6-Addendum 1 - 26RFP002 OLD TOWN ADVERTISING, MARKETING AND PUBLIC RELATIONS.pdf
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- Solicitation number
- 26RFP002
- Issued by
- Maricopa County, Arizona
About this file
This is Addendum #1 to Request for Proposal 26RFP002 issued by the City of Scottsdale, Arizona, for Old Town Advertising, Marketing and Public Relations services dated August 14, 2025. The solicitation seeks a comprehensive agency capable of providing creative development and production, media planning and buying, website and digital content, public relations, stakeholder engagement, and project management and administration services for Old Town promotion. The proposal submission deadline and public opening remain unchanged at 2:00 P.M. local time on Thursday, September 4, 2025, with the question and answer period closing on August 27, 2025. The city intends to award one contract to a single agency able to provide all requested services, though they are open to reviewing proposals from respondents with partnerships or specialized capabilities.
The Tourism & Events department has allocated a $1.3 million budget for fiscal year 2025/2026 for Old Town advertising, marketing and public relations as one inclusive amount covering the full scope of services. Currently, the City of Scottsdale utilizes a cooperative agreement through the State of Arizona for these services, and this solicitation aims to establish a direct contract with an agency. The selected agency will work closely with city staff on public relations campaigns tied to Old Town signature events, with the city open to additional ideas and non-event related campaigns. While the city prefers a full-service agency approach, they will consider proposals from specialized firms that can demonstrate capability to provide the requested services, either independently or through partnerships.
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ADDENDUM #1
REQUEST FOR PROPOSAL
26RFP002
OLD TOWN ADVERTISING, MARKETING AND PUBLIC RELATIONS
August 14, 2025
NOTICE TO ALL BIDDERS AND PLAN HOLDERS
The Solicitation is amended by the following clarifications/changes/additional information. If any provision in this Addendum conflicts with any existing provisions in the Solicitation, this Addendum will control. All other terms, conditions, and provisions of the Solicitation remain in effect as published.
PROPOSAL SUBMITTAL AND PUBLIC OPENING DATES DEADLINE
The proposal and public opening remain unchanged.
2:00 P.M., LOCAL TIME, THURSDAY, SEPTEMBER 4, 2025
Questions and Answers: The following questions were received during the open Q&A period and will close on August 27, 2025.
Q1. Have you used the services of an outside agency in the past? Do you have an agency right now?
What is driving the request for a new agency at this time?
A1. The City of Scottsdale is currently utilizing a cooperative agreement through the State of Arizona for all Marketing, Advertising and Public Relation Services. The purpose of this solicitation is for the city to award its own contract directly with an agency.
Q2. What has the budget been like in the past year for the following items:
• Creative development and production
• Media planning and buying
• Website and digital content
• Public relations
• Stakeholder engagement
• Project management and administration
A2. Tourism & Events has a $1.3million budget for fiscal year 2025 / 2026 for Old Town advertising, marketing and public relations and is one inclusive number of the full scope.
Q3. Are we allowed to offer a proposal just for billboards, or does this have to be an agency only submission?
A3. The city intends to award one contract to an agency able to provide all services requested.
Q4. Are there already 4 signature campaigns for PR targeted? Or do we come up with them and include them as part of the RFP submission?
A4: The divisions Public Relation efforts tie in closely with the city’s Old Town signature events and the selected agency will work with city staff on the campaigns. The city is open to learning about additional ideas and non-event related campaigns the agency may be interested in proposing.
Q5. Since we only specialize in PR, can we submit for just that portion of the RFP or do we need to find a marketing partner/agency to partner with to answer all of the pieces? If yes, could we apply as one entity together?
A5: The city is open to reviewing proposals from respondents able to provide services requested.
The city intends to award one contract.
END OF ADDENDUM #1
Eveline Vanda
Purchasing Manager evanda@scottsdaleaz.gov
By signing and submitting a Bid or Proposal, the Bidder/Proposer is acknowledging that they will abide by all Addenda issued prior to the opening of the Bids/Proposals and agreeing that all pricing takes into account all such Addenda.
mailto:evanda@scottsdaleaz.gov
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