08.02_Attachment_C_Brand_Name_Justification.pdf

OFFICE OF ACQUISITION MANAGEMENT

Sole Source Justification (SSJ)

For Simplified Acquisitions Above the Micro-purchase threshold and up to the Simplified Acquisition Threshold (SAT)

FAR 13.106, including Brand Name

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1. Agency and Contracting Activity.

The U.S. Department of Homeland Security (DHS), U.S. Immigration and Customs Enforcement (ICE), Office of Acquisition Management (OAQ), proposes to procure a subscription service for licensed digital signage content to meet a mission need of the Office of Public Affairs (OPA).

2. Nature and/or description of the item/service being procured and anticipated cost.

(a) Type of action: Firm-Fixed-Price Purchase Order

(b) Amount the current J&A is justifying: This J&A is justifying a total amount of for the total period of performance which consists of 1 one (1) 12-month base period and four (4) 12-month option periods.

Brief Description: This is a Brand Name Justification for Screenfeed content subscription services that will be used within the OPA, Internal Communications Unit’s ICE Communication Network (ICN). Screenfeed is a digital signage content company focused on providing high-quality, visual media that attracts attention to public screens and keeps them fresh with automatic updates to the content on an ongoing basis. The types of content that Screenfeed offers and which can work in integration with Signagelive includes Media RSS in the forms of news, entertainment, health and sports news.

3. Sole Source Justification Rationale in accordance with FAR 13.106-1(b)(1)(i) and (ii).

(Check one and explain below):

☐ Only one source reasonably available.

☐ Urgent and compelling circumstances exists.

☐ Exclusive licensing agreement exists.

☒ Brand name. If the brand name requirement applies to a portion of the procurement, please identify that portion.

ScreenFeed is the only software that provided this service and interfaces with the existing OPA’s ICN CoolSign equipment. CoolSign is a digital signage solution that provides us the ability to manage and distribute digital images, Screenfeeds, and live video content and broadcasts throughout participating ICE facilities. Screenfeed provides licensed content for digital signage including news, with HD photos, weather forecast, radar, trivia, event info and video shorts.

☐ Industrial Mobilization ☐ Other. Explain:

OFFICE OF ACQUISITION MANAGEMENT

Sole Source Justification (SSJ)

For Simplified Acquisitions Above the Micro-purchase threshold and up to the Simplified Acquisition Threshold (SAT)

FAR 13.106, including Brand Name

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4. The anticipated price will be determined fair and reasonable based on one or more of the price analysis techniques described below in accordance with FAR Part 13.106- 3(a)(2). (Check one and provide short explanation or description of action taken.)

☐ Market Research.

☒ Comparison of the proposed price with prices found reasonable on previous purchases.

☒ Current price List.

☐ Comparison with similar items in a related industry.

☐ Comparison to IGCE.

☐ Contracting Officer’s personal knowledge.

☐ Other. Explain:

The anticipated prices will be determined fair and reasonable base on review of ScreenFeed’s current pricing list is available online at https://www.screenfeed.com/browse/complete-list and a comparison of the proposed prices found reasonable on the previous purchase, Purchase Order number HSCETE-17-P-00005.

5. Approval of the Contracting Officer:

Name Date https://www.screenfeed.com/browse/complete-list