693JJ925RQ000118_Generational Planning for Pedestrian Safety_Draft SOW.pdf

Generational Planning for Pedestrian Safety Draft Statement of Work

SECTION C - DESCRIPTION, SPECIFICATIONS, WORK STATEMENT

C.1 BACKGROUND

The National Highway Traffic Safety Administration (NHTSA) is an operating mode of the United States Department of Transportation (DOT). Its mission is to save lives, prevent injuries, and reduce traffic-related health care and other economic costs.

In 2022, there were 7,522 pedestrians killed in traffic crashes in the United States. That is 21 pedestrians a day and 145 pedestrians a week. This represents a 0.7% increase from the 7,470 pedestrian fatalities in 2021. In 2022, the number of pedestrians killed in traffic crashes was the highest since 1981.

Pedestrian fatalities are still on the rise in the U.S. What has changed and how can we keep up with ever evolving generations? Each generation has specific preferences when it comes to learning, especially in changing of attitudes, behaviors, learning styles, and the advancement of technology. This project will develop a minimum of three data-driven interventions/countermeasures and implement/pilot test the new interventions through a demonstration project. This project will include a literature review on generational learning styles, specifically related to traffic safety, using that report to identify gaps in behavioral pedestrian safety countermeasures and develop a forward thinking, 5-year plan for addressing pedestrian fatalities and severe injuries to keep up with generational groups.

C.2 OBJECTIVE

The objectives of this project include, but are not limited to, the following:

• Research and Information Gathering:

o Develop a literature review plan on pedestrian safety and if generational factors have an impact on pedestrian safety behavior through education and awareness.

o Conduct the literature review, providing a clear and concise overview of the literature that is both scientifically and data-driven and accessible for a broad audience.

o Produce a publishable report on the generational findings in the literature review, including any gaps or lessons learned.

• Develop data-based, innovative, and technical appropriate pedestrian safety educational and awareness programming for a minimum three (3) generations (gen z, gen alpha, millennials, etc.)

• Pilot test the newly developed pedestrian safety educational material with age-appropriate audiences.

• Develop a forward-thinking five-year plan for how NHTSA can address the generational factors in pedestrian safety problem through new and innovative approaches.

https://guides.loc.gov/consumer-research/market-segments/generations

• Identify how generational pedestrian safety programming can overcome transportation safety barriers in all communities and develop ways to address specific barriers identified.

Possible stakeholders: SHSOs, schools, educators, pedestrian safety stakeholders, law enforcement, community-based organizations, hospitals and health care organizations, local officials, faith-based organizations, etc.

C.3 ACRONYMS

The following is a list of key acronyms used throughout the Statement of Work (SOW). This list may not be exhaustive.

ACOR (TO) Alternate Contracting Officer’s Representative, Task Order CO Contracting Officer COR(TO) Contracting Officer’s Representative, Task Order CS Contracting Specialist DOT U.S. Department of Transportation NHTSA National Highway Traffic Safety Administration SME Subject Matter Expert

SOW Statement of Work

C.4 GENERAL REQUIREMENTS

The Contractor shall:

Provide a detailed project implementation plan, including timetable, metrics, and strategies.

Execute the project as described in the Contractor’s implementation plan and detailed final work plan, as coordinated with the COR(TO).

C.5 SPECIFIC REQUIRMENTS

C.5.1: Kickoff Meeting

Within three (3) weeks of Task Order award, the Contractor shall meet with the NHTSA COR(TO), Contracting Officer (CO) and/or Contract Specialist (CS) and other interested National Highway Traffic Safety Administration (NHTSA) personnel virtually. The purpose of this meeting is to discuss the administration of the project, and to discuss the project’s goals and objectives, planned course of action, milestones and deliverables, and any other issues the Contractor or the Government identifies.

The Contractor shall coordinate with the Contracting Officer Representative (COR) and begin preparatory activities for the Kickoff Meeting immediately following the Contract effective date.

The NHTSA COR(TO) and the Contractor shall jointly conduct the initial 45-60 minute briefing.

This briefing will be for a wider-NHTSA audience to become familiar with the project. The COR(TO) will take the lead in providing the background for the project. The Contractor shall then discuss the firm’s proposed technical approach for the project and lead discussions. The Contractor’s description of their technical approach shall include a high-level look of the following:

• Understanding of project objective and potential issues;

• Proposed plan of work (including any additional thinking since final quote revisions);

• Schedule of project activities; and

• Understanding of deliverable requirements and specifications.

