242545MM_Attachment_A_-_Font_and_Color_Codes.pdf

This document is Attachment A for the Sarasota County Breeze Transit Vehicle Wraps contract opportunity, detailing the brand's specific font and color guidelines. The document provides comprehensive design specifications for applying the Breeze brand to files and materials, including precise font styles (Capitolium, bold for titles; Poppins, bold or semibold for headings; Arial, regular for body text) and a detailed color palette featuring four distinct colors: County Blue (PMS 288C), Surf Aqua (PMS 319C), Sunset Coral (PMS 170C), and Palm Green (PMS 360C). Each color is specified with its Pantone, CMYK, RGB, and HEX color codes.

The attachment serves as a branding guide for the Sarasota County Breeze Transit vehicle wrap project, ensuring consistent visual representation across all materials. While the document does not provide pricing or contract-specific details, it is clearly part of a larger solicitation for transit vehicle wrapping services, with the aim of maintaining a cohesive and professional brand identity for Sarasota County's transit system. The precise color and typography specifications suggest a methodical approach to design and brand management for the county's transit communications and vehicle presentations.