70US0919R70090020_-_Solicitiation_8.26.19.pdf

SEE ADDENDUMIS CHECKED

CODE 18a. PAYMENT WILL BE MADE BY

CODE

FACILITYCODE

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT SUCH ADDRESS IN OFFER

OFFEROR

PRO-PROCUREMENT DIV

BLDG T-5

245 MURRAY LANE, SW

COMMUNICATIONS CENTER (PRO)

PRO-PROCUREMENT DIV

HUM- Human Resources CODE 16. ADMINISTERED BYCODE

X

X

SIZE STANDARD:

% FOR:SET ASIDE:UNRESTRICTED ORPRO-PROCUREMENT DIV

RFPIFB

10. THIS ACQUISITION ISCODE

RFQ

14. METHOD OF SOLICITATION

13b. RATING

NAICS:

SMALL BUSINESS

08/29/2019 1000 ET

08/26/2019

202-406-6213Theresa Williams (No collect calls)

INFORMATION CALL:

FOR SOLICITATION 8. OFFER DUE DATE/LOCAL TIMEb. TELEPHONE NUMBER a. NAME

4. ORDER NUMBER3. AWARD/ 6. SOLICITATION

70US0919R70090020

5. SOLICITATION NUMBER

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS 1. REQUISITION NUMBER PAGE OF

1 22 499740OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, & 30

WASHINGTON DC 20223

TELEPHONE NO.

17a. CONTRACTOR/

WASHINGTON DC 20223

950 H ST NW

950 H ST NW

15. DELIVER TO

WASHINGTON DC 20223

BLDG T-5

245 MURRAY LANE SW

COMMUNICATIONS CENTER (PRO)

9. ISSUED BY

7.

2. CONTRACT NO.

EFFECTIVE DATE

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a UNLESS BLOCK BELOW

ISSUE DATE

DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

11.

SEE SCHEDULE

12. DISCOUNT TERMS

THIS CONTRACT IS A

RATED ORDER UNDER

DPAS (15 CFR 700)

13a.

SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

HUBZONE SMALL

BUSINESS

8(A)

PRO-PROCUREMENT DIV

WOMEN-OWNED SMALL BUSINESS

(WOSB) ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

24.

AMOUNT

23.

UNIT PRICE

22.

UNIT

21.

QUANTITY

20.

SCHEDULE OF SUPPLIES/SERVICES

19.

ITEM NO.

National Recruitment and Advertising Campaign (NRAC) Period of Performance: 08/29/2019 to 08/28/2020

0001 Base Year - National Recruitment Advertising 1 US Campaign (NRAC)

USSS BETC: DISB

Delivery: 06/12/2019

Continued ...

(Use Reverse and/or Attach Additional Sheets as Necessary)

HEREIN, IS ACCEPTED AS TO ITEMS:

DATED

Theresa Williams

. YOUR OFFER ON SOLICITATION (BLOCK 5),

INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE SET FORTH

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND DELIVER

ARE

ARE

31c. DATE SIGNED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA

31a. UNITED STATES OF AMERICA (SIGNATURE OF CONTRACTING OFFICER)

30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER (Type or print)

ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY ADDITIONAL

SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1, 52.212-4. FAR 52.212-3 AND 52.212-5 ARE ATTACHED. ADDEND

26. TOTAL AWARD AMOUNT (For Govt. Use Only)

OFFER

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA - FAR (48 CFR) 53.212

ARE NOT ATTACHED.

ARE NOT ATTACHED.

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

30b. NAME AND TITLE OF SIGNER (Type or print)

30a. SIGNATURE OF OFFEROR/CONTRACTOR

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

25. ACCOUNTING AND APPROPRIATION DATA

29. AWARD OF CONTRACT:

REF.

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32c. DATE 32b. SIGNATURE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED:

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

40. PAID BY39. S/R VOUCHER NUMBER38. S/R ACCOUNT NUMBER

37. CHECK NUMBER

FINALPARTIAL

36. PAYMENT

FINALPARTIAL

35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER33. SHIP NUMBER

COMPLETE

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

42d. TOTAL CONTAINERS42c. DATE REC'D (YY/MM/DD)

42b. RECEIVED AT (Location)

42a. RECEIVED BY (Print)

41c. DATE41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

STANDARD FORM 1449 (REV. 2/2012) BACK

24.

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SCHEDULE OF SUPPLIES/SERVICES

19.

ITEM NO.

0002 Option Year 1 - National Recruitment Advertising 1 US

Campaign (NRAC)

USSS BETC: DISB

(Option Line Item)

Product/Service Description: SUPPORT- MANAGEMENT: ADVERTISING

Period of Performance: 08/29/2020 to 08/28/2021

0003 Option Year 2 - National Recruitment Advertising 1 US

Campaign (NRAC)

USSS BETC: DISB

(Option Line Item)

Product/Service Description: SUPPORT- MANAGEMENT: ADVERTISING

Period of Performance: 08/29/2021 to 08/28/2022

0004 Option Year 3 - National Recruitment Advertising 1 US

Campaign (NRAC)

USSS BETC: DISB

(Option Line Item)

Product/Service Description: SUPPORT- MANAGEMENT: ADVERTISING

Period of Performance: 08/29/2022 to 08/28/2023

0005 Option Year 4 - National Recruitment Advertising 1 US

Campaign (NRAC)

USSS BETC: DISB

(Option Line Item)

Continued ...

32f. TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

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ITEM NO. SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

NAME OF OFFEROR OR CONTRACTOR

3 22

CONTINUATION SHEET

REFERENCE NO. OF DOCUMENT BEING CONTINUED PAGE OF

(A) (B) (C) (D) (E) (F)

70US0919R70090020

Product/Service Description: SUPPORT- MANAGEMENT: ADVERTISING

Period of Performance: 08/29/2023 to 08/28/2024

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

Sponsored by GSA

FAR (48 CFR) 53.110

Request for Proposals Solicitation # 70US0919R70090020

INSTRUCTIONS TO OFFERORS

***To be eligible for the award, the company must be registered in the System for Award Management. If the company is not actively registered in the System for Award Management, please go to https://www.sam.gov/portal/public/SAM/ to get registered.

