communications training)

● Monitoring of input and output indicators, including, but not limited to:

○ Campaigns launched (disaggregated by nationwide and regional);

○ TV media spots (reports and/or talk shows)

○ Articles published in local media

○ Op-eds published in local media

○ Social media metrics

○ USG-funded project communications staff (IP staff) trained in communication skills

○ AVE of the published/aired content as earned media.

Performance indicators and measurements of success will be reviewed and finalized in collaboration with the USAID/Pakistan DOC Team. All people level indicators must be disaggregated by sex, in accordance with ADS 205. Additional disaggregations may include province, language, and media type.

C.7 GUIDING PRINCIPLES AND OPERATING CONSTRAINTS

C.7.a Pakistan Outreach Strategy The Contractor’s activities will align with USAID/Pakistan’s annual Outreach and Communication Strategy. In particular, the Contractor will assist the DOC Team in refining what audiences are targeted and how to more effectively use media tools.

C.7.b Branding and Marking In all communications and outreach activities, the Contractor must ensure USAID’s ADS 320 Branding and Marking standards are met; as well as USAID’s Graphic Standard Manual.

C.7.c USG Public Diplomacy The USG is committed to a long term partnership with Pakistan that is built on a foundation of mutual interest, respect, and trust. Communications and outreach are essential elements of the USG public diplomacy strategy to ensure the Pakistani public is well-informed about USG civilian assistance programs in Pakistan. The Contractor’s communication activities will be consistent with the public diplomacy strategy as implemented by the U.S. Embassy Islamabad.

C.7.d Cultural Context Working closely with USAID/Pakistan, the Contractor must be able to apply a deep understanding and knowledge of all aspects of Pakistani society to gain visibility and personalize USG civilian assistance programs. Materials and components of the contract should be based on an agreed-upon definition of the target audiences and delivered in the appropriate language.

C.7.e Language and Translation Appropriate translation, into Urdu or local languages, is critical to the success of COM. The vast majority of the activities under the contract will not be in English, these will be dictated by the target audiences. The Contractor must have access to the necessary resources to ensure timely and quality translation; all translations need to be thoroughly vetted by the Contractor prior to submission to USAID/Pakistan.

C.7.f Sustainability By training the local implementing partners in how to carry out outreach activities more effectively, the Contractor will assist the DOC Team in their outreach and communications activities, leading to an increased sustainability of ongoing USAID/Pakistan communications activities.

https://www.usaid.gov/sites/default/files/documents/1870/205.pdf https://www.usaid.gov/sites/default/files/documents/1868/320.pdf https://www.usaid.gov/sites/default/files/documents/1868/320.pdf https://www.usaid.gov/sites/default/files/documents/1869/USAID%20Graphics%20Standards%20Manual%20and%20Partner%20Co%20Branding%20Guide%20February%202016.pdf

C.7.g Target Audiences Effective communication requires understanding both our broad and targeted audiences.

USAID/Pakistan’s audiences will be identified and segmented based on the objectives of publicity events and/or messaging, and will be guided by the USAID/Pakistan’s CDCS objectives.

Target audiences can include but are not limited to: beneficiaries, opinion leaders (representatives from the government, politics, religion, business, culture, education, and media), the Pakistani public, Social Media/New Media Users, US Congress, American taxpayers, Pakistani Diaspora in U.S. and those who may have an unfavorable view of the USA but support USG civilian assistance to Pakistan.

Outreach beyond traditional media channels is critical to the success of COM.

If the Contractor is charged with securing participants at an event, the Contractor should strive for gender balance to the extent possible.

C.7.h Flexibility The Contractor must remain flexible and able to adjust to rapidly changing political situations.

The Contractor must also be able to utilize innovative and creative approaches to quickly respond to demands of USAID/Pakistan.

C.8 OTHER REQUIREMENTS

The Contractor must establish an office in Islamabad, including complete in-house production and post-production for videos, photography, media liaising, social media production, and the drafting of publicity materials. This includes human resources, equipment and infrastructure (for example cameras, video editing machines). The Contractor must also have established contacts with media buying agencies, print, electronic and online journalists.

[END OF SECTION C]

SECTION D – PACKAGING AND MARKING

D.1 752.7009 MARKING (JAN 1993)

(a) It is USAID policy that USAID-financed commodities and shipping containers, and project construction sites and other project locations be suitably marked with the USAID emblem.

Shipping containers are also to be marked with the last five digits of the USAID financing document number. As a general rule, marking is not required for raw materials shipped in bulk (such as coal, grain, etc.), or for semi-finished products which are not packaged.

(b) Specific guidance on marking requirements should be obtained prior to procurement of commodities to be shipped, and as early as possible for project construction sites and other project locations. This guidance will be provided through the cognizant technical office indicated on the cover page of this contract, or by the Mission Director in the Cooperating Country to which commodities are being shipped, or in which the project site is located.

(c) Authority to waive marking requirements is vested with the Regional Assistant Administrators, and with Mission Directors.

