2-B. Integrated OOH Digital Marketing Services, I26122 Addendum 1.pdf

This is an addendum to a Request for Information (RFI) issued by the Cobb County School District (CCSD) Procurement Services Department in Georgia for Integrated Out-of-Home and Digital Marketing Services (RFI I26122). The RFI seeks information on an expanded paid media approach combining out-of-home awareness campaigns with measurable digital actions, with the primary use case being lead generation for Cobb Virtual Academy (CVA) and potential future campaigns for broader enrollment messaging and Ed-SPLOST initiatives. Addendum 1, issued on May 8, 2026, revises the submission deadline for RFI responses to May 27, 2026 by 3:00 PM ET through the CCSD Euna Procurement Portal. Vendors are required to utilize the most recent information and forms posted to the portal at https://cobbk12.bonfirehub.com/portal/?tab=openOpportunities, with failure to comply resulting in potential rejection of responses.

Vendor questions submitted regarding the solicitation will be answered and posted in a subsequent Addendum 2. The CCSD reserves the right to consider any and all resources for acquisition in response to this RFI. No specific pricing information, set-asides, contract terms, or funding amounts are detailed in this addendum document.