36C10X22R0021.docx

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R426--Million Veteran Program (MVP) Strategic Communications (VA-22-00044885)
Solicitation number
36C10X22R0021
Issued by

About this file

This document outlines an intent to sole source a contract with Dynamic Integrated Services, LLC for strategic communications services to support the Million Veteran Program. The Department of Veterans Affairs Strategic Acquisition Center in Frederick, Maryland seeks to improve the MVP website, develop targeted outreach campaigns, create new marketing collateral, and implement change management support for frontline staff. The services aim to enroll one million research participants in MVP by November 11, 2022. As the anticipated award price exceeds $250,000 but is under $5,000,000, and Dynamic Integrated Services is deemed responsible, the contracting officer is exercising authority under the Veterans Benefits, Health Care, and Information Technology Act of 2006 to award this contract on a noncompetitive basis to this Service-Disabled Veteran-Owned Small Business. The response deadline is March 17, 2022.

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Intent to Sole Source

SUBJECT*
Million Veteran Program (MVP) Strategic Communications (VA-22-00044885)

GENERAL INFORMATION

CONTRACTING OFFICE’S ZIP CODE*
21703
SOLICITATION NUMBER*
36C10X22R0021
RESPONSE DATE/TIME/ZONE
03-17-2022 12:00PM EASTERN TIME, NEW YORK, USA
ARCHIVE
1 DAYS AFTER THE RESPONSE DATE
SET-ASIDE
SDVOSBS
PRODUCT SERVICE CODE*
R426
NAICS CODE*
541611

PLACE OF PERFORMANCE

CONTACT INFORMATION

CONTRACTING OFFICE ADDRESS
Strategic Acquisition Center - Frederick

Department of Veterans Affairs

5202 Presidents Court, Suite 103 Frederick MD 21703

POINT OF CONTACT*

Trevor Mason, Contract Specialist Trevor.Mason@va.gov

Kim Sandi, Contracting Officer Kimberly.Sandi@va.gov

ADDITIONAL INFORMATION

AGENCY’S URL
https://www.va.gov/opal/sac/index.asp
URL DESCRIPTION
To learn more about SAC and its mission, please click here

Presolicitation Notice

Presolicitation Notice

DESCRIPTION

Presolicitation Notice

Presolicitation Notice

1. Product Service Code: R426

2. Contractor: Dynamic Integrated Services, LLC

3. Brief Description of Supplies:

The Million Veteran Program will partner with Dynamic Integrated Services, LLC. in improving MVP’s website, developing tailored micro-campaigns for underrepresented Veteran demographic groups, creating updated print, digital, and video collateral, developing partner toolkits and strategies to drive partnership engagement, and implementing a multi-faceted change management plan to support frontline MVP staff who will leverage new communication materials. All efforts shall utilize human-centered design thinking, and the industry proven RPIE (research, plan, implement, evaluate) model to deliver strong communication brands, narratives, and artifacts that make people pay attention and build trust in the program.

These efforts aim to reach one million research participant enrollment (currently 850,000 enrolled) by Veterans Day, November 11, 2022. Therefore, an effective communication campaign is needed to bring the goal to fruition.

4. Reason for Sole Source:

This activity proposes to make a non-competitive award (sole source) to Dynamic Integrated Services, LLC. (DIS), a Service-Disabled Veteran-Owned Small Business (SDVOSB), for the implementation of the Million Veteran Program (MVP) Strategic Communications. The Million Veteran Program aims to hit one million research participants in enrollment by Veterans Day, November 11, 2022. Therefore, an effective communication campaign is needed to bring the goal to fruition.

5. Contracting Officer's Certification:

In accordance with Public Law 109-461, codified at 38 USC § 8127, in order to increase contracting opportunities for small business concerns owned and controlled by veterans and small business concerns owned and controlled by veterans with service-connected disabilities, contracting officers of the VA are given specific statutory authority to award a contract to a small business concern owned and controlled by veterans using procedures other than competitive procedures (i.e. a “sole source” contract). The contracting officer may do so in accordance with VAAR 819.7007. The contracting officer may do so if:

(1) such concern is determined to be a responsible source with respect to performance of such contract opportunity;

(2) the anticipated award price of the contract (including options) will exceed the simplified acquisition threshold (as defined in section 134 of title 41) but will not exceed $5,000,000; and

(3) in the estimation of the contracting officer, the contract award can be made at a fair and reasonable price that offers best value to the United States.

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