3-RFI-2025-002 Airport Wi-Fi and DAS.pdf

MILWAUKEE MITCHELL INTERNATIONAL AIRPORT (MKE)

Request for Information (“RFI”) RFI-2025-003

AIRPORT WI-FI AND DISTRIBUTED ANTENNA SYSTEM

(“DAS”)

Issued: September 24, 2025

Response Due Date: November 6, 2025, at 4:00PM Central Time

37Thttps://county.milwaukee.gov/EN/Admin-Services/Bids-and-RFPs37T https://county.milwaukee.gov/EN/Admin-Services/Bids-and-RFPs

RFI-2025-003

Airport Wi-Fi and Distributed Antenna System (“DAS”)

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TABLE OF CONTENTS

1. RFI Summary Sheet

2. Introduction

3. Scope of Solution

4. Requested Information

5. General Information and Instructions to Respondents

6. Attachments

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1. RFI SUMMARY SHEET

RFI Title:

RFI Number: RFI-2025-003

RFI Issuing Office:

Milwaukee County Procurement Division on behalf of

Milwaukee Mitchell International Airport (“MKE”)

RFI Issue Date: September 24, 2025

Pre-Response Conference

Date:

October 22, 2025, 2:00PM Central Time

Location: Virtual meeting via Microsoft Teams

Join the meeting now

Deadline for Receipt of

Questions:

October 27, 2025, 4:00PM Central Time

RFI Response Deadline: November 6, 2025, 4:00PM Central Time

Euna Procurement Portal: https://countymilwaukee.bonfirehub.com/opportunities/203905

Euna Procurement Technical

Support:

https://bonfirehub.zendesk.com/hc or support@gobonfire.com

RFI Administrator:

Sara Torres

Sara.Torres@MilwaukeeCountyWI.gov https://teams.microsoft.com/l/meetup-join/19%3ameeting_NDBiM2ZmNWMtYjA0Ni00MzA1LTg0MmItYTZlYTZhZTU3YWFl%40thread.v2/0?context=%7b%22Tid%22%3a%22ab0c01f6-19e5-4e29-9dab-4d03f82b6495%22%2c%22Oid%22%3a%225b831a86-042e-4672-878b-e4f0a396eeb6%22%7d https://countymilwaukee.bonfirehub.com/opportunities/203905 https://bonfirehub.zendesk.com/hc mailto:support@gobonfire.com mailto:Sara.Torres@MilwaukeeCountyWI.gov

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2. INTRODUCTION

2.1. Background

Milwaukee County, through its Airport Division (the “County”) is soliciting information (“Responses”) from potential providers (the “Respondents”) that can provide an innovative Wi-Fi and Distributed

Antenna System (“DAS”) technology solution at Milwaukee Mitchell International Airport (“MKE” or

“Airport”).

The County owns and operates through its Department of Transportation two airports, Milwaukee

Mitchell International Airport and Timmerman Airport. Milwaukee Mitchell International Airport (“MKE”) is a medium-hub, primarily commercial service airport and the largest airport in Wisconsin. Currently, there are 9 air carriers serving MKE on two concourses*:

• CONCOURSE C: Southwest, United, Sun Country

• CONCOURSE D: Alaska, American, Frontier, Delta, JetBlue, Spirit

*The Airport’s third concourse (CONCOURSE E) has an estimated 2027 completion date

MKE currently contracts with Boingo Wireless, Inc. to (ii) provide free, ad-supported Wi-Fi to passengers, (ii) manage the Airport’s DAS system, and (iii) provide wireless connectivity for the

Airport’s administration network. Wi-Fi is available in the Main Terminal and the two existing

Concourses, and the Airport is interested in expanding coverage to Concourse E and to the adjacent parking structure.

The Airport is evaluating its current model and is looking for suggestions from Respondents on optimal and innovative approaches to both the technology and contractual aspects of the solution.

2.2. Purpose

The primary purpose of this RFI is to gather information, data, comments and/or reactions regarding technology solutions that improve the passenger experience at MKE and generate revenue for the

Airport.

