Media Monitoring Distribution Services SOW.docx

USDA - NASS

Media Monitoring Services

STATEMENT OF WORK

Table of Contents

Purpose

National Agricultural Statistics Service (NASS) produces Agriculture Statistics that are used by agribusiness, researchers, farmers, educators and many others across the nation and the world. As a data provider we seek new and innovative ways to share agriculture data and survey information with our customers and track results of communications efforts. The purpose of this Request for Proposal (RFP) is to invite prospective vendors to submit a proposal to provide media monitoring, analysis and news distribution services to NASS. The RFP provides vendors with the relevant operational, performance, application, and architectural requirements of the system.

Objective As a result of this contract, NASS will more efficiently monitor, manage, and plan its media communications efforts across print, broadcast, social and other media.

Background The National Agricultural Statistics Service (NASS) is one of the primary suppliers of statistics covering U.S. agriculture. NASS conducts hundreds of surveys and the Census of Agriculture to collect data from farmers, ranchers and agribusiness. We then prepare and disseminate the results in reports covering virtually every facet of U.S. agriculture -- production and supplies of food and fiber, prices paid and received by farmers, farm labor and wages. In addition, NASS' Regional and State Field Offices publish data about many of the same topics for local audiences.

Scope of Work Under this contract the firm commits to provide NASS with multiple-user access to, training on, and technical support for an Internet-based news media monitoring and distribution services and products. With these services, NASS will be able to effectively and efficiently research and reach targeted reporters and media outlets in our data collection and data dissemination promotion efforts; monitor and report online, print, broadcast, social coverage/results across trade and mainstream outlets; and analyze coverage.

To this end, the firm will:

· Monitor and analyze coverage in online, print, broadcast, social media across trade/specialty and mainstream outlets.

· Provide database of media contacts and outlets with emphasis on national and smaller local markets as well as specialized outlets, including the ability to create, import and export custom distribution lists, and research beats, previous stories, editorial calendars, and agency coverage. Lists and coverage should be exportable to Excel spreadsheet, PDF and other formats.

· Provide a distribution tool for news releases, audio and video releases, embedded or attached graphics, and related NASS visually branded content.

· Provide coverage report that can include tone, air time, dates and times of broadcast, impressions, engagements and viewer demographics, and links to full content. Coverage and contacts should be available by parameters such as topic and multiple timeframes. All reports should be available by e-mail at desktop or mobile, by online dashboards, and exportable.

· Automated daily and weekly media reports. Data provided in these report should be fully searchable.

· Ability to define, assign, manage separate campaigns/projects within the software.

· Provide multiple user log-ins, training, and unlimited technical support (phone, chat, e-mail, in-person as needed).

NASS generally receives tens of thousands of mentions in traditional media or more a year in addition to social media engagements. To analyze these more easily, the firm will provide a solution for tagging/groups, keywording and creating comprehensive analytical reports for these media mentions.

NASS currently distributes about 30 news releases per year. The firm will provide NASS with a tool to maintain and build its news release subscribers list and the ability to distribute, and track success of, news releases in print, video, and audio formats.

Deliverables

Reporting

The firm will provide NASS with reporting function, which will allow the agency to distribute daily media monitoring reports. Additional reports will focus on analyzing the agency’s news release performance and will run following distribution. Additional analytical reports, analyzing media performance by state, region and time period are possible.

All reports using the contractor’s solution can be automated and if needed generated internally within NASS by the agency staff. If additional reporting tools, or customization will be necessary, NASS representative will work directly with the contractor.

To run reports and evaluations, NASS will require a minimum of 6 simultaneous users with full access to reporting and distribution features.

NASS Project Manager/Contracting Officer’s Representative (COR)

COR:

TBD

Technical Project Managers:

Sue King Sue.king@usda.gov

Place of Performance Work will be performed at the contractor’s place of business and at NASS located at the following address:

1400 Independence Ave. SW Washington, DC 20250

Period of Performance This is a continuous service proposal. The initial period of performance shall be from January 1, 2020 to December 30, 2020, with 3 option years.

Government Furnished Information/Government Furnished Workspace

If work must be completed at NASS facilities, NASS will:

1. Provide work space and equipment, to include network access, desktop computer, required software, and normal office supplies to on-site personnel.

2. Provide access to technical and business experts concerning the system.

3. Provide timely feedback and response to questions.

Security Contractor personnel shall have a “Modified Background Investigations” for moderate risk personnel at the cost of the contractor.

Due to NASS data security and confidentiality requirements, work requiring access to sensitive data will be accomplished at NASS, 1400 Independence Ave, SW, Washington, DC.

As mandated by the USDA Office of the Chief Information Officer, contractors that have access to NASS computer systems or data are required to complete the annual USDA Information Security Awareness (ISA) and Rules of Behavior (ROB) Mandatory Training, in accordance with the Federal Information Security Management Act (FISMA), at the cost of the contractor

1. Return of Data Data and information developed, entered, and processed under this contract shall be considered Government property. All data and/or materials provided to the contractor to accomplish individual deliverables shall be returned to the Government or destroyed at the end of each applicable deliverable, unless the contractor specifically requests and receives approval from the COTR to maintain copies of this data. The Contractor is responsible for distributing data and/or materials given to members of the contractor’s team. None of this data will be released to any other Government organization or other organizations of individuals without the express written approval of USDA unless otherwise specified.