(d) A copy of any specific marking instructions or waivers from marking requirements is to be sent to the Contracting Officer; the original should be retained by the Contractor.

D.2 BRANDING AND MARKING POLICY

(a) The Contractor must comply with the requirements of the policy directives and required procedures outlined in USAID Automated Directive System (ADS) 320.3.2 “Branding and Marking in USAID Direct Contracts” (Version from January 8, 2007) at https://www.usaid.gov/sites/default/files/documents/1868/320.pdf ; and USAID “Graphic Standards Manual” available at www.usaid.gov/branding, or any successor branding policy.

(b) Pursuant to ADS 320.3.2 USAID policy requires exclusive branding and marking in USAID direct acquisitions.

(c) “Exclusive Branding” means that the program is positioned as USAID’s, as showcased by the activity name.

(d) “Exclusive Marking” means that contractors may only mark USAID-funded programs, projects, activities, public communications, and commodities with the USAID Standard Graphic Identity and, when applicable, the host-country government or ministry symbol or another U.S.

Government logo.

(e) Prime and subcontractors’ corporate identities and logos must not be used on USAID funded program materials in accordance with USAID policy.

D.3 BRANDING STRATEGY

The Contractor shall comply with the requirements of the policy directives and required procedures outlined in USAID Automated Directive System (ADS) 320.3.2 “Branding and Marking in USAID Direct Contracts” which can be found at https://www.usaid.gov/sites/default/files/documents/1868/320.pdf; and USAID “Graphics Standards Manual” available at http://www.usaid.gov/branding, or any successor branding policy.

The Branding Strategy for this contract is as follows:

Objective: To provide prospective contractors with areas to be addressed in the development of the Branding Implementation Plan and the Marking Plan to deliver the message that the assistance is “from the American People”.

Project Name: “USAID/Pakistan Communications and Outreach Mechanism (COM)”. In every public event or document and in discussions with the Government of the Pakistan and other counterparts from the private sector and civil society, the Contractor shall identify the activity as the “COM” on each reference.

Branding: The branding strategy will incorporate the message that the assistance is “From the American People”, and is sponsored by USAID. USAID policy is to require exclusive branding and marking in all its direct contracts.

Positioning: USAID seeks a very high level of visibility as described in Section C of this contract.

The Contractor may propose activities to be exempted from this requirement, and will be subject to the Contracting Officer’s Representative’s concurrence and Contracting Officer’s approval

Level of visibility: The project will ensure a high level of USAID visibility in most of their activities, at both the national and sub-national levels. Due to the nature of policy and institutional reforms which usually is developed with high level of political will, in the cases where the themes appear as sensitive, low profile will be used. When a sensitive situation needs to be considered, the Contractor will strictly follow USAID recommendations.

Anticipated elements of marking plan: Deliverables to be marked include products, equipment and inputs delivered; places where activities are carried out; external public communications, studies, reports, publications and informative and promotional products; and workshops, conferences, fairs and any such events. Studies, reports, publications, Web sites, and all informational and promotional products not authored, reviewed, or edited by USAID must contain a provision substantially as follows:

“This study/report/Web site (specify) is made possible by the support of the American People through the United States Agency for International Development (USAID.)

The contents of this (specify) are the sole responsibility of (name of organization) and do not necessarily reflect the views of USAID or the United States Government.”

Threats and restrictions to the security of the project need to be identified and assessed in order to request any necessary exception from the marking requirement in accordance with ADS 320.3.2.

http://www.usaid.gov/branding

D.4 MARKING

1. Description of public communications and program materials to be produced as part of the activity that will visibly bear the USAID Identity:

Standard USAID Identity:

2. “This project was made possible by the United States Agency for International Development and the generous support of the American People.”

As laid out in F.6 below, the Contractor will prepare the Branding Implementation Plan and Marking Plan as part of an overall communications strategy post award.

[END OF SECTION D]

SECTION E – INSPECTION AND ACCEPTANCE

E.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

The following contract clauses pertinent to this section are hereby incorporated by reference (by Citation Number, Title, and Date) in accordance with the clause at FAR "52.252-2 CLAUSES INCORPORATED BY REFERENCE" in Section I of this contract. See https://acquisition.gov/browse/index/far for electronic access to the full text of a FAR clause.

NUMBER TITLE DATE

FEDERAL ACQUISITION REGULATION (48 CFR Chapter 1)

52.246-5 INSPECTION OF SERVICES—COST-REIMBURSEMENT APR 1984

E.2 INSPECTION AND ACCEPTANCE

a) USAID inspection and acceptance of services, reports, and other required deliverables or outputs will take place at the below location:

USAID/Pakistan U.S. Embassy Diplomatic Enclave Ramna 5 Islamabad, Pakistan

b) USAID reserves the right to inspect and accept any services, reports, and other required deliverables or outputs where the services are performed and where reports and deliverables or outputs are produced or submitted. The Contracting Officer’s Representative (COR) listed in Section G has been delegated the authority to inspect and accept all services, reports, and required deliverables or outputs..

E.3…