-15195.pdf

VHAPM Part 806.3 Other Than Full and Open Competition (OFOC) SOP Attachment 2: Request for Sole Source Justification Format >$150K

OFOC SOP Revision 06 Page 1 of 4 Original Date: 03/22/11 Revision 06 Date: 08/30/2017

DEPARTMENT OF VETERANS AFFAIRS

Justification and Approval (J&A) For

Other Than Full and Open Competition (>$150K)

(TA#: 523-18-2-9182-0054, Delaware North Companies (TD Garden))

1. Contracting Activity: VA New England Healthcare System, VISN 1. NCO 1, 1 VA Center, Augusta, ME

04330.

2. Nature and/or Description of the Action Being Processed: This is a request for a sole source award for signage and digital advertisement space within the TD Garden and Boston Bruins Application. It is planned for award as a new contract on a Firm Fixed Price (FFP) basis. The Statement of Work (SOW) for the effort describes a description of actions and the supplies and services being acquired.

This task is intended to provide an avenue for VA developed advertisement to promote research, analysis, marketing, and technical support for implementing an effective outreach to Veterans residing within VISN 1. The relevant information on the selected contractor and award details is as follows:

• Estimated Value: $99,000/year for base year and four option years

• Type of Contract: Firm Fixed Price

• Twenty signs measuring 26” by 18” to be strategically placed in restrooms at TD Garden

• Concourse Digital LED blades: nine (9) minutes of time on all eighteen (18) digital blades - 36 screens these ads will run in :15 increments

• TD Garden provides opportunity for signage and digital LED blades of VA advertisement to be seen at over 200 events annually by approximately 2.6 million people

• Digital Media advertisements thru the Bruins Mobile Application

FAR13.5 Simplified Procedures for Certain Commercial Items: This procurement is for advertising space at TD Garden in accordance with FAR 13.5 Simplified Procedures for Certain Commercial Items and specifically FAR 13.501 Special Documentation Requirements, where acquisitions conducted under Simplified Acquisition Procedures are exempt from the requirements of FAR Part 6, but still require a justification using the format of FAR 6.303-2.

3. Description of Supplies/Services Required to Meet the Agency’s Needs: VISN 1, one of twenty-one Veteran Integrated Service Networks across the country oversees the provision of health care for enrolled Veterans in the states of Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, and Vermont. The Network delivers high quality health care through an integrated system of eight medical centers. VISN 1 has 38 Community Based Outpatient Clinics (CBOCs), six nursing homes and two domiciliaries. In 2014, there were 910,277 veterans in New England. VISN 1 employed over thirteen thousand VA employees, serving more than 250,000 Veterans and recorded over 2 million outpatient visits.

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VISN 1 has launched a robust strategic project which over the next four years will aggressively educate, enroll, vest, and retain Veterans in order to expand its patient base to 300,000 users. In order to improve VISN 1’s marketing and outreach efforts to support this mission, VISN 1 will contract with TD Garden to procure signage and digital advertisement space.

4. Statutory Authority Permitting Other than Full and Open Competition: FAR13.5 Simplified

Procedures for Certain Commercial Items: The authority for applying the Simplified Procedures for Commercial Items of FAR 13.5 is 41 U.S.C. 1901 and is implemented by for restricting competition on this procurement via FAR 13.106-1(b)(2).

5. Demonstration that the Contractor’s Unique Qualifications or Nature of the Acquisition Requires the Use of the Authority Cited Above (applicability of authority): The services required by VISN1 are available from only one responsible source Delaware North Companies (TD Garden) Delaware North Companies has the unique capabilities of providing advertising space at the TD Garden and thru the Boston Bruins to reach over 500,000 users on their Bruins Mobile application plus 2.6 million people attend events annually. Over 7 million people commute through North Station which is located below the TD Garden annually. This provides an enormous opportunity for VISN 1 to provide education to our Veterans in regards to Healthcare options. TD Garden is one of the five busiest arenas in the United States, the firm is the principal network and is the only one responsible source . “Accordingly, Delaware North Companies is the only firm capable of providing the supplies and services described in Section II and III above without the Veteran’s Health Administration experiencing substantial duplication of cost that could not be expected to be recovered through competition and unacceptable delays in fulfilling its requirements.

6. Description of Efforts Made to ensure that offers are solicited from as many potential sources as deemed practicable: There is no other agency that can supply the advertising space at the TD Garden. Delaware North Companies must be used to do business with the TD Garden.

7. Determination by the CO that the Anticipated Cost to the Government will be Fair and

Reasonable: The price will be determined fair and reasonable based on comparison of proposed prices with prices found reasonable on previous purchases (FAR 13.106-3(a)(2)(ii)).

8. Description of the Market Research Conducted and the Results, or a Statement of the Reasons

Market Research Was Not Conducted: According to market research conducted, other companies cannot advertise at TD Garden without using Delaware North Companies. This contract supports the strategic project to aggressively educate, enroll, vest, and retain Veterans in order to expand its patient base to 300,000 users.

9. Any Other Facts Supporting the Use of Other than Full and Open Competition: Delaware North Companies is the only company that can be used for advertisements and signage at the TD Garden.

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10. Listing of Sources that Expressed, in Writing, an Interest in the Acquisition: A synopsis was posted on FBO.gov, two responses were received. An email was submitted to both vendors that the service was to procure advertising space only with the VA providing the design, planning and creative content in house. Only Delaware North Companies (TD Garden) is capable of providing the advertising space.

11. A Statement of the Actions, if any, the Agency May Take to Remove or Overcome any Barriers to

Competition before Making subsequent acquisitions for the supplies or services required: No actions are planned at this time because the TD Garden is one of the five busiest arenas in the United States, the firm is the principal network and is the only one responsible source . This provides an enormous opportunity for VISN 1 to provide education to our Veterans in regards to Healthcare options.

12. Requirements Certification: I certify that the requirement outlined in this justification is a Bona

Fide Need of the Department of Veterans Affairs and that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

Name Date Title Facility

13. Approvals in accordance with the VHAPM Part 806.3 OFOC SOP:

a. Contracting Officer or Designee’s Certification (required): I certify that the foregoing justification is accurate and complete to the best of my knowledge and belief.

TAMMY DAVIS Date Contracting Officer

NCO 1

http://vaww.pclo.infoshare.va.gov/PMWeb/VHAPM_Part_806.3.aspx

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b. One Level Above the Contracting Officer (Required over$150K but not exceeding $700K): I certify the justification meets requirements for other than full and open competition.

Paul Marvin Branch Chief Date

NCO 1