277-22-0574-Sources Sought.docx

This is not a solicitation announcement. This is a sources sought synopsis only seeking responses from small businesses. Large and non-profit businesses are not to respond. The purpose of this sources sought synopsis is to gain knowledge of potential qualified sources and their size classifications (i.e., HUB Zone 8(a), 8(a), HUB Zone, Service-Disabled Veteran-owned, Veteran-Owned, and Small Disadvantaged Business) relative to this 541810 NAICS Code. Teaming is encouraged. Responses to this sources sought synopsis will be used by the Government to make appropriate determinations about potential sources only.

Title: “Talk. They Hear You.” National Media Campaign to Prevent and Reduce Underage Drinking and Other Substances-STOP Act

Objectives:

The objectives of the national media campaign—TTHY are to align the public health messaging aspect of the campaign with interventions to assist parents and caregivers, schools, and communities in preventing and/or reducing underage drinking and use of other substances. The campaign has two primary sets of objectives for two distinct audiences, the first is parents and caregivers, and the second is youth.

Objectives specifically directed at parents and caregivers are intended to delay the onset of underage drinking or other substances, and are designed to improve parents’ and caregivers’ awareness, understanding, and behavior around the importance of communication concerning the risks and harms associated with underage drinking by:

1. Increasing parent and caregiver awareness of the prevalence and risks of underage drinking and other substance use;

2. Equipping parents and caregivers with the knowledge, skills, and confidence to prevent underage drinking and other substance use; and

3. Increasing parent and caregiver actions to prevent underage drinking and other substance use.

Objectives specifically directed at youth under the age of 21 are intended to:

1. Increase the age of first use of alcohol and other substances;

2. Increase youth perceptions of risks and harms associated with underage drinking and other substances;

3. Develop refusal and decision-making skills including:

a. How to anticipate and respond to risky situations;

b. How to avoid dangerous behaviors and keep friends; and

c. How to critically assess media messaging related to alcohol and other substances;

4. Enhance family communications about the risks and consequences associated with underage drinking and other substance use;

5. Increase youth exposure to preventive messages for health and wellbeing.

The national media campaign to prevent and reduce underage drinking, TTHY, will focus on parents, caregivers, and youth in all parts of the nation, and will represent and include socially, economically, ethnically, and racially, diverse populations from urban and rural populations.

A copy of the company capability statement will also be accepted. Responses are due on 2/2/2022. The anticipated period of performance is one year with four one-year option periods. After review of the responses received, a pre-solicitation synopsis and formal solicitation may be published in www.sam.gov.

Only small businesses need to respond to this sources sought. Response to this notice shall include company name, address, point of contact, size of business pursuant to North American Industrial Classification Code (NAICS) and must respond to the following questions:

1. Is your business a small business under the NAICS code?

2. Does your firm qualify as a small disadvantaged business?

3. If disadvantaged, specify if your firm is certified under Section 8(a) of the Small Business Act.

4. Are you considered a certified HUB Zone firm?

5. Are you considered woman-owned or operated business?

6. Are you a certified Service-Disabled Veteran Owned or Veteran Owned?

7. The Offeror should demonstrate in-depth knowledge of the role of prevention in behavioral health to prevent alcohol and other substance misuse, and the how data-driven and evidenced-based messaging advances the alignment and/or integration of substance use prevention into overall health. Identification of the key drivers (e.g., data, legislation, demographics and psychographics, consumer trends) that influence the development of communication resources for the prevention and reduction of alcohol and substance misuse, and how to best package information to demonstrate the effectiveness and impact of SAMHSA/CSAP’s national campaign “Talk. They Hear You.”

8. The Offeror should demonstrate an understanding of the scope and complexity of public health and knowledge dissemination challenges when serving the general public, media, health professionals, and policymakers across the lifespan and from various ethnic/racial backgrounds.

9. The Offeror should demonstrate its ability to conduct an impact and outcome evaluation that meets the objectives and directives set forth in Section 2(d) of the Sober Truth on Preventing (STOP) Underage Drinking Act, Public Law 109-422, STOP Act.

10. Demonstrated expertise and experience in developing and implementing and executing comprehensive evaluation strategy (e.g., process through impact) to ensure all communications activities are assessed on the effectiveness of increasing awareness through engagement (e.g., audience reach, use of channels). Experience in producing congressional reports that describe the development, implementation, and evaluation of substance misuse prevention communications efforts and strategies to that demonstrate impact and outcomes.

11. The Offeror should demonstrate their understanding and capabilities of all digital and social media platforms, and emerging technologies in communicating substance misuse prevention messages and in counteracting the challenges associated with knowledge dissemination and end-user consumer preferences.

12. The Offeror should demonstrate expert knowledge of the federal coordinated approach to preventing and reducing underage drinking as well as programs and practices as related to SAMHSA’s Strategic Prevention Framework (SPF), capacity building efforts, technical assistance, and prevention services.

13. The Offeror should demonstrate expertise and experience in collaborating on communications and engagement activities with federal partners and national organizations, with an emphasis on nontraditional partners.

14. The Offeror should demonstrate a proven track record of organizational capability to quickly provide authoritative guidance, technical assistance, planning training, and support to the ICCPUD members and community stakeholders serving community-based organizations, tribes, and minority serving higher education colleges and universities.

15. The Offeror should demonstrate their capability to provide error-free, expert technical writing in providing white papers, analytical papers, annual and final reports, accomplishments and outcomes on various topics and projects.

16. The Offeror should demonstrate a proven track record of organizational capability to quickly assemble expert consultants with highly expert specialized substance abuse programs, and underage drinking prevention subject matters.

This is not request for proposal and in no way obligates the Government to award any contract. Responses to this notice shall be emailed to SAMHSAContracts@SAMHSA.HHS.GOV. Responses must be received no later than February 2, 2022 by 3:00PM Eastern Standard Time. The subject line must have the Reference No. 270-22-0574 and Market Survey Response No solicitation is currently available. Responses to this sources sought synopsis will not be considered adequate responses to the solicitation, a request to be added to a prospective offerors list, or a request to receive a copy of the solicitation. Reference No. 270-22-0574.