The Contractor shall be prepared with appropriate briefing materials. PowerPoint slides and other supplementary materials should be submitted to the COR(TO) at least one (1) week prior to the meeting for approval by the COR(TO). Within four (4) days of receipt, the COR(TO) shall provide comments to the Contractor on the briefing materials. The Contractor shall provide revisions to the COR(TO) within two (2) days.

C.5.2: Work Plan

Within three (3) weeks of the Kickoff Meeting, the Contractor shall submit a Work Plan that is based on the Contractor’s technical quote, final quote revisions, and discussions at the Kick-off meeting.

The work plan shall include the anticipated steps the Contractor will take to accomplish the tasks of this task order, including specific dates applied to the milestone and deliverable timeline.

Incorporate pilot testing of content into the planning process to explore participants' reactions to the programming and materials, so that these efforts may be refined and improved to better meet audience needs.

The work plan will be submitted in written/electronic format (MS office). The NHTSA COR will review work plan within two (2) weeks of receipt and provide comments and necessary changes.

The Contractor shall incorporate the changes and respond to any comments/questions from the COR and return a final work plan to the COR within one (1) week after receipt.

C.5.3: Research and Information Gathering

Within three (3) months of award, the Contractor shall review the information on existing effective materials, programs, and preferred learning style (e.g., web-based/online, social media platforms, etc.) for each of the three generational groups (gen z, gen alpha, millennials, etc.).

Once identified, the Contractor shall collect the information through research of written materials (training, articles, etc.) and evaluate generational factors when it comes to learning styles. The Contractor shall provide a draft summary report of review findings and initial recommendations to the COR.

The research shall include:

o Developing a literature review plan on pedestrian safety and if generational factors have an impact on pedestrian safety behavior through education and awareness.

o Conduct the literature review, providing a clear and concise overview of the literature that is both scientifically and data-driven and accessible for a broad audience.

o Produce a publishable report on the generational findings in the literature review, including any gaps or lessons learned.

The findings report will be submitted in written/electronic format (MS office). The NHTSA COR will review work plan within two (2) weeks of receipt and provide comments and necessary changes.

The Contractor shall incorporate the changes and respond to any comments/questions from the COR and return a final work plan to the COR within one (1) week after receipt.

C.5.4: Develop Draft Project Outline(s)

Within six (6) months of award, the Contractor shall deliver a comprehensive draft outline(s) for a minimum three (3) generations (gen z, gen alpha, millennials, etc.)

The outline will provide details for development of each of the program contents, focusing on age-appropriate, evidence-based, pedestrian safety programs for each of the three (3) generations different learning styles as identified in .

The outlines will be submitted in written/electronic format (MS office). The NHTSA COR will review Guide outline within two (2) weeks of receipt and provide comments and necessary changes.

The Contractor shall incorporate the changes and respond to any comments/questions from the COR and return a final work plan to the COR within one (1) week after receipt.

C.5.5: Development of Programs, Materials and Resources

Within twenty-four (24) months of award, the contractor shall develop new educational materials to be used by NHTSA, their partners, stakeholders, and educators. Which include:

• All the identified sections in the draft outlines (Task C.5.4).

• Develop and demonstrate innovative strategies, activities, and resources to protect road users: (1) identify barriers pedestrians face; (2) institutionalize a process for identifying and implementing effective strategies specific for pedestrians; (3) provide education, awareness, materials and resources; (4) assess and refine behavioral traffic safety countermeasures to address unsafe behaviors and promote safe transportation; and (5) monitor and measure engagement of these audiences and modify strategies as needed to better reach all audiences, while focusing on a comprehensive, shared-responsibility approach for road users to create safer transportation for all.

• Identify how pedestrian safety programing can overcome transportation safety barriers in all communities.

• Pilot testing of content to explore participants' reactions to the programming and materials, so that these efforts may be refined and improved to better meet audience needs.

• Based on project findings, develop a forward-thinking five-year plan for how NHTSA can address the generational factors in the pedestrian safety problem through new and innovative approaches.

The Contractor shall develop the written content for each of these materials. Materials shall be organized in a systematic and logical manner, to provide the user with the steps necessary to assist them in development and implementation of the program.

