4587_RFP_FINAL.pdf

CITY OF CHANDLER

NOTICE OF REQUEST FOR PROPOSAL ED3-920-4587

SOLICITATION TITLE: Search Engine Optimization and

Pay Per Click Services

SOLICITATION NO.: ED3-920-4587

PROPOSAL DUE DATE: May 18, 2023

PROPOSAL DUE TIME: 4:00 pm local Arizona time

SUBMIT TO: Via email to:

christina.pryor@chandleraz.gov Email and attachments may not exceed 50 MB

PRE-PROPOSAL CONFERENCE: May 8, 2023 10:00 am local Arizona time

CONFERENCE ATTENDANCE: Dial in number: 415-655-0001

Event number: 2595 701 1680

CONTACT: Christina Pryor, CPPO Procurement Officer Phone: (480) 782-2403 Email: christina.pryor@chandleraz.gov

ISSUE DATE: April 24, 2023

Proposals for the commodity or service specified will be received by the Purchasing Division, City of Chandler, via email to christina.pryor@chandleraz.gov, until the time and date cited above.

Proposals must be received in the email inbox of the responsible Procurement Officer on or prior to the exact time and date indicated above.

Instructions for preparing proposals are provided on the following pages.

RFP Summary: The City is requesting proposals from qualified offerors to provide the City with search engine optimization and pay per click services pursuant to the attached agreement.

INFORMATION AND INSTRUCTIONS TO PROPOSERS

1. Vendor Registration. Proposers must register via the on-line vendor registration system to automatically receive notification of addenda to this solicitation or notice of other solicitation opportunities. Visit https://www.chandleraz.gov/business/vendor-services/purchasing, select Vendor Registration and Management.

2. Addendum. This RFP may only be modified by a written addendum. Proposers are responsible for obtaining all addenda. A Proposer must not rely on verbal responses to inquiries. A verbal reply to an inquiry does not constitute a modification of the solicitation.

3. Late Proposals. Late proposals will not be accepted. It is the sole responsibility of the

Proposer to ensure that its proposal is received at or prior to the exact date and time indicated on the Notice Page. The time stamp of the City’s email system will govern timeliness of submission.

4. Cost of Proposal Preparation. The City will not reimburse any Proposer the cost of responding to a solicitation.

5. Duty to Examine. It is the responsibility of each Proposer to examine the entire solicitation, seek clarification and make inquiries, and examine its proposal for accuracy before submitting it. Lack of care in preparing a proposal will not be grounds for modifying or withdrawing the proposal after the due date and time, nor will it give rise to any claim.

6. Inquiries. Any inquiry related to this solicitation, including any requests for or inquiries regarding standards referenced in the solicitation must be directed solely to the Procurement Officer listed on the cover page of the solicitation. Proposers will not contact or direct inquiries concerning this solicitation to any other City employee unless the solicitation specifically identifies a person other than the Procurement Officer as a contact.

All inquiries, except those at the Pre-Proposal Conference, should be submitted in writing and refer to the appropriate solicitation number, page and paragraph. The City will consider the relevancy of all inquiries but is not required to respond in writing.

Any inquiry must be submitted as soon as possible and should be submitted at least ten days before the proposal due date and time for review and determination by City. Failure to do so may result in the inquiry not being addressed in a solicitation addendum.

7. Remote Attendance at Pre-Proposal Conference. The City may offer remote attendance at the Pre-Proposal Conference via a City-hosted dial-in meeting. If remote attendance is offered, meeting details will be provided on the Notice Page. Interested Offerors attending remotely may be required to register and provide, at a minimum, attendee name and company name.

Remote attendance is provided as a courtesy. Attendees are responsible for all aspects of their attendance. The City will not provide technical support for remote attendance.

8. Exceptions to the Solicitation. Any exception to the solicitation must be submitted as soon https://www.chandleraz.gov/business/vendor-services/purchasing as possible and should be submitted at least ten days before the proposal due date and time for review and determination by City. Failure to do so may result in the exception not being addressed in a solicitation addendum.

9. Proposal Amendment or Withdrawal. A proposal may be withdrawn at any time before the due date and time. A proposal may not be amended or withdrawn after the due date and time except as otherwise provided by applicable law.

10. Unit Price Prevails. In the case of discrepancy between the unit price or rate and the extension of that unit price or rate, the unit price or rate will govern.

11. Non-Collusion and Non-Discrimination. By signing and submitting the proposal, the

Proposer certifies that the Proposer did not engage in collusion or other anti-competitive practices in connection with the preparation or submission of its proposal; and the Proposer does not discriminate against any employee or applicant for employment or person to whom it provides services because of race, color, religion, age, sex, national origin, or disability, and that it complies with all applicable Federal, state and local laws and executive orders regarding employment.

12. Waiver and Rejection Rights. The City reserves the right to waive any immaterial defect or informality; or reject any or all proposals, or portions thereof; or reissue the Request for Proposal; and will be the sole judge of the merits of the proposals received.