I. INTRODUCTION

The Government is soliciting a Firm Fixed-Price proposal to provide contractor services for National Recruitment Advertising Campaign (NRAC). The solicitation is solicited to vendors under the SBA 8a Program.

II. BASIS FOR AWARD

The basis for award will be best value/trade-off in accordance with FAR 15.101-1. Evaluation will be conducted and selection will be made in accordance with the guidelines provided in the Source Selection Plan and the Request for Proposal (RFP). Award will be made to the offeror whose proposal represents the best value to the Government, price and other factors considered.

III. EVALUATION PROCESS

The USSS will perform a technical and price evaluation, based on the Evaluation Factors, to assess the best value to the Government.

The determination of best value will be made by conducting a trade-off between the results of the Technical and Past Performance Evaluation with the prices proposed for the RFP. In making this comparison, the Government has determined that the non-price factors are significantly more important than price.

However, the Government will not make an award as a significantly higher overall price to achieve only slightly better performance capabilities.

The Government intends to evaluate proposals and award a contract without discussions with offerors.

Therefore, the offeror’s initial proposal should contain the offeror’s best terms from a price and technical standpoint. However, the Government reserves the right to conduct discussions if later determined by the Contracting Officer to be necessary. The Government may clarify the proposals without entering into discussions.

The Government reserves the right to eliminate any offeror from the competitive range that does not follow the instructions or fails to include any information that is required as stated below.

Offerors are cautioned to ensure that their proposals are complete, address all requirements, are reflective of the evaluation factors and are submitted on the most favorable terms to reflect their best quotation.

IV. STRUCTURE OF PROPOSALS

All written material submitted shall be in 10 point Times New Roman Font, single spaced, and shall have 1” margins left and right. The technical proposal shall not exceed twenty (20) pages, which includes all graphics. The past performance proposal shall not exceed six (6) pages. The cost/price proposal shall not exceed seven (7) pages. The cover letter, cover page, and table of contents are included in the page limit.

Pages in excess of the page limit will be removed and discarded prior to evaluation and will not be considered.

https://www.sam.gov/portal/public/SAM/

The offeror’s proposal must be submitted in three parts: A technical, past performance and cost/price proposal. Each part shall be a separate and complete document and consist of the following information:

EVALUATION CRITERIA

This is a best value/trade-off award, and the evaluation criteria for this award are the following factors.

FACTOR 1 – Technical Quotation (Limited to 20 Pages).

Offerors are required to submit a comprehensive and complete technical proposal that demonstrates their ability to perform the work described in this RFP. Offerors are cautioned to be responsive to all of the requirements annotated in the Statement of Work (SOW) and provide sufficient information to allow evaluation of the proposals per the Evaluation Factors for Award.

A. Plan of Actions and Statement of Understanding:

1. Plan of Action. The offeror shall present a brief plan of action that describes the performance of all contract requirements. Of particular interest in this plan of action is the offeror’s approach to technologies and other methods to support branding and messaging. It is the United States Secret Service’s (USSS) desire to have this effort critically reviewed as part of developing an event management software which will provide all stakeholders a clear understanding of event expectations through oversight of staffing, resources, registration, and communication. The plan should explain how the offeror will work with the USSS to determine the effectiveness of the software. Use of exhibits are encouraged but not mandatory.

2. Statement of Understanding. The offeror shall submit a brief statement that demonstrates an understating of the requirements and objectives the USSS has established. The statement of understanding shall not be a summary of the requirements provided in this RFP.

B. Management Plan. The offeror shall submit a management plan that briefly explains how the team is organized to respond to the needs described for the USSS requirements. The offeror shall identify the overall effort proposed by the company as it relates to other work in which the company may be engaged. Key personnel should be identified along with each member’s contribution to the requirements.

Include a simple staffing/organization chart that identifies the various team members and their position on the team.

C. Quality Control (QC) Plan. The offeror shall submit a QC plan to include a description of how quality, timeliness and budgets shall be tracked and controlled, and the method of interaction and reporting to the USSS. The QC plan shall also address how the work efforts of subcontractors, if proposed, shall be managed for quality and timeliness.

FACTOR 2 – Past Performance (Limited to 6 pages)

The Government shall assess risks associated with offeror’s past performance in the following areas:

a. The offeror shall demonstrate, through their past performance, an ability to perform the work described in this RFP. This is done by exhibiting that they have met expectations, successfully provided customer satisfaction, and the highest quality of customer service. Focused advertising and marketing development and project management, have been on time and on budget with past contracts. Submit at least three (3) and not more than six (6) samples of similar scope and magnitude described as follows: A brief narrative about the work performed, no more than three

(3) pages, containing but not limited to the following: Contract title, client name and phone number.

b. The following information shall be included with the submission of all references:

a. Name of Government Agency/Company Client whether served as prime or as subcontractor on effort;

b. Name(s) and telephone number(s) of points of contact for which the contract was performed;

c. Address of Client;

d. Contract/Order Number and Dollar Amount;

e. Period of Performance;

f. Names of sub-contractor(s) used, if any, and a description of the extend of work performed by the sub-contractor(s); and detailed description of work performed to include the number, type and severity of any quality, delivery or cost problems in performing the contract, the corrective action taken and the effectiveness of the correct action.

FACTOR 3. Cost/Price Proposal (Limited to 7 pages)

The offeror shall submit a cost/price quotation for a Base Period and four (4) 12-months Options Period to determined the total evaluated price for the Firm Fixed-Price Contract Ceiling. The proposed unit prices and the Total Evaluated Price as previously defined will be evaluated for reasonableness. The cost/price proposal will be evaluated to determine if it is consistent with the offeror’s technical approach and reflects a clear understanding of the solicitation requirements. Proposed labor categories and labor rates must comply with the offeror’s contract, offeror are encouraged to provide discounts against their previously negotiated rates.

