1-Attachment C - Pricing (2).pdf

This is a pricing attachment document from the City of Detroit Office of Contracting and Procurement (OCP) for a Media Services Strategist position supporting the Media Services Department. The RFP requests proposals from qualified respondents to provide media strategy, planning, and buying services to support multiple City of Detroit departments in developing and executing media plans for various marketing campaigns over a three-year contract period. Respondents must submit a detailed price and cost proposal using the provided format, with an example scenario targeting City of Detroit residents aged 18 and older over a 12-month period from July through September with a $500,000 budget.

Respondents are required to provide a comprehensive media plan that includes specific line items for company service fees, forecasted deliverables by medium (including impressions and spots), net cost per medium, timing and turnaround times, and campaign metrics. The media plan market basket encompasses television, radio, digital, billboard, community media and influencers, and print advertising. Proposals must clearly outline tactics and expected results across these multiple media channels to demonstrate the firm's capability to execute a multi-channel media buying strategy for the City of Detroit's marketing initiatives.