13. Proposal Opening. Proposals will be opened as indicated on the Notice Page, unless amended in writing by the Procurement Officer issuing the solicitation. The name of each Proposer will be public information following the proposal opening. No other information will be publicly disclosed at that time.

14. Public Record. All proposals submitted in response to this solicitation and all evaluation related records will become property of City and will become a matter of public record for review, subsequent to publication by the City of the proposed award in the agenda for the City Council Meeting, or upon award by the appropriate approving authority or as otherwise required by law.

15. Confidential Information. A request for nondisclosure of data such as trade secrets or other proprietary information must be submitted with the proposal and must contain the basis for the request. Any information included in the request must be submitted as a separate file. Price is not confidential and will not be withheld. A blanket statement of confidentiality will not be considered. It is the Proposer’s responsibility to identify and segregate the information in the proposal provided to the City.

The City will review all requests for confidentiality and may approve or deny all or portions of the request. Information denied confidentiality will be released as public information. In the event of a public records request for information granted confidentiality, the City will endeavor provide 48-hours’ notice before releasing materials in order for the Proposer to apply for a court order blocking the release of the information.

16. Proposal Acceptance Period. All proposals will remain valid for 120 days after the day of the opening of proposals. The City may, at its sole discretion, release any proposal and return any security (as applicable) prior to that date. No Proposer may withdraw a proposal during this period without written permission from the City. Should any Proposer refuse to enter into an agreement, under the terms and conditions of the procurement, the City may retain any security (as applicable) as liquidated damages.

17. Discussions with Proposers and Revisions to Proposals. Discussions and additional investigations may be conducted with responsible Proposers who submit proposals determined to be reasonably susceptible of being selected for award for the purpose of clarification to assure full understanding of, and responsiveness to, the solicitation requirements. Proposers will be accorded fair and equal treatment with respect to any opportunity for discussion and revision of proposals, and such revisions may be permitted after submissions and prior to award for the purpose of obtaining best and final proposals.

In conducting discussions, there will be no disclosure of any information derived from proposals submitted by competing Proposers. The purposes of such discussions will be to:

determine in greater detail such Proposer’s qualifications; explore with the Proposer the scope and nature of the project, the Proposer’s proposed method of performance, and the relative utility of alternate methods of approach; determine that the Proposer will make available the necessary personnel and facilities to perform within the required time; agreeing upon compensation, which is fair and reasonable, taking into account the estimated value of the required services, and the scope, complexity and nature of such services.

18. Clarifications. City reserves the right to obtain Proposer clarifications where necessary to arrive at full and complete understanding of Proposer’s product, service, and solicitation response. Clarification means a communication with a Proposer for the purpose of eliminating ambiguities in the proposal and does not give Proposer an opportunity to revise or modify its proposal.

19. Agreement Negotiations. City reserves the right to conduct exclusive or concurrent negotiations with responsible Proposer(s) for the purpose of agreeing to the conditions, terms and price of the proposed agreement unless prohibited. Proposers will be accorded fair and equal treatment in conducting negotiations and there will be no disclosure of any information derived from proposals submitted by competing Proposers. Exclusive or concurrent negotiations will not constitute an agreement award nor will it confer any property rights to the successful Proposer. In the event the City deems that negotiations are not progressing, the City may formally terminate these negotiations and may enter into subsequent concurrent or exclusive negotiations with the next most qualified Proposer(s).

20. Payment. Proposers may agree to accept the City Procurement Card (Mastercard) for payment. Proposers should indicate on the Proposer Information and Offer Section of this RFP, their willingness to accept City Procurement Card payments. The inability to accept payment by City Procurement Card will not disqualify a Proposer’s response.

Proposers may also agree to accept other traditional payment methods, including automated clearinghouse (ACH). Payment terms for traditional payment methods are Net 30 upon receipt of an accurate invoice. Proposers may propose additional discounts for early payment within their proposal.

21. Local Business Consideration. Where the Chandler Administrative Regulation MS-16 Local Business Consideration is applicable, any applicable Chandler Transaction Privilege Tax will be deducted from the net cost for the purpose of evaluation.

22. Protests. A protest must be in writing and be filed with the Purchasing Division. To be considered filed, a protest must be submitted via email to the Procurement Officer identified on the Notice Page.

A protest of a solicitation must be received not less than five days before the solicitation opening date.

A protest of a proposed award requiring City Council approval must be filed within five calendar days of the first posting of the award recommendation. Award recommendations are posted on the Purchasing web site at www.chandleraz.gov/purchasing and/or the City Clerk web site at http://www.chandleraz.gov/default.aspx?pageid=1007 If the protest due date occurs on a weekend or holiday, the protest must be filed the next business day.

A protest of an award not requiring City Council approval (less than $50,000 or $30,000 for Consultants) must be submitted within ten calendar days of the date the protester knows or should have known the basis of the protest.

A protest must include:

• The name, address and telephone number of the protester;

• The signature of the protester or its representative;

• Identification of the project and the solicitation or agreement number;

• A detailed statement of the legal and factual grounds of the protest including copies of relevant documents; and the form of relief requested.

