202701_RFP_SEP_FINAL.pdf

Request for Proposals

MCC-RFP-202701

Strategic Enrollment Planning

Solicitation date: September 1st, 2026

Issued by:

Morgan Community College

Chloe Hirschfeld, Director of Purchasing & Capital Projects 920 Barlow Road

Fort Morgan, CO 80701

(970) 542-3126

Chloe.hirschfeld@morgancc.edu mailto:Chloe.hirschfeld@morgancc.edu

RFP Summary Sheet

The information found in this summary sheet is for reference purposes only. Vendors or other interested parties are cautioned to review the solicitation, including any later amendments, in its entirety and contact the listed Point of Contact with any questions.

1. Point of Contact- Chloe Hirschfeld: chloe.hirschfeld@morgancc.edu

2. Important Dates:

A. Publication Date- September 1st, 2026

B. Deadline for Questions- 5p MST September 10th, 2026

C. Proposal Submission Deadline-5p MST October 1st, 2026

3. Overview and Goals:

A. Morgan Community College is soliciting proposals for a Strategic Enrollment

Plan (SEP).

4. Requested Proposal Format- Additional Information found in Section 5

5. Proposal Submission Instructions- See Section 1.F.iii. for more details

A. Responses must be submitted via email to chloe.hirschfeld@morgancc.edu or physical mail.

B. Ensure all requested attachments are included.

C. Responses received after the submission deadline shall not be considered and shall be rejected as a late response, unless otherwise permitted by the procurement official in accordance with Procurement Rule R-24-103-201-10.

mailto:chloe.hirschfeld@morgancc.edu

Vendor Response Signature Page MCC-RFP-202701 Strategic Enrollment Planning

Vendors responding to this solicitation must fill out this page in its entirety, sign and return with vendor’s response. This page must bear a physical or electronic signature, as electronic signature is defined in the "Uniform Electronic Transactions Act", section 24-71.3-102 (8), evincing an intent by the vendor to be bound by its response. Failure to do so may disqualify the vendor response.

The undersigned understands and agrees that misrepresentation made in this response and/or subsequent discussions or information presented to the State may be deemed sufficient cause for the refusal by the State to execute a contract as a result, and that that later discovery of any omission or misrepresentation made in the solicitation response and/or subsequent discussions or information presented to the State may be grounds for the cancellation of an existing contract.

LEGAL COMPANY NAME (OFFEROR)

VENDOR INSERT: Full Legal Company Name

AUTHORIZED SIGNATURE

By: Name of Person Signing for Contractor

TYPED/PRINTED NAME

VENDOR INSERT: Signer’s Full Name

TITLE

VENDOR INSERT: Title of Signer

PHONE NUMBER

VENDOR INSERT: Signer’s Phone Number

EMAIL ADDRESS

VENDOR INSERT: Signer’s Email Address

CONTACT FOR CLARIFICATIONS

VENDOR INSERT: Name of Contact

TITLE

VENDOR INSERT: Title of Contact

PHONE NUMBER

VENDOR INSERT: Phone Number of Contact

EMAIL ADDRESS

VENDOR INSERT: Email Address of Contact

TABLE OF CONTENTS

TABLE OF CONTENTS

1. INTRODUCTION

A. General Information

B. Background

C. Overview and Goals

D. Sole Point of Contact

E. Schedule of Activities

F. Amendments and Submission

G. Start Date

H. Anticipated Contract Term

2. OFFEROR’S EXPERIENCE AND PERSONNEL

A. Organizational Experience

B. Organizational Personnel

3. REQUIREMENTS

A. Accessibility Requirements

B. Insurance Requirements

C. Mandatory Requirements

4. Scope of Work

A. Scope of Work and Deliverables

5. REQUESTED PROPOSAL FORMAT

6. EVALUATION METHODOLOGY

A. Evaluation Process

B. Evaluation Committee

C. Proposal Evaluation Criteria

D. Demonstrations and Discussions

E. Single proposal

F. Award

G. CORA Disclosure

1. INTRODUCTION

A. General Information

On behalf of the State of Colorado, Morgan Community College (MCC) is issuing this

Request for Proposals seeking consulting services to create a Strategic Enrollment Plan

(SEP). The plan shall address recruitment, retention, and student success with a comprehensive, data-informed strategy. The selected consultant will develop a sustainable, strategic enrollment roadmap that adapts to evolving student and market needs.

