36C24119Q0260-000.docx

FedBizOpps Sources Sought Notice

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* = Required Field FedBizOpps Sources Sought Notice Rev. March 2010 R Advertising Strength at Home 01053-9764 36C24119Q0260 04-18-2019 N 541810 Department of Veterans Affairs

VA CENTRAL WESTERN MASSACHUSETTS HCS

Acquisitions-90 421 North Main Street Leeds MA 01053-9764 Contract Specialist Joshus Gallien Joshua.Gallien@va.gov Joshua.Gallien@va.gov Joshua.Gallien@va.gov Department of Veterans Affairs Veterans Health Administration (VHA) Sources Sought Notice – Obtain Department of Veterans Affairs Advertising Campaign

This is a Sources Sought notice and not a request for quotes. This request is solely for the purpose of conducting market research to enhance VHA’s understanding of your company’s offered services and capabilities. The Government will not pay any costs for responses submitted in response to this Source Sought Notice.

This Sources Sought notice provides an opportunity for respondents to submit their capability and availability to provide the service requirement described below. Vendors are being invited to submit information relative to their potential to fulfill this requirement, in the form of a capability response that addresses the specific requirement identified in this Sources Sought.

The Veterans Health Administration (VHA) is seeking to obtain an advertising campaign entitled “Strength at Home”.

Refer to the General Requirements section below for the requested service description. This Sources Sought is to facilitate the Contracting Officer’s review of the market base, for acquisition planning, size determination, and procurement strategy.

General Requirements:

Services are required to perform media advertising for the Department of Veterans Affairs Medical Center, VA VISN 1. (herein referred to as VAMC).

Purpose: To obtain a 12-month advertising service contract to recruit 150 couples for a research treatment project entitled “Strength at Home”

(1) Summary: The goal of the research treatment project is to help veterans strengthen relationships and families to prevent relationship violence. To achieve recruitment goals the Department of Veterans Affairs shall require print ads, social media posts, email blasts, ads in a digital magazine, web ads, text messages, and booth space at military events. All advertising content shall be developed and provided by the Department of Veterans Affairs Strength at Home Project Team.

The advertising efforts shall consist of:

I. Print advertising:

a) full page color ad for 52 weeks in newspaper the “Northwest Military Newspaper” (The Ranger Publishing Company)

b) front page color ad banner 12 times per year (once per month) in newspaper the “Northwest Military Newspaper” (The Ranger Publishing Company)

1. May 19th, 2019 – Armed Forces Pet Fair (ACU Parking Lot, DuPont, WA)

2. July 13th, 2019 – Family Bounce Fest and Water Park (Carlie Safari, Lacey, WA)

3. August 10th, 2019 – Welcome to JBLM Party (Cheney Stadium, Tacoma, WA)

4. September 21st, 2019 – Salute to Military Kids (Capital Christian Center, Lacey, WA)

5. September/October Date TBD – Military Retirement Fair (Location TBD)

6. October 20th, 2019 – Ladies Makeover Party (Location TBD, last year it was at Evergreen Community College, Olympia, WA)

7. October 27th, 2019 – Halloween Party (Evergreen Community College, Olympia, WA)

8. December 7th, 2019 – Holiday Party (Shipwreck Beads, Lacey, WA