36C24123P1076_1.docx
DOCX document 15 KB Posted
- Solicitation number
- 36C24123Q0953
About this file
This award notice provides details of a sole source contract awarded to Comcast Sportsnet New England, LLC for an advertising and marketing campaign. The contract was awarded by the Department of Veterans Affairs Network Contracting Office 1 to provide various advertising placements including a monthly retired athletes video content element, NBCSB.com articles and videos, social media takeovers, pre-game and in-game commercials for Celtics broadcasts, and commercials across various NBCSB radio programs. The base period is from August 28, 2023 to August 27, 2024 with options to renew for up to four additional years through August 27, 2028. The award amount for the base period is $199,000.
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Award Notice
| SUBJECT* |
| Celtics Advertising Agreement Base 08/28/2023 to 08/27/2024 523C38271 |
GENERAL INFORMATION
| CONTRACTING OFFICE’S ZIP CODE* |
| 02301 |
| SOLICITATION NUMBER* |
| 36C24123Q0953 |
BASE NOTICE TYPE
| ARCHIVE |
| 30 DAYS AFTER THE AWARD DATE |
| RECOVERY ACT FUNDS |
| N |
| PRODUCT SERVICE CODE* |
| R701 |
| NAICS CODE* |
| 517111 |
SET-ASIDE
| CONTRACTING OFFICE ADDRESS |
| Department of Veterans Affairs |
Network Contracting Office 1 (NE) Contracting Officer (90C) 940 Belmont Street Brockton MA 02301
POINT OF CONTACT*
Contracting Officer Jeffrey S. Fleming Jeffrey.fleming@va.gov
AWARD INFORMATION
| AWARD NUMBER* |
| 36C24123P1076 |
| AWARD AMOUNT* |
| $199,000.00 |
LINE ITEM NUMBER
| AWARD DATE (MM-DD-YYYY)* |
| 08-28-2023 |
| AWARDEE NAME* |
| COMCAST SPORTSNET NEW ENGLAND, LLC |
| CONTRACTOR’S UEI |
| M3B1ZQAX7L68 |
AWARDEE ADDRESS LINE 1*
AWARDEE ADDRESS LINE 2*
| AWARDEE ADDRESS LINE 3* |
| 189 B ST |
AWARDEE ADDRESS LINE 4*
| AWARDEE CITY |
| NEEDHAM HEIGHTS |
| AWARDEE STATE |
| MA |
| AWARDEE ZIP CODE |
| 02494 |
ADDITIONAL INFORMATION
AGENCY’S URL
URL DESCRIPTION
AGENCY CONTACT’S EMAIL ADDRESS
EMAIL DESCRIPTION
DESCRIPTION
Sole Source:
Base and 4 option periods:
| Base Year: 08/28/2023-08/27/2024 |
| Option Year one: 08/28/2024-08/27/2025 |
| Option Year two: 08/28/2025-08/27/2026 |
| Option Year Four: 08/28/2027-08/27/2028 |
0ption Year three: 08/28/2026-08/27/2027
Comcast Sportsnet/NBC Sports Boston Advertising and Marketing campaign
1. Scope of Work: The contractor shall provide the resources and services necessary to complete:
a. 1x Monthly ‘Boston Retired Athletes’ – Content Element :30-:45 Video
b. • NBCSB.com Index Page Housing All ‘Boston Retired Athletes’ Content Videos
c. • 1x Monthly NBCSB.com Articles Posted onto NBCSB.com / Social
d. • 1x Monthly NBCSB.com Video Posted onto NBCSB.com Social Channels
e. • Chromed Sponsor Lines Boston Retired Athletes & Run Of Site Inventory Display
f. • Chromed Sponsor Lines Boston Retired Athletes & Run Of Site Inventory Pre-Roll
g. • 1x Monthly NBCSB.com Homepage & Social Takeover
h. • All Video Content will include :05 Second Post Roll BB embedded within content
i. • Celtics Pre-Game Live Veteran’s Perspective Feature In 82 Regular Season Games
j. • Celtics Pre-Game Live BB In 82 Regular Season Games
k. • 10x (:30) Celtics In-Game Commercials
l. • 70x (:08) Celtics In-Game ‘Game Flows’ In 82 Regular Season Games
m. • 3% SOV Celtics Live Stream
n. • 250x (:30) commercials during Zolak & Bertrand, M-F 10a-2p
o. • 250x (:30) commercials during Felger & Mazz, M-F 2p-6p
p. • 17x (:30) commercials during Patriots Pre-Game Live, Su 12n-1p
q. • 17x (:30) commercials during Patriots Post-Game Live, Right After Game
*= Required Field Award Notice
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