B. Background

Founded in 1970, MCC is a rural community college within the Colorado Community

College System (CCCS) which is an entity of the State of Colorado. MCC covers and serves an 11,500-square-mile service area, making us the largest in northeastern Colorado. This large service area is both a strategic enrollment challenge and distinctive institutional opportunity. MCC serves a broad, geographically dispersed region with varied community, student, employer, and access needs.

MCC’s campuses and sites are located at:

• Main Campus o 920 Barlow Road Fort Morgan, CO

• Burlington Campus o 340 S. 14th St. Burlington, CO

• Limon Campus o 333 M Ave. Suite 300 Limon, CO

• Wray Center o 300 Dexter St. Wray, CO 80758

• Serves the Bennett Community

C. Overview and Goals

The SEP, developed in partnership with MCC and the selected consultant, will focus on:

• Establishing a fluid, strategic roadmap for sustainable short- and long-term enrollment goals.

• Integrating data-based goals for diverse student populations to ensure targeted headcount and net revenue.

• Implementing best and next-practice strategies to optimize enrollment management, marketing, and student support systems.

• Enhancing MCC’s brand and mission through a transparent and collaborative SEP process, aligned with the student experience from inquiry to graduation.

D. Sole Point of Contact

i. The State’s sole point of contact for this solicitation is Chloe Hirschfeld, Director of

Purchasing and Capital Projects who may be reached via email at chloe.hirschfeld@morgancc.edu, or via phone at 970-542-3126.

a. Questions regarding this solicitation should be submitted to chloe.hirschfeld@morgancc.edu and should include “MCC-RFP-202701” in the subject line by the date listed below in the schedule of activities. Questions received will be answered and posted on the Colorado VSS website as an addendum. The addendum can also be obtained by request by contacting the

Director of Purchasing directly.

ii. Because phone lines may not be consistently monitored, email is the preferred method of communication. The individual listed above is the sole point of contact for this solicitation. Initiating contact with anyone other than this individual may result in Offeror disqualification.

E. Schedule of Activities

i. This Schedule of Activities is for information and planning purposes only. Schedules for Activities listed as “Estimated” may be subject to change depending on the needs of the State. All times are considered in Mountain Time (MT), as adjusted for daylight savings.

ii. The date of publication for this solicitation on Colorado VSS is September 1st, 2026.

a. Written inquiries must be submitted via email to Chloe Hirschfeld no later than

5p MST September 10th, 2026.

b. The estimated date for the State’s responses to vendors’ written inquires to be published on Colorado VSS is 5p MST September 17th, 2026.

mailto:chloe.hirschfeld@morgancc.edu

c. All proposals must be submitted in the method described below no later than

5p MST October 1st, 2026.

d. No public opening of proposals will be conducted. Proposals will be available for public inspection upon request, subject to applicable public records laws and any applicable exemptions. See Section 6.G.

e. The estimated date for demonstrations from selected proposers is TBD. MCC reserves the right, but not the obligation, to conduct vendor demonstrations as a part of the RFP evaluation process. MCC may determine, at its sole discretion, whether demonstrations will be conducted and which vendors, if any, will be invited to participate. MCC reserves the right to request presentations to be made via Zoom, WebEx, or another virtual platform.

f. The estimated date for the publication of an Intent to Award on Colorado VSS is

October 16th, 2026.

