4.03 - SSJ.pdf

Source Selection Information See FAR 2.101 and 3.104

JUSTIFICATION FOR SOLE SOURCE (Simplified Acquisitions - MPT to <$250K)

Document number: __ 1301186557_________

The supplies or services described herein are being solicited on a sole source basis and competition is precluded for reasons indicated below. There are no substitutes available for the supplies or services.

Check One:

Service:

Contractor:

Contractor Address:

Contractor POC:

Phone #:

Email:

Cage Code/DUNS:

Supply:

Restricted to the following source. If a sole source manufacturer distributes via dealers, ALSO provide dealer information.)

Original Manufacturer Name:

Manufacturer:

Manufacturer POC:

Manufacturer Phone #:

Manufacturer Address:

Dealer/Rep:

Dealer/Rep Address Phone No.

Email:

Description of the supplies or services required, the estimated price/cost, and required delivery date.

Access to the texting tool for up to (6) teams (Admissions Strategic Communications & Admissions Regions 1- 5).

Included:

One (1) shared inbox per team Standard message sending speed for shared inboxes Unlimited users Mobile number validation on import Compliance Management Porting in of eligible numbers Up to 10,000 outgoing messages permitted per team per day.

Data integration options to include CSV file FTP/SFTP, access to the Cadence API, or access to (1) pre-built integration per team chosen from available options (Salesforce).

Onboarding assistance including the assignment of a Client Success Team for prospective & admitted students.

Unlimited set-up and launch support Guided product and best practices training Knowledge base access

Service Required:

Access to the Mongoose Cadence platform and all services included in the partnership.

Estimated Cost:

Base Year:30 September 2024 -29 September 2025 OptionYearI:30September2025 - 29 September 2026 OptionYearII:30September2026 - 29 September 2027

Required delivery date: 30 September 2024

In conclusion, the requested supplies or services represent the minimum requirements of the government.

Describe in detail why only this source can furnish the requirements to the exclusion of other sources.

(what specific characteristics of the supplies or services limit the availability to a sole source (e.g., unique features, function of the item, etc.)?)

The supplies or services must be compatible in all aspects (form, fit and function) with existing systems presently installed/performing. Describe the equipment/function you have now and how the new item/service must coordinate, connect, or interface with the existing system.

The requirements need is an exact match for the needs of the US Naval Academy. We have tried other vendors in the past, but they fall short of certain needs. The Cadence, developed by Mongoose, is an engagement platform that empowers higher education institutions that will allow the Naval Academy to communicate with our prospective & admitted students through personalized two-way texting conversations that blends human interaction with workflow and AI capabilities.

There are several features unique to the Cadence platform that are critical to allow Naval Academy to effectively communicate with prospective and current alumni and donors.

A patent, copyright or proprietary data limits competition.

These unique features include:

Ability to allow contact data to be loaded automatically (or triggered on-demand) from Salesforce, allowing admissions staff/recruitment officers to view critical, up-to-date and relevant prospective/applied student attributes from the CRM in the Cadence web app and mobile application.

The ability for contact opt-out preferences to be automatically updated within Salesforce without any manual intervention.

within Salesforce.

Mobile phone number validation automatically occurring on all the contact phone numbers on import to reduce/eliminate undelivered messages and protect from carrier spam blacklists

a) This allows us the ability to quickly export all non-delivered and opted-out phone numbers which is critical to data integrity within Salesforce.

Ability to use Salesforce User IDs in conjunction with mass texting; whereas an administrator has the ability to send mass text messages on behalf of the individual admissions staff ID and corresponding phone number(s).

Account Caretaking. Users can manage other user accounts. Reasons for assigning an account caretaker may include a staff member being out of the office for an extended period of time or temporary staff vacancies resulting in unassigned/idle user accounts.

Ability for staff to manage their own texting inbox with a personal phone number and that of a departmental shared inbox with a shared phone number, as needed.

Ability for each department using the platform to integrate with their system of record, manage their own alumni/donor lists, texting templates, and scheduling of messages.

On-demand product training. The ability for staff to access a full in-product guide of step-by-step training to ensure proper usage of the product.

Higher education-specific training, best practices, and strategic consultation.

Access to the Mongoose mobile app at no additional cost.

Automated Out of Office responses, enabling staff the ability to notify prospective/applied students and other messengers when they will be available to respond to texts.

Automated Smart Messages available from Shared Inbox that allow for automated replies to questions.

Keyword auto reply available for individual Cadence users and Shared Inboxes. Ability to automatically send texts when specific keywords are texted in.

Compliance management and A2P registration process assistance to ensure all texting activity is through trusted channels, maximizing message deliverability.

These are "direct replacement" parts/components for existing equipment.

Other information to support a sole source action:

Document number: 1301186557

I CERTIFY THAT THE INFORMATION PROVIDED ABOVE IS COMPLETE AND ACCURATE TO THE BEST OF

MY KNOWLEDGE. I UNDERSTAND THAT THE PROCESSING OF THIS SOLE SOURCE JUSTIFICATION

PRECLUDES THE USE OF FULL AND OPEN COMPETITION.

Signature Date

Activity Title

I HEREBY DETERMINE THAT THE CIRCUMSTANCES OF THE CONTRACT ACTION DEEM ONLY ONE

SOURCE REASONABLY AVAILABLE IN ACCORDANCE WITH FAR 13.106-1(b)(1)(i).

Contracting Officer Signature Date

NAVSUP Fleet Logistics Center, Norfolk Contracting Department