The City will review the protest and may issue a written response.

23. Award. Unless otherwise provided in this solicitation, the City reserves the right to make multiple awards, award by item, group or as a total, as is deemed most advantageous to the City.

24. Execution of Agreement. Within ten days of notice that Proposer is the recommended awardee, Proposer will execute and return the Agreement to Purchasing.

25. Persons with Disabilities. Persons with a disability may request a reasonable accommodation, such as a sign language interpreter, by contacting the Procurement Officer.

Requests must be made as early as possible to allow time to arrange the accommodation.

http://www.chandleraz.gov/purchasing http://www.chandleraz.gov/default.aspx?pageid=1007

PROPOSAL CONTENT

Proposers must submit one copy of the proposal via email to the responsible Procurement Officer.

The REQUEST FOR PROPOSAL TITLE, NUMBER AND OFFEROR NAME should be in the subject line of the email. Emails and attachments may not exceed 50 MB in size. Attachments should be in .pdf format and named with the RFP number and Offeror name. A single email is preferred, however multiple emails are permissible provided that all are received prior to the due date and time.

Proposals should include the following information in the order listed:

1. Completed Proposer Information and Offer Section. Complete and submit the Proposer Information and Offer Section in the format provided in this solicitation. Failure to do so may result in the proposal being rejected as non-responsive. The Proposer Information and Offer Section within the solicitation must include a signature by a person authorized to sign the proposal. The signature must signify the Proposer’s intent to be bound by its Proposal and the terms of the solicitation and that the information provided is true, accurate and complete.

2. Responses to Proposal Evaluation Criteria. Submit information requested in the Evaluation Criteria Section provided in this solicitation. Forms, such as pricing forms, must be completed in the format provided in the solicitation. Failure to do so may result in the proposal being rejected as non-responsive.

3. Exceptions to Agreement. The City’s standard Agreement is included as a part of this solicitation. By submitting a proposal, the Proposer acknowledges having reviewed the Agreement. Any exceptions to the Scope of Work or Specifications or to Agreement terms and conditions must be included with the proposal and be clearly identified. Exceptions not included in the proposal may not be introduced in the future. Any exceptions to the Scope of Work, Specifications or the Agreement language will be considered and included in City’s evaluation of the proposal. A proposal that takes exception to a material requirement of any part of the Scope of Work, Specifications or Agreement language may be rejected as non-responsive.

4. Disclosure. If the Proposer has been debarred, suspended or otherwise lawfully precluded from participating in any public procurement activity, including being disapproved as a subcontractor with any Federal, state or local government, or if any such preclusion is currently pending, the Proposer must make disclosure. In the proposal, the Proposer must include information including the name and address of the governmental entity, the effective date and duration of this suspension or debarment, and the relevant circumstances. The City reserves the right to reject a proposal received from a Proposer, including each of its principals, who is currently debarred, suspended or otherwise lawfully prohibited from any public procurement activity.

PROPOSER INFORMATION AND OFFER SECTION

Company Name

Business Type (Corporation, Partnership, etc.)

State of Incorporation (if applicable)

Federal Tax I.D. No.

Address

City, State, Zip

Authorized Signature

Name and Title

Contact Name

Title

Telephone

E-mail

Chandler Transaction Privilege Tax (TPT) No. (if applicable) Date of issue:

Is proposed purchase subject to TPT? _______yes _______no

Will you accept a City Procurement Card (MasterCard) for payment of invoices? _______yes _______no

If you accept a MasterCard for payment, do you charge a fee?

_______yes _______no If yes, what is the fee?______

Will you accept automated clearinghouse (ACH) for payment of invoices? _______yes _______no

Prompt Payment Terms Offered _______% Net _________ days

Disclosure of Debarment or Suspension

_______yes _______no

(If yes, please attach description of the circumstances)

Exceptions Taken

_______yes _______no

(If yes, please attach a clearly identified section)

Date Addendum #1 Acknowledged/Received

Date Addendum #2 Acknowledged/Received

Date Addendum #3 Acknowledged/Received

SCOPE OF SERVICES

Introduction The City of Chandler is seeking proposals to provide Search Engine Optimization (SEO) and Pay-Per- Click (PPC) services, strategy, and technical assistance to increase traffic to the City’s visitor focused website, www.VisitChandler.com and visibility of prioritized messages from both organic and paid search.

Background The Economic Development Division at the City of Chandler is the community’s official Destination Marketing Organization (DMO), charged with marketing and attracting visitors under the name “Visit Chandler.” In 2017, the City adopted a five-year Tourism Strategic Plan to guide the community’s tourism marketing efforts.

Currently, there are 32 hotels, including one resort in Chandler. Most properties that operate in Chandler are nationally branded hotel properties in the extended stay and focused service market with only a handful of full-service hotels offering significant meeting space.