F. Amendments and Submission

i. Any amendments or changes to this RFP may be issued at any time as needed prior to the time set for submission of proposals. It will be assumed that any offers received consider the issued addendum and address the changes and/or updates. No allowance will be given for the omission of any required change.

ii. Any and all amendments will be posted on the Colorado VSS system. It is the

Offeror’s responsibility to check the VSS website for posted amendments to reflect any issued amendments in the final proposal. Offerors may contact the Director of

Purchasing to confirm issuance of amendments and/or request a copy of issued amendments.

iii. All submissions will be received by the Morgan Community College Purchasing Office by the above-stated due date and time. Submissions can be submitted by physical mail or email sent to:

Morgan Community College

Purchasing Office

ATTN: Chloe Hirschfeld, Director of Purchasing & Capital Projects

920 Barlow Road

Fort Morgan, CO 80701

970-542-3126 (office)

Chloe.hirschfeld@morgancc.edu

iv. Submissions will not be accepted via the Colorado VSS website. Late submissions will not be accepted or deemed responsive. Any offeror may modify or withdraw an offer submitted before the deadline for submission.

v. Morgan Community College is not responsible for any costs associated with the creation and submission of proposals, and all submissions received become the property of MCC and the State of Colorado.

G. Start Date

The desired Contract or Purchase Order start date is to be determined following award.

H. Anticipated Contract Term

i. The initial term of the awarded Contract is anticipated to begin on or around

November 2026 and end when the project is completed in full and deliverables have been received and approved.

ii. The State may extend the Contract beyond the anticipated term in accordance with the Colorado Procurement Code, and in the event that the State determines an extension is necessary.

iii. The State may, within its sole discretion, choose not to exercise any option or extension term in the Contract for any reason. If the State chooses not to exercise any option or extension term, it may re-procure the goods and/or services in its sole discretion.

2. OFFEROR’S EXPERIENCE AND PERSONNEL

A. Organizational Experience

i. See Section 5.A.i

B. Organizational Personnel

i. See Section 5.A.ii

3. REQUIREMENTS

A. Accessibility Requirements

i. All work performed as a result of this solicitation must comply with all applicable provisions of §§24-85-101, et seq., C.R.S., and the Accessibility Standards for

Individuals with a Disability, as established by the Office Of Information Technology pursuant to Section §24-85-103 (2.5), C.R.S. and 3) all State of Colorado technology standards related to technology accessibility and with Level AA of the most current mailto:Chloe.hirschfeld@morgancc.edu version of the Web Content Accessibility Guidelines (WCAG), incorporated in the

State of Colorado technology standards.

B. Insurance Requirements

The awarded Offeror will be required to submit a certificate(s) of insurance evidencing insurance coverage for, at minimum, the types and amounts of insurance as required by the Insurance provision in the Contract or Purchase Order Terms and Conditions, included in this solicitation as an attachment, prior to execution of the Contract or Purchase

Order.

i. Commercial General Liability Insurance Coverage Required

$1,000,000 each occurrence

$1,000,000 general aggregate

$1,000,000 products and completed operations aggregate

$50,000 any one fire

*Any offeror unable to comply with insurance requirements shall be deemed unqualified and will not be considered.

4. SCOPE OF WORK

A. Scope of Work and Deliverables

This Scope of Work describes the deliverables sought through this RFP and the scope of what the awarded Offeror will be expected to offer through the contract resulting from this RFP. The Scope of Work is intended to provide interested Offeror’s with sufficient basic information to submit a proposal. It is not intended to limit a proposal’s content or exclude any relevant or essential data.

i. Discovery

a. Facilitate early data collection, focusing on identifying key performance indicators (KPIs) and baselines for headcount and retention.

b. Analyze MCC’s enrollment, retention, and market data using innovative research tools, including factors that impact student choice, such as top communication channels (video, website, social media) and content (academic programs, financial aid, community).

c. Establish a quantitative and qualitative assessment of the current enrollment situation that identifies institutional strengths, gaps, opportunities, and risks.

d. Project multi-year enrollment by student types aligned with enrollment reporting protocols.

ii. Strategy Action Planning

a. Identify and develop action plans for enrollment strategies with steps, timelines, enrollment impact clarity, accountability, investment projections, and ROI projections.

b. Guide strategy development with an agile approach, considering the entire student journey and emphasizing empathy-driven and data-informed decisions.

iii. Prioritization

a. Engage MCC stakeholders in strategy prioritization, optimizing program delivery modes (e.g., online, hybrid), and aligning tuition and revenue models.

