ASC SOW Feb 2024.pdf
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- Solicitation number
- 36C24124Q0346
About this file
This document is a Statement of Work (SOW) for the "American Studies Center (ASC) Marketing SV Service" contract opportunity. The Department of Veterans Affairs (VA) is seeking a sole source contract to advertise through the American Studies Center at the National Memorial Day Parade. The advertising and sponsorship opportunities include a banner with sponsor logo in the parade, sponsorship of an oral history interview video series, sponsorship of the parade's YouTube channel, sponsorship of a parade element in the television broadcast, a 1/4-page advertisement in the parade program, Twitter posts, a TV billboard, and the opportunity for representatives to pass out literature. The contract performance period is from May 1, 2024, and the deliverables must be finalized by May 20, 2024. This is a firm fixed-price service contract.
The related federal contract opportunity is Solicitation Number 36C24124Q0346, a Special Notice for "PTSD: Intent to Sole Source - Biorepository Brain Bank Advertisement Services." The VA intends to award a sole source contract to the American Veterans Center using simplified acquisition procedures under the authority of FAR Subpart 13.106-1(b)(1)(i). No solicitation or request for quotes will be issued, and interested parties may submit product information in response to the contracting officer via email.
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| File | Type | Posted |
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| 36C24124Q0346.docx | DOCX document |
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Statement of Work American Studies Center (ASC) Marketing SV Service
A. GENERAL GUIDANCE
1. Title of Project: American Studies Center (ASC) Marketing SV Service Transaction Number: TBD
2. Scope of Work: The PTSD BB is seeking a sole source contract to advertise through the American Studies Center at the National Memorial Day Parade. Opportunities for advertisement include the following:
(1) banner with sponsor logo carried in the Parade
(1) Brain Bank to sponsor an oral history interview video series for a minimum of 500,000 views on YouTube.
(1) Sponsorship of AVC YouTube Channel with guaranteed views of 500,000 Logo shown four times throughout the video in top right corner Pinned comment with call to action
(1) Sponsorship of one parade element (chosen by list provided to the sponsor of available items) in the parade’s television broadcast that will air in the two hour Parade T.V. special.
(1) A 1/4-page, full-color advertisement in the official parade program was distributed to parade spectators and printed prior to the parade in the newspaper Stars and Stripes. Ad due by May 1, 2024.
(2) Twitter post of sponsor’s support of the Parade, military, or fallen heroes in the lower third during the sponsor’s branded element during the one and two hour Parade specials (100 characters and language provided by sponsor).
(1) T.V. billboard in Parade broadcast that includes Q.R. Code and tag-line
(1) Opportunity for representatives to pass out literature behind the sponsored element during the Parade
3. Background: The PTSD BB has been recruiting from the veteran population since 2015 through passive and active measures, such a flyering in VA clinics, speaking to veteran groups, mailings to veterans enrolled in the VHA system, etc.
4. Performance Period: The contract POP will begin on 5/1/2024.
5. Type of Contract: This is a firm fixed price service contract.
B. CONTRACT AWARD MEETING
A kick-off meeting will be held between the AO, research coordinator, and representatives from ASC.
C. GENERAL REQUIREMENTS
ASC will provide advertising and sponsorship opportunities as described in the quote and IGCE.
D. SPECIFIC MANDATORY TASKS AND ASSOCIATED DELIVERABLES
See quote.
E. EVALUATED OPTIONAL FEATURES
N/A
F. SCHEDULE FOR DELIVERABLES
All advertisement and sponsorship logistics will be finalized by May 20th, 2024.
G. CHANGES TO THE STATEMENT OF WORK
Changes to the SOW must be approved Olivia DeJoie (COR), and the Contracting Officer.
H. REPORTING REQUIREMENTS
N/A
I. TRAVEL
PTSD BB personnel will travel to Washington DC to participate in the National Memorial Day parade and oversee advertisements.
J. GOVERNMENT RESPONSIBILITIES
N/A
K. CONTRACTOR EXPERIENCE REQUIREMENTS
N/A
L. CONFIDENTIALITY AND NONDISCLOSURE
ASC shall comply with all rules and regulations regarding the advertisement services described in the quote.
CONTRACTOR PERSONNEL SECURITY REQUIREMENTS
This is a service contract that will involve services of contractor personnel. The personnel will not need access to a VA system or VA sensitive information, contractor-owned IT systems, or connection to the VA network.
| A. GENERAL GUIDANCE |
| B. CONTRACT AWARD MEETING |
| A kick-off meeting will be held between the AO, research coordinator, and representatives from ASC. |
| C. GENERAL REQUIREMENTS |
| D. SPECIFIC MANDATORY TASKS AND ASSOCIATED DELIVERABLES |
| E. EVALUATED OPTIONAL FEATURES |
| F. SCHEDULE FOR DELIVERABLES |
| G. CHANGES TO THE STATEMENT OF WORK |
| Changes to the SOW must be approved Olivia DeJoie (COR), and the Contracting Officer. |
| H. REPORTING REQUIREMENTS |
| I. TRAVEL |
| J. GOVERNMENT RESPONSIBILITIES |
| K. CONTRACTOR EXPERIENCE REQUIREMENTS |
L. CONFIDENTIALITY AND NONDISCLOSURE
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