Primary attractions that draw travelers and enhance Chandler’s appeal to group and business travelers include a vibrant downtown, Chandler Fashion Center (regional upscale shopping mall), annual events, outdoor recreational activities, ease of access to regional assets and attractions in metropolitan Phoenix, and Chandler’s proximity to Phoenix (PHX) Sky Harbor International Airport and I-10.

The Chandler market is very seasonal with peak season running February through March and off-peak in summer, June through August. Shoulder season months typically include January, May, October, November, and December.

The tourism program produces an annual visitor guide to promote the community to potential travelers and maintains a tourism website, www.VisitChandler.com, which also contains a digital meeting and event guide. Tourism staff also manage dedicated social media accounts on LinkedIn, Instagram, Facebook, Pinterest, and Twitter.

Visit Chandler’s priorities include:

• Keeping Chandler top of mind among target audiences;

• Growing quality visitor volume to Chandler;

• Extending business visitors length of stay;

• Work in tandem with and highlight Chandler businesses and increasing visitor spend;

• Enhancing the local community by promoting Chandler as a small meeting destination;

• Growing brand awareness and engagement.

Visit Chandler’s Audience

• Consumers in the United States and select international markets;

• Meeting and Event professionals;

• Chandler residents through the Choose Chandler brand;

• Chandler tourism industry at large for partnership purposes.

http://www.visitchandler.com/

General

• Understand and analyze effectiveness of traffic on the website using Google Analytics.

• Provide regular status calls with updates, recommendations relating to the Scope of Work.

Calls will occur monthly and may shift as mutually agreed by both parties. Additional calls may be needed to address specific work projects or to consult on questions as needed.

• Provide thought leadership and expertise related to best practices, recommendations, and solutions.

• Review and update SEO and PPC strategy as needed.

• Provide comprehensive monthly report. Report shall include, but not be limited to: previous month’s activities, recap of results for the month to date, feedback, advice on strategic opportunities, benchmarks for success and recommendations.

• Must provide a dedicated account manager.

Project Overview

• Provide a road map for managing Visit Chandler’s paid search campaigns.

• Work with Visit Chandler to make recommendations for increasing the quality and relevancy of VisitChandler.com PPC landing pages to ensure a high-quality user experience.

• Provide recommendations related to SEO strategy as prioritized by Visit Chandler including but not limited to: on-page optimization, SEO development, redirect maintenance, link building, SEO outreach, measurement, reporting and analytics.

• Provide support to Visit Chandler using keyword research, data, and insights, collaborate and provide consultation on best practices for content creation, topic ideation, and opportunities to optimize content for search intent.

• Provide recommendations for technical SEO optimizations to include the management of redirects and 404 errors.

• Provide content optimization suggestions to repurpose existing content on keyword data and search opportunities.

• Execute paid search campaigns with creative and engaging content for PPC ads, providing tracking and testing services to continuously optimize campaigns for maximum ROI.

• Provide measurement & optimization recommendations and other assistance as necessary to deploy SEO tactics for Visit Chandler’s content, digital assets (videos, video channels, pictures, slideshows, articles, etc.), use of schemas and other structured data best practices for meta tags, page titles, headers, file names, inbound and outbound link building, link disavowing that can be measured and optimized in regular practices.

• Provide SEO-related insights and input on the development of marketing strategies, paid search plans, creative assets, etc., as needed.

• Audit VisitChandler.com website metadata descriptions and titles to provide keyword-rich recommendations.

• Collaborate with Visit Chandler staff and other vendors as necessary to develop strategy and technical support as part of an integrated marking team.

• Audit of existing content, metadata and website practices for SEO evaluation and benchmarking for success.

• Research and analyze competitor advertising and SEO efforts for opportunities and recommendations.

• Research and compile effective SEM/SEO keywords and identify off-page influences to digital campaigns and organic traffic.

• Monitor keyword positioning and develop a strategy for appearing in the top 3-5 for 100 target keywords of primary tourism destinations and activities.

• Identify a strategy for keywords the destination can easily own combined with emerging cluster concepts or activities.

• Optimize content with attention to brand, editorial voice, and standards.

• Present strategy to close the gap in search visibility and present stretch goals for long-term growth in SEO visibility.

• Review site content for SEO optimization opportunities and present plan and schedule for executing on opportunities.

• Demonstrate an approach to evaluating the latest SEO tactics and strategies to identify the most relevant tools and practices for Visit Chandler.

• Conduct keyword research and analysis and report monthly rankings on top 50 main keywords.

• Create and implement meta tags to increase search rankings and assist web users with finding desired information.

• Provide recommendations for search friendly URLs, redirects as needed, link building strategies where appropriate, page optimization, as well as recommendations for updating content, meta tags, new content, optimization for blog, etc.

• Work with staff to develop and track specific marketing campaigns.

• Weekly monitoring of website to identify crawl errors so they may be corrected.

• Conduct audit/refresh of all web pages quarterly and on an as needed basis.

• Provide monthly SEO reporting to measure website traffic, search engine rankings, and keyword rankings, and standard website statistics to provide a clear analysis of website performance.

• Implement, optimize, research and regularly review advertising creative content and keywords to increase website performance.

