47QDCB23R0001 Att 7 - Solicitation QA.pdf

Number Solicitation Reference Question Answer

1 N/A Is this solicitation being offered under the GSA Schedule or open to all WOSB firms?

This solicitation is not being solicited under the GSA Schedule Program. This is an open market solicitation open to all women owned small businesses.

2 Solicitation - C.2.2

The North American Industrial Classification System (NAICS) code for this acquisition is 541810 - Advertising agencies. The small businesssize standard associated with this NAICS Code is $15M average annual receipts over the past three years. The Product Service Code (PSC) is R701 - Management Support Advertising. Is any agency answering this solicitation required to have an average of $15M annual receipts or will smaller agencies be entertained.

This is a woman owned small business set aside. Size standards define the largest size a business can be to participate in government contract programs and compete for contracts set aside for small businesses. Therefore any offeror submitting an offeror to this soliciation cannot exceed the identified agency standard.

What email distribution services does GSA currently use? Will it be expected the vendor will be required to purchase that software or is GSA providing access?

We currently use Eloqua. The vendor is not required to purchase and does not need access. We will not have any email campaigns.

4 Will the contractor have administrative access to the social media platforms? Yes

For the project manager minimum requirements would the government consider waiving the PMP license requirement? No we will not waive this requirement

If not, does a project manager who is in the process of obtaining their PMP license meet the requirement?

A PMP who is the process of obtaining their PMP license will be accpeted provided the license is obtained within 4 months of the award. In this case, the offeror shall provide sufficient documentation in their quotation to verify the projected timeline of receipt of the license.

For the data analyst position the RFP states 3 years experience with Tableau is required but the scope of work states Tableau or a similar platform can be used. Will the government remove the Tableau requirement from the Data Analyst minimum requirements?

The government has revised the language to 3 years of experience as a data analyst and a minimum of 1 year working within Tableau or with similar platform that the offeror is proposing.

8 Is this a new contract? This has been an ongoing requirement.

9 Who is the incumbent? See Question 15

Page 15 notes “GSA defines success as meeting or exceeding a minimum of 2.5% Click-through rate (CTR) which is the average performance in each client category over the past three fiscal years.”

How did GSA determine the 2.5% CTR? A collection of metrics across all platforms which were used to calculate the overall CTR. clicks ÷ impressions = CTR.

11 2.B.1.2, Sec D Pg13 of 66 Is an updating of the branding necessary and should be included in the proposal? No. Updating to the branding is not necessary and should not be included in the proposal.

12 Expected award date? August 2023

13 Expected start date of tasks and frequency?

First quarter of Fiscal Year 2024. Approximately 4 to 6 task orders annually with ads generally running anywhere from 6 to 12 months.

14 Is there an incumbent? There are two incumbents 15 If so: Who is currently performing the work? OUTREACH PROCESS PARTNERS, LLC, and MISSIONSIDE, LLC dba Tactis LLC 16 If so: What is the Contract Number? CONTRACT #GS-00F-0008W, BPA #GS05Q17BMA0001 and CONTRACT 47QDCB22D0003

2A.2.1, ff vs 2B, Sec D Pg 9 of 66vs. Sec D Pg 11 of66 Do meetings have to be in person at any time? (Info is inconclusive) No, all meeting can be by virtual communication.

18 Cost for Tableau etc. to be a separate line item?

The government is not requesting Tableau, or the offeror's proposed platform, to be separately priced. This pricing should be included in the offeror's overhead.

D.6.19(1)(e), Sec.R Pg 62 of

If a joint venture divides up the work by Objectives, how can it be guaranteed that WOSB performs 40% of work on task orders handed out?

Per 13 CFR 127.506, the Joint Venture agreement must address the percentage of performance of each member of the Joint Venture.

Is there an incumbent? If yes, who is the incumbent? If yes, what is the contract number, contract value, and period of performance? See Questions 14, 15, and 16

21 When does the government anticipate making the award? See Question 12

22 Can the governmnet accept CPARs instead of PPQ?

A Past Performance Questionnaire (PPQ) is not included on this RFP. Section E of the Solicitation states, "The government will review the contractor’s CPARS ratings. Additionally, the government retains the right to supplement any past/present performance information submitted as part of the proposal with information it may obtain from any other reliable source, including its own experience with the offeror or any proposed sub-contractor."

Because of COVID and the impact to small business, will the government accept past performance of 5 years ago vs just 3 years ago? The government has revised the requirement to 5 years.

24 Will the government consider extending the proposals to 7/12/2023? No

25 How will the cost-technical tradeoff be performed?

Section E of the solicitation states, "In this step the government will consider the non-price rating in conjunction with the total evaluated price. The non-price level of confidence scores will be ranked and then each quote, along with its respective price, will be assessed against its eligible competitor. If the offeror with the lowest price does not also have the highest non-price level of confidence score, thus offering the Government the best value, the Government will use a trade-off approach based on the relative risks and benefits of the individual quotes. This trade-off approach will identify the quote offering the best value to the Government. When making these comparisons, the non-price factors level of confidence will be considered more important than price."

26 What is the contract value? The anticipated overall ceiling value of this ID/IQ is $15 million.

Since this procuremnet is a WOSB set aside procurement, does the government require the contractor to have an active SBA certified WOSB status in the Dynamic Small Business Search?

Does the government require the offical letter from SBA?

Yes, per Section E Part 04 of the solicitation states, "This procurement is a woman-owned small business set aside. If the offeror is not designated as certified or does not have a pending application for certification in the Dynamic Small Business Search (DSBS) at the time of the submission of the offer, its offer is not eligible for award and will be removed from consideration. Any award resulting from this solicitation will be made to a WOSB or EDWOSB concern designated as certified as a WOSB or EDWOSB concern in DSBS. The DSBS website is located at https://web.sba.gov/pro-net/search/dsp_dsbs.cfm. The WOSB and EDWOSB representations completed in response to FAR provisions 52.212- 3, 52.219-1, or 52.219-28 will not be used for this award." An official letter from SBA is not required.

47QDCB23R0001 - Solicitation Questions and Answers

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