To the extent that an unrealistically low priced proposal could result in a post-award reduction in quality, a high price risk might be assigned to such proposals.

The offeror shall include in their cost quotation the company’s taxpayer identification number, the company’s DUNS number, the company’s name and address, the company’s CAGE code, the company’s point of contact and contact information, the company’s business size, and the company’s contract number.

Order of Importance

In making its award determination, the Government will consider the evaluation factors listed in the following descending order of importance.

i. Technical and Past Performance (Technical is more important than Past Performance); and

ii. Price

When combined, the non-price factors are significantly more importance than price.

V. SUMBISSION OF QUOTATIONS

Questions shall be received no later than 10:00 am, EST, August 27, 2019. They shall be submitted to the attention of Theresa Williams at theresa.williams@usss.dhs.gov. Hard copy questions will not be accepted.

Quotations shall be received no later than 10:00 am, EST, August 29, 2019. They shall be submitted to the attention of Theresa Williams at theresa.williams@usss.dhs.gov. Hard copy quotations will not be accepted.

GENERAL INFORMATION

1.0 BACKGROUND

mailto:theresa.williams@usss.dhs.gov mailto:theresa.williams@usss.dhs.gov

The Office of Human Resources (HUM), Talent and Employee Acquisition Management Division (TAD), Outreach Branch (ORB) is responsible for the comprehensive recruiting efforts for the United States Secret Service (USSS). The USSS has an in-house public affairs staff that produces products such as, collateral sales materials (brochures, fact folders, posters, etc.), as well as authors public service broadcasting products for larger distribution including sales videos and custom radio and television public service announcements (PSAs) for local recruiters. Both of these tasks involve in-house writers, artists, photographers, broadcast technicians and announcers. The ORB works with the public affairs staff to provide still photography for both in-house work as well as national advertisements prepared by USSS.

The ORB coordinates with the in-house staff on various tasks, such as, but not limited to, artwork, writing and photography and will coordinate any and all verbiage contained in all recruiting advertisements. The USSS is seeking a contractor possessing efficient and effective advertising methods to manage our National Recruitment Advertising Campaign (NRAC).

1.2 SCOPE

The Contractor shall provide Advertising and Marketing, Recruiting, Hosting, and Media, support, to the Talent and Employee Acquisition Management Division (TAD), Program Manager.

1.3 CONTRACT TYPE

This award shall be Firm Fixed-Price Contract.

1.4 PLACE OF PERFORMANCE

Performance shall occur at contractor’s facility (is) with intermittent access to U.S. Secret Service Memorial Headquarters Building in Washington, D.C., the James J Rowley Training Center in Laurel, MD and any USSS controlled facilities and/or venues deemed appropriate by the ORB.

1.5 SECURITY CLEARANCES

The contractor and its sub-contractors shall be citizens of the United States. The contractor may require intermittent access into the U.S. Secret Service Memorial Headquarters Building (or other appropriate venues). Routine building access is not anticipated. However, in the event routine building access is required, the following applies:

The US Secret Service Contracting Officer Representative (COR) or their US Secret Service designee is responsible for determining the contract employee’s position description level as being Non-Sensitive, Low Risk, Moderate Risk, or High Risk. The COR or their designee will also make the determination when contract employees require access to US Secret Service controlled Information Technology systems, unless otherwise stipulated within this Statement of Objectives.

Contract employees shall undergo a favorable Suitability Assessment as determined by the US Secret Service’s Security Clearance Division’s, Clearance and Access Branch (SCD-CAB) prior to performing any work within US Secret Services controlled access facilities or on US Secret Service’s information technology systems. Additional Suitability Assessments will be required for continued work requirements as determined by SCD-CAB, but no less than once every two years.

The contractor shall submit to the COR the following completed documentation for each contract employee requiring access to US Secret Services controlled access facilities, in order to satisfy initial and/or recurring (as requested by the COR) Suitability Assessments:

• SSF 3237: US Secret Service Facility Access Request

• SSF 4024: US Secret Service Non-disclosure Agreement

• SSF 3030A: Financial Disclosure/Credit Release

1.6 PRIVACY

Work on this project may require that personnel have access to Privacy Information. Personnel shall adhere to the Privacy Act, Title 5 of the U.S. Code, Section 552a and applicable agency rules and regulations.

1.7 GOVERNMENT RECORDS

The contractor shall not disclose any information or data that is proprietary to the Government. All such information or data is reserved exclusively for use between the Government and the contractor, including employees of the contractor’s firm. When deemed appropriate, the Government may authorize the release of certain information or data necessary for use by the contractor in performance of this work, and in such cases specific written authorization must be given in advance. Such data so released shall not be further disseminated and shall not be considered released into the public domain.

1.8 PROPRIETARY INFORMATION

In the event that performance of any work under this contract causes the contractor to gain access to proprietary and/or confidential information of other firms/contractors, the contractor is required to immediately execute /Non-Disclosure Agreements with those firms/contractors, in order to protect the information from unauthorized use. The contractor is required to refrain from using any such information for any purposes other than for which it was furnished. The contractor must immediately provide the Contracting Officer with a copy of any such agreements with original signatures affixed.

1.9 PROTECTION AND CONTROL OF GOVERNMENT RECORDS AND PROPRIETARY

INFORMATION:

The contractor is required to develop and utilize procedures for custody, use/handling, reproduction, preservation, storage, safeguarding, and disposition of all documents and information of this nature. These procedures must be designed and carried out so that there is no unauthorized disclosure of such documents and information throughout the course of the performance period of the contract.

1.10RESTRICTIONS ON OTHER WORK:

The contractor and its employees are not authorized to accept any instructions, interpretations, or requests for work; honor any changes or revisions which may incur expenditures or affect price; or take actions which affect the terms of performance or any other requirements of the contract except from the Contracting Officer.

