36C24122Q1104 0001.docx

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R701--Media Management Presolicitation Notice
Solicitation number
36C24122Q1104
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5. PROJECT NUMBER (if applicable)

CODE

7.

ADMINISTERED BY

2. AMENDMENT/MODIFICATION NUMBER

CODE

6. ISSUED BY

8. NAME AND ADDRESS OF CONTRACTOR

4. REQUISITION/PURCHASE REQ. NUMBER

3. EFFECTIVE DATE

9A. AMENDMENT OF SOLICITATION NUMBER

9B. DATED

PAGE OF

PAGES

10A. MODIFICATION OF CONTRACT/ORDER NUMBER

10B. DATED

BPA NO.

1. CONTRACT ID CODE

FACILITY CODE

CODE

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:

The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers

E. IMPORTANT:

is extended,

(a) By completing Items 8 and 15, and returning __________ copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted; or (c) By separate letter or electronic communication which includes a reference to the solicitation and amendment numbers. FAILURE

OF YOUR

ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY is not extended.

12. ACCOUNTING AND APPROPRIATION DATA

(REV. 11/2016)

is required to sign this document and return ___________ copies to the issuing office.

is not, A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER NO. IN ITEM 10A.

15C. DATE SIGNED

B. THE ABOVE NUMBERE

D CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES

SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).

RESULT IN REJECTION OF YOUR

OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by letter or electronic communication, provided each letter or electronic communication makes reference to the solicitation and this amendmen t, and is received prior to the opening hour and date specified.

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER

Contractor

16C. DATE SIGNED

14. DESCRIPTION OF AMENDMENT/MODIFICATION

16B. UNITED

STATES OF AMERICA

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER

16A. NAME AND TITLE OF

CONTRACTING OFFICER

15B. CONTRACTOR/OFFEROR

STANDARD FORM 30

PREVIOUS EDITION NOT USABLE

Prescribed by GSA - FAR (48 CFR) 53.243 (Type or print) (Type or print) (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

(Number, street, county, State and ZIP Code) (If other than Item 6) (Specify type of modification and authority) (such as changes in paying office, appropriation date, etc.)

(If required)

(SEE ITEM 11)

(SEE ITEM 13)

(X)

CHECK

ONE

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS,

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF

SOLICITATIONS

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

(Signature of person authorized to sign) (Signature of Contracting Officer) 523-22-4-9182-0156 Department of Veterans Affairs Network Contracting Office 1 (NE) Contracting Office (90C) 940 Belmont Street Brockton MA 02301 Department of Veterans Affairs Network Contracting Office 1 (NE) Contracting Office (90C) 718 Smyth Road, BST Suite 105 Manchester NH 03104-7007 To all Offerors/Bidders

36C24122Q1104 09-07-2022

X X X ** HOUR & DATE for Receipt of Offers is EXTENDED to:

See CONTINUATION Page

523-3620152-9182-861500-2334 0100652CA

X The above referenced solicitation in block 9A for Media Management services for VISN1 Outreach located in Boston MA is hereby modified as follows:

1. Vendor questions and Government answers are listed below.

2. Questions are in BLACK and answers are in RED.

3. Request for Quotes (RFQ) deadline is extended to 9/14/2022 at 0900.

Gail Grundy Contracting Officer

VA-VHA-RPOE-2022-222938

A.1 PRICE/COST SCHEDULE

ITEM INFORMATION

ITEM NUMBER
DESCRIPTION OF SUPPLIES/SERVICES
QUANTITY
UNIT
UNIT PRICE
AMOUNT
12.00
MO
__________________
__________________

Develop military partnerships with media outlets in MA, NH, VT, RI, CT, ME. Find veteran centric content on various media outlets that would be a good fit for our advertising campaign. See PWS for more specifics.

Contract Period: Base POP Begin: 10-15-2022 POP End: 10-14-2023

12.00
MO
__________________
__________________

Develop military partnerships with media outlets in MA, NH, VT, RI, CT, ME. Find veteran centric content on various media outlets that would be a good fit for our advertising campaign. See PWS for more specifics.

Contract Period: Option 1 POP Begin: 10-15-2023 POP End: 10-14-2024

12.00
MO
__________________
__________________

Develop military partnerships with media outlets in MA, NH, VT, RI, CT, ME. Find veteran centric content on various media outlets that would be a good fit for our advertising campaign. See PWS for more specifics.

Contract Period: Option 2 POP Begin: 10-15-2024 POP End: 10-14-2025

12.00
MO
__________________
__________________

Develop military partnerships with media outlets in MA, NH, VT, RI, CT, ME. Find veteran centric content on various media outlets that would be a good fit for our advertising campaign. See PWS for more specifics.

Contract Period: Option 3 POP Begin: 10-15-2025 POP End: 10-14-2026

12.00
MO
__________________
__________________

Develop military partnerships with media outlets in MA, NH, VT, RI, CT, ME. Find veteran centric content on various media outlets that would be a good fit for our advertising campaign. See PWS for more specifics.

Contract Period: Option 4 POP Begin: 10-15-2026 POP End: 10-15-2027

GRAND TOTAL
__________________

A.2 ANSWERS TO RFQ QUESTIONS

· RFP Section E states that this requirement will include “distribution of audio, video/TV, digital, and print advertisements.” This infers that the actual media buy/placement should be included in the price proposal. However, it would seem premature to include costs for media placement when the strategy is unknown and/or would require the ability to pivot. Additionally, RFP Section E states that “the contractor should plan to work with the VA upon award to propose media mix.” The latter statement supports the idea that costs of media placement should be excluded from price proposals. Can the VA please clarify if offerors should include the costs of the media buys (specifically for radio and television) within their price proposals? no! There will be no media buys as a part of this contract. “distribution of audio, video/TV, digital, and print advertisements.” does not infer that the actual media buy/placement should be included in the price proposal. All the media buys are done through our contracts with the media companies or government purchase card if we run a specified campaign not in our current contracts!. During the year we create new content and change the ads we run depending on what our mission focus is at the time. The contracts responsibility for this line item is to provide the new content to our media partners as we launch new campaigns.

· RFP Section A (General Information) item number 2 states “VISN 1 is looking for an organization that is based in the New England Market.” Can the VA please confirm that the prime contractor must be based in one of the six New England states? primary reason for a local vendor being located in one of the Six New England states is to ensure the contractor has an in-depth understanding of the local markets.

· Can the VA please explain why the previous version of the solicitation for this requirement (36C24122Q0826), which was released as a SDVOSB set-aside, was cancelled? No

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