36C25923Q0543.docx

SUBJECT*

Website, Promotional, and Technical Support - The Rocky Mountain Mental Illness Research Education and Clinical Center (MIRECC) for Suicide Prevention

GENERAL INFORMATION

SET-ASIDE

Network Contracting Office

NCO 19

6162 South Willow Drive, Suite 300 Greenwood Village CO 80111

POINT OF CONTACT*

Edward Emerson Edward.Emerson@va.gov 303-712-5720

NCO19services1@va.gov

PLACE OF PERFORMANCE

Rocky Mountain Regional VAMC

1700 N. Wheeling Street

Aurora CO

ADDITIONAL INFORMATION

REQUEST FOR INFORMATION / SOURCES SOUGHT SYNOPSIS

The Department of Veterans Affairs Network Contracting Office (NCO) 19, Rocky Mountain Acquisition Center (RMAC) is issuing this sources sought notice as a means of conducting market research to identify parties having an interest in, and the resources to support this requirement for Website, Promotional, and Technical Support for the The Rocky Mountain Mental Illness Research Education and Clinical Center (MIRECC) for Suicide Prevention. The result of this market research will contribute to determining the method of procurement. The applicable North American Industry Classification System (NAICS) code assigned to this procurement is 541613 – Marketing Consulting Services – Small Business Size Standard: $16.5 Million .

This is a request for information and sources only, which may or may not lead to a future solicitation! This is not a solicitation. This request for capability information does not constitute a request for proposals; submission of any information in response to this market survey is purely voluntary; the government assumes no financial responsibility for any costs incurred.

Funding has been awarded to RM MIRECC to improve suicide risk assessment and management service delivery for Veterans through the dissemination of evidence-informed suicide prevention strategies. The purpose of this SOW is for RM MIRECC to solicit proposals for contracted services (contractor) from qualified marketing companies to develop and produce Suicide Risk Management (SRM) and/or Clinical Practice Guidelines (CPG) products, support the SRM lecture series, maintain SRM and CPG websites and report on SRM and CPG website metrics for a one-year campaign with the goals of:

1. Supporting further dissemination of SRM and its related resources, including the SRM lecture series and updated CPG.

2. Providing regular updates to the field regarding examples of implementation of the CPG and updating the site once the next CPG is released The contractor will work directly with the center staff to develop and implement a Marketing Campaign that builds on the current National Center for Veterans Financial Well-Being brand identity and marketing efforts while introducing new, innovative, and effective ideas that will increase awareness of the National Center for Veterans Financial Well-Being as a hub for Veterans to access financial resources and tools.

The contractor is expected to advise National Center for Veterans Financial Well-Being on best practices that ensure that target audiences understand and can readily use the website of the National Center for Veterans Financial Well-Being. The contractor’s scope of work for the Marketing Campaign will include: Web Development (design, navigation; updates); Creative Development of Brand Identity (logo, graphic design and messaging); Promotional Content Development and Production (videos, infographics); Market Analysis and Plan (social media, web, print, email, direct mail and mobile);

BASED ON THE RESPONSES TO THIS SOURCES SOUGHT NOTICE, THIS REQUIREMENT MAY BE SET-ASIDE FOR SMALL BUSINESSES OR PROCURED THROUGH FULL AND OPEN COMPETITION, and multiple awards MAY be made. Telephone inquiries will not be accepted or acknowledged, and no feedback or evaluations will be provided to companies regarding their submissions. SUBMISSION INSTRUCTIONS: If your organization can provide these services and is interested in this opportunity, please respond to Edward Emerson, Contract Specialist, Department of Veterans Affairs, NCO 19, 6162 South Willow Drive, Suite 300, Greenwood Village, Colorado 80111 or via e-mail at Edward.Emerson@va.gov and NCO19Services1@va.gov with a statement describing your capabilities. The capability statement shall include a point of contact, complete mailing address, telephone number, email address, and state the company’s business size status and should address this specific requirement, with appropriate documentation supporting claims of organizational and staff capability. Please be as thorough as possible in your submission. Requests for copies of a solicitation will not be honored or acknowledged. The deadline for responses is Wednesday, May 31, 2023 at 10:00 AM mountain time.