1.11ADMINISTRATION:

The Contracting Officer is responsible for the general administration of this contract and the Contracting Officer’s Representative (COR) is responsible for the review/acceptance of all deliverables, and technical direction. The COR will serve as the Government point of contact concerning information exchange, submission review, and payment. Nothing said by the COR shall be construed to change contract requirements unless supported in writing in advance by the Contracting Officer.

The USSS points of contact responsible for overall administration of this contract are:

Title: Contracting Officer U.S. Secret Service, Theresa Williams Theresa.Williams@usss.dhs.gov

Title: Contracting Officer’s Representative U.S. Secret Service, Denroy D. Smith

Denroy.Smith@usss.dhs.gov

Additional points of contact may be specified after the establishment of the contract and the Contractor shall notify the CO of any changes in contact information as expeditiously as possible.

Confidentiality: Contractor-generated preliminary and final deliverables, all associated working papers, and other material the USSS deems relevant in the performance of this contract are the property of the U.S.

Government and must be submitted to the Contracting Officer by the conclusion of the contract.

All documents produced as deliverables for any projects under this contract are the property of the U.S.

Government and cannot be reproduced or retained by the Contractor. All project documentation (deliverables, not contractor working papers unless specifically required) will be given to USSS, as required.

The Contractor shall not release any information without the written consent of the Contracting Officer.

STATEMENT OF WORK

2.0 REQUIREMENTS

Advertising and Marketing

The contractor shall use an expert program manager and facilitator who focuses on customer satisfaction and assures the highest quality of customer service. Focused advertising and marketing the USSS Brand shall include, but are not limited to, targeting areas throughout the United States with various media (i.e., television, radio, etc.), using public outlets (i.e., sponsorship, print publications, signage, etc.), working with academia (i.e., colleges, universities, foundations, etc.), and internet venues (i.e. YouTube, LinkedIn, Twitter, etc.) and any other lucrative social media outlets. The contractor shall provide the necessary personnel and services that allow for advertisement media and production of recruitment advertisements for USSS as specified below.

In order to achieve USSS recruitment objectives, the ORB requires a full-service advertising contractor capable of providing all necessary management, supervision, labor, material and equipment (except for Government furnished items) to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts. The contractor shall work with ORB-designated staff and shall be capable of using all available media formats, including, but not limited to; television, radio, magazine, newspaper, academia, Internet, direct mail, outdoor and transit promotional material (posters, brochures, etc.), videotape, DVDs and film. In addition, the USSS may be responsible for campaign specific sales training relating to the various requirements of different job positions.

Products and programs supporting advertising and marketing include:

Strategic planning and program development

The contractor shall provide the USSS with effective methods(s) for reaching all communities to include, but not be limited to: newspaper(s), magazine(s), television, radio, and internet websites. Media outlets should have a proven track record of reaching significant size (more than 10,000) audiences to attract the target audience as defined by the USSS per campaign. A predominant number of the advertisements will need to occur during “prime” play, print times/runs, or locations.

The contractor shall prepare written documents and reports to include but not limited to advertising plans, various operational procedures and planning documents, meeting minutes, status reports, and any other documents required to complete the work.

Pre- and post-advertising research and tracking:

The contractor shall work with ORB to perform standard industry-accepted research and tracking activities.

The contractor shall deliver reports based on information received from research and the evaluation of target audience opinions and media tracking initiatives, and creative and communications research including qualitative and quantitative research studies and surveys. Reports shall be provided to the ORB in accordance with specific order requirements.

Production and placement of national, regional, and local advertisements and distribution of public service announcements:

The contractor shall work with the ORB to provide account management services which shall include: an annual advertising and marketing plan; target audience strategy development; consultative and presentation services; technical services/consultation; and, coordination with civilian and military agencies necessary in order to meet USSS hiring objectives. The ORB will provide the contractor with approved verbiage and design for all advertisements; the exact verbiage and design provided by the ORB must be utilized in all advertisements. Any and all media produced shall become the sole property of USSS. The contractor shall provide marketing strategies that communicate effectively with the target audience as described below:

Target groups for the advertisements for Special Agents must consist of: US citizen males and females aged 21-37 from the following groups: African Americans, Hispanic Americans, Asian Americans, Native Americans (to include Pacific Islanders and Native Alaskans), Caucasians, Lesbian, Gay, Bisexual, and Transgender (LGBT.) In addition, the target age group for applicants possessing Veterans’ Preference is between 21-40 years.

Target groups for the advertisements for Uniformed Division officers must consist of: US citizen males and females aged 21-37 from the following groups: African Americans, Hispanic Americans, Asian Americans, Native Americans (to include Pacific Islanders and Native Alaskans), Caucasians, Lesbian, Gay, Bisexual, and Transgender (LGBT.) In addition, the target age group for applicants possessing Veterans’ Preference is between 21-40 years.

Target groups for advertisements for Administrative, Professional and Technical positions must consist of: US citizen males and females aged 21-37 from the following groups: African Americans, Hispanic Americans, Asian Americans, Native Americans (to include Pacific Islanders and Native Alaskans), Caucasians, Lesbian, Gay, Bisexual, and Transgender (LGBT.) In addition, the target age group for applicants possessing Veterans’ Preference is between 21-40 years.

Additionally, marketing strategies should include the targeting of persons having or likely to have an interest in law enforcement. Specific target audiences and media outlets may be addressed during the term of the contract.

Any supplies and services to be furnished under this performance contract shall be ordered by issuance of task orders.

Recruiting The contractor shall plan and assist the USSS’s designated staff with the execution of nation-wide special recruiting events that attract candidates with diversity of knowledge, skills, abilities, ethnicity, languages and gender.

