TV_Eyes_Statement_of_Work.docx

BUREAU OF ALCOHOL, TOBACCO, FIREARMS & EXPLOSIVES

PUBLIC AND GOVERNMENTAL AFFAIRS – PUBLIC AFFAIRS DIVISION

MEDIA SERVICES

STATEMENT OF WORK

1. INTRODUCTION / BACKGROUND

1.1 ORGANIZATION

Office of Public and Governmental Affairs (PGA), Public Affairs Division (PAD), Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), Department of Justice (DOJ).

1.2 BACKGROUND

PAD is responsible for ensuring that the Bureau speaks with a consistent voice. PAD informs the public of ATF’s effort in reducing violent crime, protecting the public, and making communities safer through our Frontline program. PAD strives to take advantage of and look for opportunities to promote the agency’s accomplishments through innovative communications plans.

PAD will continue promoting ATF so that when the American people think about who investigates and impacts violent crime and improving the quality of life in a community, they will think of ATF. PGA will review traditional and social media, local and national news outlets, news magazine shows, and production companies highlight ATF cases.

1.3 OBJECTIVE

The purpose of this Statement of Work (SOW) is to provide a platform for media service.

· Real-time Monitoring – Allows for instant monitoring of keywords of interest when the agency is mentioned on TV/radio (both nationally and internationally), and the alerts are to be sent via email. Subscription comes with up to 10 seats, which can be used for everyone in the Public Affairs Division, along with training and ongoing technical support is provided. The ability to perform searches of achieved broadcast television (NOT content posted on websites-but content directly from broadcasts).

· Power Search – Able to look for news coverage using closed caption notes. Like a Google for TV.

· Unlimited Digital Clips – Search by keyword or by date/time.

· Mobile – Broadcast monitoring service with full mobile capabilities both to stream and to play edited video. Full functionality for all iPads, iPhones, Androids, and tablets-capabilities for streaming and saved clips.

· Unlimited Keywords – Allows monitoring coverage, specific brands, and promotions. No keyword limits. Add/delete/change keywords as often as necessary.

· Permanent Archive – Ability to save unlimited clips.

· Editing Capabilities – Customize a start time/end time for any segment.

· Media Statistics – Create a report; export it to Excel to save to a desktop.

· Access to 24/7 Content – The ability to search through all content around the country, whether the keywords are a part of a program or not. Then, subsequently, edit, archive, and share a clip.

Integration of broadcasting clips with Meltwater News platform.

Tracking:

· Track an unlimited number of terms

· The ability to manage and update our watch list as often as necessary

· Email notifications of ATF mentions – instantly (as it airs), hourly, 3 times a day, or a daily summary of the previous 24 hours at a specified time of our choosing

· The ability to customize our watch terms to specific markets and stations

Archiving:

· Edit, save, and post/archive an unlimited number of clips

· Clips are saved permanently and can be saved to our servers; as well as to our Intranet/desktop

· All coverage is H.264, making service compatible with any mobile device/operating system

· The ability to organize our clips in folders

· Clips can be shared via an email/ink or physical file/download location

Reporting:

· Create an unlimited number of Clip Reports to send to an unlimited number of recipients

· Export report data to excel for easy data archiving and manipulation

· Clips include both Viewership Numbers (from Nielsen) and Ad Value (from SQAD)

Accessing Content:

· Content can be accessed either through a “power search”, i.e. ad-hoc search or through date/time search

· Content can be accessible minutes after it airs, allowing for real time sharing

· Unlimited ability to perform date/time searches on all broadcast clips in a 24/7 manner

· Ability to search for all broadcast TV clips by date/time and by keyword

1.4 SCOPE

The scope of this task is to obtain social media, local and national news outlets, news magazine shows, production companies highlighting ATF cases. ATF Public Affairs needs to remain informed of stories that mention and highlight the agency to ensure that ATF is portrayed accurately and responsibly in the media and news magazine shows. Accurate monitoring of media outlets allows ATF to analyze the effectiveness of ATF messaging to our stakeholders and the general public.

1.5 INVOICE PAYMENT

The address to which payment should be made is: finance.branch@atf.gov.

Electronic Invoicing

(a) ATF strongly encourages invoicing electronically. Invoicing electronically saves time, money, and physical storage space for both the Government and the contractor.

(b) Each invoice must be a proper invoice in accordance with FAR 32.905. Contractors able to submit invoices electronically should submit each invoice to finance.branch@atf.gov with a copy to the COTR. Electronic invoices will serve as the official original copy. Any questions may be directed to the ATF Finance Office at (202) 648-7860.

1.6. POINTS OF CONTACT

Contracting Points of Contact

The following ATF points of contact have been established to assist in executing and administering the contract. All requests for interpretation and assistance should be referred to:

Bureau of ATF

Attn: Simone Rittenhouse, Contracting Officer (CO) 99 New York Avenue, NE, Washington, DC 20226 Phone/Fax: 202/648-9131/ 202-648-9654 or 9669 (f)

Attn: Frank Kelsey, Deputy Chief, Public Affairs Division 99 New York Avenue, NE, Washington, DC 20226 Phone/Fax: 202/648-8500 (v) 202/648-8309 (f)

Attn: VaLerie Hill, Contracting Officer’s Representative (COR) 99 New York Avenue, NE, Washington, DC 20226 Phone/Fax: 202/648-8379 (v)