Translating Effective Practices from Research Marketing and Design (TRANSFORM)

The USAID Transform Master IDIQ contract is designed to provide specialized technical assistance in behavior change and communication across global health programming. The contract enables USAID Missions and implementing partners to acquire innovative practices from marketing, design, and advertising domains, with a particular focus on health communication strategies. Through this vehicle, contractors deliver comprehensive support including rigorous monitoring, evaluation, documentation, and dissemination of effective programmatic practices. The master contract has a shared ceiling of $60 million and was originally awarded on January 14, 2014, with a last ordering date of January 13, 2019.

The available task orders demonstrate a focus on maternal and child health interventions, with typical contract values ranging between $6-9 million and performance periods of approximately 3-4 years. The two highlighted delivery orders are both structured as Cost Plus Fixed Fee contracts without specific set-asides, targeting critical health programming in priority countries. The first task order (AIDOAATO1500052) specifically aims to enhance evidence-based behavior change programming in high-priority health areas affecting child and maternal mortality, with a maximum value of $15,954,185 and completion scheduled for September 13, 2023. The second task order (AIDOAATO1500037) appears to be a Population and Reproductive Health (PRH) focused initiative with a maximum value of $8,570,212 and a completion date of September 29, 2020. While specific prime contractors are not identified in the provided documentation, the contract suggests multiple awardees were selected to support USAID's technical assistance needs.