Marketing and Special Recruitment Events requirements:

The contractor shall propose integrated advertising and special events campaigns that increase national awareness of the USSS and inform local and regional audiences about current USSS job opportunities. The advertising and special events campaigns shall identify appropriate target audience(s) and shall launch recruitment messages via various media choices with the pre-approved verbiage and schedules to meet all USSS campaign objectives. The contractor shall illustrate how the campaigns shall present the intended messages to the appropriate audience via the proper media at the right time and with measureable impacts in order to determine their effectiveness.

Hosting The contractor shall coordinate and if necessary, procure space at local venues for Entry Level Assessment Centers. If the contractor procures space, there must be signage and branding in order to fall under the auspice of “advertising”. Any procurement of venue space for the hosting of Entry Level Assessment Centers (ELAC’s,) shall be made by the contractor only after the USSS determines that government provided space is not available. The government will continue to prioritize the use of government provided space (military bases, federal office buildings, etc.) and only use for profit venues when no other alternatives are available.

Training The contractor shall provide recruiter sales training in a classroom environment for 16 or more ORB personnel. ORB personnel shall be certified as trainers when training is complete. Recruiter sales training shall be accomplished annually or as required for new personnel. Recruiter sales training is critical to the future success of ORB personnel. Recruiters need to be able to follow a repeatable pattern to build rapport, generate interest, present customized solutions, overcome objections, create urgency, and ask for commitments. As the organization strives to meet and exceed hiring goals training that provides logical, repeatable and proven sales processes shall be integral.

Electronic Tracking Talent management is a critical component to recruiting, thus the contractor shall provide technologies and other methods to support branding and messaging such as Yello, but not limited to Yello. An event management software provides all stakeholders a clear understanding of event expectations through oversight of staffing, resources, registration and communication, allowing for better management of event attendees and post-event follow-up. The ability to view and monitor the complete lifecycle of each prospect from “hello to application”. Tracking and candidate management at each touchpoint, allows all stakeholders to have a clear picture of the candidate pipeline, history and actions.

The contractor shall provide technology so recruiters can seize the opportunity during the career fair to solicit information about participants with IPad’s (or similar) and customized software. Allowing recruiters to funnel perspective applicants down the correct pipeline.

Multimedia The contractor shall reimagine the secretservice.gov website to match our current branding strategy, and reimagine the content layout on our website. Landing pages are critical to the recruiting effort to create promotional and special events.

Displaying video testimonials with limited running time to 5 minutes at a recruitment fair booth attracts attention. Short messages from current employees demonstrate a good working environment and commitment to the community. By limiting running time to five minutes, no one gets bored. Legible displays attract interest, and posters, banners and other props encourage passersby to take a second look.

Products and Promotional Material and Supplies The contractor shall provide supplies and products that display the USSS logo, such as but not limited to brochures, cups, pens, calendars, bags and flash drives for branding and distribution during recruitment fairs and ELACs. This generates interest in the USSS and starts conversations. Recruiters also attract potential recruits by displaying popular and innovative USSS products at their booths.

3.0 DEFINITIONS

Define:

(a) Public service broadcast:

(b) Public service announcement:

(c) Diversity (within the context of certain target audiences):

(d) Advertising plan:

(e) Marketing plan:

(f) Industry-accepted research and tracking activities:

(g) “Prime” time/run/location:

(h) “Hard locked” spot:

4.0 DELIVERABLES: Deliverables will be identified in the contract.

PERFORMANCE MATRIX: Three performance objectives will be used to encompass the range of requirements for services and deliverables. The performance objectives are:

Customer Satisfaction, Strategy, and Responsiveness. Monitoring of the contractor’s performance will be tracked at the task order level; performance will be reported quarterly; and, the contractor will be given an overall evaluation rating annually.

PERFORMANCE OUTCOME PERFORMANCE STANDARD

1. Customer Satisfaction – The contractor develops and executes advertising campaigns that appropriately pursue the USSS hiring goals and NRAC objectives. Customer satisfaction would include: Whether the contractor provides skilled personnel together with the supervisory, managerial and administrative services necessary to successfully meet the requirements as described in the SOW.

Whether personnel assigned by the contractor to perform work on this contract are acceptable to the Government in terms of personal and professional conduct and technical knowledge.

Whether contractor maintains successful personnel interaction with REC and USSS representatives with timely, courteous, accurate and reliable information in performance of the duties as required. NOTE: Pre- and Post-situation reports may be used by the Government for review by ORB/ASAIC and executive management to pinpoint and conflict of interests for the Government. These reports may be supported by the applicant surveys, recruiting staff comments and written documents, and by the ORB/ASAIC and/or designated counterpart.

99% Quarterly customer satisfaction rate.

Based on COR monthly checklist, per task order (TO) customer surveys. Both ORB staff and contractor will collaborate on methods to capture and improve recruiting efforts. Each TO assessment shall be evaluated using a synergistic campaign perspective. The NRAC objectives will be weighted by the COR and

ORB

ASAIC on all TO for a total score (%).

Weighted values on each objective are:

•Brand: 20% •Attract: 70% •Remember/Innovate: 10%

2. Strategy – The contractor is required to provide strategies that keep pace with changing marketing opportunities and target audience(s) demographics ensuring USSS/ORB marketing campaigns are presented as defined and agreed upon SOW’s with ORB COR pre-approved

No more than 3 reported deficiencies annually (fiscal year).

A deficiency is defined as a strategy requiring considerable improvements (greater than 50% rework on proposals for Task Orders) or the verbiage.

contractor’s performance does not meet expectations as defined in their strategy.

Based on quarterly ORB and Post recruitment event reports, and quarterly reviews.

3. Responsiveness – The contractor is required to meet timeliness as described in the SOW and be responsive to recruiting challenges.

Deliverables include but are not limited to:

Meeting deadlines for broadcast &/or written advertisement for each recruiting event.

- Accurately completing invoice requirements in a timely manner.

- Providing accurate information & feedback to assigned USSS CORs &/or lead as requested.

No more than 3 reported deficiencies annually (fiscal year).

