19RB1023Q0683_Questions and Answers.pdf

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Creation and execution of a public relations campaign – BOLD (Balkanski omladinski lideri - Balkan youth leaders)
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19RB1023Q0683
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This document contains questions and answers regarding Solicitation Number 19RB1023Q0683 from the U.S. Embassy Belgrade, Serbia for the creation and execution of a public relations campaign for BOLD (Balkanski omladinski lideri - Balkan youth leaders). The campaign aims to raise awareness of the BOLD platform and must start no later than November 1, 2023 and end no later than May 1, 2024. While proposals can involve partners, their logos and clear communication of participation are not permitted. The website redesign is allowed but the "b" logo must remain unchanged. Documents may be submitted in Serbian. The selected contractor will prepare social media posts that will be shared by someone physically present at the Embassy.

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U.S. Embassy Belgrade, Serbia Solicitation 19RB1023Q0683

Creation & execution of a public relations campaign - BOLD (Balkanski omladinski lideri - Balkan youth leaders)

Questions & Answers

As of September 8, 2023

1. Question: Multi-media public awareness campaign - 1.5. if the end of the Bold campaign is May 1, 2024, it is unclear that the schedule says that the multi-media campaign should start then;

is it a one-time event for the end of the big campaign or the beginning of another campaign?

Answer: The campaign shall start no later than November 1, 2023 and end no later than May 1, 2024.

2. Question: When creating a campaign to raise awareness about the Bold platform, is rebranding of the project allowed?

Answer: The website may be redesigned, but the “b” logo MUST stay the same. We are open to ideas.

3. Question: Should the company's documents be translated into English or can the extract from the "APR" and the "PIB" certificate be in Serbian?

Answer: The documents may be submitted be in Serbian.

4. Question: When we talk about digital, do we take over sharing and professionally run social networks or do we just prepare posts and someone physically in front of the embassy shares on the networks?

Answer: We are open to ideas but for now, you shall prepare posts and someone physically present in the Embassy will share them on our networks.

5. Question: Understanding the depth and breadth of the campaign as outlined in the Scope of Work (SOW), we believe that a collaborative approach with diverse partners can significantly enhance the campaign's impact. With this in mind, we would like to explicitly inquire if it would be permissible to:

a) Actively involve a range of partners, including but not limited to youth organizations, local and national government institutions, educational establishments, NGOs, community groups, and other relevant stakeholders in the campaign design.

b) Clearly communicate the participation of these entities in our campaign materials and other related communications.

c) Display the logos of these partners, where necessary and appropriate, to acknowledge their contributions and collaboration.

Answer:

a) It is permitted to involve partner(s) in this project.

b) Not permitted.

c) Not permitted.

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