1.5.1-LSJ-25-0089 - Final Redacted.pdf

OFFICE OF ACQUISITION MANAGEMENT

ICE Acquisition Manual 3006.301-90

LIMITED-SOURCES JUSTIFICATION

ORDERS OR BPAS EXCEEDING THE SIMPLIFIED ACQUISITION THRESHOLD

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J&A-25-0089

This acquisition is conducted under the authority of the Multiple-Award Schedule Program, 41 U.S.C. 152(3), Competitive Procedures, and 40 U.S.C. 501, Services for Executive Agencies.

1. Agency and Contracting Activity.

The Department of Homeland Security (DHS), U.S. Immigration and Customs Enforcement (ICE), Office of Acquisition Management (OAQ), on behalf of the Homeland Security Investigations (HSI), Cyber Crimes Center (C3), proposes to award a Task Order against GSA Contract Number 47QRAA18D001P pursuant to FAR 8.405-6(a), Limiting Sources.

2. Nature and/or description of the action being approved.

(a) Type of action: Firm-Fixed-Price (FFP) Task Order against GSA Contract Number

47QRAA18D001P

(b) Amount the current J&A is justifying:

(c) Brief Description: OAQ intends to procure, on a limited source basis, Know2Protect Outreach Campaign Support Services (K2P) from the following company:

Deloitte Consulting, LLP (Deloitte) 1919 N Lynn Street Arlington, VA 22209-1742

3. Description of Supplies/Services.

This requirement is to support the DHS C3 through the provision of support services for the Know2Protect Campaign to combat online child sexual exploitation and abuse (CSEA).

These services are required to fulfill C3’s mission to promote online child safety and protect against online exploitation. The Contractor shall provide services that manage and grow the Campaign’s public awareness and education efforts, manage brand identity, increase the Campaign’s online footprint, cultivate existing strategic partnerships, and identify new partners, and develop and implement targeted outreach initiatives to children, teens, and adults. The Contractor shall support the Government in generating and implementing strategies and tactics to include product design, partnership approaches and implementation, and technical requirements for managing the Campaign’s day-to-day digital operations, and brand and relationship-building activities. The principal delivery mechanisms are social media platforms, the Campaign website, mass media (paid and earned), and training and partnership activations. These services are needed to increase the public’s awareness of online CSEA and the resources that are provided for online CSEA victims and survivors.

The anticipated period of performance for this interim contract will be structured as one (1) 1-month Base period with five (5) 1-month Options. The Government requires the specific services at the current level of quality to avoid a lapse in service, which would cause HSI to

LIMITED-SOURCES JUSTIFICATION

ORDERS OR BPAS EXCEEDING THE SIMPLIFIED ACQUISITION THRESHOLD

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The total estimated value for this effort is , which includes one (1) 1-month Base plus five (5) 1-month Options. These rates are derived from Deloitte’s current rate from a competitive procurement that was awarded for these same services on March 20, 2025. The proposed quote is commensurate with the work previously completed and will be performed at a fixed rate. The interim contract would begin April 2, 2025.

Period Time Price Total

1 month Base 1 mo.

1 month Option 1 mo.

1 month Option 1 mo.

1 month Option 1 mo.

1 month Option 1 mo.

1 month Option 1 mo.

TOTAL

4. Authority and supporting rationale and a demonstration of the proposed contractor’s unique qualifications to provide the required supply or service.

Authority:

Select only one of the following circumstances justifying limiting sources pursuant to FAR 8.405-6(a)(1)(i) below and demonstrate the proposed contractor’s unique qualifications to provide the required supply or service.

8.405-6(a)(1)(i)(A) An urgent and compelling need exists, and following the ordering procedures would result in unacceptable delays.

8.405-6(a)(1)(i)(B) Only one source is capable of providing the supplies or services required at the level of quality required because the supplies or services are unique or highly specialized.

8.405-6(a)(1)(i)(C) In the interest of economy and efficiency, the new work is a logical follow-on to an original Federal Supply Schedule order provided that the original order was placed in accordance with the applicable Federal Supply Schedule ordering procedures. The original order or BPA must not have been previously issued under sole-source or limited-sources procedures.

