Translating Effective Practices from Research Marketing and Design (TRANSFORM)

USAID's Bureau for Global Health awarded this Master IDIQ on January 14, 2014, to procure innovative marketing, design, and advertising practices for health communication programming worldwide; ordering closed on January 13, 2019, and the vehicle is no longer accepting new task orders.

The Transform vehicle was structured as a five-contract IDIQ with a shared ceiling of $60 million to deliver specialized technical assistance in behavior change and communication to USAID Missions and implementing partners, including monitoring, evaluation, documentation, and diffusion of effective practices. Only two task orders were awarded under the vehicle, both in late 2015: one to Population Services International valued at $8.6 million potential, and one to Manoff Group Inc. valued at $16 million potential. Combined obligated spending stands at $14.8 million (60% of the $24.5 million combined potential value), with both orders closed to further activity as of 2020 and 2023 respectively.

The two primes split the awards evenly by count, with Manoff Group capturing the larger order. Both orders were unrestricted; no set-aside designations were used. Funding was divided between USAID's Bureau for Management Office of the Assistant Administrator ($16 million potential) and Bureau for Global Health ($8.6 million potential).

The HIDN task order to Population Services International, awarded October 1, 2015, targeted evidence-based behavior change programming in highest-priority health areas affecting preventable child and maternal mortality; this order was administratively closed out in 2023 on a cost-plus-fixed-fee basis. The Manoff Group task order, awarded September 30, 2015, supported the Transform Promoting Health, Adjusting the Reproductive Environment (PHARE) initiative in Francophone Africa on cost-plus-fixed-fee terms with an ultimate completion date of September 29, 2020. Both orders have concluded.

USAID has awarded five indefinite delivery indefinite quantity contracts (IDIQ) to acquire innovative practices from the fields of marketing, design, and advertising for health communication programming worldwide. The project (Translating Effective Practices from Research, Marketing and Design, or Transform) provides specialized technical assistance in behavior change and communication to USAID Missions and their implementing partners, which includes rigorous monitoring and/or evaluation, documentation, and diffusion of effective practices.