36C25520Q0406 Notice of Intent.docx

36C25520Q0406 Contract Opportunity Special Notice

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GENERAL INFORMATION

ADDITIONAL INFORMATION

* = Required Field Contract Opportunity Special Notice R701 Radio Advertisements St. Louis VA Healthcare System St. Louis, MO 63106

66048 36C25520Q0406 N 515112 Department of Veterans Affairs Network Contracting Office (NCO) 15 3450 S 4th Street Trafficway

Leavenworth KS 66048 Khamoy Sysengchanh

Khamoy.Sysengchanh@va.gov

The Department of Veterans Affairs, Network Contracting Office 15 intends to award a sole source, firm-fixed price contract under the authority of 41 U.S.C. 3304(a)(1), as implemented by FAR 13.106-1(b) Soliciting from a single source to Citicasters Co. dba iHeart Media, 1001 Highlands Plaza Drive West, Suite 200, St. Louis, MO 63110. Citicasters Co. dba iHeart Media will provide radio advertisements for the St. Louis VA Healthcare System, 915 N. Grand Blvd., St. Louis, MO 63106. The North American Industry Classification System (NAICS) code for this requirement is 515112 and the service code is R701.

This notice of intent is not a request for quotations; interested parties may express their interest by providing a capabilities statement NLT May 18, 2020 at 12:00 pm CST. The capabilities statement must provide clear and unambiguous evidence to substantiate the capability of the party to provide the required services. The Government understands that Citicasters Co. dba iHeart Media is the only vendor in the local area able to provide the communications reach with radio stations and radio personalities that reach various age groups across 3 separate radio broadbands totaling 780 spots.

A determination not to compete this proposed contract upon responses to this notice is solely within the discretion of the Government. Verbal and late responses are not acceptable and will not be considered. If after May 18, 2020 at 12:00 pm CST, no viable responses have been received in response to this announcement, Department of Veterans Affairs shall negotiate solely with Citicasters Co. dba iHeart Media.

This Notice of Intent to award a sole source contract is not a request for competitive quotes. There will be no solicitation available for competitive quotes. Phone calls will not be accepted. The point of contact for this action is Contract Specialist, Khamoy Sysengchanh who can be reached at Khamoy.Sysengchanh@va.gov. The Network Contracting Office 15 address is: VA Heartland Network 15, Network Business Office, Contracting Office, 3450 S. 4th Street, Leavenworth, KS 66048.

A.1 STATEMENT OF WORK (SOW)

1. GENERAL INFORMATION

Requesting local radio stations to provide 13-weeks of radio advertising campaign about the VA and Whole Health geared towards our area Veterans and caregivers/community supporters who are unaware of services here at the St. Louis VA Healthcare System. We are also looking to re-energize our current Veteran population signed up for Whole Health and VA services. We are also watchful for those who are leaving military service and settling in St. Louis VA Healthcare system’s area of responsibility (AOR).

Whole Health is at many outreach events talking about the VA and Whole Health, but we continue to face the challenge of reaching a Veteran population which is spread throughout a large geographic area.

iHeart Media is an entertainment group with radio stations in their portfolio that have been identified as having the demographics we need to ensure we have covered both urban and rural Veteran groups. This advertising would appear during critical “drive time” when audience levels are at their highest. Urban stations have an influencer who is an Army Veteran and country station has an influencer who has multiple Veteran family members.

During initial market area research was able to meet with these influencers and are assured they are extremely supportive of the VA and the tenets of Whole Health. iHeart radio’s coverage is spread liberally across our entire AOR, which makes them the perfect platform to assist in our outreach efforts. Metrics will be gathered to determine success of 13-week campaign and if we need to shift our focus in any aspect. We are looking to start this radio advertising effort as soon as possible.

2. SERVICES TO BE PROVIDED:

Local radio stations providing 13 weeks of radio advertisements over 3 separate Radio Broadbands and 780 spots.

3. LOCATION:

4. Contracting Officer’s Representative (COR) The Government Contracting Officer’s Representative (COR) is Corey J. Menkhaus at 314-652-4100 x55575 or Corey.Menkhaus@va.gov. The contractor's representative will schedule all work with the COR prior to performance of services. The contractor shall report all issues to the COR. The contractor shall ONLY respond to service calls placed by the COR, or his representative.

5. Contract Administration Data All contract administration functions will be retained by the Department of Veterans Affairs. The Contracting Officer will be the only person authorized to approve changes or modify any of the requirements under this contract. The Contractor shall communicate with the Contracting Officer on all matters pertaining to contract administration. Only the Contracting Officer will be authorized to make commitments or issue changes that affect price, quantity, or quality of performance of this contract. In the event the Contractor effects any such change at the direction of any person other than the Contracting Officer, the change shall be considered unauthorized and no adjustment will be made in the contract price to cover any increase in costs incurred because of the change.

6. Performance Period: 13 Weeks After Receipt of Order (ARO)/Effective Date

7. Type of Contract: Firm Fixed Price

8. INSPECTION AND ACCEPTANCE

The Contractor shall provide certification that the service provided was approved and accepted by the COR at John Cochran Medical Center. The contractor must submit validation that work was completed satisfactorily with request for payment.

(End of Statement of Work)