A deficiency is defined as a failure to meet a scheduled event, scheduled either by the USSS REC, contractual, or by the Service Provider.

Based on quarterly ORB and COR Post recruitment event reports, and quarterly reviews.

QUALITY ASSURANCE:

Surveillance Method: The COR will evaluate the contractor’s compliance with the Statement of Work (SOW). The COR will document reviews of the contractor’s performance and will provide the contractor with the opportunity to comment on any deficiency reports.

Deficiencies: Deficiencies identified by the Government will be provided to the contractor by the Contracting Officer. A written response with corrective action is required. The contractor’s corrective action will be approved, or disallowed, by the USSS Contracting Officer.

I - Contract Clauses

52.203-17 Contractor Employee Whistleblower Rights and Requirement To Inform Employees of Whistleblower Rights. (APR 2014)

52.209-2 Prohibition on Contracting With Inverted Domestic Corporations-Representation. (NOV 2015)

(a) Definitions. Inverted domestic corporation and subsidiary have the meaning given in the clause of this contract entitled Prohibition on Contracting with Inverted Domestic Corporations (52.209-10).

(b) Government agencies are not permitted to use appropriated (or otherwise made available) funds for contracts with either an inverted domestic corporation, or a subsidiary of an inverted domestic corporation, unless the exception at 9.108-2(b) applies or the requirement is waived in accordance with the procedures at 9.108-4.

(c) Representation. The Offeror represents that-

(1) It ___ is, ___ is not an inverted domestic corporation; and

(2) It ___ is, ___ is not a subsidiary of an inverted domestic corporation.

(End of provision)

52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders - Commercial Items. (MAY 2019)

(a) The Contractor shall comply with the following Federal Acquisition Regulation (FAR) clauses, which are incorporated in this contract by reference, to implement provisions of law or Executive orders applicable to acquisitions of commercial items:

(1) 52.203-19, Prohibition on Requiring Certain Internal Confidentiality Agreements or Statements (JAN 2017) (section 743 of Division E, Title VII, of the Consolidated and Further Continuing Appropriations Act, 2015 (Pub. L. 113-235) and its successor provisions in subsequent appropriations acts (and as extended in continuing resolutions)).

(2) 52.204-23, Prohibition on Contracting for Hardware, Software, and Services Developed or Provided by Kaspersky Lab and Other Covered Entities (JUL 2018) (Section 1634 of Pub. L. 115-91).

(3) 52.209-10, Prohibition on Contracting with Inverted Domestic Corporations (NOV 2015).

(4) 52.233-3, Protest After Award (AUG 1996) (31 U.S.C. 3553).

(5) 52.233-4, Applicable Law for Breach of Contract Claim (OCT 2004) (Public Laws 108-77 and 108-78 (19 U.S.C. 3805 note)).

(b) The Contractor shall comply with the FAR clauses in this paragraph (b) that the Contracting Officer has indicated as being incorporated in this contract by reference to implement provisions of law or Executive orders applicable to acquisitions of commercial items: (Contracting Officer check as appropriate.)

[ ] (1) 52.203-6, Restrictions on Subcontractor Sales to the Government (SEP 2006), with Alternate I (OCT 1995) (41 U.S.C. 4704 and 10 U.S.C. 2402).

[ ] (2) 52.203-13, Contractor Code of Business Ethics and Conduct (OCT 2015) (41 U.S.C. 3509).

[ ] (3) 52.203-15, Whistleblower Protections under the American Recovery and Reinvestment Act of 2009 (JUN 2010) (Section 1553 of Pub. L. 111-5). (Applies to contracts funded by the American Recovery and Reinvestment Act of 2009.)

[ ] (4) 52.204-10, Reporting Executive Compensation and First-Tier Subcontract Awards (OCT 2018) (Pub. L. 109-282) (31 U.S.C. 6101 note).

(5) (Reserved)

[ ] (6) 52.204-14, Service Contract Reporting Requirements (OCT 2016) (Pub. L. 111- 117, section 743 of Div. C).

[ ] (7) 52.204-15, Service Contract Reporting Requirements for Indefinite-Delivery Contracts (OCT 2016) (Pub. L. 111-117, section 743 of Div. C).

[ ] (8) 52.209-6, Protecting the Government's Interest When Subcontracting with Contractors Debarred, Suspended, or Proposed for Debarment. (OCT 2015) (31 U.S.C.

6101 note).

[ ] (9) 52.209-9, Updates of Publicly Available Information Regarding Responsibility Matters (OCT 2018) (41 U.S.C. 2313).

[ ] (10) (Reserved)

[ ] (11)(i) 52.219-3, Notice of HUBZone Set-Aside or Sole-Source Award (NOV 2011) (15 U.S.C. 657a).

[ ] (ii) Alternate I (NOV 2011) of 52.219-3.

[ ] (12)(i) 52.219-4, Notice of Price Evaluation Preference for HUBZone Small Business Concerns (OCT 2014) (if the offeror elects to waive the preference, it shall so indicate in its offer) (15 U.S.C. 657a).

[ ] (ii) Alternate I (JAN 2011) of 52.219-4.

[ ] (13) (Reserved)

[ ] (14)(i) 52.219-6, Notice of Total Small Business Set-Aside (NOV 2011) (15 U.S.C.

644).

[ ] (ii) Alternate I (NOV 2011).

[ ] (iii) Alternate II (NOV 2011).

[ ] (15)(i) 52.219-7, Notice of Partial Small Business Set-Aside (JUN 2003) (15 U.S.C.

644).

[ ] (ii) Alternate I (OCT 1995) of 52.219-7.

[ ] (iii) Alternate II (MAR 2004) of 52.219-7.

[ ] (16) 52.219-8, Utilization of Small Business Concerns (OCT 2018) (15 U.S.C.

637(d)(2) and (3)).

[ ] (17)(i) 52.219-9, Small Business Subcontracting Plan (AUG 2018) (15 U.S.C.