• Provide monthly PPC and social media campaign reports that will include clicks, impressions, click-through rates, average cost per click, an analysis of results based upon optimizations made and/or other recommended benchmarks.

• Provide recommendations for website content development and placement.

Existing Website The current www.VisitChandler.com website launched in May 2018 and is hosted on a dedicated server maintained by a third party, Simpleview. City staff has the ability to update site information URLs, site navigation, Meta information, title tags and copy. Simpleview is responsible for updating code and changes at the code level would need to go through said supplier. The website is updated regularly to reflect event listings, update content, and add images. The selected service provider will be given access to the website and analytics for work associated with SEM/SEO for the website.

The www.VisitChandler.com website incorporates a blog module on the website and the tourism program introduced tourism-specific social media channels via Instagram, Facebook, Twitter, LinkedIn and Pinterest.

Website Statistics For CY2022, the website received 549,873 unique visits. Of those annual visits, an average of 21% came from PPC and 63% came from organic visits. Traditionally, the most popular pages on the website are the following categories: things to do, events, dining, shopping, family fun, and Downtown Chandler.

Staff would like to continue driving quality traffic to the website, increase the average time on site, numbers of pages visited and drive conversions. We are looking for recommendations to accomplish this task including but not limited to utilizing user-generated content.

Target Markets

Business Travel Pre-pandemic, Chandler’s primary traveler was the business traveler, many of whom come into town to work with Chandler companies engaged in technology, innovation, and manufacturing.

While technology and innovation are at the core of Chandler’s business community, there is a good degree of diversity.

Business travelers often come to Chandler for sales calls, meetings, product launches and assorted training. There are also a significant number of international travelers (Ireland, Asia, Germany, Israel, and Canada) who come to Chandler for an extended period for training, generally booking an extended stay for a few weeks to a few months. This is one reason why Chandler has so many extended stay/suite properties.

Most of the Chandler Business Travel (CBT) is comprised of travelers who are coming in for a few nights, tend to stay weeknights, more of a Monday/Tuesday arrival and Thursday/Friday departure, leaving our weekends generally soft, except in season.

Visit Chandler encourages the CBT to extend their stay through the weekend, bring a spouse/significant other and maybe the kids and take in some of the metro Phoenix attractions, explore Downtown Chandler, eat at Chandler restaurants, shop at Chandler Fashion Center and attend a Chandler event or more.

Visit Chandler also targets a remote workforce and temporary workers who come to Chandler for construction projects to encourage them to stay in Chandler.

Meetings and Events Chandler diligently courts small meetings and events by actively partnering with leading third-party planner organizations, reaching out to Chandler businesses who book meetings and events and connecting with planners and event producers who book events in the area.

In addition to hotel spaces, there are several special event venues located in the community that cater to social and corporate events.

Leisure Travel Chandler has a share of leisure travelers, those looking for options for their Arizona vacation that are including a stay in metro-Phoenix. Chandler tends to see most of its visitors from the Pacific Northwest (greater Seattle and greater Portland), Illinois, California, Texas, and Minnesota. Canada and northern Mexico are also recognized as key feeder markets for the community.

During the COVID-19 pandemic, leisure travel was dominated by the drive market and included Nevada, New Mexico, and a general increase in statewide visitation.

Typically, most of Chandler’s leisure travelers are looking to stay in the “Phoenix area” with many here to visit friends and family. Advantages to Chandler travelers is the perception of newness, many of the hotels are winning brand awards for guest service/quality assurance scores, most of the hotels regularly renovate and update their properties, offer free parking, ease of access around the City and connectivity to Metro Phoenix. The city is perceived as a safe, clean, family friendly and welcoming community.

Budget The tourism program operates on a fiscal calendar that begins each year on July 1st and ends on June 30th.

Paid search campaigns maximizing yearly ad spend of $30,000.00 - $50,000.00, under the direction of Visit Chandler staff.

For Fiscal year 2022/2023 (July 1, 2022 – June 30, 2023) the annual budget for PPC media spend is $43,200.

SCOPE OF WORK

The Contractor will:

• Conduct keyword research and analysis and report on monthly rankings on top 50 main keywords.

• Create and implement meta tags to increase search rankings and assist web users with finding desired information.

• Provide recommendations for search friendly URLs, redirects as needed, link building strategies where appropriate, page optimization, as well as recommendations for updating content, meta tags, new content, optimization for blog, etc.

• Provide Visit Chandler marketing team with content guidelines to better maximize digital marketing content.

• Work with City staff to develop and track specific marketing campaigns.

• Weekly monitoring of website to identify crawl errors so they may be corrected.

• Conduct refresh of all web pages quarterly and on an as needed basis.

• Provide monthly SEO reporting to measure website traffic, search engine rankings, and keyword rankings, and standard website statistics to provide a clear analysis of website performance.

• Work with City staff to develop a PPC media campaign and provide recommendations on the how the PPC media budget should be allocated.

• Implement, optimize, research, and regularly review ad creative content and keywords to increase website performance.

