A02 SOW_Operation Engage Reach and Impact Report.pdf

Statement of Work

Operation Engage Reach and Impact Report

Background

In Fiscal Year 2020, the Drug Enforcement Administration deployed Operation Engage

(https://www.dea.gov/operation-engage), which is a comprehensive approach that targets the top drug threat identified by DEA’s field divisions while continuing to focus on drug trafficking, violence, and crime reduction. Operation Engage’s goals are to identify and affect local drug threat enforcement priorities and drug use trends, support and contribute to local drug use prevention efforts, and bridge public safety and public health efforts.

Each field division designates a city or region and tailors their drug use and misuse prevention efforts by identifying the drugs that affect individuals and families in the designated areas and identifying evidence-informed strategies that best fit the community’s needs. In Fiscal Year

2025, Operation Engage was deployed in the following DEA field divisions:

• Detroit Field Division: Toledo, Ohio

• El Paso Field Division: Albuquerque, New Mexico

• Los Angeles Field Division: Southern California

• Miami Field Division: Ft. Lauderdale, Florida

• New England Field Division: Lowell, Massachusetts

• New Orleans Field Division: New Orleans, Louisiana

• Philadelphia Field Division: Philadelphia, Pennsylvania

• Phoenix Field Division: Glendale, Arizona

• St. Louis Field Division: St. Louis, Missouri

• Seattle Field Division: Seattle, Washington

• Washington, DC Field Division: Washington, DC, and select Maryland counties

In each subsequent Option Period, DEA intends to deploy Operation Engage in all 23 of its field divisions, contingent upon the availability of funds and Administration priorities.

Scope of Work

To measure Operation Engage’s effectiveness, DEA established the following metrics:

• Increase in number of public-private partnerships in each Operation Engage community to collaborate on efforts to reduce drug misuse-related problems.

• Increase in community members' awareness of the scope of drug misuse-related problems in that community.

• Increase in engagement by educators and parents in using science-based prevention materials, such as DEA's Operation Prevention, to prevent drug misuse in each Operation

Engage community.

• Community stakeholders' development of a formal strategic action plan to decrease drug misuse-related overdoses in each Operation Engage community.

DEA also identified deliverables to be produced in each field division where Operation Engage is implemented. See Appendix A for a list of these deliverables and examples of associated https://www.dea.gov/operation-engage activities and Appendix B for the schedule of deliverables for this project. Note: One of the deliverables has a required activity for all Operation Engage locations.

To document the reach and impact of Operation Engage, the vendor selected for this project shall analyze and report on these metrics and deliverables, through the following annual contract deliverables:

• Deliverable 1: Kickoff Meeting and Workplan Development

The vendor shall participate in a Kickoff Meeting with the Contracting Officer’s

Representative and other DEA staff to review this project’s goals and the contractor’s workplan. The vendor shall develop the agenda, in consultation with the COR, and produce a draft and final summary of the Kickoff Meeting’s proceedings.

• Deliverable 2: Metrics Analysis

The vendor shall analyze all of the activities completed for each deliverable to determine the reach and impact in each Operation Engage location.

• Deliverable 3: Key Stakeholder Interviews

The vendor shall conduct up to five stakeholder interviews, in consultation with the COR, with a variety of individuals who were exposed to Operation Engage in each location, to obtain qualitative information on Operation Engage’s reach and impact in that location.

• Deliverable 4: Reach and Impact Report The vendor will complete prior year 4 outstanding deliverable (2024 Reach and Impact Report) and additionally complete and submit year 5 (2025) Reach and Impact Report during the current period of performance (base option year). Based on analysis of each deliverable completed activities, and the information gained from the key stakeholder interviews, the vendor shall produce a draft and final report that highlights Operation Engage’s reach and impact and lessons learned.

The reach and impact report also shall document each Operation Engage location’s progress toward meeting the four identified metrics as a result of their completed activities for each deliverable. The report shall combine clear and concise narrative with visually appealing graphics, and be appropriate for a wide variety of audiences, including prevention and treatment organizations; law enforcement organizations; local, state, national, and federal government officials; non-government community service organizations; educators; parents;

and youth groups.