Confidentiality and Non-Disclosure Any USDA/NASS proprietary information, data, and/or equipment that the Contractor has been granted access to will be returned to the USDA/NASS when no longer required to perform work under this order. The public release of the above USDA/NASS Proprietary information must be authorized in writing by the Contracting Officer.

The component parts of this effort and reports are expected to contain highly sensitive information that may act as a guide for hostile entities to cause harm to the Department’s critical infrastructure. Any such information made available in any format shall be used only for the purpose of carrying out the provisions of this agreement. Such information shall not be divulged or made known in any manner to any person. The Contractor shall immediately notify the Contractor Program Manager, the Contractor on-site Manager, the COTR, the USDA TPMs and the Contracting Officer upon discovery of any inadvertent disclosures of information. The Contractor shall not retain any information regarding vulnerabilities, to include summaries, the actual vulnerability report, etc., at the end of the task order. All information arising from this task, both hard copy and electronic, shall be returned to the COTR and USDA TPMs at task completion.

The Contractor must agree that:

The draft and final deliverables and all associated working papers and other materials deemed relevant by the USDA TPMs that have been generated by the Contractor in the performance of this task order are the property of the U.S. Government and must be submitted to the USDA TPM at the conclusion of the tasks.

All documents produced for this project are the property of the U.S. Government and cannot be reproduced or retained by the Contractor. All appropriate project documentation will be given to the USDA TPM during and at the end of this contract. The Contractor will release no information. Any request for information relating to this Statement of Work presented to the Contractor must be submitted in writing to the USDA TPM and the CO, who in turn will provide a written response. The Contractor employees must sign Non-Disclosure Statements, under each assigned Individual BPA Call Order.

Sensitive Information Storage and Disclosure Sensitive information, data, and/or equipment will be disclosed only to authorize personnel on a Need-To-Know basis. The holder shall ensue that appropriate administrative, technical, and physical safeguards are established to ensure the security and confidentiality of this information, data, and/or equipment will be returned to Government control; destroyed; or held until otherwise directed. Destruction of items shall be accomplished by tearing into small parts; burning; shredding or other method that precludes the reconstruction of the material, consistent with GSA guidelines.

Work on this BPA/Individual BPA Call Order may require that personnel have access to Privacy Information. Personnel shall adhere to the Privacy Act, Title 5 of the U. S. Code, Section 552a and applicable agency rules and regulations.

The Contractor Program Manager shall ensure that all contract personnel take the required USDA Security Awareness and Rules of Behavior Training.

Physical Security Contractor custody of sensitive information must be protected under The Privacy Act of 1974, 5 U.S.C. § 552a -- as amended. The Contractor shall be responsible for safeguarding Personally Identifiable Information (PII) data against unauthorized disclosure, dissemination or modification in accordance with the requirements, law and USDA PII policy and regulations. This shall include but is not limited to: Privacy and PII data located in IT Systems, software, research data / information, personnel (institutional knowledge) and buildings/offices.

All contractor personnel who work at USDA must be US Citizens and obtain approval for facility access.

Personal Security Requirements Contractor personnel must comply with USDA Homeland Security Presidential Directive (HSPD-12), “Policy for a Common Identification Standard for Federal Employees and Contractors,” and Federal Information Processing Standards Publication (FIPS PUB) 201, “Personal Identity Verification (PIV) of Federal Employees and Contractors.”

Although the information being processed through this service is not classified, the information is considered sensitive and must be protected accordingly. It is imperative that company personnel, such as Database Administrators, System Administrators, etc., or anyone who possibly could access the data being processed, have an appropriate level of background investigation on file. The company would be responsible for insuring that only personnel possessing the appropriate level of background investigation were instrumentally involved with the data processed by this service.

Only US citizens are authorized to work under this contract.

USDA always requires government issued identification badges and display of them while on the premises.

Background investigations and fingerprinting are required for all government and Contractor employees. If the government receives an unsuitable report of any Contractor employee after review and processing of security background information, the Contractor will be advised immediately, and such employee shall not continue to work at USDA or be assigned work under this or any USDA contract. The Contractor shall replace such employee with a new employee within 30 days.

The Contractor shall ensure that all Contractor employee identification badges are returned to USDA, if employees are dismissed, when the contract expires, or whichever comes first. The Government will have and exercise full and complete control over granting or denying of identification cards or other required security identification badges. It shall be the Contractor’s responsibility to account for all identification cards/badges issued to Contractor personnel. Final Contractor payment will be withheld until all identification cards and security identification badges as well as keys or other Government assigned items have been accounted for.

National Agency Check with Inquiries (NACI). The minimum Personnel Security Investigative (PSI) requirements for a Contractor is a NACI. All positions within the USDA are assigned Position Sensitivity Designations (PSDs) based upon the risk/damage an unauthorized disclosure would cause to the Agency and/or National Security. The COTR will advise the Contractor of the assigned designation and investigative requirements at the kickoff meeting/at the onset of contract discussions. Based upon the assigned sensitivity designation, the minimum level PSI may not meet the requirements and a higher level of investigation and/or Security Clearance may be required.

A list of all Contractor personnel assigned to this task with the dates and types of security background investigation checks completed will be submitted to the COTR prior to the initiation of any work effort charged against this PWS.

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