• Provide monthly PPC media campaign reports that will include clicks, impressions, click-through rates, average cost per click, an analysis of results based upon optimizations made and/or other recommended benchmarks.

• Provide quarterly recommendations on website content development and placement.

• Conduct monthly phone meetings and quarterly face to face meetings at City of Chandler.

Frequency of telephone interaction may increase if necessary.

• Conduct technical barrier analysis of site and then create an annual SEO account plan.

• Conduct website content recommendations based off keyword research and SEO reporting.

• Provide recommendations utilizing new technology.

• Provide additional, closely related services upon request from the City.

EVALUATION CRITERIA

Qualifications and Experience 35%

1. Provide a brief history of the company including number of years in business, primary business focus and number of years providing the services described in the Scope of Work.

2. Provide resumes or statements of qualifications for all proposed key personnel. Identify the role of each individual and describe the reporting structure for oversight ensuring quality services.

3. Provide information regarding the company’s SEO and PPC background and expertise related to tourism accounts.

4. Describe the company’s specialty and what makes it uniquely qualified for this project.

5. Identify all Google certified staff available to assist the City.

6. Describe the company’s experience and success with working with SimpleView as the

Customer Relationship Management and Content Management System service provider.

Method of Approach 35%

1. Describe the company’s understanding of the City’s current tourism website and program goals.

2. Provide a narrative that describes the approach to the Scope of Work. Include:

a. The company’s approach to SEO and how it differs from its competitors

b. The company’s approach to PPC and how it differs from its competitors

c. The approach to the organic keyword and keyword analysis

d. The approach to the effective use of Facebook and other social media platforms

3. Provide examples of and detailed information about the included reporting and tracking functionality. Include:

a. Descriptions of functionalities

b. Purpose of information

c. Timeliness of information (ex: real time, summary, etc.)

d. Access and availability (ex: on demand, upon request, etc.)

e. Company’s responsibilities for action based on information

f. City’s responsibilities for action based on information

g. Sample reports

4. Describe the proposed relationship between the company and the City.

a. Program planning meeting frequency and how those meetings would take place, conference call, in person, etc.

b. Approach to communicating recommendations based on report and trend information

c. Approach to product and service support

5. Provide a detailed description of the approach to the transition from the current SEO and PPC provider to the company. Include time line, milestones, responsibilities and resources needed to ensure successful transition.

6. Describe the approach to working with SimpleView as the Customer Relationship Management and Content Management System service provider.

7. Provide approach suggestions included in the company’s services that will enhance the overall effectiveness of the tourism website. Examples might include, but are not limited to:

a. Recommendations for existing and new web pages

b. Recommendations for the expanded use of social media

c. Recommendations for utilizing user generated content to enhance the website

Price Proposal 30% Complete and submit Exhibit B, Price Proposal Page.

PRICE PROPOSAL PAGE

Offerors must complete and submit the Price Proposal in the format requested below.

Section 1: Search Engine Optimization

Provide all-inclusive pricing for the services described in the Scope of Work.

Organic SEO and Reporting $ per month

Analytics $ per month

Section 2: Pay Per Click

Provide all-inclusive pricing for the services described in the Scope of Work.

PPC Management $ per month

PPC Spend $ per month

Section 3: Social Media Advertising

Provide all-inclusive pricing for Social Media advertising.

Social Media Ad Management

$ per month

Social Media Ad Spend

$ per month

Section 4: Total Annual Cost

Provide the total annual cost of services for Sections 1, 2 and 3 above.

$ per year

Section 5: Hourly Rates

Provide staff roles and hourly rates for services in addition to the Scope. Attach additional sheets if needed.

Role: $ per hour

City Clerk Document No.

City Council Meeting Date:

CITY OF CHANDLER SERVICES AGREEMENT

SEARCH ENGINE OPIMIZATION AND PAY PER CLICK SERVICES

CITY OF CHANDLER AGREEMENT NO. ED3-920-4587

THIS AGREEMENT (Agreement) is made and entered into by and between the City of Chandler, an Arizona municipal corporation (City), and (Contractor), (City and Contractor may individually be referred to as Party and collectively referred to as Parties) and made , 2023 (Effective Date).

RECITALS

A. City proposes to enter an agreement for search engine optimization and pay per click services as more fully described in Exhibit A, which is attached to and made a part of this Agreement by this reference.

B. Contractor is ready, willing, and able to provide the services described in Exhibit A for the compensation and fees set forth and as described in Exhibit B, which is attached to and made a part of this Agreement by this reference.

C. City desires to contract with the Contractor to provide these services under the terms and conditions set forth in this Agreement.

