47QDCB23K0004 Marketing Services Sources Sought.pdf

47QDCB23K0004

Sources Sought Announcement

SOURCES SOUGHT ANNOUNCEMENT

The General Services Administration (GSA) is seeking sources for Marketing Services in support of the GSA National Marketing and Communications Division (NMCD).

CONTRACTING OFFICE ADDRESS:

GSA Acquisition Operations Division (5QZ1A) 1734 Corporate Crossing Suite 2 O’Fallon, IL 62269

INTRODUCTION:

This is a SOURCES SOUGHT to determine the availability and technical capability of companies to provide the services described in the attached DRAFT Statement of Work (SOW).

GSA is conducting market research and desires input from industry to assist in requirements planning for a project for the National Marketing Division. The information requested by this RFI will be used within the Government (GSA/FAS) to facilitate the decision-making process.

The purpose of this notice is to identify potential vendors with a solution that meets the requirements described. Firms with a solution and support capabilities to meet the requirements in the DRAFT SOW are invited to provide a capabilities statement to express interest in the effort.

NORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM (NAICS) CODE AND

SIZE STANDARD:

NAICS: 541810 – Advertising Agencies Size Standard: Three-year average annual revenue of $15 million or less, excluding funds received in trust for an unaffiliated third-party

PRODUCT SERVICE CODE (PSC):

R701 Management Support: Advertising

SOURCES SOUGHT:

This Sources Sought is requesting responses to the following criteria from all businesses that have a demonstrated ability to provide the required services.

SUBMISSION DETAILS:

Responses should be no more than 5 pages in length and include:

1) Business name and address;

a. Name of company representative and their business title;

b. Type of Business (Small/Large);

c. Socio-Economic Status;

d. Unique Entity Identifier

e. A list of any current or past projects similar in nature to this requirement that you have executed.

2) The contractor shall provide sufficient information (i.e. capabilities statement) describing the firm’s ability to meet the requirements identified in the DRAFT SOW, specifically addressing the following items:

1. Describe your organization’s past and/or present experience providing support in the formulation of nationally reaching strategic marketing communication plans

2. Describe your organization’s past and/or present experience providing data analysis using the following platforms: Google Analytics, Salesforce, Eloqua, Tableau which are essential for successful performance of this requirement, or other data analysis platforms,

3. Describe your organization’s past and/or present experience providing graphic design services and video formulation to include editing and overall creative design.

4. Describe your organization’s past and/or present experience providing editorial support for social media, press releases, white papers, blog posts, newsletters, search engine optimization, email copy, script writing for videos and/or promotional radio spots, web page content, infographics, podcasts, ad and/or sales copy, government industry writing.

5. Describe your organization’s past and/or present experience providing support towards directing appropriate insertion orders such as placements in site direct, social media, newsletters, etc. based upon specific audiences and/or segments.

6. Describe your organization’s past and/or present experience providing cradle to grave support in specific ad campaigns to include identification of target audiences, placements, tracking, and data analysis at the culmination of the campaign.

The capabilities statement requested under this RFI is not expected to be a proposal, but rather a short statement regarding the company’s ability to demonstrate a solution in relation to this procurement. Any commercial brochures or currently existing marketing material may be submitted as the capabilities package if it addresses all the above requirements. Submission of a capabilities package is not a prerequisite to any potential future offerings, but participation will assist GSA in tailoring its requirements to be consistent with industry standards.

Vendors who wish to respond to this should send responses via email NLT February 15, 2023, 10:00 AM Central Time (CST) to Kimberly.Hampel@gsa.gov.

DISCLAIMERS:

1. This sources sought is for informational purposes only. This is not a request for quote. It does not constitute a solicitation and shall not be construed as a commitment by the Government. Responses in any form are not offers and the Government is under no obligation to award a contract as a result of this announcement. No funds are available to pay for preparation of responses to this announcement. Any information submitted by respondents to this technical description is strictly voluntary. The Government will not entertain questions at this time.

2. Proprietary information and trade secrets, if any, must be clearly marked on all materials.

All information received that is marked Proprietary will be handled accordingly. Please be advised that all submissions become Government property and will not be returned.

All government and contractor personal reviewing RFI responses will have signed non-disclosure agreements and understand their responsibility for proper use and protection from unauthorized disclosure of proprietary information as described 41 USC 423. The Government shall not be held liable for any damages incurred if proprietary information is not properly identified.