637(d)(4)).

[ ] (ii) Alternate I (NOV 2016) of 52.219-9.

[ ] (iii) Alternate II (NOV 2016) of 52.219-9.

[ ] (iv) Alternate III (NOV 2016) of 52.219-9.

[ ] (v) Alternate IV (AUG 2018) of 52.219-9.

[ ] (18) 52.219-13, Notice of Set-Aside of Orders (NOV 2011) (15 U.S.C. 644(r)).

[ ] (19) 52.219-14, Limitations on Subcontracting (JAN 2017) (15 U.S.C. 637(a)(14)).

[ ] (20) 52.219-16, Liquidated Damages-Subcontracting Plan (JAN 1999) (15 U.S.C.

637(d)(4)(F)(i)).

[ ] (21) 52.219-27, Notice of Service-Disabled Veteran-Owned Small Business Set-Aside (NOV 2011) (15 U.S.C. 657f).

[ ] (22) 52.219-28, Post Award Small Business Program Representation (JUL 2013) (15 U.S.C. 632(a)(2)).

[ ] (23) 52.219-29, Notice of Set-Aside for, or Sole Source Award to, Economically Disadvantaged Women-Owned Small Business Concerns (DEC 2015) (15 U.S.C.

637(m)).

[ ] (24) 52.219-30, Notice of Set-Aside for, or Sole Source Award to, Women-Owned Small Business Concerns Eligible Under the Women-Owned Small Business Program (DEC 2015) (15 U.S.C. 637(m)).

[ ] (25) 52.222-3, Convict Labor (JUN 2003) (E.O. 11755).

[ ] (26) 52.222-19, Child Labor-Cooperation with Authorities and Remedies (JAN 2018) (E.O. 13126).

[ ] (27) 52.222-21, Prohibition of Segregated Facilities (APR 2015).

[ ] (28)(i) 52.222-26, Equal Opportunity (SEP 2016) (E.O. 11246).

[ ] (ii) Alternate I (FEB 1999) of 52.222-26.

[ ] (29)(i) 52.222-35, Equal Opportunity for Veterans (OCT 2015) (38 U.S.C. 4212).

[ ] (ii) Alternate I (JUL 2014) of 52.222-35.

[ ] (30)(i) 52.222-36, Equal Opportunity for Workers with Disabilities (JUL 2014) (29 U.S.C. 793).

[ ] (ii) Alternate I (JUL 2014) of 52.222-36.

[ ] (31) 52.222-37, Employment Reports on Veterans (FEB 2016) (38 U.S.C. 4212).

[ ] (32) 52.222-40, Notification of Employee Rights Under the National Labor Relations Act (DEC 2010) (E.O. 13496).

[ ] (33)(i) 52.222-50, Combating Trafficking in Persons (JAN 2019) (22 U.S.C. chapter 78 and E.O. 13627).

[ ] (ii) Alternate I (MAR 2015) of 52.222-50 (22 U.S.C. chapter 78 and E.O.

13627).

[ ] (34) 52.222-54, Employment Eligibility Verification (OCT 2015). (E. O. 12989). (Not applicable to the acquisition of commercially available off-the-shelf items or certain other types of commercial items as prescribed in 22.1803.)

[ ] (35)(i) 52.223-9, Estimate of Percentage of Recovered Material Content for EPA- Designated Items (MAY 2008) (42 U.S.C. 6962(c)(3)(A)(ii)). (Not applicable to the acquisition of commercially available off-the-shelf items.)

[ ] (ii) Alternate I (MAY 2008) of 52.223-9 (42 U.S.C. 6962(i)(2)(C)). (Not applicable to the acquisition of commercially available off-the-shelf items.)

[ ](36) 52.223-11, Ozone-Depleting Substances and High Global Warming Potential Hydrofluorocarbons (JUN 2016) (E.O. 13693).

[ ](37) 52.223-12, Maintenance, Service, Repair, or Disposal of Refrigeration Equipment and Air Conditioners (JUN 2016) (E.O. 13693).

[ ] (38)(i) 52.223-13, Acquisition of EPEAT®-Registered Imaging Equipment (JUN 2014) (E.O.s 13423 and 13514).

[ ] (ii) Alternate I (OCT 2015) of 52.223-13.

[ ] (39)(i) 52.223-14, Acquisition of EPEAT®-Registered Televisions (JUN 2014) (E.O.s 13423 and 13514).

(ii) Alternate I (JUN 2014) of 52.223-14.

[ ] (40) 52.223-15, Energy Efficiency in Energy-Consuming Products (DEC 2007) (42 U.S.C. 8259b).

[ ] (41)(i) 52.223-16, Acquisition of EPEAT®-Registered Personal Computer Products (OCT 2015) (E.O.s 13423 and 13514).

[ ](ii) Alternate I (JUN 2014) of 52.223-16.

[ ] (42) 52.223-18, Encouraging Contractor Policies to Ban Text Messaging While Driving (AUG 2011)

[ ] (43) 52.223-20, Aerosols (JUN 2016) (E.O. 13693).

[ ] (44) 52.223-21, Foams (JUN 2016) (E.O. 13693).

[ ] (45)(i) 52.224-3, Privacy Training (JAN 2017) (5 U.S.C. 552a).

[ ] (ii) Alternate I (JAN 2017) of 52.224-3.

[ ] (46) 52.225-1, Buy American-Supplies (MAY 2014) (41 U.S.C. chapter 83).

[ ] (47)(i) 52.225-3, Buy American-Free Trade Agreements-Israeli Trade Act (MAY 2014) (41 U.S.C. chapter 83, 19 U.S.C. 3301 note, 19 U.S.C. 2112 note, 19 U.S.C. 3805 note, 19 U.S.C. 4001 note, Pub. L. 103-182, 108-77, 108-78, 108-286, 108-302, 109-53, 109-169, 109-283, 110-138, 112-41, 112-42, and 112-43.

