36C25019Q1142-001.docx

Request for Information

The government is looking for interested and capable contractors to complete the requirement described here-in. It is not expected to find any additional competition for these services. The current plan is a sole-source contract to this vendor.

Please see the Statement of Work below for additional details.

If there are any questions/comments, please contact me via email:

Luke A. Turner / Contracting Officer

Luke.turner@va.gov

SCOPE OF WORK (SOW)

Contract Title:

An opportunity to partner with a local radio station that offers Christmas Holiday music specific programming, combined with cycle periods of people-based marketing capabilities.

Background:

The Cincinnati VA Medical Center is looking to partner with a local radio station to provide access to an established Christman radio station program intermixed with cycles of people-based marketing support in a single package. People-Based Marketing is defined by the following: A marketing approach that is based on the use of First-Party Data, Persistent IDS and Cross-Device ID in order to create a probabilistic ID for targeting with information.

Scope:

Provide the services, described above, within the greater Cincinnati catchment area to target the local veteran population with information about their benefits and how they can obtain the access to those benefits through the Cincinnati VA Medical Center and area CBOCs.

Specific Tasks:

ST #1: Delivery (50) weekly :30 second commercial spots during Christmas Holiday radio programming and other times that have a high volume of listeners, with matching streaming on the station’s mobile app.

ST# 2: Deliver people based social media marketing activities that includes the use of email, display ads, video impressions, creative ad development, and monthly analytics reporting on the effectiveness of the people based social media marketing efforts.

Performance Monitoring:

The VA will maintain all rights to any on-air content produced or promotional material distributed.

Place of Performance:

Services performed within the Cincinnati VA target catchment area (see graphic below):

DISCLAIMER

This RFI is issued solely for information and planning purposes only and does not constitute a solicitation. All information received in response to this RFI that is marked as proprietary will be handled accordingly. In accordance with FAR 15.201(e), responses to this notice are not offers and cannot be accepted by the Government to form a binding contract. Responders are solely responsible for all expenses associated with responding to this RFI.

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