Rationale:

The current effort provided under Task Order 70CMSD25FR0000022 was awarded on March 20, 2025, with a performance start of March 30, 2025. A stop work order was issued in accordance with a timely protest after award requiring a Competition in Contracting Act (CICA) Stay. The work directly impacts victims and survivors of online CSEA and it is necessary for the work to continue while the protest is adjudicated. The continuation of

LIMITED-SOURCES JUSTIFICATION

ORDERS OR BPAS EXCEEDING THE SIMPLIFIED ACQUISITION THRESHOLD

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The existing requirements for the K2P include the following services:

Communications and Project Management: The vendor shall assist the Government in developing the campaign communications and marketing plan. Engage key audiences and stakeholders. Identify implementation and key milestones to enhance campaign efficiency. Quickly incorporate senior leadership and white house priorities in addition to performance-driven / metrics-based feedback into the campaign.

Creative Campaign Strategy, Development and Execution: The vendor is responsible for maintaining and enhancing the campaign brand, manage the language and visual guidebook, and create new designs and content for sub-campaigns.

Know2Protect.gov: A Government-owned website the vendor shall maintain and create new web content and branding for as needed. This includes any design services for website wireframes, mockups, and creative layouts to ensure efficient and effective web-based communications.

Partnerships and Stakeholder Engagement: The vendor shall support partnership and stakeholder outreach to potential partners/stakeholders across the country, including sharing materials and resources for distribution in and among their networks, such as social media, websites, newsletters and events/conferences.

Social Media: The vendor is required to develop social media strategies, themes, special events and specific organic and shared content for distribution via Know2Protect and potentially other government social media channels with at least 20% of content generated capturing motion graphics such as videos and animated reels/stories.

Paid and Earned Media: The vendor is responsible for supporting and expanding current paid media strategies and presenting them to the Government for approval prior to execution. This includes, but is not limited to, internet, airports, transportation hubs, billboards, and other high traffic public locations, and should consider performance measures and the ability to capture performance metrics to further refine the campaign strategies.

Project iGuardian and Other Training Opportunities: The vendor is required to develop and produce the Project iGuardian training products. The trainings will have clear and measurable outcomes and work with campaign leadership to determine target populations for the training. It shall include metric gathering on the type/type/number of trainings provided, leads generated, victim disclosures, and survey responses.

Deloitte is the only source immediately capable of providing the services under their existing GSA Schedule contract within the time frame necessary to meet mission requirements. Had the government adopted traditional procurement procedures the resulting delays were determined to be unacceptable. The mission’s scope is meant to protect the innocence of children and teenagers online through consistent outreach, training, and advertising. Any gaps in service would have dire consequences when tactics compromising the safety of children constantly evolve.

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5. Determination by the ordering activity contracting officer that the anticipated order represents the best value consistent with FAR 8.404(d).

The contracting officer has determined that issuing the Task Order to Deloitte for the continuation of K2P services represents the best value and will result in the lowest overall cost, considering price and administrative costs, to meet the Government’s needs.

In accordance with FAR 8.404(d) Pricing, the General Services Administration (GSA) has already determined that the prices under Multiple Award Schedule (MAS) contract are fair and reasonable. The contracting officer requested discounted pricing based on Deloitte’s GSA Schedule pricing. Additionally, prior to issuance of this Task Order, the ordering activity considered the proposed pricing by Deloitte to determine if the total price is reasonable.

6. A description of the market research conducted among schedule holders and the results, or a statement of the reason market research was not conducted.

Market research was not conducted on this effort due to the pressing need to continue services for this mission critical requirement to educate and protect children from online CSEA while the protest is adjudicated. Market research was previously and thoroughly conducted on the effort awarded under 70CMSD25FR0000022.

7. Any other facts supporting the limited-sources justification. Additional facts may be stated in this section. If there are no additional facts, you must state that here.

N/A

8. A statement of actions, if any, the agency may take to remove or overcome any barriers that led to restricted consideration (i.e., limited-sources) before any subsequent acquisition for the supplies or services is made.

The agency awarded a competitive contract that has been protested, which spurred this urgent requirement to support the mission while the case is adjudicated. Any potential contract will be solicited competitively.

9. DHS intends to post this requirement on sam.gov pursuant to FAR 8.405-6(a)(2).