36C24218Q9350-000.docx

FedBizOpps Sources Sought Notice

CLASSIFICATION CODE

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RESPONSE DATE (MM-DD-YYYY)

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DAYS AFTER THE RESPONSE DATE

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SET-ASIDE

NAICS CODE

CONTRACTING OFFICE

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ADDITIONAL INFORMATION

GENERAL INFORMATION

PLACE OF PERFORMANCE

* = Required Field FedBizOpps Sources Sought Notice Rev. March 2010 R Radio air time to advertise for the Stratton VAMC 14215 36C24218Q9350 04-10-2018 N 541830 Department of Veterans Affairs Western New York Healthcare System 3495 Bailey Ave.

Buffalo NY 14215 Janine Childs Janine.Childs@va.gov Department of Veterans Affairs Stratton VA Medical Center 113 Holland Ave - Building 67 Albany, NY 12208

USA

www.va.gov Department of Veterans Affairs Janine.Childs@va.gov Contract Specialist This is a Sources Sought Notice.

(a) The Government does not intend to award a contract on the basis of this Sources Sought or to otherwise pay for the information solicited.

(b) Although "proposal," "offeror," contractor, and "offeror" may be used in this sources sought notice, any response will be treated as information only. It shall not be used as a proposal.

(c) Any information received from a contractor in response to this Sources Sought may be used in creating a solicitation. Any information received which is marked with a statement, such as "proprietary" or "confidential," intended to restrict distribution will not be distributed outside of the Government, except as required by law.

(d) This Sources Sought is issued by VISN 2 Contracting Office in Albany, NY for the purpose of collecting information about Radio air time to advertise for the Stratton VA Medical Center. The VA is seeking to provide for this requirement within 60 days of the award of the contract. The NAICS code identified for this requirement is 541830 Media Buying Agency. The requirement is detailed in the Statement of Work section of this document.

(e) Cursory market research has identified several small businesses that may be able to provide for this requirement. Contractors that are able to meet the requirements in the attachment are encouraged to email a capability statement and full information to Janine Childs at Janine.Childs@va.gov. Please send all inquiries to: Janine.Childs@va.gov by 12:00 pm EST April 10, 2018. Phone calls will not be accepted.

- Part of the purpose of this sources sought is to determine the viability of set aside to a specific socio-economic category. Contractors shall identify the NAICS code for the services being offered as well as their size status under said NAICS. This information will be used to determine the viability of a set aside for this requirement.

- Contractors shall also identify any Federal Supply Schedules that may carry the desired services.

- Contractors shall identify pertinent point of contact for company, contractor DUNS number for size standard and socioeconomic verification in SAM and VIP.

- Contractors shall include any relevant comments about the Attachment(s) if applicable.

STATEMENT OF WORK (SOW)

Background: The Stratton VA Medical Center in Albany New York is currently seeking the services of a contractor to provide radio air time to advertise for the Stratton VA Medical Center (VAMC) and surrounding area.

Contractor shall provide options of time slots available for purchase on radio stations for the Albany VAMC to promote public awareness of Department of Veterans Affairs (VA) health care programs. Agreement includes radio broadcast of up to Two Hundred and Fifty (250) thirty (30) second radio commercials each month.

Period of Performance:

Estimated Period of performance shall be from May 1, 2018 – December 31, 2018 with the provision of two (2) one year options thereafter.

RADIO BROADCAST REQUIREMENTS

Radio spots shall be coordinated with web messaging and event participation. Media presence shall be focused on market congruous with the Albany VAMC market. Contractor must be able to meet the following:

a. Radio stations must be local to the Albany, NY area and have a coverage power output at 50,000W

b. Must offer multiple radio stations for advertising and ability to use each of them fluidly.

c. Must allow the VA to alter the number of advertisements per month based on the VA’s needs.

d. Must have strong ratings in the Albany, NY target area to ensure message is delivered to maximum audience.

e. Must offer a programming variety that ensures coverage among the VA’s multiple demographic target audiences

VA Public Affairs Officer (PAO) shall provide all message content. The contractor will design the delivery of the advertisement to meet the time allotments. The VA PAO will review and approve all message content prior to use on air.

The government seeks to award a firm fixed-price contract for these services. The contractor shall send invoices to the Contracting Officer Representative (COR) identified, as the COR will certify invoices submitted to the VA.