20-7775_Proposal.pdf

This is a Request for Proposal (RFP) issued by Collier County's Board of County Commissioners Procurement Services Division for comprehensive tourism marketing and promotion services to support the Convention & Visitors Bureau (CVB). The vendor will be responsible for developing annual and strategic marketing plans, creating advertising campaigns, managing digital content, conducting industry research, and promoting Naples, Marco Island, and the Everglades as a luxury tourist destination to domestic and international markets. Key deliverables include multi-platform digital and social media campaigns, engaging content development, and targeted marketing strategies focused on affluent travelers aged 25-64 with household incomes exceeding $175,000. The RFP (Solicitation No. 25-8341) was posted on July 1, 2025, with proposals due on July 14, 2025, at 3:00 PM EST. The contract term is intended for three years with two potential one-year renewal options. The evaluation criteria will be points-based, totaling 100 points, with emphasis on business plan (20 points), specialized team expertise (30 points), experience and firm capacity (20 points), and cost of services (10 points).

Historically, the CVB has spent between $5,000,000 and $6,200,000 annually on these services, funded through a 5% tourist development tax collected from overnight accommodations. The county will pay an annual fixed service fee in monthly installments, with no markup allowed on vendor services. Successful vendors must demonstrate compliance with E-Verify enrollment, Florida Department of State corporate status, current business tax receipts, and comprehensive insurance coverage with a minimum of six months' duration. Local vendor preference will be considered for vendors with a current Collier County Business Tax Receipt and a permanent physical business address within county limits. The RFP does not explicitly indicate specific set-aside designations or restrictions for disadvantaged enterprises. Vendors must provide proof of insurability within five days of award and comply with extensive documentation and certification requirements.