b. Align the strategic enrollment plan with funding and budget protocols.

c. Establish recruitment and retention/ persistence and completion goals.

iv. Implementation

a. Document the strategic enrollment plan and operationalize annual and multi-year playbooks.

b. Set up an internal Strategic Enrollment Management Council to ensure sustained progress tracking, data collection, and collaborative decision-making.

c. Shift from Strategic Planning to Enrollment Management.

d. Integrate the Enrollment Strategic Plan into institutional processes, planning, and culture.

v. Final Reporting, Documentation, and Training

vi. Deliverables:

a. Facilitation of the planning process with project participants and MCC leadership.

b. Development of a collaborative enrollment strategic plan that is unique and specific to MCC.

c. Playbooks with prioritized action plans, benchmarks, and timelines.

d. Enrollment projections and recommended milestones to measure progress and ROI across recruitment and retention goals.

e. Recommendations for continued data analysis and tracking.

vii. Morgan Community College will:

a. Designate an on-site project lead.

b. Ensure timely access to data, coordination of resources, and a compliance-focused privacy policy.

c. Provide regular and timely feedback and engage campus departments to foster SEP collaboration.

d. Schedule regular project meetings with project participants and leadership.

5. REQUESTED PROPOSAL FORMAT

Proposals should cover the following areas, with an emphasis on how these areas relate to the evaluation criteria listed in this Request for Proposals.

The completeness, exhibited understanding of the request, and thoroughness of the response will be considered during the evaluation phase.

Offeror must fully understand project deliverables as stated in this Request for

Proposal. By submitting an offer in response to this solicitation, the Offeror agrees that the submitted offer may be accepted by the College at any time within 90 calendar days from the date of the submission deadline.

Any offer received and not withdrawn shall be considered a best and final offer which may be accepted by MCC based on initial submission without discussion or negotiation.

A recent copy of the offeror’s W-9 must be included with the submission as well as a copy of the offeror’s Certificate of Liability Insurance indicating Morgan Community

College and the State of Colorado as insured parties. (Ref. section 3B for insurance requirements).

A. Demonstrated Experience and Capabilities

i. Offeror shall include a description of the offeror’s history and size and brief background on how long the offeror has provided services as requested by this

RFP. Offeror shall describe the offeror’s strategic enrollment planning experience and capabilities that make it the ideal candidate to perform the work. Describe experience with strategic enrollment planning for institutions of higher education and success rate of former clients.

ii. Offeror’s Response- Offeror shall indicate key personnel who will be assigned to the project and describe their experience and respective responsibilities and duties. Provide brief histories for each person who would be assigned to this project as well as successes related to SEP projects.

B. Accessibility Requirements

Offeror’s Response- Offeror shall describe how their proposed solution will meet or exceed the accessibility requirements detailed in this solicitation. (Ref. Section 3)

C. Mandatory Requirements

Offeror’s Response- Offeror shall describe how their proposed solution will meet or exceed the mandatory requirements detailed in this solicitation.

i. References: It is requested that the offeror include references as related to prior SEP projects as well as any relevant descriptions of scope, outcomes, and other factors deemed appropriate.

D. Technical/Business Proposal

Offeror’s Response- Offeror shall describe how they will accomplish the Scope of

Work detailed in this solicitation.

E. Cost Proposal

i. Provide a separate and detailed cost proposal related to all phases of the suggested solution. Costs can be provided as a final lump sum or may be broken down by unit costs that will cumulate to a final total cost.

ii. Provide a wage schedule for any associated costs that may be included for piecemeal or hourly work associated with the project as well as any possible reimbursable expenses. These costs are not included in the final total cost.

6. EVALUATION METHODOLOGY

A. Evaluation Process

A comprehensive, thorough, complete and impartial evaluation of each proposal received will be conducted in accordance with §24-103-203(7), C.R.S, which states, “The award shall be made to the responsible Offeror whose proposal is determined in writing to be the most advantageous to the state, taking into consideration the price and evaluation factors set forth in the request for proposal.”