AGREEMENT

NOW, THEREFORE, in consideration of the premises and the mutual promises contained in this Agreement, City and Contractor agree as follows:

SECTION I: DEFINITIONS

For purposes of this Agreement, the following definitions apply:

Agreement means the legal agreement executed between the City and the Contractor City means the City of Chandler, Arizona Contractor means the individual, partnership, or corporation named in the Agreement Days means calendar days May, Should means something that is not mandatory but permissible Shall, Will, Must means a mandatory requirement

SECTION II: CONTRACTOR’S SERVICES

Contractor must perform the services described in Exhibit A to the City’s satisfaction within the terms and conditions of this Agreement and within the care and skill that a person who provides similar services in Chandler, Arizona exercises under similar conditions. All work or services furnished by Contractor under this Agreement must be performed in a skilled and workmanlike manner. Unless authorized by the City in writing, all fixtures, furnishings, and equipment furnished by Contractor as part of the work or services under this Agreement must be new, or the latest model, and of the most suitable grade and quality for the intended purpose of the work or service.

SECTION III: PERIOD OF SERVICE

Contractor must perform the services described in Exhibit A for the term of this Agreement.

The term of the Agreement is one year, and begins on July 1, 2023 and ends on June 30, 2024 unless sooner terminated in accordance with the provisions of this Agreement. The City and the Contractor may mutually agree to extend the Agreement for up to four additional terms of one year each, or portions thereof. The City reserves the right, at its sole discretion, to extend the Agreement for up to 60 days beyond the expiration of any extension term.

SECTION lV: PAYMENT OF COMPENSATION AND FEES

Unless amended in writing by the Parties, Contractor's compensation and fees as more fully described in Exhibit B for performance of the services approved and accepted by the City under this Agreement must not exceed $ . Contractor must submit requests for payment for services approved and accepted during the previous billing period and must include, as applicable, detailed invoices and receipts, a narrative description of the tasks accomplished during the billing period, a list of any deliverables submitted, and any subcontractor’s or supplier’s actual requests for payment plus similar narrative and listing of their work. Payment for those services negotiated as a lump sum will be made in accordance with the percentage of the work completed during the preceding billing period. Services negotiated as a not-to-exceed fee will be paid in accordance with the work completed on the service during the preceding month. All requests for payment must be submitted to the City for review and approval. The City will make payment for approved and accepted services within 30 days of the City’s receipt of the request for payment.

Contractor bears all responsibility and liability for any and all tax obligations that result from Contractor’s performance under this Agreement.

All prices offered herein shall be firm against any increase for the initial term of the Agreement.

Prior to commencement of subsequent renewal terms, the City may approve a fully documented request for a price adjustment. The City shall determine whether any requested price increases for extension terms is acceptable to the City. If the City approves the price increase, the price shall remain firm for the renewal term for which it was requested. If a price increase is agreed upon by the Parties a written Agreement Amendment shall be approved and executed by the Parties.

SECTION V: GENERAL CONDITIONS

5.1 Records/Audit. Records of the Contractor's direct personnel payroll, reimbursable expenses pertaining to this Agreement and records of accounts between the City and Contractor must be kept on the basis of generally accepted accounting principles and must be made available to the City and its auditors for up to three years following the City’s final acceptance of the services under this Agreement. The City, its authorized representative, or any federal agency, reserves the right to audit Contractor's records to verify the accuracy and appropriateness of all cost and pricing data, including data used to negotiate this Agreement and any amendments. The City reserves the right to decrease the total amount of Agreement price or payments made under this Agreement or request reimbursement from the Contractor following final contract payment on this Agreement if, upon audit of the Contractor's records, the audit discloses the Contractor has provided false, misleading, or inaccurate cost and pricing data. The Contractor will include a similar provision in all of its contracts with subcontractors providing services under the Agreement Documents to ensure that the City, its authorized representative, or the appropriate federal agency, has access to the subcontractors’ records to verify the accuracy of all cost and pricing data. The City reserves the right to decrease Contract price or payments made on this Agreement or request reimbursement from the Contractor following final payment on this Agreement if the above provision is not included in subcontractor agreements, and one or more subcontractors refuse to allow the City to audit their records to verify the accuracy and appropriateness of all cost and pricing data. If, following an audit of this Agreement, the audit discloses the Contractor has provided false, misleading, or inaccurate cost and pricing data, and the cost discrepancies exceed 1% of the total Agreement billings, the Contractor will be liable for reimbursement of the reasonable, actual cost of the audit.

5.2 Alteration in Character of Work. Whenever an alteration in the character of work results in a substantial change in this Agreement, thereby materially increasing or decreasing the scope of services, cost of performance, or Project schedule, the work will be performed as directed by the City. However, before any modified work is started, a written amendment must be approved and executed by the City and the Contractor. Such amendment must not be effective until approved by the City. Additions to, modifications, or deletions from this Agreement as provided herein may be made, and the compensation to be paid to the Contractor may accordingly be adjusted by mutual agreement of the Parties. It is distinctly understood and agreed that no claim for extra work done or materials furnished by the Contractor will be allowed by the City except as provided herein, nor must the Contractor do any work or furnish any materials not covered by this Agreement unless such work is first authorized in writing. Any such work or materials furnished by the Contractor without prior written authorization will be at Contractor's own risk, cost, and expense, and Contractor hereby agrees that without written authorization Contractor will make no claim for compensation for such work or materials furnished.

