36C25018Q9370-000.docx

FedBizOpps Combined Synopsis/Solicitation Notice

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* = Required Field FedBizOpps Combined Synopsis/Solicitation Notice Rev. March 2010 R Local Commercials & Geo-Targeting Services This combined synopsis/solicitation is issued to give an interested vendors the oppertunity to provide quotations on the requirement. Please peovide to POC below.

45219 36C25018Q9370 07-04-2018 N 515112 Department of Veterans Affairs Network Contracting Office (NCO) 10 260 E. University Avenue Cincinnati OH 45219 Luke A. Turner luke.turner@va.gov All performance will be conducted at a non-governmental facility.

Pre-Solicitation Notice (Intent to Sole-Source)

The Department of Veterans Affairs, Veterans Health Administration, Network Contracting Office (NCO 10), Cincinnati, Ohio 45220-2637 intends to solicit a RFQ for a sole-source procurement to provide locally targeted commercial spots and geo-targeting services (See Below), using a Firm-Fixed Price Sole-Source contract as the procurement method.

The VA anticipates issuing a Firm-Fixed Price Contract (Sole Source) to CITICASTERS CO on or about 07/06/2018 for the required commercials spots and targeting services.

Place of Performance:

None-Government Facility for all work completed and performance.

In accordance with FAR 52.204-7, System for Award Management, prospective contractors must be registered in System for Award Management (SAM) and in VetBiz database, if applicable (VetBiz registration is required for Service Disabled Veteran Owned Small Businesses or Veteran Owned Small Businesses), under the applicable NAICS. Contractors may obtain SAM information at https://www.sam.gov and Vet Biz information at http://www.vip.vetbiz.gov. To be eligible for award, contractors must be registered in the System for Award Management database. Registration is free and potential offerors are encouraged to visit the SAM website as no contract can be awarded to any offeror not registered in SAM.

NAICS Code is 515112 with a Small Business Size Standard of $38.5 Million. The solicitation will be issued to FBO, as a combined synopsis/solicitation and intent to sole-source. One award is expected to be made.

The VA will only consider one proposal and the contractor must be registered as mentioned above and not on the Excluded Parties List.

Questions concerning this announcement should be directed to the Contract Specialist using the email link provided. Telephone requests for information or questions will NOT be accepted. Please email requests for information or questions to Luke Turner at the following e-mail address: luke.turner@va.gov and ensure that the subject line includes the following: solicitation no. 36C250-18-Q-0033 and the company name and DUNES #.

Department of Veterans Affairs Network Contracting Office (NCO) 10 260 E. University Avenue Cincinnati, Ohio 45219-2637 Station Code: 36C250

SCOPE OF WORK (SOW)

Contract Title:

Local media communications and geo-targeting capabilities.

Background:

The Cincinnati VA Medical Center’s public affairs office is looking to procure a combined package that provides effective communications, via local radio stations, as well as geo targeting capabilities for other media channels.

The copy and content is solely controlled by the Cincinnati VA Medical Center Office of Public Affairs which will generally focus on VA Healthcare benefits, how Veterans can enroll, and the types of services and locations Veterans can access from the Cincinnati VA Medical Center. The contractor will also assist in producing copy based on Cincinnati VA Medical Center guidance and all copy will be approved by the Cincinnati VA Medical Center Office of Public Affairs prior to release. The use of these combined entities is part of the overall outreach plan of the Medical Center strategic initiative for growth of new unique Veterans which results in financial reimbursement to the Medical Center operational budget.

Scope:

Provide targeted radio communications and geo targeting to the Cincinnati and surrounding areas, in order to notify veterans of their benefits and accessibility.

Specific Tasks (ST):

ST #1: Provide 120 60 second commercial spots during programs that focus around local sports teams that have a high volume of listeners, on 700 WLW.

ST #2: Provide 324 30 second commercial spots, focused on times between 6 AM – 9AM, also known as prime time or peak driving times, on 55KRC.

ST #3: Provide Geo Targeting services for the target area to allow for industry practices of disseminating information through different media avenues. Provide geo specific ads to target audiences that inform about local veteran resources.

Performance Monitoring:

The government will monitor the success of the services based on an increase in new Veteran growth within the Cincinnati VA Medical Center. It will be measured quarterly, from past FY17 to FY 18 data, of total number of Veterans using the Medical Center, based upon comparative data from quarter to quarter.

Security Requirements:

None Place of Performance:

None Government Facility for all work. Services needed for the Cincinnati, Ohio area.

Period of Performance:

The government intends to award one purchase order for the services described herein with a base period and one option as provided below:

Evaluation Criteria:

52.212-2 -- Evaluation -- Commercial Items.

As prescribed in 12.301(c), the Contracting Officer may insert a provision substantially as follows:

Evaluation -- Commercial Items (Oct 2014)

(a) The Government will award a contract resulting from this solicitation to the responsible quoters whose quote conforming to the solicitation will be most advantageous to the Government. The basis on which the award will be made is price and quality (LPTA).

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).

(c) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer’s specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

(End of Provision)