[ ] (ii) Alternate I (MAY 2014) of 52.225-3.

[ ] (iii) Alternate II (MAY 2014) of 52.225-3.

[ ] (iv) Alternate III (MAY 2014) of 52.225-3.

[ ] (48) 52.225-5, Trade Agreements (AUG 2018) 19 U.S.C. 2501, et seq., 19 U.S.C.

3301 note).

[ ] (49) 52.225-13, Restrictions on Certain Foreign Purchases (JUN 2008) (E.O.'s, proclamations, and statutes administered by the Office of Foreign Assets Control of the Department of the Treasury).

[ ] (50) 52.225-26, Contractors Performing Private Security Functions Outside the United States (OCT 2016) (Section 862, as amended, of the National Defense Authorization Act for Fiscal Year 2008; 10 U.S.C. 2302 Note).

[ ] (51) 52.226-4, Notice of Disaster or Emergency Area Set-Aside (NOV 2007) (42 U.S.C. 5150).

[ ] (52) 52.226-5, Restrictions on Subcontracting Outside Disaster or Emergency Area

(NOV 2007) (42 U.S.C. 5150).

[ ] (53) 52.232-29, Terms for Financing of Purchases of Commercial Items (FEB 2002) (41 U.S.C. 4505, 10 U.S.C. 2307(f)).

[ ] (54) 52.232-30, Installment Payments for Commercial Items (JAN 2017) (41 U.S.C.

4505, 10 U.S.C. 2307(f)).

[ ] (55) 52.232-33, Payment by Electronic Funds Transfer-System for Award Management (OCT 2018) (31 U.S.C. 3332).

[ ] (56) 52.232-34, Payment by Electronic Funds Transfer - Other than System for Award Management (JUL 2013) (31 U.S.C. 3332).

[ ] (57) 52.232-36, Payment by Third Party (MAY 2014) (31 U.S.C. 3332).

[ ] (58) 52.239-1, Privacy or Security Safeguards (AUG 1996) (5 U.S.C. 552a).

[ ] (59) 52.242-5, Payments to Small Business Subcontractors (JAN 2017)(15 U.S.C.

637(d)(13)).

[ ] (60)(i) 52.247-64, Preference for Privately Owned U.S.-Flag Commercial Vessels (FEB 2006) (46 U.S.C. Appx. 1241(b) and 10 U.S.C. 2631).

[ ] (ii) Alternate I (APR 2003) of 52.247-64.

[ ] (iii) Alternate II (FEB 2006) of 52.247-64.

(c) The Contractor shall comply with the FAR clauses in this paragraph (c), applicable to commercial services, that the Contracting Officer has indicated as being incorporated in this contract by reference to implement provisions of law or Executive orders applicable to acquisitions of commercial items: (Contracting Officer check as appropriate.)

[ ] (1) 52.222-17, Nondisplacement of Qualified Workers (MAY 2014) (E.O. 13495).

[ ] (2) 52.222-41, Service Contract Labor Standards (AUG 2018) (41 U.S.C. chapter 67).

[ ] (3) 52.222-42, Statement of Equivalent Rates for Federal Hires (MAY 2014) (29 U.S.C. 206 and 41 U.S.C. chapter 67).

[ ] (4) 52.222-43, Fair Labor Standards Act and Service Contract Labor Standards-Price Adjustment (Multiple Year and Option Contracts) (AUG 2018) (29 U.S.C. 206 and 41 U.S.C. chapter 67).

[ ] (5) 52.222-44, Fair Labor Standards Act and Service Contract Labor Standards-Price Adjustment (MAY 2014) (29 U.S.C 206 and 41 U.S.C. chapter 67).

[ ] (6) 52.222-51, Exemption from Application of the Service Contract Labor Standards to Contracts for Maintenance, Calibration, or Repair of Certain Equipment-Requirements (MAY 2014) (41 U.S.C. chapter 67).

[ ] (7) 52.222-53, Exemption from Application of the Service Contract Labor Standards to Contracts for Certain Services-Requirements (MAY 2014) (41 U.S.C. chapter 67).

[ ] (8) 52.222-55, Minimum Wages Under Executive Order 13658 (DEC 2015).

[ ] (9) 52.222-62, Paid Sick Leave Under Executive Order 13706 (JAN 2017) (E.O.

13706).

[ ] (10) 52.226-6, Promoting Excess Food Donation to Nonprofit Organizations (MAY 2014) (42 U.S.C. 1792).

(d) Comptroller General Examination of Record. The Contractor shall comply with the provisions of this paragraph (d) if this contract was awarded using other than sealed bid, is in excess of the simplified acquisition threshold, and does not contain the clause at 52.215-2, Audit and Records - Negotiation.

(1) The Comptroller General of the United States, or an authorized representative of the Comptroller General, shall have access to and right to examine any of the Contractor's directly pertinent records involving transactions related to this contract.

(2) The Contractor shall make available at its offices at all reasonable times the records, materials, and other evidence for examination, audit, or reproduction, until 3 years after final payment under this contract or for any shorter period specified in FAR Subpart 4.7, Contractor Records Retention, of the other clauses of this contract. If this contract is completely or partially terminated, the records relating to the work terminated shall be made available for 3 years after any resulting final termination settlement. Records relating to appeals under the disputes clause or to litigation or the settlement of claims arising under or relating to this contract shall be made available until such appeals, litigation, or claims are finally resolved.

(3) As used in this clause, records include books, documents, accounting procedures and practices, and other data, regardless of type and regardless of form. This does not require the Contractor to create or maintain any record that the Contractor does not maintain in the ordinary course of business or pursuant to a provision of law.

(e)(1) Notwithstanding the requirements of the clauses in paragraphs (a), (b), (c), and (d) of this clause, the Contractor is not required to flow down any FAR clause, other than those in this paragraph (e)(1) of this paragraph in a subcontract for commercial items. Unless otherwise indicated below, the extent of the flow down shall be as required by the clause-

(i)…