B. Evaluation Committee

i. An Evaluation Committee of five MCC personnel will be established utilizing measures to ensure the integrity of the evaluation process. These measures include the following:

a. Selecting committee members who do not have a conflict of interest regarding this solicitation.

b. Facilitating the independent review of proposals.

c. Requiring the evaluation of the proposals to be based strictly on the content of the proposals.

d. Ensuring the fair and impartial treatment of all Offerors.

ii. The objective of the Evaluation Committee is to conduct reviews of the proposals that have been submitted, to hold frank and detailed discussions among themselves, and to recommend an Offeror for award.

C. Proposal Evaluation Criteria

i. The State will evaluate proposals to determine if each Offeror meets all mandatory qualification requirements; provided, however, that the State has the authority to waive non-material mandatory requirements in certain circumstances. Reference Procurement Rule R-24-103-301-03. The mandatory qualification requirements are scored on a Met/Not Met basis and only those proposals found to meet all mandatory requirements, other than non-material mandatory requirements waived by the State, can be considered for a

Contract resulting from this solicitation.

ii. Proposals will be evaluated by the Evaluation Committee using the evaluation criteria listed below. The evaluators will consider whether the Scope of Work and Deliverable requirements in the solicitation have been addressed, and they will review the capabilities of the Offeror, as well as the quality of the approach proposed, the price, and any other aspect determined relevant to the evaluation criteria.

iii. The evaluation criteria to be used in evaluating the proposals are as follows:

a. Evaluation of each offer will be made based on the following criteria and point value system:

Subject Point Value

Qualifications & Experience of Offeror 15

Qualification & Experience of Personnel 15

Understanding of project, MCC Communities and Diverse

Student Populations

Approach to Project 15

Plan to Implement Solutions 15

References 10

Price Proposal 15

D. Demonstrations and Discussions

i. The Evaluation Committee may, if it deems necessary, request clarifications, conduct discussions or oral presentations, or request best and final offers. Per

R-24-103-203-03, discussions may be held with responsible offerors whose proposals are determined to be reasonably susceptible to be selected for award to:

a. Promote understanding of the state’s requirements and the offerors’ proposals; and

b. Facilitate a contract that will be most advantageous to the state taking into consideration price and the other evaluation factors set forth in the request for proposals.

ii. The Evaluation Committee may adjust its scoring based on the results of such activities. However, proposals may be reviewed and determinations made without such activities. Offerors should be aware that the opportunity for further explanation might not exist; therefore, Offerors should ensure that their submission is complete, and are encouraged to submit their best possible proposal, including pricing.

E. Single proposal

If only one bid or proposal is received in response to a solicitation, an award may be made to the single bidder or offeror if the procurement official finds that the price submitted is fair and reasonable and that other prospective bidders or offerors had reasonable opportunity to respond. Reference Procurement Rule R-

24-103-201-02(d).

F. Award

i. A Notice of Intent to Award will be published on Colorado VSS.

ii. The award determination is ultimately a business decision that will reflect an integrated assessment of the relative merits of the proposals received, using the factors set forth in in this solicitation. The State intends to award

Contract(s) to the Offeror(s) whose proposal(s), conforming to the solicitation, will be most advantageous to the State, price and other factors considered.

iii. Morgan Community College reserves the right to (a) reject any or all offers,

(b) to waive informalities and minor irregularities in offers received, and/or

(c) to accept any portion of offer if deemed in the best interest of the

College. Failure of the Offeror to provide information as requested in this RFP may result in rejection of the offer for non-responsiveness.

iv. Awards related to this RFP whether purchase order and/or contract, are subject to the Terms and Conditions of the State of Colorado found here.

G. CORA Disclosure

i. Any submission received becomes the property of MCC and the State of

Colorado and consequently subject to the Colorado Open Records Act.

Therefore, it is recommended that confidential information NOT be included in proposals, as confidentiality cannot be maintained and/or guaranteed.

https://osc.colorado.gov/spco/central-contracts-unit/purchase-order-terms-conditions/state-of-colorado-purchase-order-terms