5.3 Termination for Convenience. The City and the Contractor hereby agree to the full performance of the covenants contained herein, except that the City reserves the right, at its discretion and without cause, to terminate or abandon any service provided for in this Agreement, or abandon any portion of the Project for which services have been performed by the Contractor. In the event the City abandons or suspends the services, or any part of the services as provided in this Agreement, the City will notify the Contractor in writing and immediately after receiving such notice, the Contractor must discontinue advancing the work specified under this Agreement. Upon such termination, abandonment, or suspension, the Contractor must deliver to the City all drawings, plans, specifications, special provisions, estimates and other work entirely or partially completed, together with all unused materials supplied by the City. The Contractor must appraise the work Contractor has completed and submit Contractor's appraisal to the City for evaluation. The City may inspect the Contractor's work to appraise the work completed. The Contractor will receive compensation in full for services performed to the date of such termination. The fee shall be paid in accordance with Section IV of this Agreement, and as mutually agreed upon by the Contractor and the City. If there is no mutual agreement on payment, the final determination will be made in accordance with the Disputes provision in this Agreement. However, in no event may the payment exceed the payment set forth in this Agreement nor as amended in accordance with Alteration in Character of Work. The City will make the final payment within 60 days after the Contractor has delivered the last of the partially completed items and the Parties agree on the final payment.

If the City is found to have improperly terminated the Agreement for cause or default, the termination will be converted to a termination for convenience in accordance with the provisions of this Agreement.

5.4 Termination for Cause. The City may terminate this Agreement for Cause upon the occurrence of any one or more of the following events: in the event that (a) the Contractor fails to perform pursuant to the terms of this Agreement, (b) the Contractor is adjudged a bankrupt or insolvent, (c) the Contractor makes a general assignment for the benefit of creditors, (d) a trustee or receiver is appointed for Contractor or for any of Contractor’s property (e) the Contractor files a petition to take advantage of any debtor's act, or to reorganize under the bankruptcy or similar laws, (f) the Contractor disregards laws, ordinances, rules, regulations or orders of any public body having jurisdiction, or (g) the Contractor fails to cure default within the time requested. Where Agreement has been so terminated by City, the termination will not affect any rights of City against Contractor then existing or which may thereafter accrue.

5.5 Indemnification. The Contractor (lndemnitor) must indemnify, defend, save and hold harmless the City and its officers, officials, agents and employees (lndemnitee) from any and all claims, actions, liabilities, damages, losses or expenses (including court costs, attorneys' fees and costs of claim processing, investigation and litigation) (Claims) caused or alleged to be caused, in whole or in part, by the wrongful, negligent or willful acts, or errors or omissions of the Contractor or any of its owners, officers, directors, agents, employees, or subcontractors in connection with this Agreement. This indemnity includes any claim or amount arising out of or recovered under workers' compensation law or on account of the failure of the Contractor to conform to any federal, state or local law, statute, ordinance, rule, regulation or court decree.

The Contractor must indemnify lndemnitee from and against any and all Claims, except those arising solely from lndemnitee's own negligent or willful acts or omissions. The Contractor is responsible for primary loss investigation, defense and judgment costs where this indemnification applies. In consideration of the award of this Agreement, the Contractor agrees to waive all rights of subrogation against lndemnitee for losses arising from or related to this Agreement. The obligations of the Contractor under this provision survive the termination or expiration of this Agreement.

5.6 Insurance Requirements. Contractor must procure insurance under the terms and conditions and for the amounts of coverage set forth in Exhibit C against claims that may arise from or relate to performance of the work under this Agreement by Contractor and its agents, representatives, employees, and subcontractors. Contractor and any subcontractors must maintain this insurance until all of their obligations have been discharged, including any warranty periods under this Agreement. These insurance requirements are minimum requirements for this Agreement and in no way limit the indemnity covenants contained in this Agreement. The City in no way warrants that the minimum limits stated in Exhibit C are sufficient to protect the Contractor from liabilities that might arise out of the performance of the work under this Agreement by the Contractor, the Contractor’s agents, representatives, employees, or subcontractors. Contractor is free to purchase such additional insurance as may be determined necessary.

5.7 Cooperation and Further Documentation. The Contractor agrees to provide the City such other duly executed documents as may be reasonably requested by the City to implement the intent of this Agreement.

5.8 Notices. Unless otherwise provided, notice under this Agreement must be in writing and will be deemed to have been duly given and received either (a) on the date of service if personally served on the party to whom notice is to be given, or (b) on the date notice is sent if by electronic mail, or (c) on the third day after the date of the postmark of deposit by first class United States mail, registered or certified, postage prepaid and properly addressed as follows:

For the City For the Contractor Name: Name:

Title: Title:

Address: Address:

Phone: Phone:

Email: Email:

5.9 Successors and Assigns. City and Contractor each bind itself, its partners, successors, assigns, and legal representatives to the other party to this Agreement and to the partners, successors, assigns, and legal representatives of such other party in respect to all covenants of this Agreement.