Format of Deliverables:

• Research/reports and other text-based deliverables shall be provided in an editable MSWord file.

• Presentations and slide decks shall be provided in MS PowerPoint, be fully editable and all linked graphic and images files shall be supplied separately.

• Links to other federal agencies and/or State sites shall be supplied in a tested list of all links, as well as embedding the links where necessary in all deliverables.

This list should include any links recommended as “Other Resources”.

• All files supplied need to be 508-compliant/accessible.

C.5.6: Draft Materials Submission

Within twenty-four (24) months of award, the Contractor shall be responsible for providing the draft programming and materials.

The COR will accept and provide feedback within two (2) weeks of receipt.

The Contactor shall incorporate the COR comments into the materials within two (2) weeks of receipt.

The COR will review and return comments within two (2) months of receipt.

C.5.7: Final Materials

Within twenty-eight (28) months of award, the Contractor shall provide the COR with the final materials, having incorporated all comments from the COR. Those materials shall include all sections for the project, on digital media.

C.5.8: Final Briefing

Within thirty (30) months of award, the Contractor shall conduct a virtual Final Briefing The Final Briefing shall consist of a 30 - 45-minute presentation of the project that includes the background of the project, a description of the specific tasks conducted, results and materials developed, and issues or lessons learned, followed by a question-and-answer period.

C.5.9: Monthly Conference Calls

The Contractor shall conduct a monthly conference call, during the second (2nd) week of each month, with the COR, to discuss the status of the tasks and development of the Guide contents and the next steps expected for the conduct of the contract over the next month.

(End of Section C)

SECTION F - DELIVERIES OR PERFORMANCE

Deliverables/Milestone Schedule:

The following performance milestones and deliverables apply to this Task Order and are considered important to the successful completion of the project. The Contractor shall send an electronic copy of each deliverable to the COR (TO).

Item Task Deliverables (D) & Milestones (M) Due Date

1 C.5.1 Begin Preparatory Kick Off Meeting Activities (M)

Immediately Following Contract Award

2 C.5.1 Submit Kick-Off Meeting materials (D) At least 1 week prior to Kick-Off Meeting

3 C.5.1 COR (TO) provides feedback on Kick-Off Meeting Materials (M)

Within 4 days of receipt

4 C.5.1 Submit Revised Kick-Off Meeting materials (D)

Within 2 days of receipt

5 C.5.1 Kick-Off Meeting (M) Within 3 weeks of award

6 C.5.2 Submit Draft Final Work Plan (D) Within 3 weeks after kick-off

7 C.5.2 COR (TO) provides feedback on Draft Final Work Plan (M)

Within 2 weeks of receipt

8 C.5.2 Submit Revised Final Work Plan (D) Within 1 week of receipt

9 C.5.3 Research and Information Gathering (M) Within 3 months of award

10 C.5.3 COR (TO) provides feedback on the Research and Gathering findings report (M)

Within 2 weeks of receipt

11 C.5.3 Submit Revised Final Research and Gathering findings report (D)

Within 1 week of receipt

12 C.5.4 Submit Project Outlines (3) (D) Within 6 months of award

13 C.5.4 COR (TO) provides feedback on Draft Outline (M)

Within 2 weeks of receipt

14 C.5.4 Submit Revised Final Outline (D) Within 1 week of receipt

15 C.5.5 Development of Project Materials (M) Within 24 months of award

Item Task Deliverables (D) & Milestones (M) Due Date

16 C.5.6 Submission of Draft Programming and Materials (D)

Within 24 months of award

17 C.5.6 COR (TO) provides feedback on Draft Programming and Materials (M)

Within 2 weeks of receipt

18 C.5.6 Submit Revised Materials (D) Within 1 week of receipt

19 C.5.6 COR (TO) provides feedback on Programming and Materials (M)

Within 2 months of receipt

20 C.5.7 Submit Final Materials (D) Within 28 months of award

21 C.5.8 Submit Final Briefing Material (D) 2 weeks prior to meeting

22 C.5.8 COR (TO) provides feedback on Final Briefing Materials (M)

Within 1 week of receipt

23 C.5.8 Submit Revised Final Briefing Materials (D) Within 3 days of receipt

24 C.5.9 Final Briefing (M) Within 30 months of award

25 F. Submit Monthly Report (D) 30th of Each Month