• Deliverable 5: Lessons Learned Report

The vendor shall produce a document that summarizes its lessons learned in conducting this project for DEA’s future reference in measuring Operation Engage’s reach and impact in other locations.

Instructions to Offerors

• Your bid shall consist of a Technical Proposal (must not exceed 20 double-spaced pages) on your plan to produce the deliverables identified in this SOW, and a Budget Proposal outlining all associated costs to produce the deliverables identified in this SOW. Your Budget

Proposal shall include a quote for the Base Period and each Option Period.

• The government estimates the contractor will need the following personnel to complete this project: Project Director (5 percent time), Senior Writer/Editor (15 percent time), Research

Associate (20 percent time), and Graphic Designer (5 percent time).

• All information in the publication shall include citations to source materials. The contractor shall plan to gather relevant information from a variety of federal and non-federal sources.

• The publication’s narrative shall be written in plain language. The contractor shall follow the

Style Guide developed by DEA’s Community Outreach and Prevention Support Section, to be furnished upon contract award.

• The publication shall not exceed 50 pages, inclusive of all graphics and appendices.

• The contractor shall acquire all images, including copyright permissions, to include images in the print and online versions of the publication. The contractor may use appropriate stock photography or artwork provided appropriate releases are obtained.

• The contractor will have significant experience in writing publications that focus on the reach and impact of community outreach activities to prevent drug use and misuse.

• The publication will be made available in print and online versions. Therefore, the contractor shall ensure the online version is 508 compliant to post on www.dea.gov.

• DEA’s logo shall be used on the publication. DEA shall provide logo upon contract award.

• The contractor shall include a detailed description of its quality assurance plan to be used in developing the publication, to ensure it meets the highest standards relative to format, consistency, completeness, quality, and presentation.

• The report shall be produced in Adobe InDesign (which is the software DEA uses) or another file format that is compatible with Adobe InDesign.

Proposed Performance Periods

Base Period: August 29, 2026 – August 28, 2027

Option Period 1: August 29, 2027 – August 28, 2028

Option Period 2: August 29, 2028 – August 28, 2029

Option Period 3: August 29, 2029 – August 28, 2030

Option Period 4: August 29, 2030 – August 28, 2031 http://www.dea.gov/

APPENDIX A

Operation Engage – Deliverables and Suggested Activities for Measuring Reach and Impact

Deliverable: Stakeholder Engagement

Suggested Activity: Convene stakeholder meetings

Deliverable: Adult/Community Engagement

Suggested Activities: Capacity building training, coalition strengthening training, adult/parent training

Deliverable: Youth Engagement

Suggested Activities: Youth leadership training, youth leadership summits, dance program

Deliverable: School Engagement

Suggested Activities: Implement Operation Prevention, implement evidence-based prevention programs

Deliverable: Workplace Engagement

Suggested Activities: Implement Operation Prevention’s workplace module, implement “Hidden in Plain Sight” initiative

Deliverable: DEA’s Citizens Academy

Required Activity: Implement DEA’s Citizens Academy

APPENDIX B

Operation Engage – Schedule of Deliverables

DELIVERABLE DESCRIPTION DELIVERY TIME

1: Kickoff Meeting and

Workplan Development

1.1: Attend Kickoff Meeting

1.2: Draft meeting summary

1.3: Draft final meeting summary and final workplan upon COR’s approval

1.1: Within 1 week of contract award

1.2: Within 2 days after Kickoff Meeting

1.3: Within 1 week after Kickoff Meeting

2: Deliverables Compilation 2.1: Identify each deliverable’s activities

2.1: Within 1 month after contract award

3: Deliverables Analysis 3.1: Analyze each deliverable’s identified activities

3.1: Within 3 months after contract award

4: Key Stakeholder

Interviews

4.1: Conduct nine key stakeholder interviews

4.1: Within 5 months after contract award

5: Reach and Impact Report 5.1: Provide draft report

5.2: Provide final report upon COR’s approval

5.1: Within 7 months after contract award

5.2: Within 8 months after contract award

6: Lessons Learned Report 6.1: Provide report on lessons learned 6.1: Within 9 months after contract award