50-U6900-25-CP307_062525 LP MIdco LLC-Marq SS.pdf.PDF

UNM Proposed Sole Source Form – Rev 04/07/2021

PProposedd Solee Sourcee Purchasee Formm Pursuant to New Mexico Procurement law, the UNM Purchasing Department will post your completed form on the UNM Sunshine

Portal and the State of New Mexico Procurement website for 30 days prior to purchase of the goods/services.

I. GENERAL INFORMATION. PLEASE PROVIDE THE FOLLOWING:

Date of Request Requisition Number (If Applicable) Request Submitted by: Title

Department Email Phone Proposed Vendor Amount

Vendor Address Term of Purchase

Buyer Team - See Commodity list at http://purchase.unm.edu/department-information/comm-code-listing.pdf

Provide a basic description of goods/services to be provided:

Why is this purchase needed?

II. BASIS FOR SOLE SOURCE PROCUREMENT. CHOOSE APPLICABLE BOX(ES) AND

PROVIDE ADDITIONAL INFORMATION, AS REQUESTED:

Proprietary item, technology or service only available from the proposed vendor. (Check box and describe proprietary component)

0 23 Sr.

ealth Sciences Mar eting ommunications 3 4244 P Midco Mar ) 7 ,000

13 07 S Minuteman Drive, Suite 22 , Draper, U 4020 uly 1, 202 une 30, 202 o provide software and licensure for UNM ealth Sciences.Marq is a web-based design and branding platform that provides tools for UNM Health Sciences staff and clinicians and publications. These items are created on-demand via licenses purchased from the vendor. The platform also provides an environment for UNM Health Sciences marketing and design staff to review these items to ensure the

UNM Health Sciences has used the Marq platform since 2020 to notable success, with almost 20,000 projects being created in the platform, and Marq has provided a force multiplier for our marketing and branding efforts. Demand issues meeting demand for these design and marketing tools with the limited licenses. We are looking to move to an

Based on our research of comparable design tools such as Canva and Adobe Express, and conversations with the brand management tools at the scale we need. These tools allow for approvals of collateral that UNM users

X

Compatibility requirement with existing item, technology or service. (Check box and describe compatibility requirement)

Renewal of support/maintenance/subscription of software, technology or other intellectual property. (Check box and describe)

Other Basis for Sole Source: Please describe below:

III. SUPPLEMENTAL DETAILS. PLEASE PROVIDE ADDITIONAL INFORMATION AS

REQUESTED BELOW:

Describe in detail the unique capabilities of the proposed vendor’s goods/service and/or personnel performing the work and why this constitutes the source. Focus on what is unique about the goods/service and why no other vendor could meet your needs.

Health Sciences has been using the Marq platform since 2020, and has invested in training of hundreds of personnel on the platform’s tools. We have also constructed hundreds of templates and thousands of assets in the platform being used to great effect across the Health Sciences institution.

X

Based on our research of comparable design tools such as Canva and Adobe Express, and conversations with other universities offer these tools.

Describe the due diligence made to locate other possible sources including communications with other universities, communications with similar providers, web searches, yellow page searches, review of advertisements and trade publications, etc.

List the other vendors who were contacted. Please describe the specs/qualifications/criteria that the other vendors were unable to satisfy.

Health Sciences marketing personnel have investigated and used comparable platforms, such as Canva and Adobe

Canva and Adobe websites to review capabilities and plans for growth of their platforms. While these platforms have tools, often lead to branding issues, and reinforced these organization’s usage of Marq across their institutions.

cost, as we would have to recreate thousands of projects inside and outside of the platform to have it match Marq’s current capabilities, and the HSC knowledge base in the Marq platform.