The RFI process is an information gathering tool and is not a competitive solicitation. If the County decides to issue a competitive solicitation (e.g., a Request for Proposal) to select a provider, such solicitation will be released separately and conducted in accordance with Milwaukee County procurement policies.

If the County determines for any reason that a competitive solicitation is not required, the County reserves the right to contact one or more Respondents that responded to the RFI to obtain firm proposal(s) or to negotiate a contract.

Information gathered by the RFI process may be used by the County for any of the following:

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• To support County decision making about Wi-Fi and DAS solutions and related topics.

• To provide information sufficient for the County to determine whether a competitive solicitation process is required.

• To assist the County in developing a list of potential providers.

• To develop scope and requirements for a competitive solicitation.

The County will review all responses received. Potential providers are not required to respond to the

RFI, and declining to participate in the RFI process does not prohibit participation in any competitive solicitation that may result from the RFI. However, interested parties are strongly encouraged to respond to the RFI to ensure that the County is aware of their operational approach and services.

3. SCOPE OF SOLUTION

The County seeks a state-of-the-art solution that:

1. Provides high-quality, free, publicly accessible Wi-Fi to Airport visitors.

2. Provides a neutral host to manage the Airport’s DAS network.

3. Provides a wireless SSID for the Airports administration network.

4. Maximizes Airport revenue.

5. Includes all licenses and equipment required for the solution, including installation, maintenance, support, and upgrades.

6. Minimizes operational disruptions and passenger inconvenience during implementation and ongoing use.

7. Is provided by a single provider that contracts directly with Milwaukee County and is wholly responsible for all elements of the solution, including DAS agreements with individual mobile phone carries and any applicable subcontractor agreements.

8. Complies with industry standard security measures.

Interested providers should have the following minimum qualifications:

1. Demonstrated experience in providing Airport Wi-Fi, DAS or similar solutions.

2. Proven track record of successful deployments of Airport Wi-Fi, DAS or similar technologies.

3. Ability to provide references upon request from previous clients or projects with similar scope and requirements.

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4. REQUESTED INFORMATION

Respondent’s Technical Response should address the following items in the order listed below in a single .PDF document. Any exhibits, attachments, or supporting documents should be uploaded to the

“Additional Information” section in the Euna Procurement Portal and be referenced in the Technical

Response document.

1. Provide a profile of your company, including a description of relevant experience and expertise.

2. Provide a description of your suggested technology approach to existing and desired future coverage including key features, functionalities, and benefits.

3. Provide your suggested contractual approach to the following items:

• Contract model including term length.

• Business model including all proposed sources of Airport revenue such as advertising, revenue share or other models.

• How does your overall approach maximize Airport revenue?

4. Provide examples of similar airport implementations or other implementations of equivalent complexity.

5. Provide details on the implementation and transition effort required for your solution.

• What steps and dependencies are involved?

• What is the estimated timeline?

6. Describe the lifecycle of your proposed solution. How does your solution account for and incorporate technology changes over time?

7. Provide any additional information or insights that are relevant to the solution (optional).

5. GENERAL INFORMATION AND INSTRUCTIONS TO RESPONDENTS

5.1. Euna Procurement Portal

Activities related to this RFI will be managed via a project page on the Euna Procurement portal platform (“Euna” or “Euna Platform”) at the link provided on the RFI Summary Sheet. The County will post all documents and communications about the RFI on Euna. Respondents should use Euna to monitor communications about the RFI and to submit any questions to the County. Respondents are required to submit all Response materials via Euna.

file:///C:/Users/adamsignatur/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/PVHBGMR3/RFP-2024-025%20Airport%20Marketing%20and%20Advertising%20Agency%2003.01.2024%20UPD.docx%23_RFP_Summary_Sheet

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5.2. Questions

Respondents may submit questions to the County regarding this RFI. Questions should be submitted using the “Opportunity Q&A” function under the “Messages” tab of the Euna Portal. All questions, along with County answers, will be posted to the Euna Portal. The County will post answers as they become available, either on a rolling basis or in a single response. The deadline for submission of questions is identified on the RFI Summary Sheet.

