1._Statement_of_Work.docx

DEPARTMENT OF HEALTH & HUMAN SERVICES Public Health Service

Statement of Work

Social Media Networking Websites

0. General This is a non-personal services contract to obtain access to four (4) Professional Social Media Networking Websites for the Indian Health Service (IHS), Office of Human Resources (OHR) Division of Recruitment and Outreach (DRO).

Contractor employees shall be accountable solely to the Contractor who, in turn is responsible to the Federal Government. Under no circumstances shall the Government assign tasks to, or prepare work schedules for, individual contractor employees. It shall be the responsibility of the contractor to manage its employees and to guard against any actions that are of the nature of personal services, or give the perception of personal services. If the contractor believes that any actions constitute, or are perceived to constitute personal services, it shall be the contractor's responsibility to notify the Procuring Contracting Officer (PCO) immediately.

Social media is a critical part of the way in which people communicate and receive information. The primary purpose of Social Media Platform is to promote Indian Health Service (IHS) by means of social presence. Each social site is to provide interaction, collaboration and content-sharing in regards to recruitment and the branding of IHS. The social sites must assist the agency in recruiting health care professionals whom are seeking career opportunities with Indian Health Service.

1. Background The Office of Human Resources (OHR), Division of Recruitment and Outreach (DRO) supports the IHS mission and priorities, which is to raise the physical, mental, social and spiritual health of the American Indians and Alaska Natives to the highest level. It is imperative that we seek health care professionals who are dedicated, competent, caring and who understand our mission. DRO seeks to promote IHS and further its recruitment capability through utilization of social media platform under this requirement.

2. Objective/Scope The primary objectives for the Social Media are to advertise and brand our organization for the purpose of recruiting potential candidates for career opportunities with Indian Health Service. IHS needs four (4) different Professional Social Media Networking Websites. Social Media sites will provide IHS with the ability to:

· Advertise IHS profile to highlight the mission, facility locations, etc.

· Build a network of interested candidates who may be seeking career opportunities.

· Provide additional resources for those interested regarding loan repayment opportunities, etc.

· Educate the public of IHS and foster a positive influence of the agency.

3. Social Media Account(s) Requirements Within each platform, there must be various recruitment tools in which IHS/DRO will be able to post job vacancies, search through candidate profiles, and conduct specific recruitment projects to highlight certain disciplines in which we have a high vacancy rate, i.e., physicians and nurses. Each offeror may provide a quote based on one (1) of the following options:

3.1 Social Media Account(s) Requirements Option A

1. Account Management: Provide account management access for IHS/DRO media manager who will be responsible for managing the overall social media presence for IHS.

2. Analytics, Monitoring, Reporting and Tracking: Furnish the IHS media manager with the ability to monitor and track mentions of IHS brand, products and competitors, or features that provide the ability to measure the effectiveness of social media marketing efforts.

3. Posting, Sharing, Engagement Tools: Equip the IHS media manager with the ability to compile the number of likes, shares, comments, brand mentions, active followers, or/and profile visits, as well as the ability to search through candidate/user profiles for recruitment efforts.

4. Optimization and Targeting: Provide the IHS media manager with the ability to target users on the social media website on the basis of keyword and/or niche markets.

5. Discovery and Suggestion: Supply the IHS media manager with the ability to curate or discover suggested content based on market or niche.

3.2 Social Media Account(s) Requirements Option B

1. Posting and User Search tools: Provide account management access for IHS/DRO media manager who will be responsible for posting vacancy announcement and with the ability to search through candidate/user profiles for recruitment efforts.

4. Period of Performance The period of Performance shall be for one (1) year.

5. General Requirements This section describes the general requirements for this effort. The following sub-sections provide details of various considerations on this effort.

5.1 Business Relations

The contractor shall successfully integrate and coordinate all activity needed to execute the requirement. The contractor shall manage the timeliness, completeness, and quality of problem identification. The contractor shall provide corrective action plans, proposal submittals, timely identification of issues, and effective management. The contractor shall seek to ensure customer satisfaction and professional and ethical behavior of all contractor personnel.

5.2 Contract Administration

The contractor shall establish processes and assign appropriate resources to effectively administer the requirement. The contractor shall respond to Government requests for contractual actions in a timely fashion. The contractor shall have a single point of contact between the Government and Contractor personnel assigned to support contracts or task orders. The contractor shall assign work effort and maintaining proper and accurate time keeping records of personnel assigned to work on the requirement.

The Contractor will meet with the Contracting Officer Representative (COR) and IHS officials within 7 days of the contract award to become acquainted with the DRO staff, review the Statement of Work (SOW), discuss timelines and deliverables, and to begin initial planning.

5.3 Subcontract Management

The contractor shall be responsible for any subcontract management necessary to integrate work performed on this requirement and shall be responsible and accountable for subcontractor performance on this requirement. The prime contractor will manage work distribution to ensure there are no Organizational Conflict of Interest (OCI) considerations. Contractors may add subcontractors to their team after notification to the Procuring Contracting Officer (PCO) or Contracting Officer Representative (COR). Cross teaming may or may not be permitted.

6. Place of Performance The work performed is all virtual and internet based. All work must be maintained and kept current within each platform.

7. Type of Contract The government will award a fixed-price contract.

8. Security Requirements Contractor personnel performing work under this contract are not required to have or maintain a security clearance for the life of the contract.

9. Physical Security The contractor shall be responsible for safeguarding all government information and/or property provided for contractor use.

10. Data Rights The government has unlimited rights to all the documents and materials produced under this contract. All documents and materials collected or produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor.

11. Records The contractor shall specifically return to IHS all data utilized for the project. The contractor shall not use, retain, publish, or add the data to any other data it has collected at any time for any other purpose. The contractor shall use only non-personally identifiable information in the evaluation of the project.

As used in this SOW, "records and data" mean: (1) any handwritten, typed, or printed documents (including, but not limited to, memoranda, letters, writings, books, brochures, transcripts, minutes, electronic transmissions, study findings, laboratory note books, chromatograms, spectra, and maps); (2) documentary material in other forms (such as punch cards, magnetic or paper tapes, instrumentation cards, computer discs, electronically stored information, audio or video recordings, motion pictures, photographs, slides, microfilm, and microfiche); (3) biological samples and pathology materials (pathology slides, paraffin blocks, and wet tissues); and (4) any patient/client data obtained from Tribes or Indian Health Service for the purpose of evaluation of the project. Records and data may or may not constitute a specific deliverable defined under the terms of the contract.

12. Inspection and Acceptance Inspection and acceptance of all deliverables under this contract shall be performed by the designated COR and/or PM.

The basis for inspection/acceptance shall be in compliance with the requirements set forth in this SOW, the contractor’s proposal and other terms and conditions of the contract including the Government Quality Assurance Surveillance Plan (QASP). Deliverable items rejected shall be corrected in accordance with the applicable clauses.

15. Deliverables

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