47QRAA18D007Y-005.pdf

LIMITED SOURCES JUSTIFICATION

ORDER >SAT

FAR PART 8.405-6

Acquisition Plan/Action ID/2237#:____101-19-4-5814-0036_________________

Restricted to the following source:

Contractor: Dynamic Integrated Services

Contractor POC & phone number:

Contractor Address: 8110 Gatehouse Rd Suite 101E Falls Church, VA 22042

(1) AGENCY AND CONTRACTING ACTIVITY:

Department of Veterans Affairs

Veterans Benefits Administration

Acquisition Division

Washington, DC 20006

(2) NATURE AND/OR DESCRIPTION OF ACTION BEING APPROVED:

This Limited Source Justification and Approval sets forth the facts and requests approval for the issuance of a task order to Dynamic Integrated Services, pursuant to procedures under FAR 8.405-6

Limited Sources: (A)(1)(i)(B). Only one source is capable of providing the services required at the level of quality required because the services are unique and highly specialized. The proposed order is

(base of 6 months), (2-three month options)

(3) (a) A DESCRIPTION OF THE SUPPLIES OR SERVICES REQUIRED TO MEET THE

AGENCY’S NEED:

Contractor shall complete a press release, FAQ’s, key messaging, draft letters to BWN stakeholders, direct mail pieces, direct email series, and VSO engagement, VSO/partner toolkit, up to 4 articles/op-eds in high end publications, BWN promotional landing page, direct Facebook interest advertising and search engine marketing (assumes 3-3 week flights), BWN education and training web presentation for internal and VSO audiences, public service announcements for TV and radio and distribution to 3000 radio and 800+ TV outlets, ad hoc support materials (assumes 22 new materials or communications products). When feasible, begin transitioning services from incumbent to new contractor or VA employees set to assume the task.

contractor will conduct a series of activities including human-centered design, small focus groups, and review of existing data to develop and support a recommendation for course of action on key campaign messages, target small audiences, and delivery methods. The contractor will analyze the data and provide justification for a course of action as part of the decision-making process. This is to include scheduling, coordinating, research execution, and a final report.

Chapter 36 prototyping, testing and rebranding that began in the third option year of VA101V-16-F-3158. Includes comprehensive toolkits and up to two videos. When feasible, begin transitioning services from incumbent to new contractor or VA employees set to assume the task.

The contractor shall assist with presentations and support for VBA’s senior leaders and subject matter experts.

contractor shall provide support to the Office of the

Undersecretary for Benefits for the quarterly webcast, speechwriting and presentation support for senior

VBA officials, and executive event support. (assumes 2 webcasts, 50 speeches, 10 miscellaneous presentations, and 10 events). When feasible, begin transitioning services from incumbent to new contractor or VA employees set to assume the task.

Transition Plan: The contractor shall provide a plan, support, briefings, and insights with new contractor or VA assuming employees to successfully transition projects related to

Deliverables One to Three.

Within thirty days of end of contract, Contractor will provide detailed

PMP to ensure a seamless transition of all outstanding work and outline the next steps to complete

Deliverable One to Three to the successive contractor or VA personnel who will be assuming work. The contractor shall report upon COR/PM request on the status of the transitioning of each deliverable/task/program.

(b) ESTIMATED DOLLAR VALUE:

(c) REQUIRED DELIVERY DATE: 09/29/19

(4) IDENTIFICATION OF THE JUSTIFICATION RATIONALE (SEE FAR 8.405-6), AND IF

APPLICABLE, A DEMONSTRATION OF THE PROPOSED CONTRACTOR’S UNIQUE

QUALIFICATIONS TO PROVIDE THE REQUIRED SUPPLY OR SERVICE. (CHECK ALL

THAT APPLY AND PROVIDE NARRATIVE.)

Specific characteristics of the material or service that limit the availability to a sole source

(unique features, function of the item, etc.). Describe in detail why only this suggested source can furnish the requirements to the exclusion of other sources.

A patent, copyright or proprietary data limits competition. The proprietary data is:

(redaction of proprietary data is required before posting. It may be more beneficial to mention the type of equipment, procedure, etc. to show that proprietary supplies or services are being procured.)

These are “direct replacements” parts/components for existing equipment.

x http://www.arnet.gov/far/current/html/Subpart%208_4.html#wp1091891

The material/service must be compatible in all aspects (form, fit and function) with existing systems presently installed/performing. Describe the equipment/function you have now and how the new item/service must coordinate, connect, or interface with the existing system.

The new work is a logical follow-on to an original Federal Supply Schedule order provided that the original order was placed in accordance with the applicable Federal Supply Schedule ordering procedures. The original order must not have been previously issued under sole source or limited source procedures. Follow-on procedures are not intended for a long-term action but rather provide an opportunity to maintain services while a competitive action is sought.

(5) DESCRIBE WHY YOU BELIEVE THE ORDER REPRESENTS THE BEST VALUE

CONSISTENT WITH FAR 8.4 TO AID THE CONTRACTING OFFICER IN MAKING THIS

BEST VALUE DETERMINATION:

This acquisition is meant to serve as a transition of services. VBA and the Office of Corporate

Communications is in need of an interim task order to continue supporting VBA’s Blue Water communications efforts and executive support programs to a point when a transition will be possible, and to continue unabated research related to VBA’s Chapter 31 and 36 programs, that has already been started by the contractor during the third option year of VA101V-16F-3158. The vendor has critical knowledge of the programs and a gap in the existing order will result in delays, stoppages and a loss of continuity of valuable work that has been conducted over the past year. Restarting the programs now would waste

Government resources and affect project momentum. This would negatively affect the Veterans and stakeholders served by VBA. A gap in the existing order will result in delays, stoppages and a loss of continuity of valuable work over the past 12 months, and cost the Government resources, project momentum and time and money due to duplication of effort and a significant learning curve that will impact any new vendor and lead to significant delays to program reform efforts.

(6) DESCRIBE THE MARKET RESEARCH CONDUCTED AMONG SCHEDULE HOLDERS

AND THE RESULTS OR A STATEMENT OF THE REASON MARKET RESEARCH WAS NOT

CONDUCTED:

Because of the circumstances surrounding this specific acquisition from #5 of this form, our market research shows why VBA is going with Dynamic Integrated Services.

(7) ANY OTHER FACTS SUPPORTING THE JUSTIFICATION:

None.

Vernon M. Quilici 131117 Digitally signed by Vernon M. Quilici 131117 Date: 2019.09.10 07:30:05 -04'00'

Mary K Hoelscher 678616 Digitally signed by Mary K Hoelscher 678616 Date: 2019.09.11 08:44:22 -05'00'

Matthew J.

Manning 430512

Digitally signed by Matthew J.

Manning 430512 Date: 2019.09.12 09:44:49 -04'00'

9/10/19

9/11/19

9/12/19