5.3. Optional Pre-Response Conference

An optional Pre-Response Conference will be held at the date, time, and location as provided on the

RFI Summary Sheet or as communicated on the Euna Portal. The purpose of the Pre-Response

Conference is to provide potential Respondents the opportunity to ask questions about specific areas of the RFI and to ensure that potential Respondents understand the requirements. Respondents are encouraged to submit written questions in advance for possible response at the Pre-Response

Conference, following the procedure laid out in Section 4.2. Attendance at the Pre-Response

Conference is not required in order to submit a Response.

Attendees to the Pre-Response Conference will be asked to register and provide their names, titles, employing organizations and email addresses. Following the Conference, the attendee list will be made publicly available through the RFI’s Euna Portal. Milwaukee County reserves the right to record Pre-

Response Conferences and to release recordings of and/or minutes from the Pre-Response

Conference publicly through the Euna Portal.

5.4. Review and Understanding of the RFI

By submitting a response to this RFI, the Respondent acknowledges that it has read and agrees to comply with the information and instructions provided in this RFI document.

5.5. Preparing a Response

Respondents should prepare a response that is accurate, concise, and uses plain language in a manner that is easily understandable by non-technical personnel. Please clearly label attachments to enable readers to easily organize and navigate the Response documents. When preparing a response, Respondents are encouraged to supply creative concepts and solutions.

Responses should be subject-matter specific and should not include unnecessary advertisements, sales materials, general media or other information that does not add substance to the Respondent’s response.

file:///C:/Users/adamsignatur/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/PVHBGMR3/RFP-2024-025%20Airport%20Marketing%20and%20Advertising%20Agency%2003.01.2024%20UPD.docx%23_RFP_Summary_Sheet

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5.6. Requested Documents

Name Type # Files

Permitted

Required/Optional

Technical Response

(Response to Questions in

Section 4)

File Type: PDF (.pdf) 1 Required

Attachment 1:

Proprietary Information Disclosure

Form

File Type: PDF (.pdf) 1 Required

Redacted Technical Response File Type: PDF (.pdf) 1

REQUIRED IF:

Proprietary Information

Identified in Attachment 1.

Attachment 2:

Respondent Information Form File Type: PDF (.pdf) 1 Required

Additional Information

File Type: Any (.csv, .pdf, .xls, .xlsx, .ppt, .pptx, .bmp, .gif, .jpeg, .jpg, .jpe, .png, .tiff, .tif, .txt, .text, .rtf, .doc, .docx, .dot, .dotx, .word, .dwg, .dwf, .dxf, .mp3, .wav, .avi, .mov, .mp4, .mpeg, .wmv, .zip)

Multiple

OPTIONAL for:

supplemental documentation and attachments

5.7. Submission Instructions

Response materials are submitted by uploading them to the RFI’s project page on the Bonfire Portal at the link identified on the RFI Summary Sheet. Please note the type and number of files allowed.

Please do not embed any documents within uploaded files; these files may not be accessible to reviewers.

Submissions should be uploaded, submitted, and finalized prior to the RFI Receipt Deadline identified on the RFI Summary Sheet. Each Respondent will receive an email confirmation receipt with a unique confirmation number once its submission is finalized. Response documents submitted by Respondents will only be visible to the County after the close of the RFI.

5.8. Technical Questions

Please contact Euna Procurement at support@gobonfire.com for technical questions related to a submission. Respondents can also access Euna help topics at https://bonfirehub.zendesk.com/hc.

5.9. Supplemental Information Requests

mailto:support@gobonfire.com https://bonfirehub.zendesk.com/hc

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The County may, at its discretion, ask one or more parties to provide additional information and/or meet with the Airport Division to further discuss their submitted information.

5.10. RFI Administration and Contact Information

The Milwaukee County Department of Administrative Services, Procurement Division is responsible for the oversight and management of solicitations released by Milwaukee County Departments. The RFI

Administrator listed on the RFI Summary Sheet is the sole point of contact for this RFI.

5.11. RFI Schedule

The schedule indicated on the RFI Summary Sheet is based upon the best available knowledge as of the date this RFI is issued. The County may, at its discretion, delay or shift the schedule of this RFI as appropriate. Any changes made to the RFI schedule will be publicly posted through the Euna Portal.

5.12. County’s Right to Amend or Cancel

Milwaukee County reserves the right to amend or cancel this RFI at any time and for any reason, if amendment or cancellation is in the best interest of the County. If it is necessary to clarify, revise, or cancel this RFI, amendments will be posted to the RFI’s Euna Portal. It is the responsibility of

Respondents to check the Euna Portal regularly for any amendments prior to the RFI’s closing date and time.

5.13. Incurred Expenses

Respondents are solely responsible for any cost or expense incurred in preparing and submitting a

Response, including costs related to attending meetings. The County will not provide reimbursement for Respondent costs.

5.14. Americans with Disabilities Act and Reasonable Accommodations

If a Respondent or any employee or representative of an Respondent needs accommodations, the

Respondent should contact the RFI Administrator as soon as possible. DAS-Procurement will provide reasonable accommodations, including provision of informational material in an alternative format, for individuals with disabilities.

5.15. Open Records Laws

Milwaukee County is required by law to respond to all Freedom of Information Act (“FOIA”) and Wisconsin

Public Records Law (“Open Records”) requests. In submitting information, data, comments, or reactions to this RFI, Respondents acknowledge that such information constitutes a “record” for purposes of Wis.

Stat. §19.21, et. seq., and that such information is subject to Open Records requests.

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Respondents are advised that in complying FOIA and Open Records requests, the County presumes the right “of complete public access, consistent with the conduct of government business.” Denial of access is considered contrary to the public interest and will only be denied in exceptional instances.

Records are closed or confidential only if specifically stated in law.

Respondents may make written requests to hold confidential any trade secrets or other proprietary data contained in a response to this RFI. Respondents must clearly identify the material considered confidential and must explain why the data is confidential. If Milwaukee County receives a request for public information, the Procurement Division, in consultation with the Office of Corporation Counsel, shall determine whether the information is an exception to Wisconsin Public Records Law and the information shall be processed accordingly.

5.16. About Milwaukee County and the Airport Division

Milwaukee County (“County”) is a municipal body corporate located in the State of Wisconsin. The

County is governed by an elected County Executive and an 18-member elected County Board of

Supervisors. Other County elected officials include a Register of Deeds, Treasurer, Comptroller, County

Clerk, Clerk of Courts, District Attorney and Sheriff. The County provides a full range of governmental services, including but not limited to: law enforcement, in-patient mental health, transit services, highways, courts, corrections, official record keeping, parks and recreation, international airport operations, jail and juvenile detention, public assistance programs, and a world-famous zoo. The

County is a Midwestern hub for business, travel, industry, recreation, and culture. A strong sense of community makes Milwaukee County a great place to live, work, and raise a family.

Milwaukee County owns and operates, through its Department of Transportation, Airport Division, two airports: Milwaukee Mitchell International Airport and Timmerman Airport. Milwaukee Mitchell

International Airport (“MKE”) is a medium-hub, primary commercial service airport and the largest airport in Wisconsin covering 2,180 acres with five runways.

5.17. Racial Equity

In 2019, the Milwaukee County Executive signed a resolution declaring racism a public health crisis in

Milwaukee County and established a vision for the County to become the healthiest County in

Wisconsin through the achievement of racial equity.

In support of this vision, the County requests that vendor partners agree to collaborate with the County in working to improve racial equity for our constituents. Respondents are encouraged to demonstrate the ways in which they can contribute to this vision in their responses.

For more information about Milwaukee County and its initiatives, mission, vision, and goals, please visit www.county.milwaukee.gov.

http://www.county.milwaukee.gov/

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6. ATTACHMENTS

The following Attachments are included with the RFI and are posted on the Euna Portal:

Attachment Number Document

Attachment 1 Proprietary Information Disclosure Form

Attachment 2 Respondent Information Form